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Hello everybody In my web column icm2re (I changed my mind reviewing everything) I write this month about analytics applied to programmatic advertising that has reached a level of considerable attention among leading advertisers and media owners: - 3.10 | October 2014: Let social media battles end or, at least, be traceable and regulated. About data management, programmatic advertising and other digital challenges for brands [...] I have found the recent "Lego vs Greenpeace" saga very disturbing and in some ways shocking as it revealed the ferocity of the media competition for the control of marketing and communication expenditures by global brands. It has also said something about the difficulties of managing changes while staying (or being put) in the public eye.[...] Fulltext available at: http://www.brunellalongo.co.uk/icm2re/ Anybody interested in modelling, developing and implementing or auditing sustainable policies for data mining and analytics in advertising or research please consider we offer a bespoke Metadata and Taxonomies (MAT) service I will be very happy to discuss privately. Kind Regards Brunella Longo Information Management Adviser Open Data Assurance http://www.brunellalongo.co.uk ::: Telephone +44(0)7549921488 email: [log in to unmask] ::: PO BOX 53880 London SE27 7BU [with apologies for cross posting] You may leave the list at any time by sending the command SIGNOFF allstat to [log in to unmask], leaving the subject line blank.