Apologies for cross-posting

Social media is here to stay. It’s changed the rules of how target markets interact with our brands and publications and opened up numerous channels for how people search and interact with our content. Unsettling isn’t it?

ALPSP Seminar

Making Sense of Social Media

Thursday 23 June 2011 (1000-1630)

British Institute of Radiology, 36 Portland Place, London, W1B 1AT

Chair: Katie Sayers, SAGE Publications

 “I have a Facebook group for Twitter users that Tweet about podcasters that talk to marketing bloggers”

As publishers and societies we need to adapt to how we market (and publish!) our products. Gone are the days when an email and print brochure would be a complete marketing campaign and hosting one website was enough for our customers and communities. A simple search on Google shows that whilst our communications and channels are returned in the first page of search results so are numerous other comments and thoughts...none of them ours. Yet, social media offers us huge opportunities and having a social media strategy for your business is critical to staying ahead of the competition. We have direct access to our market and their instant opinions, low-cost ways of engaging with people outside of our traditional reach and new ways to support our core markets.

This seminar will showcase examples of how publishers have used social media to support core business objectives including adapting their working practices, developing metrics to analyse the results and examples within the mobile space.

Who should attend: Marketing and PR professionals, from scholarly publishers of all sizes and types who are involved in managing/responsible for their company’s social media strategy.

Sessions include:

Social Media objectives and strategy and closing the loop

Davina Quarterman, Wiley-Blackwell

Social media integration: Building multi-channel hub presence.

Lizzie Shannon-Little and Caite Panzer, Oxford University Press

Creaing a community around content.

Mithu Lucraft, SAGE Publications

Measuring the Progress of Societies: Wikiprogress, a way forward for collaboration

Angela Costrini Hariche, OECD

Making use of QR Codes: Connecting to the Mobile User

Alan Compton, Taylor & Francis

Creating iPhone apps for delivering and sharing content

Jackie King, Institute of Physics

Social media and reputation management: challenges and opportunities

Grace Baynes, Nature Publishing Group

Measuring and evaluating social media
Matt McKay, BioMed Central

Book or further information here or contact Dee French - [log in to unmask] or phone 01827 709188

Diane French

Event & Database Administrator
The Association of Learned and Professional Society Publishers (ALPSP)

Please visit our website at: http://www.alpsp.org

Other ALPSP Seminars

PA-ALPSP Journal Publishers' Forum: Open access: the next ten years - 31 March 2011

Publishers and Library Consortia: changing expectations - 7 April 2011

Marketing by Numbers: intelligent journals marketing in the 21st century - 26 May 2011

ALPSP International Conference 2011 - 14 - 16 September 2011

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