As Katie Minton mentioned last week, there was a lot of interest in
advertising, and more generally e-commerce) within our institutions.
I will be running a session and writing an article on this topic
shortly. I'd appreciate thoughts, comments, and, especially, examples.
My thoughts on the subject:
What is advertising - banner-ads? What about sponsorship? Should
policies differentiate between ads which generate income and ads which
don't (e.g. applications which are free, and funded by advertising)
Affiliate programs (e.g. Amazon). Good thing or not? Permitted,
banned or treated like smoking cannabis in Amsterdam? Who gets the
money - the lecturer with the reading list which points to Amazon, or
the University which provide the infrastructure?
Beenz, etc. Good way to generate hits on your web site, or not?
Advertising on your Intranet (and MAN?) JANET AUP now not an issue.
Any differences in policy?
Should we be doing it at all - academic integrity, BBC model as opposed
to ITV/Sky model.
How would providing advertising coexist with institutional AUP - e.g. if
AUP says "University computers for teaching use only" what happens if a
user follows an ad which goes to a football site?
How will it coexist with institutional charging model for computer time
(I know some institutions which charge departments for their student's
connect time).
If we do implement advertising, how do we go about it? Do we police the
ads or leave this to DoubleClick, etc?
Who will do the work - coordinate policy-making groups, write the
policy, implement and police the policy, seek out the advertisers,
handle the income stream, etc? Web manager - they have lots of free
time :-)
Brian
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Brian Kelly, UK Web Focus
UKOLN, University of Bath, BATH, England, BA2 7AY
Email: [log in to unmask] URL: http://www.ukoln.ac.uk/
Homepage: http://www.ukoln.ac.uk/ukoln/staff/b.kelly.html
Phone: 01225 323943 FAX: 01225 826838
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