Discover how to effectively spread the word about your service in:
Producing effective promotional literature
A one day workshop on 14 September, at LAHQ, London
Producing publicity materials for your organisation - whether it's a
newsletter or pamphlets, posters etc - has a key part to play in raising the
profile of your organisation, advertising the range of services you offer
and reaching new audiences.
Are you confident that you are getting the most from the time you are
investing in producing promotional material? Does it really work? How can
you dramatically increase the chances of your printed promotional literature
being read?
How will this event help you?
It will give you invaluable tips and techniques for producing promotional
materials to help you spread the word about your services.
By the end of the day you will:
* be aware of the habits of your readership and what is likely to
appeal to them
* have ideas for producing an effective publicity campaign
* have received tips on visual impact of literature
* be more aware of different styles for brochures and how to improve
response
* understand how to use illustrations and headlines effectively.
Features
You are encouraged to bring current and past copies of your printed
materials with you.
Comments from previous participants:
"packed with information, highly interactive and entertaining".
"this was probably the most enjoyable and most useful day course I have ever
been on".
Programme
9.00 Registration and coffee
9.30 Laying the groundwork, describing the campaign, ideas and the
approaches, audience types and reading habits
11.00 Coffee
11.15 Themes, slogans, logos and all that
12.30 Lunch
1.30 The long and the short of copy - including the effective use of
illustration and emphasis devises
2.45 Tea
3.00 Brochures and leaflet styles, layout that improves response,
response devices - role and practicality
4.15 Workshop review/final comments
4.30 Close.
Workshop leader:
Chris Wells, Gracewell Consultants, lectures on a range of topics including
copywriting, editing newsletters, producing effective literature and
preparing fundraising strategies and sponsorship proposals. He was worked
extensively within the voluntary, public and commercial sectors.
Fees:
LA Personal members £120 plus VAT (£21.00) £141.00
LA Institutional members £143 plus VAT (£25.02) £168.02
Non members £168 plus VAT (£29.40) £197.40
LA Student/Unwaged members £25 plus VAT (£4.37) £29.37
Places are limited to: 30
How to book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, to provisionally book your place please call us on 020 7255
0560, textphone 020 7255 0505, or email [log in to unmask]
N.B. Please note that due to building work at LAHQ there will unfortunately
be no lifts available from 17th April until the end of September. Those
booking for Library Association courses should be aware that the only means
of access to all facilities at LAHQ during this period will be via stairs.
This could mean having to ascend and descend 43 stairs at least 7 times
during the day for coffee, lunch tea and comfort breaks. We appreciate that
this may cause some difficulty and apologise for any inconvenience that this
may cause.
bookingform
I would like to confirm a place on the following
Workshop: (this constitutes a confirmed booking)
Title of event:
___________________________ Date: ___/___/___
Surname: ____________________________________
First name: __________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Tel___________________ Email: _______________
Are you a LA Member? YES __ NO __
Personal __ Institutional __ Student __ Unwaged __
N.B. If you are a Personal Member, but your employer is
paying, they will still be charged at Personal Member rate.
LA membership no: ___________________________
Dietary/special requirements (sensory or physical)
___________________________________________
Payment of fee
EITHER:
__ Please invoice. Please give name and address
* if different from above:
*
* ____________________________________________________
*
* ____________________________________________________
* (Payment is required within 30 days of invoice)
__ I enclose a cheque for: £_______________
* (payable to The Library Association)
* __ Please tick if a receipt is required
*
* OR
* __ Please debit by credit card for: £_________
Card no: ___________________________________
Expiry date: _________________________________
Signature: ___________________________________
Name of cardholder:_______________________
Cancellation of a confirmed booking on the day will incur the full fee, or
if received 7 working days prior to the event, 50% of the fee will be due.
Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE
or fax us on 020 7255 0561.
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
|