Glenn Johnson responds to Richard Buchanan by writing,
"One of your points is that Rhetoric and Design are related (arguably) as
'creative' processes. ... It would be interesting to postulate that Design
Research is more closely related to Rhetoric, than it is to the "field of
study" Design."
I'll propose another view.
Design is the process of planning and articulating an artifact or process
that does not now exist and has yet to be built or brought into being. This
artifact or process must be articulated in terms of a future state better
than a present state. This includes futute states of things or doings that
don't exist at all. While the designed artifact or process will be created
to fill a void rather than improve a current artifact or process, it will
improve a current situation by filling the void.
Given these circumstances as postulates, and given the rhetorical nature of
planning and articulation, I will assert that rhetoric has as much to do
with design as with design research. I will also propose that rhetoric has
more to do with design than craft or manufacturing do.
Craft and manufacture have to do with realizing design. Crafting and
manufacturing do not constitute the design act. The creative process of
design involves rhetoric, planning and articulation. Realizing design in
the form of artifact or process comes next, and the realization is part of
that which one designs.
Ken Friedman, Ph.D.
Associate Professor of Leadership and Strategic Design
Department of Knowledge Management
Norwegian School of Management
+47 22.98.51.07 Direct line
+47 22.98.51.11 Telefax
Home office:
+46 (46) 53.245 Telephone
+46 (46) 53.345 Telefax
email: [log in to unmask]
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