>By 'Commercialized Library' I mean the adoption by libraries of
>techniques used in the commercial sector for marketing products and
>services to 'market' library 'products' and 'services'.
If scrolling banner ads - one of which just crashed my browser - is the
best they can do, libraries are in bigger trouble than anyone realised.
>It is my professional belief that libraries and librarians have a
>professional responsibility to promote their collections, services and
>resources using any and all *effective* techniques.
Thank you for sharing.
Robert Harden
__________________________
[log in to unmask]
www.harden.dial.pipex.com
__________________________
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
|