Future Proof – Protecting our digital future » Social media in government and recordkeeping #socialmediagov
Tenille Bentley, the Managing Director of Socialite Media provided a range of statistics on the rapid growth of social media in recent years across Australia. Nearly 42% of consumers now access information via social media instead of conventional media. Tenille shared other recent survey results which showed that 73% of consumers want to engage first with both products and services online. She argued that in all industries, social media strategies now need to be incorporated into all communication and advertising plans because ‘you need to go where the people are’.



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Source: http://futureproof.records.nsw.gov.au/social-media-in-government-and-recordkeeping-socialmediagov/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+drims+(Future+Proof)
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