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UKeiG is pleased to announce a one-day course on "Better Social Media For
Libraries: Twitter, Blogs & Instagram" at CILIP's headquarters in the heart
of London on Friday, 16th March 2018.

Social Media provides essential marketing, communications and networking
opportunities in today’s digital workplace, but what can you do to elevate
your library or information service to a higher level of stakeholder
engagement? This course is ideal if you are reaching a social media plateau
and want to take your organisation’s use of social media to the next level.

Who should attend?
All digital librarians, IT and information professionals who use Twitter,
Instagram and/or blogs on behalf of their institution, and who want to
explore beyond the basics of what these tools are and why to use them;
focussing on how to use them more strategically, efficiently and
effectively.

The course - led by Ned Potter, a social media consultant and trainer with
an intimate understanding of how social media should be used in the
workplace - addresses:

*Key social media platforms, how they work and how to use them effectively
*Building social media networks, increasing your following and increasing
engagement
*Managing multiple social media platforms
*Measuring and analysing impact

Topics covered include:

*Twitter: when and what to tweet, lists and saved searches, multimedia and
images, twitter video, logistics, analytics
*Blogging: major platforms, content, style, promotion, traditional
WordPress/Blogger blogs versus Tumblr
*Instagram: why it’s important to library and information services, content
types, picture tips, use of hashtags and location
*Integrating the three platforms effectively

By the end of the course you will be able to:

*Use social media more strategically
*Understand and learn from statistics and analytics
*Make use of relevant social media tools and techniques to help your
organisation increase engagement online
*Discern the different roles and areas of overlap between the various
social media platforms

For more information, and to book online, go to:
https://tinyurl.com/yb8rq8mh

Upcoming UKeiG courses for 2018  are listed at:
https://tinyurl.com/ybvkq9sq


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UKeiG is a Special Interest Group of CILIP: the library and information
association
7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014
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