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Marketing your library service: principles and actions one day event **Apologies for cross posting** Looking for innovative ways to promote your library service? Register for the CILIP ARLG East Midlands workshop Marketing your library service: principles and actions led by Ned Potter. In this hands-on workshop we'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. In the afternoon we'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library. Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian and the British Library. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter. Delegates will need to bring their own mobile device with them (laptop, tablet, smartphone). When booking, please indicate if you have access to the Eduroam network so guest WiFi access can be arranged for those delegates who do not have access. Date and time: Thursday 8th December 2016 10.00am-4.30pm (registration with refreshments from 10am, the day will include a half-hour break for lunch with lunch being provided). Venue: Loughborough University Library, Epinal Way, Loughborough, LE11 3TU (Free parking available on campus; buses to campus run regularly from the train station). Cost (inclusive of VAT): £80 for CILIP/ARLG members and £100 for non-members. How to book: Email Sharon Reid at [log in to unmask] (01509 222403) with your name, job title, employer, ARLG or CILIP membership no. (if applicable), address for invoicing and details of any special dietary or access requirements before Thursday 1st December 2016. Please note that if you cancel your booking on or after Monday 5th December or book and are unable to attend on the day, and are unable to send a substitute in your place, you will be charged the full price. Address for invoicing: ARLG East Midlands, c/o Katie Fraser George Green Library, University of Nottingham, University Park, Nottingham, NG7 2RD. Telephone 0115 95 13247, email [log in to unmask] If you are working towards CILIP certification, Chartership or fellowship (or revalidating), the workshop is relevant to the following areas of the PKSB: 2.5 Knowledge transfer/organisational learning 11.1 Strategic marketing 11.2 Communicating with stakeholders 12.1 ICT skills 12.4 Social media and collaborative tools 12.5. Communication skills For further details, please contact Siobhan Cottam [log in to unmask]