Apologies for cross-posting

*Call for Papers: Conservatives and Strategic Communication Conference *

PSA Political Marketing Group

PSA Conservatism Studies Group

*Conference Location:* Edge Hill University, Ormskirk (near Liverpool), UK

*Conference Date:* Wednesday, 12 December, 2018

Dear Colleagues,

Following the success of last year’s Political Marketing conference that
examined the Labour Party, please see the below call for papers for the
Conservatives and Strategic Communication Conference – in association with
academics from four North West England universities: Liverpool Hope, Edge
Hill, Salford and Chester; and the Political Studies Association (PSA)
Political Marketing and Conservatism Studies specialist groups.

*Call for Papers*

This interdisciplinary conference seeks 300 word abstract proposals for
papers that examine conservatives/conservatism - broadly defined to include
UK and international contexts, conservative parties, conservative leaders,
capitalism, economic liberalism, anti-socialism, and conservative
movements. In the context of changing technocultural trends in elections,
referendums and voting, topics/analyses might include:

·         Political campaign strategy

·         Strategic communications

·         Political party branding

·         Marketing and communication

·         Capitalism

·         Corporate/PR democracy

·         Adopted business marketing techniques

·         News organisations

·         Data uses

·         Big data

·         Data harvesting

·         Data-driven marketing

·         Information and misinformation

Please submit 300 word (approx.) paper abstracts to:
[log in to unmask] no later than 12 noon, Friday 7 September
2018, and include your title, name, affiliation, email and whether you are
a student/non-student. Applicants will be notified in mid-October.

There will be no conference fee thanks to support from PSA specialist group
funds. Lunch will be provided. Keynote speaker - TBC.


Recent political events like the election of Donald Trump and Brexit, and
trends towards populism and more polarised political landscapes, are
driving scholarly curiosities about how conservatives are adopting and
developing strategic techniques in the context of wider advances in the
uses of personal data, big data and technologies. Following the recent
Facebook Cambridge Analytica story; allegations of ‘Fake
News’/misinformation; efforts to court potential voters in a period of
political divergence; and notable fractures within conservative movements
and parties, it seems timely to consider how conservatives have responded
to contemporary trends in political marketing.

*Guiding Questions*

In terms of strategic communication and political marketing, have new
strategies for targeting voters emerged? If so, how have these been
manifested in political activity and the lives of voters? Does conservatism
as an ideological brand retain a sharpness of meaning and convey a cohesive
identity in both national and international contexts? Have certain
political marketing strategies and techniques used by conservatives proven
particularly successful? If so, how? Are there normative and ethical

We look forward to reading your abstract.

Best wishes,

Anthony and the conference team.

*Dr Anthony Ridge-Newman*

Liverpool Hope University

Vice Chair PSA Political Marketing Group
Convenor PSA Conservatism Studies Group

*2018 Political Marketing Group Conference Team*

Paula Keaveney, Edge Hill

Dr Peter Reeves, Salford

Dr Rob Busby, Liverpool Hope

Professor Phil Harris, Chester

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