Dear Colleagues,

Yesterday, I passed on the announcement of a new publication titled Neurocreator. When I was able to visit their web site, I found that I may have been overly impressed by the launch announcement. 

This is an art magazine by well-intentioned amateurs rather than a research journal. The journal is published by a local training centre for art that labels itself a college rather than a college based within a research university. None of the people involved seems to be active in neuroscience or in research; rather, these seem to be artists who are trying to understand how to apply ideas from neuroscience to the arts. 

While I specifically did not endorse the publication, I passed on the announcement under the misleading impression that it is a journal. It is not.   

My apologies,


Ken Friedman, PhD, DSc (hc), FDRS | Editor-in-Chief | 设计 She Ji. The Journal of Design, Economics, and Innovation | Published by Elsevier in Cooperation with Tongji University Press | Launching in 2015

Chair Professor of Design Innovation Studies | College of Design and Innovation | Tongji University | Shanghai, China ||| University Distinguished Professor | Centre for Design Innovation | Swinburne University of Technology | Melbourne, Australia