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This looks like an interesting study, and one that could be extended to both genders. There is an evident bias among television producers for young and beautiful presenters for science documentaries. Mostly but not exclusively female, and very often jobbing scientists with doctor titles flaunted at each and every opportunity. When it comes to age, there is a mix of demographic appeal ranging from adolescent to young adult (<40 years), which possibly mirrors that of TV programme makers as a group. Science communicators of a critical if not downright sarcastic bent are wont to ridicule email appeals from TV researchers calling for “the next Brian Cox”, but this is a good business model for programme makers to follow. Their output may not inspire the young to pursue careers in science and engineering – the reasons why school students choose other paths are many and various – but a pleasing face and well-kept curves accentuated by skilled camera work certainly help to cheer us up. Francis On 18 Jun 12, at 10:37, richard wiseman wrote: > Interesting research showing that female role models can turn girls away from science > > http://bps-research-digest.blogspot.co.uk/2012/06/girlie-scientist-role-models-could-do.html > > > > Professor Richard Wiseman > Psychology Department > University of Hertfordshire > > Tel: 077 909 05219 > Twitter: @richardwiseman > www.richardwiseman.com -- Dr Francis Sedgemore journalist and science writer http://sedgemore.com ********************************************************************** Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html You may also change your settings and subscribe/unsubscribe to psci-com from the web site. Psci-com is part of the National Academic Mailing List Service, known as 'JISCMail'. It adheres to the JISCMail Acceptable Use Policy: http://www.jiscmail.ac.uk/policyandsecurity/acceptableuse.html and to the JISCMail guidelines for etiquette: http://www.jiscmail.ac.uk/policyandsecurity/etiquette.html Email commands: 1. To suspend yourself from the list, whilst on leave, for example, send an email to mailto:[log in to unmask] with the following message: set psci-com nomail -- [include hyphens] 2. To resume email from the list, send an email to [log in to unmask] with the message: set psci-com mail -- [include hyphens] 3. To leave psci-com, send an email to [log in to unmask] with the message: leave psci-com -- [include hyphens] Please allow up to 24 hours for these commands to activate. Remember that you will need to send commands using the same email address that you used to register on psci-com. To contact the Psci-com list owner, please send an email to: [log in to unmask] **********************************************************************