Thank you for your suggestions – this is the kind of conversation I was thinking of, to work out how to encourage non-technical authors to create web pages, not documents. Though I think mark down might be too clunky for many people. I was thinking more of the tools that behave just like a word processor, but produce HTML files instead. There are some that, above the typing area, have a row of icons allowing bold, underline, H1, H2 and the lower headings, lists, tables and so on. They behave just like the main menu bar icons in MS Word itself. You type in the text area, and if you press Enter it automatically starts a new <p> paragraph, again like Word.
Authors can be given a few basic templates, of course, which will help them. If those templates reference the same CSS file that the destination website uses, they would see their content styled the way they will look eventually on that website.
MS Word does, of course, allow saving your work as an HTML file, but like Steve I found problems with it when I tried it once.
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