Oliver,
What were the quantative methods you used and is this work published at all?
thanks jeanette
>From: Oliver Haas <[log in to unmask]>
>Reply-To: [log in to unmask]
>To: [log in to unmask]
>Subject: Re: information quantative methods
>Date: Fri, 7 Apr 2000 13:14:54 +0100
>
> >Hi all,
> >
> >Having seen the excellent response from Chris Sherwinís email regarding
>case
> >studies and qualitative research methods, I wondered if anyone had
> >information about the use of quantitative methods for the analysis in
> >Design.
> >
> >Andrew Crighton,
> >Researcher
> >
> >______________________________________________________
> >Get Your Private, Free Email at http://www.hotmail.com
>
>
>
>My research used both, qualitative and quantative methods. The qualitative
>method was an interview technique, derived from George Kelly's Repertory
>Grid, which allowed me to understand subjects' understanding and motivation
>when reading adverts. This influenced the questionnaire design used for
>analysis of effectiveness of different designs.
>
>Oliver Haas
>Napier University
>Department of
>Print Media, Publishing and Communication
>New Craig, Craighouse Campus
>Edinburgh EH10 5LG
>
>Tel: +0131 455 6150
> +0131 557 5663
>
>
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