Really? Did you miss these bits?
"One is disinterested communication - the other is propaganda"
"Outreach is altruistic (involving the wider community in your institution)
- marketing is cut-throat self-promotion."
"Outreach is about giving .... Marketing is about taking"
I agree with Jonathan on the "cynical attitudes" feeling: these certainly
read like denigration to me. I agree, though, they are not "subtle
denigration", more blatant kicking.
I step in only to say that, while Hilary's definitions may be, probably are,
accurate, they ignore the processes involved.
As "W" says marketing and outreach are "different, requiring different
skills". Similarly advertising and journalism deploy different skills. Some
people manage to combine them effectively.
Outreach people can use some marketing, and marketing people can be lost
without the "outreachers".
Indeed, you sum it up excellently yourself. "Marketing, outreach and
journalism are all worthy trades, provided the tradespeople concerned act
honestly and ethically."
I especially like the use of the word "trade" to describe journalism. I
wince when people describe it as a "profession". Then again, with all those
degree courses and exams, not to mention the suggestions from the
Editor-in-Chief of the Daily Mail about expelling miscreants from the ranks,
perhaps I am getting a bit out of touch.
MK
-----Original Message-----
From: psci-com: on public engagement with science
[mailto:[log in to unmask]] On Behalf Of Francis Sedgemore
Sent: 2012-March-12 15:18
To: [log in to unmask]
Subject: Re: [PSCI-COM] Science Outreach vs Marketing
From scanning the many emails coming through today on this subject, I cannot
see even a subtle denigration of marketing, let alone anyone explicitly or
implicitly calling it 'grubby'. What is important, however, is to recognise
the distinctions between marketing, public outreach. and, I would add,
journalism. The border between marketing and outreach is sometimes blurred,
but it nevertheless exists.
Marketing, outreach and journalism are all worthy trades, provided the
tradespeople concerned act honestly and ethically.
No chilling necessary. There is a good, robust debate to be had here.
Francis
On 12 Mar 12, at 15:03, Sutcliffe Hilary wrote:
> However, why on earth is there a hierarchy? Why are any of those things
seen to be a 'grubby' thing to do or to be in?! If you work for a
university, doing fascinating work, what's wrong with promoting that to
support the ongoing reputation and success of the University? A University
if a brand like a washing powder, and needs to have all those tools at its
disposal to support it's ongoing success and build relationships with its
stakeholders.
>
> If you are lying or subverting the truth in that communication or failing
to be transparent about serious failings, then by all means to ashamed. But
these are great things to do for a living, how else will we learn about the
interesting research that people are doing with our tax money, or which
course is best for us or our kids or where is a good place to get a job?
>
> I think we need to chill!
>
> Hilary
--
Dr Francis Sedgemore
journalist and science writer
www.sedgemore.com
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