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****APOLOGIES FOR ANY CROSS POSTING****
Dear Colleague
We now have only limited places available for the PG Marketing Forum in June event so booking soon is recommended if you would like to attend. The list will be closed early next week.
Please note: if you have already booked your place, joining instructions were sent out by email at the end of last week.
JUNE PG MARKETING FORUM - Thursday 5th June, Central London
Theme: UK PGT in a falling market – reversing the trend
The HESA figures for 2012 entry showed the PGT market in the UK falling for the second year in a row. With the already fragile PGT market and the first cohort of undergraduate students with higher debt emerging in 2015, what, if anything can be done to reverse the worrying decline in new students and increase numbers of UK PGT students?
In this Forum session we'll be looking at both strategic and practical ideas for recruiting more UK PGT students, including looking for and promoting to new or unexplored markets, converting the students we are already attracting, the role of sector wide or collaborative campaigns, and how to understand who our PGT markets really are, or could be. We are also including a student panel, to find out what UK PGT students really want, and four Case Studies:
University of Chester on bucking the trend: a successful PGT campaign
Coventry University on converting final year students and alumni
Newcastle University on widening participation in postgraduate
University of York on a faculty perspective.
A provisional programme is given here. As usual, we are offering a reduced rate if you or a colleague from your Department have attended before.
Provisional Programme
09.15 Registration and Coffee
09.45 Introductions
10.00 UK PGT in a falling market – reversing the trend
11.30 Key Issues and Questions: small group discussion and structured networking session
12.15 Plenary Discussion and group feedback
12.45 Lunch and informal/themed networking
13.30 Student Panel - what postgraduate students think
14.30 Case Studies from the sector
15.30 Group Discussion: what matters, What Works? - information sharing, questions and networking
15.50 One thing to take away? Round-up and What Next?
16.00 Close
More information on the Forum, costs and an online booking form for this event can be found at:
http://www.postgraduatestudentships.co.uk/pgmarketingforum
We look forward to seeing you at the event.
Best wishes
Claire
Claire Gascoigne
Marketing Manager
PostgraduateStudentships, MastersCompare and MyPostgradApps
www.MastersCompare.co.uk
www.PostgraduateStudentships.co.uk
