Rosan and All,
Rosan wrote: I was born a colonized, so I hate the whole idea of
colonization. I think it is one of the most degrading
things that can be done to a people. And I think it is destructive if
design tries to 'colonize' other disciplines
even when it can. I would rather think of design as uniting disciplines.
Rosan, to the first 3 sentences: Of course,nobody want to have ideas or
solutions imposed on them and I fully sympathize with your sentiment. The
destructiveness of imposition is something every teacher or research coach
should bear in mind regardless of discipline. What you also seems to imply
is that when designers become interested in other fields and apply their
thinking in that other field the designer is colonizing. Not necessarily so
unless the intent is to become the masters of that other discipline. Let us
reverse your last sentence:
"I would rather think of marketing as uniting disciplines." In marketing
this feature is keenly recognized - it is defined as ecclectic, and its
purpose is to produce value by discovering and satisfying people's needs
through exchange of valuables. Design of one- and two-way and networks of
communication, products and production, services, logistics, administrative
coordination and integration, financing, etc. are all part of this bridge
building exercise. Bringing design into the marketing field would not be
considered to be colonization, but a dire necessity to do a good marketing
job.
I think I could repeat this kind of reasoning for most disciplines
involving people and matter. My point? Don't be shy. Borrow from and
contribute to other disciplines, and we can even learn from each other good
methods for uniting across all the borders we create between disciplines.
Remember, a PhD is a university-wide degree granted by the university at
large, not a discipline specific degree like a doctorate of xx.
Brynjulf
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