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Mae 'marchnata llechwraidd' yn cyfleu'r elfen dan-din yn well na 'sgilfarchnata,' sy'n swnio fel petai'n cyfeirio at farchnata damweiniol bron.

Neu, à dilyn syniad Bruce o gael un gair, beth am 'llechfarchnata'? 

On Tue, 25 Jun 2019, 11:48 Claire Richards, <[log in to unmask]> wrote:

Y broblem gyda ‘sgilfarchnata’ yw nad yw'n cyfleu yr elfen anghyfreithlon neu anfoesegol sydd ynghlwm wrth y math hwn o farchnata yn aml iawn.

 

Dyma ddyfyniad o drafodaeth ar yr arfer: “The legality of ambush marketing is a complex issue. It depends on the applicable law protecting the intellectual property (IP) of a certain entity or event. However, as a rule of thumb, ambush marketing is illegal in the instance it directly attempts to trick consumers into thinking that the ambush marketer has received authorization and is officially associated with an entity or event.”

 

Claire

 

From: Discussion of Welsh language technical terminology and vocabulary [mailto:[log in to unmask]] On Behalf Of Ann Corkett
Sent: 25 June 2019 11:39
To: [log in to unmask]
Subject: Re: Ambush marketing

 

Mae Bruce yn awgrymu sgilfarchnata.

Ann

Sent from my iPhone


On 25 Jun 2019, at 10:43, Gareth Jones <[log in to unmask]> wrote:

Ydy marchnata cudd yn gywir?

 


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