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APOLOGIES FOR CROSS-POSTING Dear Colleagues, We would like to announce the publication on 17th December 1999 of MAPPING THE JOURNEY: CASE STUDIES IN STRATEGY AND ACTION TOWARD SUSTAINABLE DEVELOPMENT Lorinda R. Rowledge, Russell S. Barton and Kevin S. Brady in collaboration with James A. Fava, Cynthia L. Figge, Konrad Saur and Steven B. Young 288pp 234mm x 156mm Hardback: ISBN 1874719 25 X £35.00/US$65.00 Paperback: ISBN 1874719 26 8 £16.95/US$35.00 ********************************* To find out more about this title, to place an order, or to view "Case 4: Patagonia" on-line, please visit the Greenleaf website at http://www.greenleaf-publishing.com and click on the "Mapping the Journey" cover on our homepage. Alternatively, contact us directly: details at the end of this message. ********************************* This illuminating new book presents a series of in-depth case studies from around the world based on numerous personal interviews with organisational leaders and focusing on their journey towards sustainability. The aim is to provide visions of a more sustainable future, and shed light on the path, milestones and solutions - in particular the management processes these organisations employed - to provide a reliable compass that others can follow. Although each organisation must take steps to fit its particular circumstance, business conditions and culture, 'Mapping the Journey' proves that valuable lessons can be learned by setting aside critique as to where these organisations may yet make progress and instead focusing on the guidelines, targets, measures of success, tools and techniques and valuable wisdom about how pioneer organisations are travelling toward a prosperous, sustainable future. Each organisation included has crafted its own unique strategic responses to an identified need for increased sustainability. While none can be said to have reached the end-point of a sustainable development strategy, all have found that, by addressing the challenge of sustainable industrial practices, they have found innovative solutions, new opportunities for revenue generation, better relationships with customers, new business and product opportunities and a boost to morale from the executive ranks to front-line employees. 'Mapping the Journey' examines both public and private organisations worldwide: SJ Rail of Sweden; Sony Corporation; SC Johnson; TransAlta Corporation; Patagonia; Henkel; Volvo; ASG; Interface Flooring Systems; Suncor; DaimlerChrysler; AssiDomän; Germany's Centre for Technology Assessment and the Dutch National Environmental Policy Plan. These case studies provide an inspiring framework of effective processes for defining a sustainable development strategy and transforming it successfully into actions and results. Case 1: Volvo Strategic action toward sustainable mobility for society Case 2: Suncor Taking stakeholder relations to a new level Case 3: AssiDomän Foresters integrating dual goals of economy and environment Case 4: Patagonia First ascents: finding the way toward quality of life and work (This chapter is available to view on-line. Go to http://www.greenleaf-publishing.com and click on the "Mapping the Journey" cover on our homepage). Case 5: Interface Flooring Systems Driving industrial standards higher Case 6: Sony Operationalising the slogan 'Entertaining the world: caring for the environment' Case 7: ASG Trailblazing toward sustainable logistics and transport Case 8: SC Johnson Eco-Efficiency and beyond Case 9: DaimlerChrysler Redefining cost Case 10: Center of Technology Assessment Pursuing regional approaches to qualitative growth and sustainability Case 11: Henkel Traditional values and ecological leadership Case 12: SJ Rail Turnaround to sustainable transport for the 21st century Case 13: TransAlta New terrain: reducing greenhouse gas emissions Case 14: The Netherlands National Environmental Policy Plan Developing sustainable industrial strategy "Sustainable business practices are the foundation for current and future business success. Through the collection and presentation of case studies, the authors of Mapping the Journey have created a framework for both thought and action concerning the implementation of sustainable development. The change, actions and leadership described in this book present exciting potential to use sustainable practices to benefit customers, employees, shareholders and society." Kip Smith, President and CEO, Ballard Power Systems Inc. "Although many of the companies profiled in this book of case studies have already been recognised for their environmental and/or social achievements, they are not - and most would not claim to be - anywhere near their final destination. We have yet to see a genuinely sustainable enterprise in most sectors of the economy. But the case studies do provide useful clues to some of the competences and leadership skills required. In short, they provide elements of a road map that will help today's pathfinders - and tomorrow's would-be pioneers - to understand both the market and political challenges they will face and the tools and behaviours that will help them on their way." John Elkington, Chairman, SustainAbility Ltd "The road to corporate sustainability is fraught with many twists, turns and potholes. The wonderful case studies detailed in this book provide much-needed signage and guideposts for the journey." Stuart Hart, Kenan-Flagler Business School, University of North Carolina "Reinventing our industrial system is a critical necessity if we are to have a sustainable global society on the earth. This useful book documents the beginnings of that change - voluntary first steps by a number of leading companies toward a more environmentally benign business model. Such path-breaking examples bear close scrutiny, because the strategies they suggest may soon become a necessity for virtually all companies." Allen Hammond, Senior Scientist at the World Resources Institute; author of Which World: Scenarios for the 21st Century "In Mapping the Journey the authors have captured the three essential elements of the journey of learning of companies that have chosen sustainable development as the context for achieving their vision: first, the focus on knowledge - from innovation in strategy and action as well as from the remembering and building upon past wisdom; second, the journey as a collaboration in community with employees and stakeholders; third, and above all, the action that produces the results and knowledge that energises and supports the next stage of the journey." Jim Leslie, President, International Institute for Sustainable Development (IISD) Business Trust ********************************* To find out more about this title or to view "Case 4: Patagonia" on-line, please visit the Greenleaf website at http://www.greenleaf-publishing.com and click on the "Mapping the Journey" cover on our homepage. You can also order this and other titles from our site. ********************************* Alternatively, please contact: Samantha Self Greenleaf Publishing Aizlewood Business Centre, Aizlewood's Mill, Sheffield S3 8GG UK Tel: +44 (0)114 282 3475 Fax: +44 (0)114 282 3476 e-mail: [log in to unmask] http://www.greenleaf-publishing.com %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%