**Apologies for cross posting**

 

Developing Open Access and Hybrid Journals

10 March 2016, London

 

An introduction to the complexities and unique challenges of running an open access journal or journals programme.

 

Delegate Comments

"Excellent course pitched at the right level. This was the best ALPSP course I have attended, detailed and engaging." Neil Hammond, Cambridge University Press

 

"Helpful and informative, an excellent practical and ‘publisher friendly’ approach." Kairi Look, IOS Press

 

Programme

•               The open access landscape

•               Why open access?: market research, subject area differences

•               Workflows and best practice: for full and hybrid titles, suggested workflows from author to journal to production to invoicing. Allowing green open access and complying with funding bodies

•               Business models including case studies: author charges,memberships, sponsorship, consortia deals, etc

•               Setting author charges: including developing countries’ rates and waivers

•               Pricing: relating subscription pricing to open access  take-up, how to avoid ‘double-dipping’

•               Open access launches versus transitioning mature journals: what should be expected in either scenario, including case studies

•               Ethics: avoiding vanity publishing, distinguishing editorial decisions from financial decisions. Keeping quality high through the cascade and the mega journal

•               Rights, permissions and licensing: different Creative Commons licences, which licence to use, what rights to allow, what is a truly open access licence, what problems arise with open access licences

•               Keeping in touch: with the open access community, industry bodies, author relations

•               Marketing and branding: how to market an open access journal as opposed to a ‘regular’ title. How to market the open access option on hybrid journals

•               Discussion: the future of open access publishing.

 

Tutors: Michael Osuch, Elsevier and Vicky Gardner, Taylor & Francis

 

For more information about this course and to book a place or contact Melissa Marshall on [log in to unmask]

 

Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training, available to members worldwide. Contact Amanda Whiting by email [log in to unmask] or tel: +44 (0) 1865 247776.

 

 

Melissa Marshall

Training and Admin Coordinator

E: [log in to unmask] T: +44 (0) 1622 871035

W: www.alpsp.org Follow us on Twitter: @alpsp

 

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