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In January 2009, just few weeks after I had relocated to London from Milan, I was asked why I had closed down my own company. It was during in an interview for a post at the British Library that turned out to be not at all existent (it was "RIN / RLUK / BL e-learning coordinator". Can you imagine it? I was probably the only one to apply for and to be shortlisted for it!). Briefly said, I burst into tears. Desperately. That is what I suppose allows Michael Jubb and others at the British Library to mock me for the rest of my life :) At any rate, the critical incident motivated me to write the story that is now available in two complementary versions: 1) the "social" one, with a narrative approach, that I published in 2010 via a CPD-Wiki (About being an e-learning entrepreneur) - ideally dedicated to Gilly Salmon ;) 2) the portfolio, programme and project management review "The missing business case: rise and fall of an information literacy training agency" (submitted to Library Trends) I am very proud of. I would recommend to everybody who wants to start a business in the LIS, social and educational fields to read this article. I think we as a professional family tend to mismatch our own visions with "the business" and this is also true with the competence-based interview, especially when the success criteria are not at all disclosed. If I were you, I would arrange a video with comments and answers to this question provided by candidates. The video could be delivered to HR professionals and recruiters (I am absolutely available for this, supposed I had the right to share it through my own personal website too). Brunella Longo Information Management Adviser, Project Manager Prince2 Practitioner, Independent Scholar 7 New College Court London NW3 5EX T +44 (0)20 72095014 - 77229184 / +44 (0) 75 49921488 (mobile) http://www.brunellalongo.info (http://www.brunellalongo.it)