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PhD Studentship: Understanding and Designing for the ‘Digital Native’ in the Context of Vehicle Human Machine Interfaces http://www.jobs.ac.uk/job/BDG743/phd-studentship-understanding-and-designing-for-the-digital-native-in-the-context-of-vehicle-human-machine-interfaces/ Project Detail: In recent years there has been a growing trend in design which recognises the opportunities that arise from being aware of and designing for the behaviours of ‘digital natives’, otherwise known as ‘Generation Z’. This trend involves developing an understanding of the aspirations and behaviours of people who have grown up in an environment in which detailed information on practically any topic is instantly available and constant connectivity to others is an expectation. This ‘always connected’ generation has the potential to exhibit challenging new behaviours and expectations in the context of automotive Human Machine Interface (HMI). The project will comprise of two key stages, with the first involving user centred research to develop an understanding of behaviours of digital natives. The second phase of the project will involve the development of exemplar in car HMI which account for the needs and behaviours of ‘digital natives’. Ideally candidates would have a multidisciplinary background in the areas of design, engineering and/or psychology/human factors. We would be willing to receive PhD proposals which focus upon stage 1 only, or the combination of stage 1 and stage 2 depending upon skill set of the applicant. The collaboration with Jaguar LandRover on this project provides an exciting opportunity to work with both academic and industry based supervisors. The PhD supervisors, Dr Steve Summerskill and Mrs Tracy Ross have a diverse range of research experience in the design and testing of novel physical and virtual interfaces and the assessment of existing systems using a range of objective and subjective techniques. **************************************************************************************** Tracy Ross, Senior Research Fellow Loughborough Design School, LDS.2.05, Loughborough University, LE11 3TU, UK Tel +44 (0)1509 226913 @TracyRossLboro www.lboro.ac.uk/lds<http://www.lboro.ac.uk/lds> @LboroDesign Most recent publications (see all my publications here<http://publications.lboro.ac.uk/publications/all/collated/hutr&q_from=2001&q_.html>) May, A.J. & Ross, T. (2017): The design of civic technology: factors that influence public participation and impact, Ergonomics, DOI: 10.1080/00140139.2017.1349939<http://www.tandfonline.com/doi/full/10.1080/00140139.2017.1349939> Santamaria, L., Escobar-Tello, M. C., & Ross, T. (2016). Switch the channel: using cultural codes for designing and positioning sustainable products and services for mainstream audiences. Journal of Cleaner Production, 123, 16-27. doi:10.1016/j.jclepro.2015.09.130<http://dx.doi.org/10.1016/j.jclepro.2015.09.130> Mitchell, V. A., Ross, T., May, A. J., Sims, R., & Parker, C. J. (2015). Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions. CoDesign, 17 pages. doi:10.1080/15710882.2015.1091894<http://dx.doi.org/10.1080/15710882.2015.1091894> May, A., Parker, C. J., Taylor, N., & Ross, T. (2014). Evaluating a concept design of a crowd-sourced 'mashup' providing ease-of-access information for people with limited mobility. Transportation Research Part C: Emerging Technologies, 49, 103-113. doi:10.1016/j.trc.2014.10.007<http://dx.doi.org/10.1016/j.trc.2014.10.007> ****************************************************************************************