Having recently joined the National Museums Scotland and encountered this, I think the term ‘digital labels’ is internal museum language. It probably comes from originally having regular (analogue) labels providing info on objects which were limited in scope, then digital screens came along and opened up lots more flexibility and opportunity to offer more dynamic content.
Thanks Ben and Te Papa for the blog post, very interesting, particularly that 2 minute stat! We recently completed some similar research into label interaction here at National Museum of Scotland, so I’ll share the findings in a blog post soon.
Adam Coulson
Digital Product Manager
National Museums Scotland
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From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 10 May 2018 10:19
To: [log in to unmask]
Subject: Re: Digital Labels 101
I’m in danger of looking stupid [nothing new there] - but I see these and think “screens on gallery” and not “digital labels”. Can someone help clarify the difference? Cos, surely, that’d also help with Danny’s point - a “label” is surely “a rapidly read bit of high level info” vs screen which is “much more in depth bit of information”..
no?
Mike
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On 9 May 2018, 09:23 +0100, Danny Birchall <[log in to unmask]<mailto:[log in to unmask]>>, wrote:
This is really great, thanks for sharing it, but this struck me:
>> Even digital labels with up to 20 minutes of content would only engage visitors for two minutes.
>> If we expect visitors to spend longer engaging with content, we need to take their physical comfort into consideration, providing somewhere to sit or rest.
Why so much content, and why the desire to game visitors into spending longer engaging with it?
I might just be a grumpy old man*, but spending 20 minutes reading a digital label in a room full of lovely physical things seems just a tiny bit excessive.
Or is delight a thing you can’t measure with KPIs?
Danny
*I am definitely a grumpy old man
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Ben Bradford
Sent: 09 May 2018 04:46
To: [log in to unmask]<mailto:[log in to unmask]>
Subject: [MCG] Digital Labels 101
Kia ora MCG’ers,
Greetings from New Zealand.
Just wanted to share a great short read from our colleagues down in Wellington at Te Papa; they have written a blog post on their recent key learnings when developing digital labels.
Some obvious points in here, but really worth taking a moment to consider.
http://blog.tepapa.govt.nz/2018/05/09/how-your-behavior-has-changed-the-way-we-make-digital-exhibition-labels/
Cheers,
Ben
Ben Bradford | Digital Experience Producer | Auckland War Memorial Museum | Tamaki Paenga Hira | The Domain, Private Bag 92018, Victoria Street West, Auckland 1142, New Zealand | www.aucklandmuseum.com<http://www.aucklandmuseum.com> | M | P +64 9 309 0443 ext 7233 | F +64 9 379 9956 | E [log in to unmask]<mailto:[log in to unmask]>
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