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Date:         Sun, 10 Oct 2010 07:51:10 +0100
Reply-To:     Chris Keene <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         Chris Keene <[log in to unmask]>
Subject:      Fwd: [CCG] Faulty science behind state's landmark diesel law
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  I wonder where the truth really lies?

Chris

-------- Original Message --------
Subject: 	[CCG] Faulty science behind state's landmark diesel law
Date: 	Fri, 08 Oct 2010 13:22:01 -0000
From: 	Rod <[log in to unmask]>
Reply-To: 	[log in to unmask]
To: 	[log in to unmask]



Ross,

This is an example of where politics, science and business had to "pound 
it out" to come up with the truth. It was not easy as I was in the 
middle of the brawl for the last three years.

Rod

Thursday, October 7, 2010 (SF Chronicle)
Wyatt Buchanan, Chronicle Sacramento Bureau

(10-07) 17:27 PDT Sacramento - --
California grossly miscalculated pollution levels in a scientific 
analysis used to toughen the state's clean air standards, and scientists 
have spent the past several months revising data and planning a 
significant weakening of the landmark regulation, The Chronicle has found.

The pollution estimate in question was too high - by 340 percent,
according to the California Air Resources Board, the state agency 
charged with researching and adopting air quality standards. The 
estimate was a key part in the creation of a regulation adopted by the 
Air Resources Board in 2007, a rule that forces businesses to cut diesel 
emissions by replacing or making costly upgrades to heavy-duty, 
diesel-fueled off-road vehicles used in construction and other industries.
The staff of the powerful and widely respected Air Resources Board said 
the overestimate is largely due to the board calculating emissions 
before the economy slumped, which halted the use of many of the 150,000 
diesel-exhaust spewing vehicles in California. Independent researchers, 
however, found huge overestimates in the Air Board's work on diesel 
emissions and attributed the flawed work to a faulty method of calculation
- not the economic downturn.
The overestimate, which comes after another bad calculation by the Air 
Board on diesel-related deaths that made headlines in 2009, prompted the 
board to suspend the regulation earlier this year while officials 
decided whether to weaken the rule.

On Thursday, after months of work, the Air Board and construction 
industry officials announced a proposal that includes delaying the start 
of the requirements until 2014 and exempting more vehicles from the 
rule. It would be a major scaling back of the rule if the Air Board 
approves it in a vote scheduled for December. The announcement was made 
as The Chronicle was preparing to publish this report, which had been in 
the works for several weeks.....

Rest of article at:

http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2010/10/07/MNOF1FDMRV.DTL

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    I wonder where the truth really lies?<br>
    <br>
    Chris<br>
    <br>
    -------- Original Message --------
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          <th valign="BASELINE" align="RIGHT" nowrap="nowrap">Subject: </th>
          <td>[CCG] Faulty science behind state's landmark diesel law</td>
        </tr>
        <tr>
          <th valign="BASELINE" align="RIGHT" nowrap="nowrap">Date: </th>
          <td>Fri, 08 Oct 2010 13:22:01 -0000</td>
        </tr>
        <tr>
          <th valign="BASELINE" align="RIGHT" nowrap="nowrap">From: </th>
          <td>Rod <a class="moz-txt-link-rfc2396E" href="mailto:[log in to unmask]">&lt;[log in to unmask]&gt;</a></td>
        </tr>
        <tr>
          <th valign="BASELINE" align="RIGHT" nowrap="nowrap">Reply-To:
          </th>
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          <p>Ross,<br>
            <br>
            This is an example of where politics, science and business
            had to "pound it out" to come up with the truth. It was not
            easy as I was in the middle of the brawl for the last three
            years. <br>
            <br>
            Rod<br>
            <br>
            Thursday, October 7, 2010 (SF Chronicle)<br>
            Wyatt Buchanan, Chronicle Sacramento Bureau<br>
            <br>
            (10-07) 17:27 PDT Sacramento - --<br>
            California grossly miscalculated pollution levels in a
            scientific analysis used to toughen the state's clean air
            standards, and scientists have spent the past several months
            revising data and planning a significant weakening of the
            landmark regulation, The Chronicle has found.<br>
            <br>
            The pollution estimate in question was too high - by 340
            percent,<br>
            according to the California Air Resources Board, the state
            agency charged with researching and adopting air quality
            standards. The estimate was a key part in the creation of a
            regulation adopted by the Air Resources Board in 2007, a
            rule that forces businesses to cut diesel emissions by
            replacing or making costly upgrades to heavy-duty,
            diesel-fueled off-road vehicles used in construction and
            other industries.<br>
            The staff of the powerful and widely respected Air Resources
            Board said the overestimate is largely due to the board
            calculating emissions before the economy slumped, which
            halted the use of many of the 150,000 diesel-exhaust spewing
            vehicles in California. Independent researchers, however,
            found huge overestimates in the Air Board's work on diesel
            emissions and attributed the flawed work to a faulty method
            of calculation<br>
            - not the economic downturn.<br>
            The overestimate, which comes after another bad calculation
            by the Air Board on diesel-related deaths that made
            headlines in 2009, prompted the board to suspend the
            regulation earlier this year while officials decided whether
            to weaken the rule.<br>
            <br>
            On Thursday, after months of work, the Air Board and
            construction industry officials announced a proposal that
            includes delaying the start of the requirements until 2014
            and exempting more vehicles from the rule. It would be a
            major scaling back of the rule if the Air Board approves it
            in a vote scheduled for December. The announcement was made
            as The Chronicle was preparing to publish this report, which
            had been in the works for several weeks.....<br>
            <br>
            Rest of article at:<br>
            <br>
            <a moz-do-not-send="true"
href="http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2010/10/07/MNOF1FDMRV.DTL">http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2010/10/07/MNOF1FDMRV.DTL</a><br>
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Date:         Sun, 10 Oct 2010 08:22:39 +0100
Reply-To:     Christopher Shaw <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         Christopher Shaw <[log in to unmask]>
Subject:      Re: [climate justice now!] 10:10:10 - Marketing, Manipulation,
              and the Status Quo
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Good analysis, thanks Chris

=20

The Independent carries research today showing people are increasingly =
bored
of talk about climate change. I, who have been researching the issue for =
5
years, and am deeply concerned about it, am also bored of talking about =
cc.
But I am never bored about talking  how to create a just future that =
gives
all an equal chance to discover our birth right, namely our nobility.

=20

The 10:10 campaign never discussed that. The bits I saw were a hymn to =
the
hierarchical   industrial system that has created climate change =96 the
classroom, the workplace. These remain as they are in a 10:10 world, =
just
the people not willing to engage in a piecemeal, go-slow achieve-nothing
agenda are removed.

=20

(As I recall the object of the 10:10 campaign was to get people to =
reduce
their emissions by 10% in the year 2010. I saw an article in The =
Guardian
yesterday and in my local paper re today=92s efforts which said the =
object of
the exercise was to get people to reduce their emissions by 10% over the
next 12 months. I don=92t see how that deceit is any different from =
pretending
there is a two degree dangerous limit and then, when it becomes apparent =
it
won=92t be achieved, saying oh well, we will just have to adapt to 4.)

=20

Chris

=20

=20

From: Discussion list for the Crisis Forum
[mailto:[log in to unmask]] On Behalf Of Chris Keene
Sent: 09 October 2010 20:05
To: [log in to unmask]
Subject: Fwd: [climate justice now!] 10:10:10 - Marketing, Manipulation, =
and
the Status Quo

=20



-------- Original Message --------=20


Subject:=20

[climate justice now!] 10:10:10 - Marketing, Manipulation, and the =
Status
Quo


Date:=20

Fri, 8 Oct 2010 18:22:11 -0300


From:=20

Rebecca Sommer  <mailto:[log in to unmask]>
<[log in to unmask]>


To:=20

CJN! Network  <mailto:[log in to unmask]> <[log in to unmask]>

=20

I found this article interesting, published in United Progressives:
http://bit.ly/aiCAZg | http://bit.ly/dhSXCx | http://bit.ly/am8Tot

=20

As we stand on the edge of apocalypse, we must wake up and acknowledge =
what
the big greens are not saying is far more important than what they are
saying.


Excerpts from a controversial new book to be released 2010-2011. Article =
one
in a series, we discuss the connection between environmental campaigns =
and
their corporate sponsors.


By Cory Morningstar and Gregory Vickrey

 <http://canadianclimateaction.files.wordpress.com/2010/09/feelgood.jpg>
http://canadianclimateaction.files.wordpress.com/2010/09/feelgood.jpg

CODE GREEN
<http://www.minimumsecurity.net/stephaniemcmillan/codegreen/?p=3D183#comm=
ents>
: =93The good intentions of participants of 350 aside, requesting world
leaders to reduce carbon emissions is unfortunately not going to work. =
Bill
McKibben asserts that world leaders will listen =93if we=92re loud =
enough,=94 but
that=92s simply untrue. If we stick with symbolic action, the =
destruction will
become progressively worse, and we will continuously lose ground and be
reduced to begging for mercy that will never be granted. Those in power =
(and
their political representatives) will only stop destroying the planet if
they are forced to do so. The immediate threat of social disorder and
economic disruption will make them listen. An immediate and serious =
threat
to their wealth and well-being will make them listen.=94


Understanding 10:10:10


All big greens and little greens alike are promoting the latest climate
change campaign, 10:10:10, on the front page of every website and in =
every
email. Two of the main promoters of 350.org=92s 10:10:10 =91Global Work =
Party=92
are none other than corporate darling TckTckTck and, of course, =
Greenpeace
International. Making the intimate link between the two, Kumi Naidoo is =
the
Executive Director of the organization and chairs the Global Campaign =
for
Climate Action, the group behind TckTckTck.

The escalating climate crisis - scientists now refer to it as the =916th
extinction=92 - has now been transformed to a party.

10:10:10 states, =93A strong and vibrant climate movement will create =
the
political space for our champions to lead; take-on the big polluters and
bought-off politicians who are blocking progress; and help us implement
innovative climate solutions from the ground up.=94 Completely ignoring =
the
intent of their own rhetoric, some of the top ideas on the 10:10:10 =
website
for the party are: organize a tree planting, work on a community garden =
or
an organic farm, go for a bike ride, or do a trash cleanup. Once again, =
the
emphasis of this latest symbolic big green campaign avoids the root =
causes
of climate change; the current state of accelerating climate change
according to the latest science; the false solutions being sold as just
goods; and a stark, deafening silence on thePeople
<http://pwccc.wordpress.com/2010/04/24/peoples-agreement/> =92s =
Agreement
constructed in Cochabamba, Bolivia, April 2010. (It is important to note
here that this is the only agreement to date that has the potential to =
save
humanity from suicidal extinction. This last, despite 350.org=92s =
presence in
Cochabamba, with its own representatives positioned as =91presidents=92 =
of
several working groups.)

The 10:10:10 campaign does not demand that all nations and all
non-government organizations (NGOs) formally acknowledge the world is
<http://www.climate-change-emergency-medical-response.org/state-of-the-cl=
ima
te.html>  far beyond dangerous interference with the climate system. Why
not? Leading scientist John Holdren has been explaining this since 2006.
Holdren is advisor to President Barack Obama for Science and Technology,
Director of the White House Office of Science and Technology Policy, and
Co-Chair of the President=92s Council of Advisors on Science and =
Technology.

The 10:10:10 campaign does not demand that nations and NGOs declare a =
global
climate <http://www.climate-change-emergency-medical-response.org/>  =
state
of emergency. Why not? NASA climate scientist James Hansen has appealed =
for
such a declaration since 2008. Further, the International Panel on =
Climate
Change (IPCC) states that civil society must be the organ to make this
declaration =96 yet those who claim to represent civil society -- as =
350.org
often does -- spew rhetoric instead of reality.


Nature=92s Razor


The greatest danger to survival of life lies within combined Arctic =
feedback
cycles <http://www.onlyzerocarbon.org/arctic_feedback.html> , all of =
which
are now operational. None of the climate models used by IPCC include any =
of
the Arctic feedbacks below. This makes all projections of potential =
increase
in global temperature, as well as any contrived limits on human =
emissions,
dangerously misleading.

Arctic sea ice volume has reached the lowest level ever recorded, =
prompting
the director of the National Snow & Ice Data Center in Boulder, =
Colorado,
Mark Serreze, to state, "The
<http://stephenleahy.net/2010/09/23/arctic-ice-in-death-spiral-risks-clim=
ate
-catastrophe/>  Arctic summer sea ice cover is in a death spiral. It's =
not
going to recover...I hate to say it but I think we are committed to a =
four-
to six-degree warmer Arctic.=94

Methane release from melting permafrost is the most dangerous amplifying
feedback in the carbon cycle. Earlier this year we were witness to a =
science
stunner
<http://climateprogress.org/2010/03/04/science-nsf-tundra-permafrost-meth=
ane
-east-siberian-arctic-shelf-venting/> . Scientists found that the vast
Siberian Arctic shelf methane stores are now destabilizing and venting.
National Science Foundation issued our world a wake-up call: =93Release =
of
even a fraction of the methane stored in the shelf could trigger abrupt
climate warming.=94

Scientists <http://e360.yale.edu/content/feature.msp?id=3D2241>  have
discovered that the seas are acidifying ten times faster today than 55
million years ago when a mass extinction of marine species occurred. The
increasing acidity reduces the amounts of calcium carbonate available to
plankton and other species which require it to form shells and =
skeletons.
Studies show phytoplankton have died off more than 40% since 1950 and
continue to do so at an accelerating rate. =93This is an almost =
unprecedented
geological event,=94 stated Andy Ridgwell, an earth scientist at the
University of Bristol.

Making matters significantly worse for humanity, food security
<http://www.climatechange-foodsecurity.org/>  manifests itself as a =
second
state of emergency intimately connected with climate.

The worst ever environmental and health catastrophe is now inevitable, =
and
we must render a comprehensive global emergency
<http://www.global-humanitarian-climate-forum.com/>  response. Nations =
and
NGOs who refuse to acknowledge destructive climate interference and the
inherent state of global climate emergency are, in effect, supporting =
and
perpetuating the status quo: a general state of denial of, and inaction
toward, the worst crime ever committed against humanity.

In the presence of fact and a recognizable path to global extinction, =
the
only target that now matters is <http://www.onlyzerocarbon.org/>  zero
carbon. To save humanity, fossil fuels must be completely abandoned. =
Every
other target, without distinction, leads to irreversible climate
catastrophe.

Yet we are told to throw a global day of action for 24 hours each year =
(this
year, 10:10:10), no matter the challenges science purports and reality
verifies. And somehow this party will grow into a new movement to take =
on
these challenges, and this reality that no one discusses.

Symbolism must be an omnipotent force.


=93Get to Work=94 - 350.org


=93One of the truest tests of integrity is its blunt refusal to be
compromised.=94 =96 Chinua Achebe =96 Nigerian Writer

For too long, the environmental movement - led by the big greens - has
locked the climate movement into a two-pronged strategy comprised of
lobbying partisan, corrupt politicians, and climbing into bed with any - =
and
nearly every - corporate power, in the pursuit of symbolic victories, =
the
ecstasy of the illusion of power, and to integrate the DC cocktail =
circuit.
Even in this, the movement has failed.

After the largest oil spill in history earlier this year, the movement =
and
its most powerful leaders did not call for a ban on all offshore =
drilling;
instead, they urged citizens to demand a temporary moratorium on new
offshore drilling. Having no ability in the art of negotiation, and
displaying an approach that was sophomoric, at best, they failed to =
properly
secure the half-solution they sought, and the loopholes continue the
cataclysmic trends that existed before the Deepwater Horizon entered our
consciousness. Epic fail.

Nearly two decades after the first climate convention in Rio, global
emissions are up over 40% and planetary
<http://e360.yale.edu/content/feature.msp?id=3D2192>  boundaries are =
being
crossed. We now stand on the cusp of humanity=92s most dangerous moment. =
For
those two decades the big greens have been flirting and sleeping with =
the
enemy, and no matter their willingness are still shamed come morning,
because the BPs of the world are welcome to plant their decadent seed in =
any
of the big greens, and the governments around the globe besides, without =
any
recourse.

What more evidence do we need to see in order to accept that backroom
lobbying and symbolic campaigning has not worked and will not work?

=93Politically feasible.=94
=93Politically possible.=94
=93Reasonable.=94
=93The best we can get.=94
=93Win-win.=94

Big greens can=92t yet comprehend the concept of morning remorse. It =
takes a
spine to accept the guilt.

Fossil fuels must be completely abandoned. We have already stated that, =
from
the perspective of reality. Let us say it again. Fossil fuels must be
completely abandoned. Nature won=92t be giving us a pat on the back or =
boost
our resumes for what we deem politically feasible, and the physics of =
nature
is not about to come to the table for negotiations on entropy. Better is =
not
better when better still means dead. Massive climate emergency movements =
in
every country are the only forces with the potential to drive =
politicians
toward effective action against greenhouse gas emissions. That is the =
only
way to win time for our Earth - and ourselves.


Symbolism


 =
<http://canadianclimateaction.files.wordpress.com/2010/09/350_senators.jp=
g>
http://canadianclimateaction.files.wordpress.com/2010/09/350_senators.jpg=


Image from Keith Farnish=92s =91The Unsuitablog
<http://thesietch.org/mysietch/keith/2010/08/09/monthly-undermining-task-=
aug
ust-2010-crash-the-mainstream-environmentalists-party/> =92:

=93it is an utterly pointless task trying to make Industrial =
Civilization
sustainable or =93environmentally friendly=94, because the nature of
civilization is to destroy, to take what it wants to achieve its aims =
and
only stop when it runs out of energy, people or space. It only stops =
when it
collapses =96 it never stops of its own accord.=94

Thus, we find ourselves in yet another bizarre situation and ready to =
party
on 10:10:10 with international climate change organization TckTckTck; =
with
Greenpeace; with 350.org; with World Wildlife Federation (WWF); with =
more
than 350 other dance partners; and, not without significance, with Havas
Worldwide, the world=92s sixth largest advertising company, and creator
<http://canadianclimateaction.files.wordpress.com/2010/01/tck-havas-pager=
.pd
f>  of the TckTckTck campaign. Havas clients include Wal-Mart, =
Coca-Cola,
Pfizer, BP and several other multinational conglomerates who
indiscriminately rape and pillage our Earth, while exploiting the most
vulnerable communities, cultures, and societies around the globe, in
exchange for nothing more than financial profits and cash windfalls, =
seeking
infinite gains on a finite planet.

When we fight multinationals, we call them corporate criminals. When we =
take
their money, we call them partners.

[youtube=3Dhttp://www.youtube.com/watch?v=3DgJ-S2woz4FM
<http://www.youtube.com/watch?v=3DgJ-S2woz4FM&feature=3Dplayer_embedded>
&fs=3D1&hl=3Den_US]

The climate change movement is said to oppose oil giants controlled by
Rockefeller and friends. Yet the foundations and charities of =
Rockefeller
and friends generously fund progressive environmentalists with the =
purpose
being to ultimately oversee and influence various and significant
activities.

Recall the fairytale in which the witch decorates her home as a =
gingerbread
house in order to entice the children inside and ultimately cook them to
kibble in a pot of boiling water. We are those children =96 and we are =
being
manipulated to admire the grand illusion of democracy set before us as =
we
march as one towards our own demise.

Not so bad, says 10:10:10 and friends. We can throw a party along the =
way,
and the conscientious among us can pre-order caskets made of green,
sustainable bamboo manufactured in a Chinese sweatshop.

=20
<http://canadianclimateaction.files.wordpress.com/2010/09/350orginsanity.=
jpg
>
http://canadianclimateaction.files.wordpress.com/2010/09/350orginsanity.j=
pg

Last year, on 350.org=92s Global Day of Action (October 24, 2009), =
TckTckTck
was shiny, new and present. In Canada, on Parliament Hill, between 1,000 =
and
2,000 people assembled throughout the morning and afternoon. The crowd
received instructions to move apart, and individuals were then told =
reach
their hands to the sky and pretend they were clocks. Next, they were =
told to
chant =93TckTckTck!=94 while rotating arms in analog fashion. TckTckTck =
...
TckTckTck =85 faster! Faster! It is no stretch of the imagination to =
envision
Havas and their corporate CEO friends - friends who push for more =
nuclear
power, more genetic engineering, more cloning, more water privatization,
more growth, more consumption - sitting back and laughing their asses =
off at
those of us at Parliament Hill and all around the globe that day,
people-clocks chanting their corporate branded slogan TckTckTck as the =
world
burned.


Denialism


Big greens want us to believe that we will fall into a pit of despair =
once
we accept the situation as dire and will become immobilized. Is this =
true?
No. In fact, history demonstrates time and time again that when faced =
with
cataclysmic emergencies, people and communities pull together. Facing
disaster, citizens of nations have shown they can unite for the common =
good.
Sure, when we face the facts that now exist, despair is only human. The
question is whether acknowledging our circumstances will immobilize us =
or
give us the truth we need to face a daunting task. Philosopher Friedrich
Nietzsche distinguished between what he called the =93pessimism of =
strength=94
and the =93pessimism of weakness=94. =93Pessimism of weakness=94 means =
succumbing to
apathy in the face of overwhelming odds. =93Pessimism of strength=94 =
means
facing up to the facts, acknowledging the danger fully, and making a
decision about how best to act. In other words, fear is good, and these
parameters define our sense of responsibility.

Big greens are certainly aware that we are now in a death-spiral brought
about by the capitalist, consumptive, and corporate domination of =
society.
Yet they actively choose to remain muzzled on the subject. Power =
structures
in place today do not act, and never will act, to stop climate change,
because the changes so desperately needed by those most vulnerable on =
the
planet are in direct conflict to the needs and rapacious desires of =
capital.
Capital has no empathy. Capital has no children to love and protect. =
Capital
has only one imperative, and that is to grow. Under the current economic
system, the penultimate measure of success is profit. Corporations exist =
to
maximize profits while externalizing costs. That is their nature. They
cannot behave otherwise. Spewing greenhouse gases, toxins, and chemicals
into the environment is a fundamental feature of capitalism employed by
modern corporations and governments, and accounts for most of the =
pollutants
directed into our air, water, and earth. Waste, pollution, and =
ecological
destruction are built into the system.


Retribution


September 27th, 2010.  From Chris Hedges Column
<http://www.truthdig.com/report/item/retribution_for_a_world_lost_in_scre=
ens
_20100927/>  on TruthDig:

=93Nemesis was the Greek goddess of retribution. She exacted divine =
punishment
on arrogant mortals who believed they could defy the gods, turn =
themselves
into objects of worship and build ruthless systems of power to control =
the
world around them. The price of such hubris was almost always death.
Nemesis, related to the Greek word n=E9mein, means =93to give what is =
due.=94 Our
nemesis fast approaches. We will get what we are due. The staggering =
myopia
of our corrupt political and economic elite, which plunder the =
nation=92s
wealth for financial speculation and endless war, the mass retreat of
citizens into virtual hallucinations, the collapsing edifices around us,
which include the ecosystem that sustains life, are ignored for a giddy
self-worship.=94

Are we ready for such reflection?  Is it past time to start talking =
about
the core issues
<http://www.bkconnection.com/ProdDetails.asp?ID=3D9781576757628> , the =
root
causes of climate change?  Is it past time to start questioning why =
those
who claim to speak for civil society refuse to discuss these very =
issues?

The most provocative tool for comprehending abject behavior we have =
learned
as climate justice activists is this: when issues are not being tackled =
by
directly addressing the root of the problem, one must ask why.

To answer this question, this =93why=94, we have discovered there is one =
tactic
which uncovers more information than any other single tactic.

It is this:

Follow the money.


Funding 10:10:10


This 350.org project
<http://www.greengrants.org/pressreleases.php?news_id=3D295> , 10:10:10, =
in
whole or in part, is funded by Global Greengrants Fund (GGF), an entity
which works with, and receives funding from, the Rockefeller Brothers
Foundation and others, including =911% for the Planet=92 (slogan: =
=93Keep Earth in
Business=94). On July 21, 2010, GGF announced a partnership with =
350.org:
=93Greengrants is excited to launch a new initiative of the
<http://www.greengrants.org/pressreleases.php?news_id=3D283>  =
Greengrants
Climate Fund: the 350 Project Fund. Led by 350.org, the campaign to =
build a
global movement for climate solutions, this initiative builds momentum =
and
funds for climate solutions worldwide.=94

Who is Global Greengrants? GGF =
<http://www.greengrants.org/resources.html>
states: =93Our advisers and partners are currently focusing on REDD and =
REDD+
efforts around climate mitigation. REDD stands for =91Reducing Emissions =
from
Deforestation and (forest) Degradation=92. It is one of the areas of
discussion at COP15 where some believe the most positive movement was =
made.=94

In fact, REDD is one of the most contentious false solutions being =
fought by
Indigenous peoples and grassroots climate activists all over the world. =
GGF
has announced that through the establishment of their new pro-REDD =
=91Climate
Fund <http://www.climatefund.info/> =92, they were, and remain, involved =
in
sponsoring delegates to United Nations Framework Convention on Climate
Change conferences such as COP15. This has proven to be a very =
successful
formula for ensuring that anti-REDD Indigenous voices have been silenced
from international conferences and climate talks, conveying to the =
general
public the falsehood that REDD has been embraced far and wide. Those =
with no
financial means to attend COP quite effectively have their mouths gagged =
and
therefore become invisible on the global stage.

Those who agree with false solutions continue to be funded. Those who do =
not
are replaced.

From the Rockefeller site:
RBF <http://www.rbf.org/resources/resources_show.htm?doc_id=3D1308552>
grantee Sustainable Markets Foundation's 350.org launched its new web =
site,
gearing up for "10/10/10, the Global Work Party" on October 10, 2010.
Organizers are encouraging individuals worldwide to do something to =
combat
global warming in their communities.  More than a thousand groups in =
over
100 countries already have registered their events with 350.org, which
include a bicycle repair day in New Zealand, planting thousands of trees =
in
Uganda, and installing solar stoves for a carbon-neutral picnic in =
Bolivia.

These are all nice events, and are likely being organized by
well-intentioned individuals. Unfortunately, none of them - or any =
semblance
of them - will save us from catastrophic climate change.

Has the climate crisis (d)evolved into a mere Earth Day event to be held =
on
an annual basis - a festive party to be celebrated? The symbolic Earth =
Hour,
organized by industrial nonprofit complex World Wildlife Foundation =
(WWF),
is now held each spring. 350.org a.k.a. Sustainable Markets Foundation
a.k.a.350.org Project a.k.a. 10:10:10 now claims a global climate party =
in
the fall. Perhaps if we participate in Earth Hour or the Global Day of
Action (or both!), and recycle our cans, bottles, and paper products at
home, we can all feel we did our part until next year.

The Rockefellers certainly would like us to think so.

The Rockefeller family =96 think big oil (as big as oil gets) =96 is =
another
primary funder of 350.org (Sustainable Markets Foundation). The
Rockefellers, with other members of the plutocracy such as the Clinton
family,  were also instrumental in the creation of 1Sky
<http://www.1sky.org/files/1sky-annual-report-2008-final.pdf> , sister =
of
350.org. An organization which pushes false solutions and grossly =
inadequate
climate legislation under the guise of =91grassroots=92 democracy, 1Sky =
is a
prime example of an NGO created for the power elite.  It operates as a =
think
tank where past, present, and future policy analysts, high-ranking
government officials, business leaders and CEOs, intellectuals, =
journalists,
and conservative activists come together to develop political vision and
strategy. Many well-intentioned, well-respected individuals are =
manipulated
into lending their involvement to such institutes, which in turn lends
credibility to 1Sky, 350.org, and their ilk when they deserve none.

We would like to name every foundation and corporate entity that funds
350.org and 10:10:10, and how many hundreds of thousands of dollars they
receive to implement the tactics of manipulation put forth by their
corporate partners, but they choose not to respond to our requests for
information. Likewise, they refuse to share the information on their
websites, or in any other public forum.


Why it Matters


=93It=92s difficult to get a man to understand something if his salary =
depends
upon his not understanding it.=94 Upton Sinclair

Whether directly or indirectly, industry and industry-linked foundations
steer environmental organizations away from grassroots movements and =
create
an elite-structured caviar class of environmentalists financially =
motivated
to pursue 'business as usual' solutions. Today there is a deafening =
silence
as well as cries for censorship on this critical topic, even within the
climate justice movement itself.

Silence kills and silence is complicity in the escalating climate
disruption, climate emergency and climate genocide that is predicted to =
kill
billions this century. Earth and paleoclimate scientist, Dr. Andrew
<http://webdiary.com.au/cms/?q=3Dblog/1737>  Glikson of the Australian
National University states that =93informed people are now staring into =
the
abyss=94.

Pablo Eisenberg at Georgetown University=92s Public Policy Institute has
stated, =93although we know that our socioeconomic, ecological, and =
political
problems are interrelated, a growing portion of our nonprofit world
nevertheless continues to operate in a way that fails to reflect this
complexity and connectedness.=94 This unwillingness to confront the =
broader
issues of climate change such as militarism, livestock, and the =
capitalistic
practices inherent in the current corporatocracy, is at the heart of the
crisis of the climate change movement. Behind closed doors, the
organizations manipulating and exploiting 10:10:10 know and understand =
the
dilemma created by their infatuation with the corporate power structure. =
Yet
the big greens refuse to advance these fundamental issues. And to be =
fair,
they can=92t. For if they were to be effective, in a meaningful way that
actually started a paradigm shift, they would quickly be cut off from =
their
generous =91partners=92. These groups have become barriers to the =
movement. They
no longer represent civil society, but stand as walls to protect the =
system.
They utilize the coercive tactic of inviting supposed leaders of civil
society into sanitized circles of power, and simultaneously repress the =
rank
and file climate movement.

Why are the big greens and compromised NGOs spewing out meaningless =
targets
for legislation which do nothing more than ensure a death sentence for
humanity? It is because they have become corporations themselves. They =
are,
in essence, subsidiaries of the very corporations that they claim to =
oppose.
There can be no meaningful mass movement when dissent itself is =
generously
funded by those same corporate interests who must be targets of the =
protest
movement.

In this short RSA Animate, radical sociologist David Harvey asks if it =
is
time to look beyond capitalism, towards a new social order that would =
allow
us to live within a system that could be responsible, just and humane. =
(View
his full lecture at the RSA
<http://www.thersa.org/events/vision/vision-videos/david-harvey-the-crise=
s-o
f-capitalism> ).

[youtube=3Dhttp://www.youtube.com/watch?v=3DqOP2V_np2c0
<http://www.youtube.com/watch?v=3DqOP2V_np2c0&fs=3D1&hl=3Den_US> =
&fs=3D1&hl=3Den_US]


Reading Between the Lies


We must start turning off the faucets of the propaganda machine. =
Information
flows from dominate forces that keep our society passive, dumbed down =
and
stupefied. Humans display a universal propensity to deny uncomfortable
realities=97we actively repress intelligence and reason. Big Greens now =
employ
marketing strategists to poll the public in order to ensure any =
messaging is
palatable before campaigns and campaign messages are rolled out. This
ensures the sad fact that the mainstream movement no longer leads, but
rather capitulates to the status quo. The movement is now being shaped =
by
marketing executives rather than activists. Big greens simply tell the
public what they (the big greens) calculate the public wants to hear =
while
at the same time protecting the system upon which they (the big greens)
feast. Unfortunately, for ourselves and for our children, such denialism
will ensure humanity=92s certain famine - and ultimate demise.

=93The masses have never thirsted after truth. They turn aside from =
evidence
that is not to their taste, preferring to deify error, if error seduce =
them.
Whoever can supply them with illusions is easily their master; whoever
attempts to destroy their illusions is always their victim=94 - Gustave =
Le Bon
1895.

=93For us to maintain our way of living, we must=85 tell lies to each =
other, and
especially to ourselves=85 the lies act as barriers to truth. These =
barriers=85
are necessary because without them many deplorable acts would become
impossibilities=94 - Derrick Jensen 2000.

Now we have <http://www.commondreams.org/view/2010/09/14-11>  three =
partners
slithering out of the rot of the decayed carcass that was the climate =
change
movement: 350.org, Greenpeace, and Rainforest Action Network (RAN) have
joined hands to sing a new version of Kumbayah with the grand illusion =
of
waking the dead, and anyone can join the circle of song - provided we =
adhere
to their guidelines. God forbid we challenge the system for what it is - =
a
rapacious beast devouring humanity in the name of capitalism. Doing that
doesn=92t provide the win-win type of =91solution=92 these groups and =
their
funders demand. Don=92t begin to consider surprise actions that =
challenge
corporate elites and the political structure directly. Don=92t be =
provocative.
Don=92t plan for the potential need for self-defense. Don=92t disturb =
dinner
plans. Don=92t miss yoga class.

Follow the lead of Bill McKibben (350.org), Phil Radford (Greenpeace =
USA),
and Becky Tarbotton (RAN) and put three additional nails into the coffin =
of
humanity. The Earth is beyond reacting to the tactics employed by those
controlled by corporations, shared by tweets, and defined by actions =
that
happen on a Saturday afternoon and end just in time for the next episode =
of
Law and Order.

Aggressive action is required.

Mario Savio and Peter Camejo knew this. In the 1960=92s they galvanized =
the
souls of Berkeley into a force that would not be denied, and would not =
be
repressed.

[youtube=3Dhttp://www.youtube.com/watch?v=3DVoh3I2h6PBo
<http://www.youtube.com/watch?v=3DVoh3I2h6PBo&fs=3D1&hl=3Den_US> =
&fs=3D1&hl=3Den_US]

Those of us in the climate fight must not be denied, and we must not be
repressed.

=93Who raises money to protect rainforests yet greenwashes their first =
time
logging? Who celebrates their 25th anniversary twice? Who has no =
scientists
yet sets policy it refuses to defend? Rainforest Action Network @RAN of
course.=94  - Dr. Glen Barry, Ecological Internet

Climate reality dictates that there are no solutions within our cushy
envelopes of political negotiation. We no longer have the luxury of =
playing
nice and limiting sacrifice. There is no reason for our favorite big
environmental groups to sit down with industry and hammer out a =
compromise;
the Earth is already screaming at us that half-measures won=92t work. =
There is
no reason to believe that if we change a bunch of light bulbs or recycle =
all
those plastic bottles or rock our Prius on the way to a Global Work =
Party we
are part of the solution. We aren=92t. We must strive for what =
defeatists and
their enablers deem impossible. The science dictates a systemic upheaval
that will shock us all, and we can choose to endure, or choose to die.

The alarms are sounding. All 5 of them. And we ask you this: if your
neighbor=92s house is burning, and you called 911 twenty minutes ago, =
and
there has been no response, what would you do? Would you fill a bucket =
from
your sink, toss the water on the blaze, pat yourself on the back, and
conclude you=92ve done your part? Would you throw a party next to the =
blaze
with other neighbors, cheering the fact that they also brought their =
buckets
of water? Or would you realize the structure, as it once stood, is now =
lost,
and it is time to rebuild a better one, perhaps resistant to flame?

None of the placating, enabling, corrupt entities herein is prepared to =
tell
you the truth. Most of them recognize it, as they have seen the same =
science
we have. They understand the deadly consequences of ocean acidification,
plankton kills, methane releases, ice shelf deterioration, and =
temperature
extremes; yet their agenda, cozy as it sounds through rhetoric and
repetition, does nothing to curtail this reality: the truth will hurt.

We have no time to argue over strategy and tactics. We have limited time
(and only the planet really knows what hour it is) to implement massive,
global changes. And we have a system in place that will refuse and =
refute
every critical mode for the required paradigm shift part and parcel. =
That
leaves little choice for those of us alive today.

The carbon economy must end. An optimist should say we have until 2020 =
to
accomplish that. By every means necessary we must bring it to an end. We
believe that requires an absolute refusal on the part of us, the masses, =
to
continue to participate in it.

Pick a date, and after? Don=92t participate.

Attend the Global Work Party. And when you realize the effort is going
nowhere, let that uncomfortable reality demonstrate that we should =
attend a
Global Work Shutdown.

The truth is not, and will not be, televised. We must collectively =
recognize
that the solution set we must enact is far more complex than any one of =
us
currently believes, or can rightly handle within the constructs of =
current
society. Tactics that generate financial upheaval, such as refusal to =
pay
debts to banking institutions, must be employed. Corporations must be
exorcised through aggressive carbon taxation in the short-term, and =
severed
from the subsidizing bonds to governments of the people. Criminal
prosecutions against complicit individuals, corporations, and countries =
must
take place. The car must die. Corporate media and irrelevant distraction
must be abandoned. The insatiable, commodified narcissism poisoning our
culture must fade. As it does, an new age of creativity and imagination =
must
reawaken with fervor, re-energizing both the spirit and the means of our
global community.

Wake up. Tear down. Rise Up.

=93Humans claim to be uniquely capable of logical thought, forward =
planning
and moral judgment. None of these unique capabilities are evident in the
mainstream international dialogue on responses to climate change. The =
time
has come to rise above primitive tribal instincts and exercise our full
human capacities in confronting climate change. The time has come to act
with intelligence, foresight and compassion for the mutual benefit of =
all.=94
- William Rees - originator of the =93ecological footprint
<http://en.wikipedia.org/wiki/Ecological_footprint> =94 concept and
co-developer of the method.

=20

=20


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<div class=3DWordSection1>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Good analysis, thanks Chris<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The Independent carries research today showing people are
increasingly bored of talk about climate change. I, who have been =
researching
the issue for 5 years, and am deeply concerned about it, am also bored =
of
talking about cc. But I am never bored about talking =A0how to create a =
just
future that gives all an equal chance to discover our birth right, =
namely our
nobility.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The 10:10 campaign never discussed that. The bits I saw =
were a hymn
to the </span><span style=3D'color:#1F497D'>hierarchical =A0</span><span
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497=
D'>=A0industrial
system that has created climate change &#8211; the classroom, the =
workplace.
These remain as they are in a 10:10 world, just the people not willing =
to
engage in a piecemeal, go-slow achieve-nothing agenda are =
removed.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>(As I recall the object of the 10:10 campaign was to get =
people
to reduce their emissions by 10% in the year 2010. I saw an article in =
The
Guardian yesterday and in my local paper re today&#8217;s efforts which =
said
the object of the exercise was to get people to reduce their emissions =
by 10%
over the next 12 months. I don&#8217;t see how that deceit is any =
different
from pretending there is a two degree dangerous limit and then, when it =
becomes
apparent it won&#8217;t be achieved, saying oh well, we will just have =
to adapt
to 4.)<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Chris<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<div style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt =
0cm 0cm 0cm'>

<p class=3DMsoNormal><b><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:
"Tahoma","sans-serif";color:windowtext'>From:</span></b><span =
lang=3DEN-US
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowt=
ext'>
Discussion list for the Crisis Forum =
[mailto:[log in to unmask]] <b>On
Behalf Of </b>Chris Keene<br>
<b>Sent:</b> 09 October 2010 20:05<br>
<b>To:</b> [log in to unmask]<br>
<b>Subject:</b> Fwd: [climate justice now!] 10:10:10 - Marketing, =
Manipulation,
and the Status Quo<o:p></o:p></span></p>

</div>

</div>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal><br>
<br>
-------- Original Message -------- <o:p></o:p></p>

<table class=3DMsoNormalTable border=3D0 cellspacing=3D0 =
cellpadding=3D0>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright =
style=3D'text-align:right'><b>Subject: <o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>[climate justice now!] 10:10:10 - Marketing, =
Manipulation,
  and the Status Quo<o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>Date: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>Fri, 8 Oct 2010 18:22:11 -0300<o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>From: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>Rebecca Sommer <a =
href=3D"mailto:[log in to unmask]">&lt;[log in to unmask]
et&gt;</a><o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>To: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>CJN! Network <a =
href=3D"mailto:[log in to unmask]">&lt;[log in to unmask]&gt;</a><o:p=
></o:p></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><o:p>&nbsp;</o:p></p>

<div>

<div>

<p><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>I
found this article interesting, published in United =
Progressives:&nbsp;<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://bit.ly/aiCAZg">http://bit.ly/aiCAZg</a><span
class=3Dapple-converted-space>&nbsp;</span>|<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://bit.ly/dhSXCx">http://bit.ly/dhSXCx</a></span></i><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:#1F497D'>&nbsp;</span></i></span>=
<i><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:#1F497D'>|<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://bit.ly/am8Tot">http://bit.ly/am8Tot</a></span></i><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US><o:p>&nbsp;</o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>As
we stand on the edge of apocalypse, we must wake up and acknowledge what =
the
big greens are not saying is far more important than what they are =
saying.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Excerpts
from a controversial new book to be released 2010-2011. Article one in a
series, we discuss the connection between environmental campaigns and =
their
corporate sponsors.</span><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>By
Cory Morningstar and Gregory Vickrey</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><img
border=3D0 width=3D32 height=3D32 id=3D"_x0000_i1025"
src=3D"cid:[log in to unmask]"></span><span lang=3DEN-US><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/09/feelgood=
.jpg"><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";text-decorati=
on:none'><img
border=3D0 width=3D497 height=3D439 id=3D"Picture_x0020_2"
src=3D"cid:[log in to unmask]"
alt=3D"http://canadianclimateaction.files.wordpress.com/2010/09/feelgood.=
jpg"></span></a><o:p></o:p></span></p>

<p style=3D'margin-bottom:12.0pt'><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif"'><a
href=3D"http://www.minimumsecurity.net/stephaniemcmillan/codegreen/?p=3D1=
83#comments"
target=3D"_blank">CODE GREEN</a>:</span></em><span =
class=3Dapple-converted-space><i><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>&nbsp;</span=
></i></span><em><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;The good intentions of participants of 350 aside, =
requesting
world leaders to reduce carbon emissions is unfortunately not =
going</span></em><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:#999999'>&nbsp;</span></i></span>=
<em><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>to work. Bill McKibben asserts that world leaders will =
listen
&#8220;if we&#8217;re loud enough,&#8221; but that&#8217;s simply =
untrue. If we
stick with symbolic action, the destruction will become progressively =
worse,
and we will continuously lose ground and be reduced to begging for mercy =
that
will never be granted. Those in power (and their political =
representatives)
will only stop destroying the planet if they are forced to do so. The =
immediate
threat of social disorder and economic disruption will make them listen. =
An
immediate and serious threat to their wealth and well-being will make =
them
listen.&#8221;</span></em><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Understandin=
g
10:10:10</span><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>All
big greens and little greens alike are promoting the latest climate =
change
campaign, 10:10:10, on the front page of every website and in every =
email. Two
of the main promoters of 350.org&#8217;s 10:10:10 &#8216;Global Work
Party&#8217; are none other than corporate darling TckTckTck and, of =
course,
Greenpeace International. Making the intimate link between the two, Kumi =
Naidoo
is the Executive Director of the organization and chairs the Global =
Campaign
for Climate Action, the group behind TckTckTck.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
escalating climate crisis - scientists now refer to it as the &#8216;6th
extinction&#8217; - has now been transformed to a party.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>10:10:10
states, &#8220;A strong and vibrant climate movement will create the =
political
space for our champions to lead; take-on the big polluters and =
bought-off
politicians who are blocking progress; and help us implement innovative =
climate
solutions from the ground up.&#8221; Completely ignoring the intent of =
their
own rhetoric, some of the top ideas on the 10:10:10 website for the =
party are:
organize a tree planting, work on a community garden or an organic farm, =
go for
a bike ride, or do a trash cleanup. Once again, the emphasis of this =
latest
symbolic big green campaign avoids the root causes of climate change; =
the
current state of accelerating climate change according to the latest =
science; the
false solutions being sold as just goods; and a stark, deafening silence =
on the<a
href=3D"http://pwccc.wordpress.com/2010/04/24/peoples-agreement/">People&=
#8217;s
Agreement</a><span =
class=3Dapple-converted-space>&nbsp;</span>constructed in
Cochabamba, Bolivia, April 2010. (It is important to note here that this =
is the
only agreement to date that has the potential to save humanity from =
suicidal
extinction. This last, despite 350.org&#8217;s presence in Cochabamba, =
with its
own representatives positioned as &#8216;presidents&#8217; of several =
working
groups.)</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
10:10:10 campaign does not demand that all nations and all =
non-government
organizations (NGOs) formally acknowledge the world is<a
href=3D"http://www.climate-change-emergency-medical-response.org/state-of=
-the-climate.html"><span
class=3Dapple-converted-space>&nbsp;</span>far beyond dangerous =
interference with
the climate system.</a><span =
class=3Dapple-converted-space>&nbsp;</span>Why not?
Leading scientist John Holdren has been explaining this since 2006.
&nbsp;Holdren is advisor to President Barack Obama for Science and =
Technology,
Director of the White House Office of Science and Technology Policy, and =
Co-Chair
of the President&#8217;s Council of Advisors on Science and =
Technology.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
10:10:10 campaign does not demand that nations and NGOs declare a<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.climate-change-emergency-medical-response.org/">global=
 climate
state of emergency</a>. Why not? NASA climate scientist James Hansen has
appealed for such a declaration since 2008. Further, the International =
Panel on
Climate Change (IPCC) states that civil society must be the organ to =
make this
declaration &#8211; yet those who claim to represent civil society -- =
as<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>often does -- spew rhetoric =
instead of
reality.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Nature&#8217=
;s
Razor</span><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
greatest danger to survival of life lies within combined Arctic<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.onlyzerocarbon.org/arctic_feedback.html">feedback =
cycles</a>,
all of which are now operational. None of the climate models used by =
IPCC
include any of the Arctic feedbacks below. This makes all projections of
potential increase in global temperature, as well as any contrived =
limits on
human emissions, dangerously misleading.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Arctic
sea ice volume has reached the lowest level ever recorded, prompting the
director of the National Snow &amp; Ice Data Center in Boulder, =
Colorado, Mark
Serreze, to state, &quot;<a
href=3D"http://stephenleahy.net/2010/09/23/arctic-ice-in-death-spiral-ris=
ks-climate-catastrophe/">The
Arctic summer sea ice cover is in a death spiral</a>. It's not going to
recover...I hate to say it but I think we are committed to a four- to
six-degree warmer Arctic.&#8221;</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Methane
release from melting permafrost is the most dangerous amplifying =
feedback in
the carbon cycle. Earlier this year we were witness to a<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://climateprogress.org/2010/03/04/science-nsf-tundra-permafro=
st-methane-east-siberian-arctic-shelf-venting/"
target=3D"_blank">science stunner</a>. Scientists found that the vast =
Siberian
Arctic shelf methane stores are now destabilizing and venting. National =
Science
Foundation issued our world a wake-up call: &#8220;Release of even a =
fraction
of the methane stored in the shelf could trigger abrupt climate =
warming.&#8221;</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><a
href=3D"http://e360.yale.edu/content/feature.msp?id=3D2241" =
target=3D"_blank">Scientists
have discovered</a><span class=3Dapple-converted-space>&nbsp;</span>that =
the seas
are acidifying ten times faster today than 55 million years ago when a =
mass
extinction of marine species occurred. The increasing acidity reduces =
the
amounts of calcium carbonate available to plankton and other species =
which
require it to form shells and skeletons. Studies show phytoplankton have =
died
off more than 40% since 1950 and continue to do so at an accelerating =
rate.
&#8220;This is an almost unprecedented geological event,&#8221; stated =
Andy
Ridgwell, an earth scientist at the University of Bristol.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Making
matters significantly worse for humanity,<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.climatechange-foodsecurity.org/">food =
security</a><span
class=3Dapple-converted-space>&nbsp;</span>manifests itself as a second =
state of
emergency intimately connected with climate.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
worst ever environmental and health catastrophe is now inevitable, and =
we must
render a comprehensive<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.global-humanitarian-climate-forum.com/">global =
emergency
response</a>. Nations and NGOs who refuse to acknowledge destructive =
climate
interference and the inherent state of global climate emergency are, in =
effect,
supporting and perpetuating the status quo: a general state of denial =
of, and
inaction toward, the worst crime ever committed against =
humanity.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>In
the presence of fact and a recognizable path to global extinction, the =
only
target that now matters is<a =
href=3D"http://www.onlyzerocarbon.org/"><span
class=3Dapple-converted-space>&nbsp;</span>zero carbon</a>. To save =
humanity,
fossil fuels must be completely abandoned. Every other target, without
distinction, leads to irreversible climate catastrophe.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Yet
we are told to throw a global day of action for 24 hours each year (this =
year,
10:10:10), no matter the challenges science purports and reality =
verifies. And
somehow this party will grow into a new movement to take on these =
challenges,
and this reality that no one discusses.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Symbolism
must be an omnipotent force.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>&#8220;Get
to Work&#8221; -<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a></span><span =
lang=3DEN-US><o:p></o:p></span></h2>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;One of the truest tests of integrity is its blunt =
refusal to
be compromised.&#8221; &#8211; Chinua Achebe &#8211; Nigerian =
Writer</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>For
too long, the environmental movement - led by the big greens - has =
locked the
climate movement into a two-pronged strategy comprised of lobbying =
partisan,
corrupt politicians, and climbing into bed with any - and nearly every -
corporate power, in the pursuit of symbolic victories, the ecstasy of =
the
illusion of power, and to integrate the DC cocktail circuit. Even in =
this, the
movement has failed.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>After
the largest oil spill in history earlier this year, the movement and its =
most
powerful leaders did not call for a ban on all offshore drilling; =
instead, they
urged citizens to demand a temporary moratorium on new offshore =
drilling. Having
no ability in the art of negotiation, and displaying an approach that =
was
sophomoric, at best, they failed to properly secure the half-solution =
they
sought, and the loopholes continue the cataclysmic trends that existed =
before
the Deepwater Horizon entered our consciousness. Epic fail.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Nearly
two decades after the first climate convention in Rio, global emissions =
are up
over 40% and<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://e360.yale.edu/content/feature.msp?id=3D2192" =
target=3D"_blank">planetary
boundaries are being crossed</a>. We now stand on the cusp of =
humanity&#8217;s
most dangerous moment. For those two decades the big greens have been =
flirting
and sleeping with the enemy, and no matter their willingness are still =
shamed
come morning, because the BPs of the world are welcome to plant their =
decadent
seed in any of the big greens, and the governments around the globe =
besides,
without any recourse.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>What
more evidence do we need to see in order to accept that backroom =
lobbying and
symbolic campaigning has not worked and will not work?</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>&#8220;Polit=
ically
feasible.&#8221;<br>
&#8220;Politically possible.&#8221;<br>
&#8220;Reasonable.&#8221;<br>
&#8220;The best we can get.&#8221;<br>
&#8220;Win-win.&#8221;</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Big
greens can&#8217;t yet comprehend the concept of morning remorse. It =
takes a
spine to accept the guilt.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Fossil
fuels must be completely abandoned. We have already stated that, from =
the
perspective of reality. Let us say it again. Fossil fuels must be =
completely
abandoned. Nature won&#8217;t be giving us a pat on the back or boost =
our
resumes for what we deem politically feasible, and the physics of nature =
is not
about to come to the table for negotiations on entropy. Better is not =
better
when better still means dead. Massive climate emergency movements in =
every
country are the only forces with the potential to drive politicians =
toward
effective action against greenhouse gas emissions. That is the only way =
to win
time for our Earth - and ourselves.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Symbolism</s=
pan></strong><span
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350_sena=
tors.jpg"><b><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";text-decorati=
on:none'><img
border=3D0 width=3D512 height=3D232 id=3D"Picture_x0020_3"
src=3D"cid:[log in to unmask]"
alt=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350_senat=
ors.jpg"></span></b></a><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Image
from Keith Farnish&#8217;s &#8216;<a
href=3D"http://thesietch.org/mysietch/keith/2010/08/09/monthly-underminin=
g-task-august-2010-crash-the-mainstream-environmentalists-party/"
target=3D"_blank">The Unsuitablog</a>&#8217;:</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p style=3D'margin-bottom:12.0pt'><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:gray'>&#8220;it is an utterly =
pointless
task trying to make Industrial Civilization sustainable or
&#8220;environmentally friendly&#8221;, because</span></em><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:gray'>&nbsp;</span></i></span><st=
rong><i><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>the nature of civilization is to =
destroy</span></i></strong><em><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>, to take what it wants to achieve its aims and only stop =
when it
runs out of energy, people or space. It only stops when it collapses =
&#8211; it</span></em><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:gray'>&nbsp;</span></i></span><sp=
an
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>never<span =
class=3Dapple-converted-space><i>&nbsp;</i></span><em><span
style=3D'font-family:"Tahoma","sans-serif"'>stops of its own =
accord.&#8221;</span></em></span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Thus,
we find ourselves in yet another bizarre situation and ready to party on =
10:10:10
with international climate change organization TckTckTck; with =
Greenpeace; with<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a>;
with World Wildlife Federation (WWF); with more than 350 other dance =
partners;
and, not without significance, with Havas Worldwide, the world&#8217;s =
sixth
largest advertising company, and<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/01/tck-hava=
s-pager.pdf">creator
of the TckTckTck campaign</a>. Havas clients include Wal-Mart, =
Coca-Cola,
Pfizer, BP and several other multinational conglomerates who =
indiscriminately
rape and pillage our Earth, while exploiting the most vulnerable =
communities,
cultures, and societies around the globe, in exchange for nothing more =
than
financial profits and cash windfalls, seeking infinite gains on a finite =
planet.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>When
we fight multinationals, we call them corporate criminals. When we take =
their
money, we call them partners.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><a
href=3D"http://www.youtube.com/watch?v=3DgJ-S2woz4FM&amp;feature=3Dplayer=
_embedded"
target=3D"_blank">[youtube=3Dhttp://www.youtube.com/watch?v=3DgJ-S2woz4FM=
&amp;fs=3D1&amp;hl=3Den_US]</a></span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
climate change movement is said to oppose oil giants controlled by =
Rockefeller
and friends. Yet the foundations and charities of Rockefeller and =
friends
generously fund progressive environmentalists with the purpose being to
ultimately oversee and influence various and significant =
activities.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Recall
the fairytale in which the witch decorates her home as a gingerbread =
house in
order to entice the children inside and ultimately cook them to kibble =
in a pot
of boiling water. We are those children &#8211; and we are being =
manipulated to
admire the grand illusion of democracy set before us as we march as one =
towards
our own demise.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Not
so bad, says 10:10:10 and friends. We can throw a party along the way, =
and the
conscientious among us can pre-order caskets made of green, sustainable =
bamboo
manufactured in a Chinese sweatshop.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350orgin=
sanity.jpg"><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";text-decorati=
on:none'><img
border=3D0 width=3D497 height=3D60 id=3D"Picture_x0020_4"
src=3D"cid:[log in to unmask]"
alt=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350orgins=
anity.jpg"></span></a><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Last
year, on 350.org&#8217;s Global Day of Action (October 24, 2009), =
TckTckTck was
shiny, new and present. In Canada, on Parliament Hill, between 1,000 and =
2,000
people assembled throughout the morning and afternoon. The crowd =
received
instructions to move apart, and individuals were then told reach their =
hands to
the sky and pretend they were clocks. Next, they were told to chant
&#8220;TckTckTck!&#8221; while rotating arms in analog fashion. =
TckTckTck ...
TckTckTck &#8230; faster! Faster! It is no stretch of the imagination to
envision Havas and their corporate CEO friends - friends who push for =
more
nuclear power, more genetic engineering, more cloning, more water
privatization, more growth, more consumption - sitting back and laughing =
their
asses off at those of us at Parliament Hill and all around the globe =
that day,
people-clocks chanting their corporate branded slogan TckTckTck as the =
world
burned.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Denialism</s=
pan><span
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Big
greens want us to believe that we will fall into a pit of despair once =
we accept
the situation as dire and will become immobilized. Is this true? No. In =
fact,
history demonstrates time and time again that when faced with =
cataclysmic
emergencies, people and communities pull together. Facing disaster, =
citizens of
nations have shown they can unite for the common good. Sure, when we =
face the
facts that now exist, despair is only human. The question is whether
acknowledging our circumstances will immobilize us or give us the truth =
we need
to face a daunting task. Philosopher Friedrich Nietzsche distinguished =
between
what he called the &#8220;pessimism of strength&#8221; and the =
&#8220;pessimism
of weakness&#8221;. &#8220;Pessimism of weakness&#8221; means succumbing =
to
apathy in the face of overwhelming odds. &#8220;Pessimism of =
strength&#8221;
means facing up to the facts, acknowledging the danger fully, and making =
a
decision about how best to act. In other words, fear is good, and these
parameters define our sense of responsibility.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Big
greens are certainly aware that we are now in a death-spiral brought =
about by
the capitalist, consumptive, and corporate domination of society. Yet =
they
actively choose to remain muzzled on the subject. Power structures in =
place
today do not act, and never will act, to stop climate change, because =
the
changes so desperately needed by those most vulnerable on the planet are =
in
direct conflict to the needs and rapacious desires of capital. Capital =
has no
empathy. Capital has no children to love and protect. Capital has only =
one
imperative, and that is to grow. Under the current economic system, the =
penultimate
measure of success is profit. Corporations exist to maximize profits =
while
externalizing costs. That is their nature. They cannot behave otherwise.
Spewing greenhouse gases, toxins, and chemicals into the environment is =
a
fundamental feature of capitalism employed by modern corporations and
governments, and accounts for most of the pollutants directed into our =
air,
water, and earth. Waste, pollution, and ecological destruction are built =
into
the system.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Retribution<=
/span><span
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>September
27<sup>th</sup>, 2010.&nbsp; From Chris Hedges<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.truthdig.com/report/item/retribution_for_a_world_lost_=
in_screens_20100927/"
target=3D"_blank">Column</a><span =
class=3Dapple-converted-space>&nbsp;</span>on
TruthDig:</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;Nemesis was the Greek goddess of retribution. She =
exacted
divine punishment on arrogant mortals who believed they could defy the =
gods,
turn themselves into objects of worship and build ruthless systems of =
power to
control the world around them. The price of such hubris was almost =
always
death. Nemesis, related to the Greek word n=E9mein, means &#8220;to give =
what is
due.&#8221; Our nemesis fast approaches. We will get what we are due. =
The
staggering myopia of our corrupt political and economic elite, which =
plunder
the nation&#8217;s wealth for financial speculation and endless war, the =
mass
retreat of citizens into virtual hallucinations, the collapsing edifices =
around
us, which include the ecosystem that sustains life, are ignored for a =
giddy
self-worship.&#8221;</span></em><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Are
we ready for such reflection? &nbsp;Is it past time to<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.bkconnection.com/ProdDetails.asp?ID=3D9781576757628"
target=3D"_blank">start talking about the core issues</a>, the root =
causes of
climate change? &nbsp;Is it past time to start questioning why those who =
claim
to speak for civil society refuse to discuss these very =
issues?</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
most provocative tool for comprehending abject behavior we have learned =
as
climate justice activists is this: when issues are not being tackled by
directly addressing the root of the problem, one must ask =
why.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>To
answer this question, this &#8220;why&#8221;, we have discovered there =
is one
tactic which uncovers more information than any other single =
tactic.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>It
is this:</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Follow
the money.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Funding
10:10:10</span></strong><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><a
href=3D"http://www.greengrants.org/pressreleases.php?news_id=3D295"
id=3D"internal-source-marker_0.9138207838785506">This 350.org =
project</a>,
10:10:10, in whole or in part, is funded by Global Greengrants Fund =
(GGF), an
entity which works with, and receives funding from, the Rockefeller =
Brothers
Foundation and others, including &#8216;1% for the Planet&#8217; =
(slogan:
&#8220;Keep Earth in Business&#8221;). On July 21, 2010, GGF announced a
partnership with<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>: &#8220;Greengrants is excited to =
launch a
new initiative of the<a
href=3D"http://www.greengrants.org/pressreleases.php?news_id=3D283"><span=

class=3Dapple-converted-space>&nbsp;</span>Greengrants Climate Fund</a>: =
the 350
Project Fund. Led by<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>, the campaign to build a global =
movement for
climate solutions, this initiative builds momentum and funds for climate
solutions worldwide.&#8221;</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Who
is Global Greengrants?<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.greengrants.org/resources.html">GGF</a><span
class=3Dapple-converted-space>&nbsp;</span>states: &#8220;Our advisers =
and
partners are currently focusing on REDD and REDD+ efforts around climate
mitigation. REDD stands for &#8216;Reducing Emissions from Deforestation =
and
(forest) Degradation&#8217;. It is one of the areas of discussion at =
COP15
where some believe the most positive movement was =
made.&#8221;</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>In
fact, REDD is one of the most contentious false solutions being fought =
by
Indigenous peoples and grassroots climate activists all over the world. =
GGF has
announced that through the establishment of their new pro-REDD &#8216;<a
href=3D"http://www.climatefund.info/">Climate Fund</a>&#8217;, they =
were, and
remain, involved in sponsoring delegates to United Nations Framework =
Convention
on Climate Change conferences such as COP15. This has proven to be a =
very
successful formula for ensuring that anti-REDD Indigenous voices have =
been
silenced from international conferences and climate talks, conveying to =
the
general public the falsehood that REDD has been embraced far and wide. =
Those
with no financial means to attend COP quite effectively have their =
mouths
gagged and therefore become invisible on the global stage.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Those
who agree with false solutions continue to be funded. Those who do not =
are
replaced.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From
the Rockefeller site:<br>
<a =
href=3D"http://www.rbf.org/resources/resources_show.htm?doc_id=3D1308552"=
>RBF
grantee Sustainable Markets Foundation's 350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>launched its new web site, =
gearing up
for &quot;10/10/10, the Global Work Party&quot; on October 10, 2010.
&nbsp;Organizers are encouraging individuals worldwide to do something =
to
combat global warming in their communities. &nbsp;More than a thousand =
groups
in over 100 countries already have registered their events with<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a>,
which include a bicycle repair day in New Zealand, planting thousands of =
trees
in Uganda, and installing solar stoves for a carbon-neutral picnic in =
Bolivia.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>These
are all nice events, and are likely being organized by well-intentioned
individuals. Unfortunately, none of them - or any semblance of them - =
will save
us from catastrophic climate change.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Has
the climate crisis (d)evolved into a mere Earth Day event to be held on =
an
annual basis - a festive party to be celebrated? The symbolic Earth =
Hour,
organized by industrial nonprofit complex World Wildlife Foundation =
(WWF), is
now held each spring.<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a><span =
class=3Dapple-converted-space>&nbsp;</span>a.k.a.
Sustainable Markets Foundation a.k.a.<a =
href=3D"http://350.org">350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>Project a.k.a. 10:10:10 now =
claims a
global climate party in the fall. Perhaps if we participate in Earth =
Hour or
the Global Day of Action (or both!), and recycle our cans, bottles, and =
paper
products at home, we can all feel we did our part until next =
year.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
Rockefellers certainly would like us to think so.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
Rockefeller family &#8211; think big oil (as big as oil gets) &#8211; is
another primary funder of<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a><span =
class=3Dapple-converted-space>&nbsp;</span>(Sustainable
Markets Foundation). The Rockefellers, with other members of the =
plutocracy
such as the Clinton family, &nbsp;were also instrumental in<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.1sky.org/files/1sky-annual-report-2008-final.pdf"
target=3D"_blank">the creation of 1Sky</a>, sister of<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a>.
An organization which pushes false solutions and grossly inadequate =
climate
legislation under the guise of &#8216;grassroots&#8217; democracy, 1Sky =
is a
prime example of an NGO created for the power elite. &nbsp;It operates =
as a
think tank where past, present, and future policy analysts, high-ranking
government officials, business leaders and CEOs, intellectuals, =
journalists,
and conservative activists come together to develop political vision and
strategy. Many well-intentioned, well-respected individuals are =
manipulated
into lending their involvement to such institutes, which in turn lends
credibility to 1Sky,<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>, and their ilk when they deserve =
none.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>We
would like to name every foundation and corporate entity that funds<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>and 10:10:10, and how many =
hundreds of
thousands of dollars they receive to implement the tactics of =
manipulation put
forth by their corporate partners, but they choose not to respond to our
requests for information. Likewise, they refuse to share the information =
on
their websites, or in any other public forum.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Why
it Matters</span></strong><span lang=3DEN-US><o:p></o:p></span></h2>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;It&#8217;s difficult to get a man to understand =
something if
his salary depends upon his not understanding it.&#8221; Upton =
Sinclair</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Whether
directly or indirectly, industry and industry-linked foundations steer
environmental organizations away from grassroots movements and create an
elite-structured caviar class of environmentalists financially motivated =
to
pursue 'business as usual' solutions. Today there is a deafening silence =
as
well as cries for censorship on this critical topic, even within the =
climate
justice movement itself.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Silence
kills and silence is complicity in the escalating climate disruption, =
climate
emergency and climate genocide that is predicted to kill billions this =
century.
Earth and paleoclimate scientist,<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://webdiary.com.au/cms/?q=3Dblog/1737" target=3D"_blank">Dr. =
Andrew
Glikson</a><span class=3Dapple-converted-space>&nbsp;</span>of the =
Australian
National University states that &#8220;informed people are now staring =
into the
abyss&#8221;.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Pablo
Eisenberg at Georgetown University&#8217;s Public Policy Institute has =
stated,
&#8220;although we know that our socioeconomic, ecological, and =
political
problems are interrelated, a growing portion of our nonprofit world
nevertheless continues to operate in a way that fails to reflect this
complexity and connectedness.&#8221; This unwillingness to confront the =
broader
issues of climate change such as militarism, livestock, and the =
capitalistic
practices inherent in the current corporatocracy, is at the heart of the =
crisis
of the climate change movement. Behind closed doors, the organizations
manipulating and exploiting 10:10:10 know and understand the dilemma =
created by
their infatuation with the corporate power structure. Yet the big greens =
refuse
to advance these fundamental issues. And to be fair, they can&#8217;t. =
For if
they were to be effective, in a meaningful way that actually started a =
paradigm
shift, they would quickly be cut off from their generous
&#8216;partners&#8217;. These groups have become barriers to the =
movement. They
no longer represent civil society, but stand as walls to protect the =
system. They
utilize the coercive tactic of inviting supposed leaders of civil =
society into
sanitized circles of power, and simultaneously repress the rank and file
climate movement.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Why
are the big greens and compromised NGOs spewing out meaningless targets =
for
legislation which do nothing more than ensure a death sentence for =
humanity? It
is because they have become corporations themselves. They are, in =
essence,
subsidiaries of the very corporations that they claim to oppose. There =
can be
no meaningful mass movement when dissent itself is generously funded by =
those
same corporate interests who must be targets of the protest =
movement.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>In
this short RSA Animate, radical sociologist David Harvey asks if it is =
time to
look beyond capitalism, towards a new social order that would allow us =
to live
within a system that could be responsible, just and humane. (<a
href=3D"http://www.thersa.org/events/vision/vision-videos/david-harvey-th=
e-crises-of-capitalism"
target=3D"_blank">View his full lecture at the =
RSA</a>).</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>[youtube=3D<=
a
href=3D"http://www.youtube.com/watch?v=3DqOP2V_np2c0&amp;fs=3D1&amp;hl=3D=
en_US">http://www.youtube.com/watch?v=3DqOP2V_np2c0&amp;fs=3D1&amp;hl=3De=
n_US</a>]</span><span
lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Reading
Between the Lies</span></strong><span =
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>We
must start turning off the faucets of the propaganda machine. =
Information flows
from dominate forces that keep our society passive, dumbed down and =
stupefied.
Humans display a universal propensity to deny uncomfortable =
realities&#8212;we
actively repress intelligence and reason. Big Greens now employ =
marketing
strategists to poll the public in order to ensure any messaging is =
palatable
before campaigns and campaign messages are rolled out. This ensures the =
sad
fact that the mainstream movement no longer leads, but rather =
capitulates to
the status quo. The movement is now being shaped by marketing executives =
rather
than activists. Big greens simply tell the public what they (the big =
greens)
calculate the public wants to hear while at the same time protecting the =
system
upon which they (the big greens) feast. Unfortunately, for ourselves and =
for
our children, such denialism will ensure humanity&#8217;s certain famine =
- and
ultimate demise.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;The masses have never thirsted after truth. They turn =
aside
from evidence that is not to their taste, preferring to deify error, if =
error
seduce them. Whoever can supply them with illusions is easily their =
master;
whoever attempts to destroy their illusions is always their =
victim&#8221; -
Gustave Le Bon 1895.</span></em><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;For us to maintain our way of living, we must&#8230; =
tell
lies to each other, and especially to ourselves&#8230; the lies act as =
barriers
to truth. These barriers&#8230; are necessary because without them many
deplorable acts would become impossibilities&#8221; - Derrick Jensen =
2000.</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Now
we have<a href=3D"http://www.commondreams.org/view/2010/09/14-11"><span
class=3Dapple-converted-space>&nbsp;</span>three partners slithering out =
of the
rot</a><span class=3Dapple-converted-space>&nbsp;</span>of the decayed =
carcass
that was the climate change movement:<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>, Greenpeace, and Rainforest Action =
Network
(RAN) have joined hands to sing a new version of Kumbayah with the grand
illusion of waking the dead, and anyone can join the circle of song - =
provided
we adhere to their guidelines. God forbid we challenge the system for =
what it
is - a rapacious beast devouring humanity in the name of capitalism. =
Doing that
doesn&#8217;t provide the win-win type of &#8216;solution&#8217; these =
groups
and their funders demand. Don&#8217;t begin to consider surprise actions =
that
challenge corporate elites and the political structure directly. =
Don&#8217;t be
provocative. Don&#8217;t plan for the potential need for self-defense.
Don&#8217;t disturb dinner plans. Don&#8217;t miss yoga =
class.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Follow
the lead of Bill McKibben (<a href=3D"http://350.org">350.org</a>), Phil =
Radford
(Greenpeace USA), and Becky Tarbotton (RAN) and put three additional =
nails into
the coffin of humanity. The Earth is beyond reacting to the tactics =
employed by
those controlled by corporations, shared by tweets, and defined by =
actions that
happen on a Saturday afternoon and end just in time for the next episode =
of Law
and Order.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Aggressive
action is required.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Mario
Savio and Peter Camejo knew this. In the 1960&#8217;s they galvanized =
the souls
of Berkeley into a force that would not be denied, and would not be =
repressed.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>[youtube=3D<=
a
href=3D"http://www.youtube.com/watch?v=3DVoh3I2h6PBo&amp;fs=3D1&amp;hl=3D=
en_US">http://www.youtube.com/watch?v=3DVoh3I2h6PBo&amp;fs=3D1&amp;hl=3De=
n_US</a>]</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Those
of us in the climate fight must not be denied, and we must not be =
repressed.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;Who raises money to protect rainforests yet =
greenwashes
their first time logging? Who celebrates their 25th anniversary twice? =
Who has
no scientists yet sets policy it refuses to defend? Rainforest Action =
Network
@RAN of course.&#8221; &nbsp;- Dr. Glen Barry, Ecological =
Internet</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Climate
reality dictates that there are no solutions within our cushy envelopes =
of
political negotiation. We no longer have the luxury of playing nice and
limiting sacrifice. There is no reason for our favorite big =
environmental
groups to sit down with industry and hammer out a compromise; the Earth =
is
already screaming at us that half-measures won&#8217;t work. There is no =
reason
to believe that if we change a bunch of light bulbs or recycle all those
plastic bottles or rock our Prius on the way to a Global Work Party we =
are part
of the solution. We aren&#8217;t. We must strive for what defeatists and =
their
enablers deem impossible. The science dictates a systemic upheaval that =
will
shock us all, and we can choose to endure, or choose to die.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
alarms are sounding. All 5 of them. And we ask you this: if your
neighbor&#8217;s house is burning, and you called 911 twenty minutes =
ago, and
there has been no response, what would you do? Would you fill a bucket =
from
your sink, toss the water on the blaze, pat yourself on the back, and =
conclude
you&#8217;ve done your part? Would you throw a party next to the blaze =
with
other neighbors, cheering the fact that they also brought their buckets =
of
water? Or would you realize the structure, as it once stood, is now =
lost, and
it is time to rebuild a better one, perhaps resistant to =
flame?</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>None
of the placating, enabling, corrupt entities herein is prepared to tell =
you the
truth. Most of them recognize it, as they have seen the same science we =
have.
They understand the deadly consequences of ocean acidification, plankton =
kills,
methane releases, ice shelf deterioration, and temperature extremes; yet =
their
agenda, cozy as it sounds through rhetoric and repetition, does nothing =
to
curtail this reality: the truth will hurt.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>We
have no time to argue over strategy and tactics. We have limited time =
(and only
the planet really knows what hour it is) to implement massive, global =
changes.
And we have a system in place that will refuse and refute every critical =
mode
for the required paradigm shift part and parcel. That leaves little =
choice for
those of us alive today.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
carbon economy must end. An optimist should say we have until 2020 to
accomplish that. By every means necessary we must bring it to an end. We
believe that requires an absolute refusal on the part of us, the masses, =
to
continue to participate in it.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Pick
a date, and after? Don&#8217;t participate.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Attend
the Global Work Party. And when you realize the effort is going nowhere, =
let
that uncomfortable reality demonstrate that we should attend a Global =
Work
Shutdown.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
truth is not, and will not be, televised. We must collectively recognize =
that
the solution set we must enact is far more complex than any one of us =
currently
believes, or can rightly handle within the constructs of current =
society.
Tactics that generate financial upheaval, such as refusal to pay debts =
to
banking institutions, must be employed. Corporations must be exorcised =
through
aggressive carbon taxation in the short-term, and severed from the =
subsidizing
bonds to governments of the people. Criminal prosecutions against =
complicit
individuals, corporations, and countries must take place. The car must =
die.
Corporate media and irrelevant distraction must be abandoned. The =
insatiable,
commodified narcissism poisoning our culture must fade. As it does, an =
new age
of creativity and imagination must reawaken with fervor, re-energizing =
both the
spirit and the means of our global community.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Wake
up. Tear down. Rise Up.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;Humans claim to be uniquely capable of logical =
thought,
forward planning and moral judgment. None of these unique capabilities =
are
evident in the mainstream international dialogue on responses to climate
change. The time has come to rise above primitive tribal instincts and =
exercise
our full human capacities in confronting climate change. The time has =
come to
act with intelligence, foresight and compassion for the mutual benefit =
of
all.&#8221; &nbsp;- William Rees - originator of the &#8220;<a
href=3D"http://en.wikipedia.org/wiki/Ecological_footprint">ecological =
footprint</a>&#8221;
concept and co-developer of the method.</span></em><span =
lang=3DEN-US><o:p></o:p></span></p>

<div>

<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif"'>&nbsp;<o:p>=
</o:p></span></p>

</div>

</div>

</div>

<p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><o:p>&nbsp;</o:p></p>

</div>

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------=_NextPart_000_0004_01CB6854.4D831950--
=========================================================================
Date:         Sun, 10 Oct 2010 08:14:44 +0100
Reply-To:     George Marshall <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         George Marshall <[log in to unmask]>
Subject:      Re: [climate justice now!] 10:10:10 - Marketing, Manipulation,
              and the Status Quo
Comments: To: Chris Keene <[log in to unmask]>
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Dear all

=20

I feel this s a ludicrous article- as is its companion on Keith =
Farnish=92s
blog.=20

=20

1. I believe strongly that change comes from a spectrum of approaches
working together. 350 fills an important place in that spectrum. =
Certainly
it is mainstream, law abiding and a bit safe tactically and its politics =
are
those of gentle pressure rather than direct confrontation. Fair enough. =
My
sympathies are more radical, but this is a vital place in the spectrum =
and
they are doing a great job of working internationally and maintaining a
continuing profile for climate change.

2. The Rockefeller Brothers funding argument is ridiculous to my mind.
Organisations trying to get things done need money and try to achieve a
balance between the principles of the source of the funding and what =
they
can achieve with it. Sure, RBF is a mainstream funder and therefore it =
is
not going to fund global revolution. But it makes independent decisions
about who to fund and it qute prepared to fund people who criticis
corporations and governments. If 350 can do something useful with the =
money
good luck to them. In other ways 350 has been principled in not taking
funding from corporate interests=85I would have far more concern about =
10:10
cosying up to Sony.

3. I fear that a comin psychological response for people feeling =
frustrated
by the lack of change to blame the people on their side. But I can=92t =
see
that 350 and other mainstream approaches INHIBIT radical approaches or =
hold
back action on climate change=96 in fact I suspect they would welcome =
people
who are demanding more.=20

4. I would be very happy to see something different, far more radical,
funded through personal donations and tythes and dedicated to the
transformation of society. There are plenty of radical groups in small
grassroots networks =96 I have worked with many of them. But the truth =
is that
they are not taking off and the appetite is for a far more mainstream =
and
cooperative approach.

X

George

=20

=20

From: Discussion list for the Crisis Forum
[mailto:[log in to unmask]] On Behalf Of Chris Keene
Sent: 09 October 2010 20:05
To: [log in to unmask]
Subject: Fwd: [climate justice now!] 10:10:10 - Marketing, Manipulation, =
and
the Status Quo

=20



-------- Original Message --------=20


Subject:=20

[climate justice now!] 10:10:10 - Marketing, Manipulation, and the =
Status
Quo


Date:=20

Fri, 8 Oct 2010 18:22:11 -0300


From:=20

Rebecca Sommer  <mailto:[log in to unmask]>
<[log in to unmask]>


To:=20

CJN! Network  <mailto:[log in to unmask]> <[log in to unmask]>

=20

I found this article interesting, published in United Progressives:
http://bit.ly/aiCAZg | http://bit.ly/dhSXCx | http://bit.ly/am8Tot

=20

As we stand on the edge of apocalypse, we must wake up and acknowledge =
what
the big greens are not saying is far more important than what they are
saying.


Excerpts from a controversial new book to be released 2010-2011. Article =
one
in a series, we discuss the connection between environmental campaigns =
and
their corporate sponsors.


By Cory Morningstar and Gregory Vickrey

 <http://canadianclimateaction.files.wordpress.com/2010/09/feelgood.jpg>
http://canadianclimateaction.files.wordpress.com/2010/09/feelgood.jpg

CODE GREEN
<http://www.minimumsecurity.net/stephaniemcmillan/codegreen/?p=3D183#comm=
ents>
: =93The good intentions of participants of 350 aside, requesting world
leaders to reduce carbon emissions is unfortunately not going to work. =
Bill
McKibben asserts that world leaders will listen =93if we=92re loud =
enough,=94 but
that=92s simply untrue. If we stick with symbolic action, the =
destruction will
become progressively worse, and we will continuously lose ground and be
reduced to begging for mercy that will never be granted. Those in power =
(and
their political representatives) will only stop destroying the planet if
they are forced to do so. The immediate threat of social disorder and
economic disruption will make them listen. An immediate and serious =
threat
to their wealth and well-being will make them listen.=94


Understanding 10:10:10


All big greens and little greens alike are promoting the latest climate
change campaign, 10:10:10, on the front page of every website and in =
every
email. Two of the main promoters of 350.org=92s 10:10:10 =91Global Work =
Party=92
are none other than corporate darling TckTckTck and, of course, =
Greenpeace
International. Making the intimate link between the two, Kumi Naidoo is =
the
Executive Director of the organization and chairs the Global Campaign =
for
Climate Action, the group behind TckTckTck.

The escalating climate crisis - scientists now refer to it as the =916th
extinction=92 - has now been transformed to a party.

10:10:10 states, =93A strong and vibrant climate movement will create =
the
political space for our champions to lead; take-on the big polluters and
bought-off politicians who are blocking progress; and help us implement
innovative climate solutions from the ground up.=94 Completely ignoring =
the
intent of their own rhetoric, some of the top ideas on the 10:10:10 =
website
for the party are: organize a tree planting, work on a community garden =
or
an organic farm, go for a bike ride, or do a trash cleanup. Once again, =
the
emphasis of this latest symbolic big green campaign avoids the root =
causes
of climate change; the current state of accelerating climate change
according to the latest science; the false solutions being sold as just
goods; and a stark, deafening silence on thePeople
<http://pwccc.wordpress.com/2010/04/24/peoples-agreement/> =92s =
Agreement
constructed in Cochabamba, Bolivia, April 2010. (It is important to note
here that this is the only agreement to date that has the potential to =
save
humanity from suicidal extinction. This last, despite 350.org=92s =
presence in
Cochabamba, with its own representatives positioned as =91presidents=92 =
of
several working groups.)

The 10:10:10 campaign does not demand that all nations and all
non-government organizations (NGOs) formally acknowledge the world is
<http://www.climate-change-emergency-medical-response.org/state-of-the-cl=
ima
te.html>  far beyond dangerous interference with the climate system. Why
not? Leading scientist John Holdren has been explaining this since 2006.
Holdren is advisor to President Barack Obama for Science and Technology,
Director of the White House Office of Science and Technology Policy, and
Co-Chair of the President=92s Council of Advisors on Science and =
Technology.

The 10:10:10 campaign does not demand that nations and NGOs declare a =
global
climate <http://www.climate-change-emergency-medical-response.org/>  =
state
of emergency. Why not? NASA climate scientist James Hansen has appealed =
for
such a declaration since 2008. Further, the International Panel on =
Climate
Change (IPCC) states that civil society must be the organ to make this
declaration =96 yet those who claim to represent civil society -- as =
350.org
often does -- spew rhetoric instead of reality.


Nature=92s Razor


The greatest danger to survival of life lies within combined Arctic =
feedback
cycles <http://www.onlyzerocarbon.org/arctic_feedback.html> , all of =
which
are now operational. None of the climate models used by IPCC include any =
of
the Arctic feedbacks below. This makes all projections of potential =
increase
in global temperature, as well as any contrived limits on human =
emissions,
dangerously misleading.

Arctic sea ice volume has reached the lowest level ever recorded, =
prompting
the director of the National Snow & Ice Data Center in Boulder, =
Colorado,
Mark Serreze, to state, "The
<http://stephenleahy.net/2010/09/23/arctic-ice-in-death-spiral-risks-clim=
ate
-catastrophe/>  Arctic summer sea ice cover is in a death spiral. It's =
not
going to recover...I hate to say it but I think we are committed to a =
four-
to six-degree warmer Arctic.=94

Methane release from melting permafrost is the most dangerous amplifying
feedback in the carbon cycle. Earlier this year we were witness to a =
science
stunner
<http://climateprogress.org/2010/03/04/science-nsf-tundra-permafrost-meth=
ane
-east-siberian-arctic-shelf-venting/> . Scientists found that the vast
Siberian Arctic shelf methane stores are now destabilizing and venting.
National Science Foundation issued our world a wake-up call: =93Release =
of
even a fraction of the methane stored in the shelf could trigger abrupt
climate warming.=94

Scientists <http://e360.yale.edu/content/feature.msp?id=3D2241>  have
discovered that the seas are acidifying ten times faster today than 55
million years ago when a mass extinction of marine species occurred. The
increasing acidity reduces the amounts of calcium carbonate available to
plankton and other species which require it to form shells and =
skeletons.
Studies show phytoplankton have died off more than 40% since 1950 and
continue to do so at an accelerating rate. =93This is an almost =
unprecedented
geological event,=94 stated Andy Ridgwell, an earth scientist at the
University of Bristol.

Making matters significantly worse for humanity, food security
<http://www.climatechange-foodsecurity.org/>  manifests itself as a =
second
state of emergency intimately connected with climate.

The worst ever environmental and health catastrophe is now inevitable, =
and
we must render a comprehensive global emergency
<http://www.global-humanitarian-climate-forum.com/>  response. Nations =
and
NGOs who refuse to acknowledge destructive climate interference and the
inherent state of global climate emergency are, in effect, supporting =
and
perpetuating the status quo: a general state of denial of, and inaction
toward, the worst crime ever committed against humanity.

In the presence of fact and a recognizable path to global extinction, =
the
only target that now matters is <http://www.onlyzerocarbon.org/>  zero
carbon. To save humanity, fossil fuels must be completely abandoned. =
Every
other target, without distinction, leads to irreversible climate
catastrophe.

Yet we are told to throw a global day of action for 24 hours each year =
(this
year, 10:10:10), no matter the challenges science purports and reality
verifies. And somehow this party will grow into a new movement to take =
on
these challenges, and this reality that no one discusses.

Symbolism must be an omnipotent force.


=93Get to Work=94 - 350.org


=93One of the truest tests of integrity is its blunt refusal to be
compromised.=94 =96 Chinua Achebe =96 Nigerian Writer

For too long, the environmental movement - led by the big greens - has
locked the climate movement into a two-pronged strategy comprised of
lobbying partisan, corrupt politicians, and climbing into bed with any - =
and
nearly every - corporate power, in the pursuit of symbolic victories, =
the
ecstasy of the illusion of power, and to integrate the DC cocktail =
circuit.
Even in this, the movement has failed.

After the largest oil spill in history earlier this year, the movement =
and
its most powerful leaders did not call for a ban on all offshore =
drilling;
instead, they urged citizens to demand a temporary moratorium on new
offshore drilling. Having no ability in the art of negotiation, and
displaying an approach that was sophomoric, at best, they failed to =
properly
secure the half-solution they sought, and the loopholes continue the
cataclysmic trends that existed before the Deepwater Horizon entered our
consciousness. Epic fail.

Nearly two decades after the first climate convention in Rio, global
emissions are up over 40% and planetary
<http://e360.yale.edu/content/feature.msp?id=3D2192>  boundaries are =
being
crossed. We now stand on the cusp of humanity=92s most dangerous moment. =
For
those two decades the big greens have been flirting and sleeping with =
the
enemy, and no matter their willingness are still shamed come morning,
because the BPs of the world are welcome to plant their decadent seed in =
any
of the big greens, and the governments around the globe besides, without =
any
recourse.

What more evidence do we need to see in order to accept that backroom
lobbying and symbolic campaigning has not worked and will not work?

=93Politically feasible.=94
=93Politically possible.=94
=93Reasonable.=94
=93The best we can get.=94
=93Win-win.=94

Big greens can=92t yet comprehend the concept of morning remorse. It =
takes a
spine to accept the guilt.

Fossil fuels must be completely abandoned. We have already stated that, =
from
the perspective of reality. Let us say it again. Fossil fuels must be
completely abandoned. Nature won=92t be giving us a pat on the back or =
boost
our resumes for what we deem politically feasible, and the physics of =
nature
is not about to come to the table for negotiations on entropy. Better is =
not
better when better still means dead. Massive climate emergency movements =
in
every country are the only forces with the potential to drive =
politicians
toward effective action against greenhouse gas emissions. That is the =
only
way to win time for our Earth - and ourselves.


Symbolism


 =
<http://canadianclimateaction.files.wordpress.com/2010/09/350_senators.jp=
g>
http://canadianclimateaction.files.wordpress.com/2010/09/350_senators.jpg=


Image from Keith Farnish=92s =91The Unsuitablog
<http://thesietch.org/mysietch/keith/2010/08/09/monthly-undermining-task-=
aug
ust-2010-crash-the-mainstream-environmentalists-party/> =92:

=93it is an utterly pointless task trying to make Industrial =
Civilization
sustainable or =93environmentally friendly=94, because the nature of
civilization is to destroy, to take what it wants to achieve its aims =
and
only stop when it runs out of energy, people or space. It only stops =
when it
collapses =96 it never stops of its own accord.=94

Thus, we find ourselves in yet another bizarre situation and ready to =
party
on 10:10:10 with international climate change organization TckTckTck; =
with
Greenpeace; with 350.org; with World Wildlife Federation (WWF); with =
more
than 350 other dance partners; and, not without significance, with Havas
Worldwide, the world=92s sixth largest advertising company, and creator
<http://canadianclimateaction.files.wordpress.com/2010/01/tck-havas-pager=
.pd
f>  of the TckTckTck campaign. Havas clients include Wal-Mart, =
Coca-Cola,
Pfizer, BP and several other multinational conglomerates who
indiscriminately rape and pillage our Earth, while exploiting the most
vulnerable communities, cultures, and societies around the globe, in
exchange for nothing more than financial profits and cash windfalls, =
seeking
infinite gains on a finite planet.

When we fight multinationals, we call them corporate criminals. When we =
take
their money, we call them partners.

[youtube=3Dhttp://www.youtube.com/watch?v=3DgJ-S2woz4FM
<http://www.youtube.com/watch?v=3DgJ-S2woz4FM&feature=3Dplayer_embedded>
&fs=3D1&hl=3Den_US]

The climate change movement is said to oppose oil giants controlled by
Rockefeller and friends. Yet the foundations and charities of =
Rockefeller
and friends generously fund progressive environmentalists with the =
purpose
being to ultimately oversee and influence various and significant
activities.

Recall the fairytale in which the witch decorates her home as a =
gingerbread
house in order to entice the children inside and ultimately cook them to
kibble in a pot of boiling water. We are those children =96 and we are =
being
manipulated to admire the grand illusion of democracy set before us as =
we
march as one towards our own demise.

Not so bad, says 10:10:10 and friends. We can throw a party along the =
way,
and the conscientious among us can pre-order caskets made of green,
sustainable bamboo manufactured in a Chinese sweatshop.

=20
<http://canadianclimateaction.files.wordpress.com/2010/09/350orginsanity.=
jpg
>
http://canadianclimateaction.files.wordpress.com/2010/09/350orginsanity.j=
pg

Last year, on 350.org=92s Global Day of Action (October 24, 2009), =
TckTckTck
was shiny, new and present. In Canada, on Parliament Hill, between 1,000 =
and
2,000 people assembled throughout the morning and afternoon. The crowd
received instructions to move apart, and individuals were then told =
reach
their hands to the sky and pretend they were clocks. Next, they were =
told to
chant =93TckTckTck!=94 while rotating arms in analog fashion. TckTckTck =
...
TckTckTck =85 faster! Faster! It is no stretch of the imagination to =
envision
Havas and their corporate CEO friends - friends who push for more =
nuclear
power, more genetic engineering, more cloning, more water privatization,
more growth, more consumption - sitting back and laughing their asses =
off at
those of us at Parliament Hill and all around the globe that day,
people-clocks chanting their corporate branded slogan TckTckTck as the =
world
burned.


Denialism


Big greens want us to believe that we will fall into a pit of despair =
once
we accept the situation as dire and will become immobilized. Is this =
true?
No. In fact, history demonstrates time and time again that when faced =
with
cataclysmic emergencies, people and communities pull together. Facing
disaster, citizens of nations have shown they can unite for the common =
good.
Sure, when we face the facts that now exist, despair is only human. The
question is whether acknowledging our circumstances will immobilize us =
or
give us the truth we need to face a daunting task. Philosopher Friedrich
Nietzsche distinguished between what he called the =93pessimism of =
strength=94
and the =93pessimism of weakness=94. =93Pessimism of weakness=94 means =
succumbing to
apathy in the face of overwhelming odds. =93Pessimism of strength=94 =
means
facing up to the facts, acknowledging the danger fully, and making a
decision about how best to act. In other words, fear is good, and these
parameters define our sense of responsibility.

Big greens are certainly aware that we are now in a death-spiral brought
about by the capitalist, consumptive, and corporate domination of =
society.
Yet they actively choose to remain muzzled on the subject. Power =
structures
in place today do not act, and never will act, to stop climate change,
because the changes so desperately needed by those most vulnerable on =
the
planet are in direct conflict to the needs and rapacious desires of =
capital.
Capital has no empathy. Capital has no children to love and protect. =
Capital
has only one imperative, and that is to grow. Under the current economic
system, the penultimate measure of success is profit. Corporations exist =
to
maximize profits while externalizing costs. That is their nature. They
cannot behave otherwise. Spewing greenhouse gases, toxins, and chemicals
into the environment is a fundamental feature of capitalism employed by
modern corporations and governments, and accounts for most of the =
pollutants
directed into our air, water, and earth. Waste, pollution, and =
ecological
destruction are built into the system.


Retribution


September 27th, 2010.  From Chris Hedges Column
<http://www.truthdig.com/report/item/retribution_for_a_world_lost_in_scre=
ens
_20100927/>  on TruthDig:

=93Nemesis was the Greek goddess of retribution. She exacted divine =
punishment
on arrogant mortals who believed they could defy the gods, turn =
themselves
into objects of worship and build ruthless systems of power to control =
the
world around them. The price of such hubris was almost always death.
Nemesis, related to the Greek word n=E9mein, means =93to give what is =
due.=94 Our
nemesis fast approaches. We will get what we are due. The staggering =
myopia
of our corrupt political and economic elite, which plunder the =
nation=92s
wealth for financial speculation and endless war, the mass retreat of
citizens into virtual hallucinations, the collapsing edifices around us,
which include the ecosystem that sustains life, are ignored for a giddy
self-worship.=94

Are we ready for such reflection?  Is it past time to start talking =
about
the core issues
<http://www.bkconnection.com/ProdDetails.asp?ID=3D9781576757628> , the =
root
causes of climate change?  Is it past time to start questioning why =
those
who claim to speak for civil society refuse to discuss these very =
issues?

The most provocative tool for comprehending abject behavior we have =
learned
as climate justice activists is this: when issues are not being tackled =
by
directly addressing the root of the problem, one must ask why.

To answer this question, this =93why=94, we have discovered there is one =
tactic
which uncovers more information than any other single tactic.

It is this:

Follow the money.


Funding 10:10:10


This 350.org project
<http://www.greengrants.org/pressreleases.php?news_id=3D295> , 10:10:10, =
in
whole or in part, is funded by Global Greengrants Fund (GGF), an entity
which works with, and receives funding from, the Rockefeller Brothers
Foundation and others, including =911% for the Planet=92 (slogan: =
=93Keep Earth in
Business=94). On July 21, 2010, GGF announced a partnership with =
350.org:
=93Greengrants is excited to launch a new initiative of the
<http://www.greengrants.org/pressreleases.php?news_id=3D283>  =
Greengrants
Climate Fund: the 350 Project Fund. Led by 350.org, the campaign to =
build a
global movement for climate solutions, this initiative builds momentum =
and
funds for climate solutions worldwide.=94

Who is Global Greengrants? GGF =
<http://www.greengrants.org/resources.html>
states: =93Our advisers and partners are currently focusing on REDD and =
REDD+
efforts around climate mitigation. REDD stands for =91Reducing Emissions =
from
Deforestation and (forest) Degradation=92. It is one of the areas of
discussion at COP15 where some believe the most positive movement was =
made.=94

In fact, REDD is one of the most contentious false solutions being =
fought by
Indigenous peoples and grassroots climate activists all over the world. =
GGF
has announced that through the establishment of their new pro-REDD =
=91Climate
Fund <http://www.climatefund.info/> =92, they were, and remain, involved =
in
sponsoring delegates to United Nations Framework Convention on Climate
Change conferences such as COP15. This has proven to be a very =
successful
formula for ensuring that anti-REDD Indigenous voices have been silenced
from international conferences and climate talks, conveying to the =
general
public the falsehood that REDD has been embraced far and wide. Those =
with no
financial means to attend COP quite effectively have their mouths gagged =
and
therefore become invisible on the global stage.

Those who agree with false solutions continue to be funded. Those who do =
not
are replaced.

From the Rockefeller site:
RBF <http://www.rbf.org/resources/resources_show.htm?doc_id=3D1308552>
grantee Sustainable Markets Foundation's 350.org launched its new web =
site,
gearing up for "10/10/10, the Global Work Party" on October 10, 2010.
Organizers are encouraging individuals worldwide to do something to =
combat
global warming in their communities.  More than a thousand groups in =
over
100 countries already have registered their events with 350.org, which
include a bicycle repair day in New Zealand, planting thousands of trees =
in
Uganda, and installing solar stoves for a carbon-neutral picnic in =
Bolivia.

These are all nice events, and are likely being organized by
well-intentioned individuals. Unfortunately, none of them - or any =
semblance
of them - will save us from catastrophic climate change.

Has the climate crisis (d)evolved into a mere Earth Day event to be held =
on
an annual basis - a festive party to be celebrated? The symbolic Earth =
Hour,
organized by industrial nonprofit complex World Wildlife Foundation =
(WWF),
is now held each spring. 350.org a.k.a. Sustainable Markets Foundation
a.k.a.350.org Project a.k.a. 10:10:10 now claims a global climate party =
in
the fall. Perhaps if we participate in Earth Hour or the Global Day of
Action (or both!), and recycle our cans, bottles, and paper products at
home, we can all feel we did our part until next year.

The Rockefellers certainly would like us to think so.

The Rockefeller family =96 think big oil (as big as oil gets) =96 is =
another
primary funder of 350.org (Sustainable Markets Foundation). The
Rockefellers, with other members of the plutocracy such as the Clinton
family,  were also instrumental in the creation of 1Sky
<http://www.1sky.org/files/1sky-annual-report-2008-final.pdf> , sister =
of
350.org. An organization which pushes false solutions and grossly =
inadequate
climate legislation under the guise of =91grassroots=92 democracy, 1Sky =
is a
prime example of an NGO created for the power elite.  It operates as a =
think
tank where past, present, and future policy analysts, high-ranking
government officials, business leaders and CEOs, intellectuals, =
journalists,
and conservative activists come together to develop political vision and
strategy. Many well-intentioned, well-respected individuals are =
manipulated
into lending their involvement to such institutes, which in turn lends
credibility to 1Sky, 350.org, and their ilk when they deserve none.

We would like to name every foundation and corporate entity that funds
350.org and 10:10:10, and how many hundreds of thousands of dollars they
receive to implement the tactics of manipulation put forth by their
corporate partners, but they choose not to respond to our requests for
information. Likewise, they refuse to share the information on their
websites, or in any other public forum.


Why it Matters


=93It=92s difficult to get a man to understand something if his salary =
depends
upon his not understanding it.=94 Upton Sinclair

Whether directly or indirectly, industry and industry-linked foundations
steer environmental organizations away from grassroots movements and =
create
an elite-structured caviar class of environmentalists financially =
motivated
to pursue 'business as usual' solutions. Today there is a deafening =
silence
as well as cries for censorship on this critical topic, even within the
climate justice movement itself.

Silence kills and silence is complicity in the escalating climate
disruption, climate emergency and climate genocide that is predicted to =
kill
billions this century. Earth and paleoclimate scientist, Dr. Andrew
<http://webdiary.com.au/cms/?q=3Dblog/1737>  Glikson of the Australian
National University states that =93informed people are now staring into =
the
abyss=94.

Pablo Eisenberg at Georgetown University=92s Public Policy Institute has
stated, =93although we know that our socioeconomic, ecological, and =
political
problems are interrelated, a growing portion of our nonprofit world
nevertheless continues to operate in a way that fails to reflect this
complexity and connectedness.=94 This unwillingness to confront the =
broader
issues of climate change such as militarism, livestock, and the =
capitalistic
practices inherent in the current corporatocracy, is at the heart of the
crisis of the climate change movement. Behind closed doors, the
organizations manipulating and exploiting 10:10:10 know and understand =
the
dilemma created by their infatuation with the corporate power structure. =
Yet
the big greens refuse to advance these fundamental issues. And to be =
fair,
they can=92t. For if they were to be effective, in a meaningful way that
actually started a paradigm shift, they would quickly be cut off from =
their
generous =91partners=92. These groups have become barriers to the =
movement. They
no longer represent civil society, but stand as walls to protect the =
system.
They utilize the coercive tactic of inviting supposed leaders of civil
society into sanitized circles of power, and simultaneously repress the =
rank
and file climate movement.

Why are the big greens and compromised NGOs spewing out meaningless =
targets
for legislation which do nothing more than ensure a death sentence for
humanity? It is because they have become corporations themselves. They =
are,
in essence, subsidiaries of the very corporations that they claim to =
oppose.
There can be no meaningful mass movement when dissent itself is =
generously
funded by those same corporate interests who must be targets of the =
protest
movement.

In this short RSA Animate, radical sociologist David Harvey asks if it =
is
time to look beyond capitalism, towards a new social order that would =
allow
us to live within a system that could be responsible, just and humane. =
(View
his full lecture at the RSA
<http://www.thersa.org/events/vision/vision-videos/david-harvey-the-crise=
s-o
f-capitalism> ).

[youtube=3Dhttp://www.youtube.com/watch?v=3DqOP2V_np2c0
<http://www.youtube.com/watch?v=3DqOP2V_np2c0&fs=3D1&hl=3Den_US> =
&fs=3D1&hl=3Den_US]


Reading Between the Lies


We must start turning off the faucets of the propaganda machine. =
Information
flows from dominate forces that keep our society passive, dumbed down =
and
stupefied. Humans display a universal propensity to deny uncomfortable
realities=97we actively repress intelligence and reason. Big Greens now =
employ
marketing strategists to poll the public in order to ensure any =
messaging is
palatable before campaigns and campaign messages are rolled out. This
ensures the sad fact that the mainstream movement no longer leads, but
rather capitulates to the status quo. The movement is now being shaped =
by
marketing executives rather than activists. Big greens simply tell the
public what they (the big greens) calculate the public wants to hear =
while
at the same time protecting the system upon which they (the big greens)
feast. Unfortunately, for ourselves and for our children, such denialism
will ensure humanity=92s certain famine - and ultimate demise.

=93The masses have never thirsted after truth. They turn aside from =
evidence
that is not to their taste, preferring to deify error, if error seduce =
them.
Whoever can supply them with illusions is easily their master; whoever
attempts to destroy their illusions is always their victim=94 - Gustave =
Le Bon
1895.

=93For us to maintain our way of living, we must=85 tell lies to each =
other, and
especially to ourselves=85 the lies act as barriers to truth. These =
barriers=85
are necessary because without them many deplorable acts would become
impossibilities=94 - Derrick Jensen 2000.

Now we have <http://www.commondreams.org/view/2010/09/14-11>  three =
partners
slithering out of the rot of the decayed carcass that was the climate =
change
movement: 350.org, Greenpeace, and Rainforest Action Network (RAN) have
joined hands to sing a new version of Kumbayah with the grand illusion =
of
waking the dead, and anyone can join the circle of song - provided we =
adhere
to their guidelines. God forbid we challenge the system for what it is - =
a
rapacious beast devouring humanity in the name of capitalism. Doing that
doesn=92t provide the win-win type of =91solution=92 these groups and =
their
funders demand. Don=92t begin to consider surprise actions that =
challenge
corporate elites and the political structure directly. Don=92t be =
provocative.
Don=92t plan for the potential need for self-defense. Don=92t disturb =
dinner
plans. Don=92t miss yoga class.

Follow the lead of Bill McKibben (350.org), Phil Radford (Greenpeace =
USA),
and Becky Tarbotton (RAN) and put three additional nails into the coffin =
of
humanity. The Earth is beyond reacting to the tactics employed by those
controlled by corporations, shared by tweets, and defined by actions =
that
happen on a Saturday afternoon and end just in time for the next episode =
of
Law and Order.

Aggressive action is required.

Mario Savio and Peter Camejo knew this. In the 1960=92s they galvanized =
the
souls of Berkeley into a force that would not be denied, and would not =
be
repressed.

[youtube=3Dhttp://www.youtube.com/watch?v=3DVoh3I2h6PBo
<http://www.youtube.com/watch?v=3DVoh3I2h6PBo&fs=3D1&hl=3Den_US> =
&fs=3D1&hl=3Den_US]

Those of us in the climate fight must not be denied, and we must not be
repressed.

=93Who raises money to protect rainforests yet greenwashes their first =
time
logging? Who celebrates their 25th anniversary twice? Who has no =
scientists
yet sets policy it refuses to defend? Rainforest Action Network @RAN of
course.=94  - Dr. Glen Barry, Ecological Internet

Climate reality dictates that there are no solutions within our cushy
envelopes of political negotiation. We no longer have the luxury of =
playing
nice and limiting sacrifice. There is no reason for our favorite big
environmental groups to sit down with industry and hammer out a =
compromise;
the Earth is already screaming at us that half-measures won=92t work. =
There is
no reason to believe that if we change a bunch of light bulbs or recycle =
all
those plastic bottles or rock our Prius on the way to a Global Work =
Party we
are part of the solution. We aren=92t. We must strive for what =
defeatists and
their enablers deem impossible. The science dictates a systemic upheaval
that will shock us all, and we can choose to endure, or choose to die.

The alarms are sounding. All 5 of them. And we ask you this: if your
neighbor=92s house is burning, and you called 911 twenty minutes ago, =
and
there has been no response, what would you do? Would you fill a bucket =
from
your sink, toss the water on the blaze, pat yourself on the back, and
conclude you=92ve done your part? Would you throw a party next to the =
blaze
with other neighbors, cheering the fact that they also brought their =
buckets
of water? Or would you realize the structure, as it once stood, is now =
lost,
and it is time to rebuild a better one, perhaps resistant to flame?

None of the placating, enabling, corrupt entities herein is prepared to =
tell
you the truth. Most of them recognize it, as they have seen the same =
science
we have. They understand the deadly consequences of ocean acidification,
plankton kills, methane releases, ice shelf deterioration, and =
temperature
extremes; yet their agenda, cozy as it sounds through rhetoric and
repetition, does nothing to curtail this reality: the truth will hurt.

We have no time to argue over strategy and tactics. We have limited time
(and only the planet really knows what hour it is) to implement massive,
global changes. And we have a system in place that will refuse and =
refute
every critical mode for the required paradigm shift part and parcel. =
That
leaves little choice for those of us alive today.

The carbon economy must end. An optimist should say we have until 2020 =
to
accomplish that. By every means necessary we must bring it to an end. We
believe that requires an absolute refusal on the part of us, the masses, =
to
continue to participate in it.

Pick a date, and after? Don=92t participate.

Attend the Global Work Party. And when you realize the effort is going
nowhere, let that uncomfortable reality demonstrate that we should =
attend a
Global Work Shutdown.

The truth is not, and will not be, televised. We must collectively =
recognize
that the solution set we must enact is far more complex than any one of =
us
currently believes, or can rightly handle within the constructs of =
current
society. Tactics that generate financial upheaval, such as refusal to =
pay
debts to banking institutions, must be employed. Corporations must be
exorcised through aggressive carbon taxation in the short-term, and =
severed
from the subsidizing bonds to governments of the people. Criminal
prosecutions against complicit individuals, corporations, and countries =
must
take place. The car must die. Corporate media and irrelevant distraction
must be abandoned. The insatiable, commodified narcissism poisoning our
culture must fade. As it does, an new age of creativity and imagination =
must
reawaken with fervor, re-energizing both the spirit and the means of our
global community.

Wake up. Tear down. Rise Up.

=93Humans claim to be uniquely capable of logical thought, forward =
planning
and moral judgment. None of these unique capabilities are evident in the
mainstream international dialogue on responses to climate change. The =
time
has come to rise above primitive tribal instincts and exercise our full
human capacities in confronting climate change. The time has come to act
with intelligence, foresight and compassion for the mutual benefit of =
all.=94
- William Rees - originator of the =93ecological footprint
<http://en.wikipedia.org/wiki/Ecological_footprint> =94 concept and
co-developer of the method.

=20

=20


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<div class=3DWordSection1>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>Dear all<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>I feel this s a ludicrous article- as is its companion on =
Keith
Farnish&#8217;s blog. <o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style=3D'color:windowtext'>1. I believe strongly that change comes from =
a
spectrum of approaches working together. 350 fills an important place in =
that
spectrum. Certainly it is mainstream, law abiding and a bit safe =
tactically and
its politics are those of gentle pressure rather than direct =
confrontation.
Fair enough. My sympathies are more radical, but this is a vital place =
in the
spectrum and they are doing a great job of working internationally and
maintaining a continuing profile for climate =
change.<o:p></o:p></span></p>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style=3D'color:windowtext'>2. The Rockefeller Brothers funding argument =
is
ridiculous to my mind. Organisations trying to get things done need =
money and
try to achieve a balance between the principles of the source of the =
funding
and what they can achieve with it. Sure, RBF is a mainstream funder and
therefore it is not going to fund global revolution. But it makes =
independent
decisions about who to fund and it qute prepared to fund people who =
criticis
corporations and governments. If 350 can do something useful with the =
money
good luck to them. In other ways 350 has been principled in not taking =
funding
from corporate interests&#8230;I would have far more concern about 10:10
cosying up to Sony.<o:p></o:p></span></p>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style=3D'color:windowtext'>3. I fear that a comin psychological response =
for
people feeling frustrated by the lack of change to blame the people on =
their
side. But I can&#8217;t see that 350 and other mainstream approaches =
INHIBIT
radical approaches or hold back action on climate change&#8211; in fact =
I
suspect they would welcome people who are demanding more. =
<o:p></o:p></span></p>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style=3D'color:windowtext'>4. I would be very happy to see something =
different,
far more radical, funded through personal donations and tythes and =
dedicated to
the transformation of society. There are plenty of radical groups in =
small
grassroots networks &#8211; I have worked with many of them. But the =
truth is
that they are not taking off and the appetite is for a far more =
mainstream and
cooperative approach.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>X<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>George<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Arial","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<div style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt =
0cm 0cm 0cm'>

<p class=3DMsoNormal><b><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:
"Tahoma","sans-serif";color:windowtext'>From:</span></b><span =
lang=3DEN-US
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowt=
ext'>
Discussion list for the Crisis Forum =
[mailto:[log in to unmask]] <b>On
Behalf Of </b>Chris Keene<br>
<b>Sent:</b> 09 October 2010 20:05<br>
<b>To:</b> [log in to unmask]<br>
<b>Subject:</b> Fwd: [climate justice now!] 10:10:10 - Marketing, =
Manipulation,
and the Status Quo<o:p></o:p></span></p>

</div>

</div>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal><br>
<br>
-------- Original Message -------- <o:p></o:p></p>

<table class=3DMsoNormalTable border=3D0 cellspacing=3D0 =
cellpadding=3D0>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright =
style=3D'text-align:right'><b>Subject: <o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>[climate justice now!] 10:10:10 - Marketing, =
Manipulation,
  and the Status Quo<o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>Date: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>Fri, 8 Oct 2010 18:22:11 -0300<o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>From: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>Rebecca Sommer <a =
href=3D"mailto:[log in to unmask]">&lt;[log in to unmask]
et&gt;</a><o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>To: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal>CJN! Network <a =
href=3D"mailto:[log in to unmask]">&lt;[log in to unmask]&gt;</a><o:p=
></o:p></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><o:p>&nbsp;</o:p></p>

<div>

<div>

<p><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>I
found this article interesting, published in United =
Progressives:&nbsp;<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://bit.ly/aiCAZg">http://bit.ly/aiCAZg</a><span
class=3Dapple-converted-space>&nbsp;</span>|<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://bit.ly/dhSXCx">http://bit.ly/dhSXCx</a></span></i><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:#1F497D'>&nbsp;</span></i></span>=
<i><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:#1F497D'>|<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://bit.ly/am8Tot">http://bit.ly/am8Tot</a></span></i><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US><o:p>&nbsp;</o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>As
we stand on the edge of apocalypse, we must wake up and acknowledge what =
the
big greens are not saying is far more important than what they are =
saying.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Excerpts
from a controversial new book to be released 2010-2011. Article one in a
series, we discuss the connection between environmental campaigns and =
their
corporate sponsors.</span><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>By
Cory Morningstar and Gregory Vickrey</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><img
border=3D0 width=3D32 height=3D32 id=3D"_x0000_i1025"
src=3D"cid:[log in to unmask]"></span><span lang=3DEN-US><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/09/feelgood=
.jpg"><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";text-decorati=
on:none'><img
border=3D0 width=3D497 height=3D439 id=3D"Picture_x0020_2"
src=3D"cid:[log in to unmask]"
alt=3D"http://canadianclimateaction.files.wordpress.com/2010/09/feelgood.=
jpg"></span></a><o:p></o:p></span></p>

<p style=3D'margin-bottom:12.0pt'><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif"'><a
href=3D"http://www.minimumsecurity.net/stephaniemcmillan/codegreen/?p=3D1=
83#comments"
target=3D"_blank">CODE GREEN</a>:</span></em><span =
class=3Dapple-converted-space><i><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>&nbsp;</span=
></i></span><em><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;The good intentions of participants of 350 aside, =
requesting
world leaders to reduce carbon emissions is unfortunately not =
going</span></em><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:#999999'>&nbsp;</span></i></span>=
<em><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>to work. Bill McKibben asserts that world leaders will =
listen
&#8220;if we&#8217;re loud enough,&#8221; but that&#8217;s simply =
untrue. If we
stick with symbolic action, the destruction will become progressively =
worse,
and we will continuously lose ground and be reduced to begging for mercy =
that
will never be granted. Those in power (and their political =
representatives)
will only stop destroying the planet if they are forced to do so. The =
immediate
threat of social disorder and economic disruption will make them listen. =
An
immediate and serious threat to their wealth and well-being will make =
them
listen.&#8221;</span></em><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Understandin=
g
10:10:10</span><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>All
big greens and little greens alike are promoting the latest climate =
change
campaign, 10:10:10, on the front page of every website and in every =
email. Two
of the main promoters of 350.org&#8217;s 10:10:10 &#8216;Global Work
Party&#8217; are none other than corporate darling TckTckTck and, of =
course,
Greenpeace International. Making the intimate link between the two, Kumi =
Naidoo
is the Executive Director of the organization and chairs the Global =
Campaign
for Climate Action, the group behind TckTckTck.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
escalating climate crisis - scientists now refer to it as the &#8216;6th
extinction&#8217; - has now been transformed to a party.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>10:10:10
states, &#8220;A strong and vibrant climate movement will create the =
political
space for our champions to lead; take-on the big polluters and =
bought-off
politicians who are blocking progress; and help us implement innovative =
climate
solutions from the ground up.&#8221; Completely ignoring the intent of =
their
own rhetoric, some of the top ideas on the 10:10:10 website for the =
party are:
organize a tree planting, work on a community garden or an organic farm, =
go for
a bike ride, or do a trash cleanup. Once again, the emphasis of this =
latest
symbolic big green campaign avoids the root causes of climate change; =
the
current state of accelerating climate change according to the latest =
science; the
false solutions being sold as just goods; and a stark, deafening silence =
on the<a
href=3D"http://pwccc.wordpress.com/2010/04/24/peoples-agreement/">People&=
#8217;s
Agreement</a><span =
class=3Dapple-converted-space>&nbsp;</span>constructed in
Cochabamba, Bolivia, April 2010. (It is important to note here that this =
is the
only agreement to date that has the potential to save humanity from =
suicidal
extinction. This last, despite 350.org&#8217;s presence in Cochabamba, =
with its
own representatives positioned as &#8216;presidents&#8217; of several =
working
groups.)</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
10:10:10 campaign does not demand that all nations and all =
non-government
organizations (NGOs) formally acknowledge the world is<a
href=3D"http://www.climate-change-emergency-medical-response.org/state-of=
-the-climate.html"><span
class=3Dapple-converted-space>&nbsp;</span>far beyond dangerous =
interference with
the climate system.</a><span =
class=3Dapple-converted-space>&nbsp;</span>Why not?
Leading scientist John Holdren has been explaining this since 2006.
&nbsp;Holdren is advisor to President Barack Obama for Science and =
Technology,
Director of the White House Office of Science and Technology Policy, and =
Co-Chair
of the President&#8217;s Council of Advisors on Science and =
Technology.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
10:10:10 campaign does not demand that nations and NGOs declare a<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.climate-change-emergency-medical-response.org/">global=
 climate
state of emergency</a>. Why not? NASA climate scientist James Hansen has
appealed for such a declaration since 2008. Further, the International =
Panel on
Climate Change (IPCC) states that civil society must be the organ to =
make this
declaration &#8211; yet those who claim to represent civil society -- =
as<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>often does -- spew rhetoric =
instead of
reality.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Nature&#8217=
;s
Razor</span><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
greatest danger to survival of life lies within combined Arctic<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.onlyzerocarbon.org/arctic_feedback.html">feedback =
cycles</a>,
all of which are now operational. None of the climate models used by =
IPCC
include any of the Arctic feedbacks below. This makes all projections of
potential increase in global temperature, as well as any contrived =
limits on
human emissions, dangerously misleading.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Arctic
sea ice volume has reached the lowest level ever recorded, prompting the
director of the National Snow &amp; Ice Data Center in Boulder, =
Colorado, Mark
Serreze, to state, &quot;<a
href=3D"http://stephenleahy.net/2010/09/23/arctic-ice-in-death-spiral-ris=
ks-climate-catastrophe/">The
Arctic summer sea ice cover is in a death spiral</a>. It's not going to
recover...I hate to say it but I think we are committed to a four- to
six-degree warmer Arctic.&#8221;</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Methane
release from melting permafrost is the most dangerous amplifying =
feedback in
the carbon cycle. Earlier this year we were witness to a<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://climateprogress.org/2010/03/04/science-nsf-tundra-permafro=
st-methane-east-siberian-arctic-shelf-venting/"
target=3D"_blank">science stunner</a>. Scientists found that the vast =
Siberian
Arctic shelf methane stores are now destabilizing and venting. National =
Science
Foundation issued our world a wake-up call: &#8220;Release of even a =
fraction
of the methane stored in the shelf could trigger abrupt climate =
warming.&#8221;</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><a
href=3D"http://e360.yale.edu/content/feature.msp?id=3D2241" =
target=3D"_blank">Scientists
have discovered</a><span class=3Dapple-converted-space>&nbsp;</span>that =
the seas
are acidifying ten times faster today than 55 million years ago when a =
mass
extinction of marine species occurred. The increasing acidity reduces =
the
amounts of calcium carbonate available to plankton and other species =
which
require it to form shells and skeletons. Studies show phytoplankton have =
died
off more than 40% since 1950 and continue to do so at an accelerating =
rate.
&#8220;This is an almost unprecedented geological event,&#8221; stated =
Andy
Ridgwell, an earth scientist at the University of Bristol.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Making
matters significantly worse for humanity,<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.climatechange-foodsecurity.org/">food =
security</a><span
class=3Dapple-converted-space>&nbsp;</span>manifests itself as a second =
state of
emergency intimately connected with climate.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
worst ever environmental and health catastrophe is now inevitable, and =
we must
render a comprehensive<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.global-humanitarian-climate-forum.com/">global =
emergency
response</a>. Nations and NGOs who refuse to acknowledge destructive =
climate
interference and the inherent state of global climate emergency are, in =
effect,
supporting and perpetuating the status quo: a general state of denial =
of, and
inaction toward, the worst crime ever committed against =
humanity.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>In
the presence of fact and a recognizable path to global extinction, the =
only
target that now matters is<a =
href=3D"http://www.onlyzerocarbon.org/"><span
class=3Dapple-converted-space>&nbsp;</span>zero carbon</a>. To save =
humanity,
fossil fuels must be completely abandoned. Every other target, without
distinction, leads to irreversible climate catastrophe.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Yet
we are told to throw a global day of action for 24 hours each year (this =
year,
10:10:10), no matter the challenges science purports and reality =
verifies. And
somehow this party will grow into a new movement to take on these =
challenges,
and this reality that no one discusses.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Symbolism
must be an omnipotent force.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>&#8220;Get
to Work&#8221; -<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a></span><span =
lang=3DEN-US><o:p></o:p></span></h2>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;One of the truest tests of integrity is its blunt =
refusal to
be compromised.&#8221; &#8211; Chinua Achebe &#8211; Nigerian =
Writer</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>For
too long, the environmental movement - led by the big greens - has =
locked the
climate movement into a two-pronged strategy comprised of lobbying =
partisan,
corrupt politicians, and climbing into bed with any - and nearly every -
corporate power, in the pursuit of symbolic victories, the ecstasy of =
the
illusion of power, and to integrate the DC cocktail circuit. Even in =
this, the
movement has failed.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>After
the largest oil spill in history earlier this year, the movement and its =
most
powerful leaders did not call for a ban on all offshore drilling; =
instead, they
urged citizens to demand a temporary moratorium on new offshore =
drilling. Having
no ability in the art of negotiation, and displaying an approach that =
was
sophomoric, at best, they failed to properly secure the half-solution =
they
sought, and the loopholes continue the cataclysmic trends that existed =
before
the Deepwater Horizon entered our consciousness. Epic fail.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Nearly
two decades after the first climate convention in Rio, global emissions =
are up
over 40% and<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://e360.yale.edu/content/feature.msp?id=3D2192" =
target=3D"_blank">planetary
boundaries are being crossed</a>. We now stand on the cusp of =
humanity&#8217;s
most dangerous moment. For those two decades the big greens have been =
flirting
and sleeping with the enemy, and no matter their willingness are still =
shamed
come morning, because the BPs of the world are welcome to plant their =
decadent
seed in any of the big greens, and the governments around the globe =
besides,
without any recourse.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>What
more evidence do we need to see in order to accept that backroom =
lobbying and
symbolic campaigning has not worked and will not work?</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>&#8220;Polit=
ically
feasible.&#8221;<br>
&#8220;Politically possible.&#8221;<br>
&#8220;Reasonable.&#8221;<br>
&#8220;The best we can get.&#8221;<br>
&#8220;Win-win.&#8221;</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Big
greens can&#8217;t yet comprehend the concept of morning remorse. It =
takes a
spine to accept the guilt.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Fossil
fuels must be completely abandoned. We have already stated that, from =
the
perspective of reality. Let us say it again. Fossil fuels must be =
completely
abandoned. Nature won&#8217;t be giving us a pat on the back or boost =
our
resumes for what we deem politically feasible, and the physics of nature =
is not
about to come to the table for negotiations on entropy. Better is not =
better
when better still means dead. Massive climate emergency movements in =
every
country are the only forces with the potential to drive politicians =
toward
effective action against greenhouse gas emissions. That is the only way =
to win
time for our Earth - and ourselves.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Symbolism</s=
pan></strong><span
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350_sena=
tors.jpg"><b><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";text-decorati=
on:none'><img
border=3D0 width=3D512 height=3D232 id=3D"Picture_x0020_3"
src=3D"cid:[log in to unmask]"
alt=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350_senat=
ors.jpg"></span></b></a><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Image
from Keith Farnish&#8217;s &#8216;<a
href=3D"http://thesietch.org/mysietch/keith/2010/08/09/monthly-underminin=
g-task-august-2010-crash-the-mainstream-environmentalists-party/"
target=3D"_blank">The Unsuitablog</a>&#8217;:</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p style=3D'margin-bottom:12.0pt'><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:gray'>&#8220;it is an utterly =
pointless
task trying to make Industrial Civilization sustainable or
&#8220;environmentally friendly&#8221;, because</span></em><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:gray'>&nbsp;</span></i></span><st=
rong><i><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>the nature of civilization is to =
destroy</span></i></strong><em><span
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>, to take what it wants to achieve its aims and only stop =
when it
runs out of energy, people or space. It only stops when it collapses =
&#8211; it</span></em><span
class=3Dapple-converted-space><i><span lang=3DEN-US =
style=3D'font-size:10.0pt;
font-family:"Tahoma","sans-serif";color:gray'>&nbsp;</span></i></span><sp=
an
lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>never<span =
class=3Dapple-converted-space><i>&nbsp;</i></span><em><span
style=3D'font-family:"Tahoma","sans-serif"'>stops of its own =
accord.&#8221;</span></em></span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Thus,
we find ourselves in yet another bizarre situation and ready to party on =
10:10:10
with international climate change organization TckTckTck; with =
Greenpeace; with<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a>;
with World Wildlife Federation (WWF); with more than 350 other dance =
partners;
and, not without significance, with Havas Worldwide, the world&#8217;s =
sixth
largest advertising company, and<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/01/tck-hava=
s-pager.pdf">creator
of the TckTckTck campaign</a>. Havas clients include Wal-Mart, =
Coca-Cola,
Pfizer, BP and several other multinational conglomerates who =
indiscriminately
rape and pillage our Earth, while exploiting the most vulnerable =
communities,
cultures, and societies around the globe, in exchange for nothing more =
than
financial profits and cash windfalls, seeking infinite gains on a finite =
planet.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>When
we fight multinationals, we call them corporate criminals. When we take =
their
money, we call them partners.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><a
href=3D"http://www.youtube.com/watch?v=3DgJ-S2woz4FM&amp;feature=3Dplayer=
_embedded"
target=3D"_blank">[youtube=3Dhttp://www.youtube.com/watch?v=3DgJ-S2woz4FM=
&amp;fs=3D1&amp;hl=3Den_US]</a></span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
climate change movement is said to oppose oil giants controlled by =
Rockefeller
and friends. Yet the foundations and charities of Rockefeller and =
friends
generously fund progressive environmentalists with the purpose being to
ultimately oversee and influence various and significant =
activities.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Recall
the fairytale in which the witch decorates her home as a gingerbread =
house in
order to entice the children inside and ultimately cook them to kibble =
in a pot
of boiling water. We are those children &#8211; and we are being =
manipulated to
admire the grand illusion of democracy set before us as we march as one =
towards
our own demise.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Not
so bad, says 10:10:10 and friends. We can throw a party along the way, =
and the
conscientious among us can pre-order caskets made of green, sustainable =
bamboo
manufactured in a Chinese sweatshop.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US><a
href=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350orgin=
sanity.jpg"><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";text-decorati=
on:none'><img
border=3D0 width=3D497 height=3D60 id=3D"Picture_x0020_4"
src=3D"cid:[log in to unmask]"
alt=3D"http://canadianclimateaction.files.wordpress.com/2010/09/350orgins=
anity.jpg"></span></a><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Last
year, on 350.org&#8217;s Global Day of Action (October 24, 2009), =
TckTckTck was
shiny, new and present. In Canada, on Parliament Hill, between 1,000 and =
2,000
people assembled throughout the morning and afternoon. The crowd =
received
instructions to move apart, and individuals were then told reach their =
hands to
the sky and pretend they were clocks. Next, they were told to chant
&#8220;TckTckTck!&#8221; while rotating arms in analog fashion. =
TckTckTck ...
TckTckTck &#8230; faster! Faster! It is no stretch of the imagination to
envision Havas and their corporate CEO friends - friends who push for =
more
nuclear power, more genetic engineering, more cloning, more water
privatization, more growth, more consumption - sitting back and laughing =
their
asses off at those of us at Parliament Hill and all around the globe =
that day,
people-clocks chanting their corporate branded slogan TckTckTck as the =
world
burned.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Denialism</s=
pan><span
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Big
greens want us to believe that we will fall into a pit of despair once =
we accept
the situation as dire and will become immobilized. Is this true? No. In =
fact,
history demonstrates time and time again that when faced with =
cataclysmic
emergencies, people and communities pull together. Facing disaster, =
citizens of
nations have shown they can unite for the common good. Sure, when we =
face the
facts that now exist, despair is only human. The question is whether
acknowledging our circumstances will immobilize us or give us the truth =
we need
to face a daunting task. Philosopher Friedrich Nietzsche distinguished =
between
what he called the &#8220;pessimism of strength&#8221; and the =
&#8220;pessimism
of weakness&#8221;. &#8220;Pessimism of weakness&#8221; means succumbing =
to
apathy in the face of overwhelming odds. &#8220;Pessimism of =
strength&#8221;
means facing up to the facts, acknowledging the danger fully, and making =
a
decision about how best to act. In other words, fear is good, and these
parameters define our sense of responsibility.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Big
greens are certainly aware that we are now in a death-spiral brought =
about by
the capitalist, consumptive, and corporate domination of society. Yet =
they
actively choose to remain muzzled on the subject. Power structures in =
place
today do not act, and never will act, to stop climate change, because =
the
changes so desperately needed by those most vulnerable on the planet are =
in
direct conflict to the needs and rapacious desires of capital. Capital =
has no
empathy. Capital has no children to love and protect. Capital has only =
one
imperative, and that is to grow. Under the current economic system, the =
penultimate
measure of success is profit. Corporations exist to maximize profits =
while
externalizing costs. That is their nature. They cannot behave otherwise.
Spewing greenhouse gases, toxins, and chemicals into the environment is =
a
fundamental feature of capitalism employed by modern corporations and
governments, and accounts for most of the pollutants directed into our =
air,
water, and earth. Waste, pollution, and ecological destruction are built =
into
the system.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Retribution<=
/span><span
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>September
27<sup>th</sup>, 2010.&nbsp; From Chris Hedges<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.truthdig.com/report/item/retribution_for_a_world_lost_=
in_screens_20100927/"
target=3D"_blank">Column</a><span =
class=3Dapple-converted-space>&nbsp;</span>on
TruthDig:</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;Nemesis was the Greek goddess of retribution. She =
exacted
divine punishment on arrogant mortals who believed they could defy the =
gods,
turn themselves into objects of worship and build ruthless systems of =
power to
control the world around them. The price of such hubris was almost =
always
death. Nemesis, related to the Greek word n=E9mein, means &#8220;to give =
what is
due.&#8221; Our nemesis fast approaches. We will get what we are due. =
The
staggering myopia of our corrupt political and economic elite, which =
plunder
the nation&#8217;s wealth for financial speculation and endless war, the =
mass
retreat of citizens into virtual hallucinations, the collapsing edifices =
around
us, which include the ecosystem that sustains life, are ignored for a =
giddy
self-worship.&#8221;</span></em><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Are
we ready for such reflection? &nbsp;Is it past time to<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.bkconnection.com/ProdDetails.asp?ID=3D9781576757628"
target=3D"_blank">start talking about the core issues</a>, the root =
causes of
climate change? &nbsp;Is it past time to start questioning why those who =
claim
to speak for civil society refuse to discuss these very =
issues?</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
most provocative tool for comprehending abject behavior we have learned =
as
climate justice activists is this: when issues are not being tackled by
directly addressing the root of the problem, one must ask =
why.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>To
answer this question, this &#8220;why&#8221;, we have discovered there =
is one
tactic which uncovers more information than any other single =
tactic.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>It
is this:</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Follow
the money.</span><span lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Funding
10:10:10</span></strong><span lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'><a
href=3D"http://www.greengrants.org/pressreleases.php?news_id=3D295"
id=3D"internal-source-marker_0.9138207838785506">This 350.org =
project</a>,
10:10:10, in whole or in part, is funded by Global Greengrants Fund =
(GGF), an
entity which works with, and receives funding from, the Rockefeller =
Brothers
Foundation and others, including &#8216;1% for the Planet&#8217; =
(slogan:
&#8220;Keep Earth in Business&#8221;). On July 21, 2010, GGF announced a
partnership with<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>: &#8220;Greengrants is excited to =
launch a
new initiative of the<a
href=3D"http://www.greengrants.org/pressreleases.php?news_id=3D283"><span=

class=3Dapple-converted-space>&nbsp;</span>Greengrants Climate Fund</a>: =
the 350
Project Fund. Led by<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>, the campaign to build a global =
movement for
climate solutions, this initiative builds momentum and funds for climate
solutions worldwide.&#8221;</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Who
is Global Greengrants?<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.greengrants.org/resources.html">GGF</a><span
class=3Dapple-converted-space>&nbsp;</span>states: &#8220;Our advisers =
and
partners are currently focusing on REDD and REDD+ efforts around climate
mitigation. REDD stands for &#8216;Reducing Emissions from Deforestation =
and
(forest) Degradation&#8217;. It is one of the areas of discussion at =
COP15
where some believe the most positive movement was =
made.&#8221;</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>In
fact, REDD is one of the most contentious false solutions being fought =
by
Indigenous peoples and grassroots climate activists all over the world. =
GGF has
announced that through the establishment of their new pro-REDD &#8216;<a
href=3D"http://www.climatefund.info/">Climate Fund</a>&#8217;, they =
were, and
remain, involved in sponsoring delegates to United Nations Framework =
Convention
on Climate Change conferences such as COP15. This has proven to be a =
very
successful formula for ensuring that anti-REDD Indigenous voices have =
been
silenced from international conferences and climate talks, conveying to =
the
general public the falsehood that REDD has been embraced far and wide. =
Those
with no financial means to attend COP quite effectively have their =
mouths
gagged and therefore become invisible on the global stage.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Those
who agree with false solutions continue to be funded. Those who do not =
are
replaced.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From
the Rockefeller site:<br>
<a =
href=3D"http://www.rbf.org/resources/resources_show.htm?doc_id=3D1308552"=
>RBF
grantee Sustainable Markets Foundation's 350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>launched its new web site, =
gearing up
for &quot;10/10/10, the Global Work Party&quot; on October 10, 2010.
&nbsp;Organizers are encouraging individuals worldwide to do something =
to
combat global warming in their communities. &nbsp;More than a thousand =
groups
in over 100 countries already have registered their events with<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a>,
which include a bicycle repair day in New Zealand, planting thousands of =
trees
in Uganda, and installing solar stoves for a carbon-neutral picnic in =
Bolivia.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>These
are all nice events, and are likely being organized by well-intentioned
individuals. Unfortunately, none of them - or any semblance of them - =
will save
us from catastrophic climate change.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Has
the climate crisis (d)evolved into a mere Earth Day event to be held on =
an
annual basis - a festive party to be celebrated? The symbolic Earth =
Hour,
organized by industrial nonprofit complex World Wildlife Foundation =
(WWF), is
now held each spring.<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a><span =
class=3Dapple-converted-space>&nbsp;</span>a.k.a.
Sustainable Markets Foundation a.k.a.<a =
href=3D"http://350.org">350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>Project a.k.a. 10:10:10 now =
claims a
global climate party in the fall. Perhaps if we participate in Earth =
Hour or
the Global Day of Action (or both!), and recycle our cans, bottles, and =
paper
products at home, we can all feel we did our part until next =
year.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
Rockefellers certainly would like us to think so.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
Rockefeller family &#8211; think big oil (as big as oil gets) &#8211; is
another primary funder of<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a><span =
class=3Dapple-converted-space>&nbsp;</span>(Sustainable
Markets Foundation). The Rockefellers, with other members of the =
plutocracy
such as the Clinton family, &nbsp;were also instrumental in<span
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://www.1sky.org/files/1sky-annual-report-2008-final.pdf"
target=3D"_blank">the creation of 1Sky</a>, sister of<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a>.
An organization which pushes false solutions and grossly inadequate =
climate
legislation under the guise of &#8216;grassroots&#8217; democracy, 1Sky =
is a
prime example of an NGO created for the power elite. &nbsp;It operates =
as a
think tank where past, present, and future policy analysts, high-ranking
government officials, business leaders and CEOs, intellectuals, =
journalists,
and conservative activists come together to develop political vision and
strategy. Many well-intentioned, well-respected individuals are =
manipulated
into lending their involvement to such institutes, which in turn lends
credibility to 1Sky,<span class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>, and their ilk when they deserve =
none.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>We
would like to name every foundation and corporate entity that funds<span
class=3Dapple-converted-space>&nbsp;</span><a =
href=3D"http://350.org">350.org</a><span
class=3Dapple-converted-space>&nbsp;</span>and 10:10:10, and how many =
hundreds of
thousands of dollars they receive to implement the tactics of =
manipulation put
forth by their corporate partners, but they choose not to respond to our
requests for information. Likewise, they refuse to share the information =
on
their websites, or in any other public forum.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Why
it Matters</span></strong><span lang=3DEN-US><o:p></o:p></span></h2>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;It&#8217;s difficult to get a man to understand =
something if
his salary depends upon his not understanding it.&#8221; Upton =
Sinclair</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Whether
directly or indirectly, industry and industry-linked foundations steer
environmental organizations away from grassroots movements and create an
elite-structured caviar class of environmentalists financially motivated =
to
pursue 'business as usual' solutions. Today there is a deafening silence =
as
well as cries for censorship on this critical topic, even within the =
climate
justice movement itself.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Silence
kills and silence is complicity in the escalating climate disruption, =
climate
emergency and climate genocide that is predicted to kill billions this =
century.
Earth and paleoclimate scientist,<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://webdiary.com.au/cms/?q=3Dblog/1737" target=3D"_blank">Dr. =
Andrew
Glikson</a><span class=3Dapple-converted-space>&nbsp;</span>of the =
Australian
National University states that &#8220;informed people are now staring =
into the
abyss&#8221;.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Pablo
Eisenberg at Georgetown University&#8217;s Public Policy Institute has =
stated,
&#8220;although we know that our socioeconomic, ecological, and =
political
problems are interrelated, a growing portion of our nonprofit world
nevertheless continues to operate in a way that fails to reflect this
complexity and connectedness.&#8221; This unwillingness to confront the =
broader
issues of climate change such as militarism, livestock, and the =
capitalistic
practices inherent in the current corporatocracy, is at the heart of the =
crisis
of the climate change movement. Behind closed doors, the organizations
manipulating and exploiting 10:10:10 know and understand the dilemma =
created by
their infatuation with the corporate power structure. Yet the big greens =
refuse
to advance these fundamental issues. And to be fair, they can&#8217;t. =
For if
they were to be effective, in a meaningful way that actually started a =
paradigm
shift, they would quickly be cut off from their generous
&#8216;partners&#8217;. These groups have become barriers to the =
movement. They
no longer represent civil society, but stand as walls to protect the =
system. They
utilize the coercive tactic of inviting supposed leaders of civil =
society into
sanitized circles of power, and simultaneously repress the rank and file
climate movement.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Why
are the big greens and compromised NGOs spewing out meaningless targets =
for
legislation which do nothing more than ensure a death sentence for =
humanity? It
is because they have become corporations themselves. They are, in =
essence,
subsidiaries of the very corporations that they claim to oppose. There =
can be
no meaningful mass movement when dissent itself is generously funded by =
those
same corporate interests who must be targets of the protest =
movement.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>In
this short RSA Animate, radical sociologist David Harvey asks if it is =
time to
look beyond capitalism, towards a new social order that would allow us =
to live
within a system that could be responsible, just and humane. (<a
href=3D"http://www.thersa.org/events/vision/vision-videos/david-harvey-th=
e-crises-of-capitalism"
target=3D"_blank">View his full lecture at the =
RSA</a>).</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>[youtube=3D<=
a
href=3D"http://www.youtube.com/watch?v=3DqOP2V_np2c0&amp;fs=3D1&amp;hl=3D=
en_US">http://www.youtube.com/watch?v=3DqOP2V_np2c0&amp;fs=3D1&amp;hl=3De=
n_US</a>]</span><span
lang=3DEN-US><o:p></o:p></span></p>

<h2><strong><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Reading
Between the Lies</span></strong><span =
lang=3DEN-US><o:p></o:p></span></h2>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>We
must start turning off the faucets of the propaganda machine. =
Information flows
from dominate forces that keep our society passive, dumbed down and =
stupefied.
Humans display a universal propensity to deny uncomfortable =
realities&#8212;we
actively repress intelligence and reason. Big Greens now employ =
marketing
strategists to poll the public in order to ensure any messaging is =
palatable
before campaigns and campaign messages are rolled out. This ensures the =
sad
fact that the mainstream movement no longer leads, but rather =
capitulates to
the status quo. The movement is now being shaped by marketing executives =
rather
than activists. Big greens simply tell the public what they (the big =
greens)
calculate the public wants to hear while at the same time protecting the =
system
upon which they (the big greens) feast. Unfortunately, for ourselves and =
for
our children, such denialism will ensure humanity&#8217;s certain famine =
- and
ultimate demise.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;The masses have never thirsted after truth. They turn =
aside
from evidence that is not to their taste, preferring to deify error, if =
error
seduce them. Whoever can supply them with illusions is easily their =
master;
whoever attempts to destroy their illusions is always their =
victim&#8221; -
Gustave Le Bon 1895.</span></em><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;For us to maintain our way of living, we must&#8230; =
tell
lies to each other, and especially to ourselves&#8230; the lies act as =
barriers
to truth. These barriers&#8230; are necessary because without them many
deplorable acts would become impossibilities&#8221; - Derrick Jensen =
2000.</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Now
we have<a href=3D"http://www.commondreams.org/view/2010/09/14-11"><span
class=3Dapple-converted-space>&nbsp;</span>three partners slithering out =
of the
rot</a><span class=3Dapple-converted-space>&nbsp;</span>of the decayed =
carcass
that was the climate change movement:<span =
class=3Dapple-converted-space>&nbsp;</span><a
href=3D"http://350.org">350.org</a>, Greenpeace, and Rainforest Action =
Network
(RAN) have joined hands to sing a new version of Kumbayah with the grand
illusion of waking the dead, and anyone can join the circle of song - =
provided
we adhere to their guidelines. God forbid we challenge the system for =
what it
is - a rapacious beast devouring humanity in the name of capitalism. =
Doing that
doesn&#8217;t provide the win-win type of &#8216;solution&#8217; these =
groups
and their funders demand. Don&#8217;t begin to consider surprise actions =
that
challenge corporate elites and the political structure directly. =
Don&#8217;t be
provocative. Don&#8217;t plan for the potential need for self-defense.
Don&#8217;t disturb dinner plans. Don&#8217;t miss yoga =
class.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Follow
the lead of Bill McKibben (<a href=3D"http://350.org">350.org</a>), Phil =
Radford
(Greenpeace USA), and Becky Tarbotton (RAN) and put three additional =
nails into
the coffin of humanity. The Earth is beyond reacting to the tactics =
employed by
those controlled by corporations, shared by tweets, and defined by =
actions that
happen on a Saturday afternoon and end just in time for the next episode =
of Law
and Order.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Aggressive
action is required.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Mario
Savio and Peter Camejo knew this. In the 1960&#8217;s they galvanized =
the souls
of Berkeley into a force that would not be denied, and would not be =
repressed.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>[youtube=3D<=
a
href=3D"http://www.youtube.com/watch?v=3DVoh3I2h6PBo&amp;fs=3D1&amp;hl=3D=
en_US">http://www.youtube.com/watch?v=3DVoh3I2h6PBo&amp;fs=3D1&amp;hl=3De=
n_US</a>]</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Those
of us in the climate fight must not be denied, and we must not be =
repressed.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;Who raises money to protect rainforests yet =
greenwashes
their first time logging? Who celebrates their 25th anniversary twice? =
Who has
no scientists yet sets policy it refuses to defend? Rainforest Action =
Network
@RAN of course.&#8221; &nbsp;- Dr. Glen Barry, Ecological =
Internet</span></em><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Climate
reality dictates that there are no solutions within our cushy envelopes =
of
political negotiation. We no longer have the luxury of playing nice and
limiting sacrifice. There is no reason for our favorite big =
environmental
groups to sit down with industry and hammer out a compromise; the Earth =
is
already screaming at us that half-measures won&#8217;t work. There is no =
reason
to believe that if we change a bunch of light bulbs or recycle all those
plastic bottles or rock our Prius on the way to a Global Work Party we =
are part
of the solution. We aren&#8217;t. We must strive for what defeatists and =
their
enablers deem impossible. The science dictates a systemic upheaval that =
will
shock us all, and we can choose to endure, or choose to die.</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
alarms are sounding. All 5 of them. And we ask you this: if your
neighbor&#8217;s house is burning, and you called 911 twenty minutes =
ago, and
there has been no response, what would you do? Would you fill a bucket =
from
your sink, toss the water on the blaze, pat yourself on the back, and =
conclude
you&#8217;ve done your part? Would you throw a party next to the blaze =
with
other neighbors, cheering the fact that they also brought their buckets =
of
water? Or would you realize the structure, as it once stood, is now =
lost, and
it is time to rebuild a better one, perhaps resistant to =
flame?</span><span
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>None
of the placating, enabling, corrupt entities herein is prepared to tell =
you the
truth. Most of them recognize it, as they have seen the same science we =
have.
They understand the deadly consequences of ocean acidification, plankton =
kills,
methane releases, ice shelf deterioration, and temperature extremes; yet =
their
agenda, cozy as it sounds through rhetoric and repetition, does nothing =
to
curtail this reality: the truth will hurt.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>We
have no time to argue over strategy and tactics. We have limited time =
(and only
the planet really knows what hour it is) to implement massive, global =
changes.
And we have a system in place that will refuse and refute every critical =
mode
for the required paradigm shift part and parcel. That leaves little =
choice for
those of us alive today.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
carbon economy must end. An optimist should say we have until 2020 to
accomplish that. By every means necessary we must bring it to an end. We
believe that requires an absolute refusal on the part of us, the masses, =
to
continue to participate in it.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Pick
a date, and after? Don&#8217;t participate.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Attend
the Global Work Party. And when you realize the effort is going nowhere, =
let
that uncomfortable reality demonstrate that we should attend a Global =
Work
Shutdown.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>The
truth is not, and will not be, televised. We must collectively recognize =
that
the solution set we must enact is far more complex than any one of us =
currently
believes, or can rightly handle within the constructs of current =
society.
Tactics that generate financial upheaval, such as refusal to pay debts =
to
banking institutions, must be employed. Corporations must be exorcised =
through
aggressive carbon taxation in the short-term, and severed from the =
subsidizing
bonds to governments of the people. Criminal prosecutions against =
complicit
individuals, corporations, and countries must take place. The car must =
die.
Corporate media and irrelevant distraction must be abandoned. The =
insatiable,
commodified narcissism poisoning our culture must fade. As it does, an =
new age
of creativity and imagination must reawaken with fervor, re-energizing =
both the
spirit and the means of our global community.</span><span =
lang=3DEN-US><o:p></o:p></span></p>

<p><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Wake
up. Tear down. Rise Up.</span><span lang=3DEN-US><o:p></o:p></span></p>

<p><em><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:gray'>&#8220;Humans claim to be uniquely capable of logical =
thought,
forward planning and moral judgment. None of these unique capabilities =
are
evident in the mainstream international dialogue on responses to climate
change. The time has come to rise above primitive tribal instincts and =
exercise
our full human capacities in confronting climate change. The time has =
come to
act with intelligence, foresight and compassion for the mutual benefit =
of
all.&#8221; &nbsp;- William Rees - originator of the &#8220;<a
href=3D"http://en.wikipedia.org/wiki/Ecological_footprint">ecological =
footprint</a>&#8221;
concept and co-developer of the method.</span></em><span =
lang=3DEN-US><o:p></o:p></span></p>

<div>

<p class=3DMsoNormal><span lang=3DEN-US =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif"'>&nbsp;<o:p>=
</o:p></span></p>

</div>

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------=_NextPart_000_0001_01CB6853.34A9D230--
=========================================================================
Date:         Mon, 11 Oct 2010 13:01:25 +0300
Reply-To:     Mehmet Ratip <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         Mehmet Ratip <[log in to unmask]>
Subject:      Fwd: [via-info-en] Sustainable peasant and family farm
              agriculture can feed the world!
In-Reply-To:  <[log in to unmask]>
MIME-Version: 1.0
Content-Type: multipart/alternative; boundary=0016361e7f407d11520492547187
Message-ID:  <[log in to unmask]>

--0016361e7f407d11520492547187
Content-Type: text/plain; charset=windows-1252
Content-Transfer-Encoding: quoted-printable

---------- Forwarded message ----------
From: Viacampesina <[log in to unmask]>
Date: Mon, Oct 11, 2010 at 12:13 PM
Subject: [via-info-en] Sustainable peasant and family farm agriculture can
feed the world!
To: [log in to unmask]


*Press Release - La Via Campesina*


*La Via Campesinas message to the CFS:*

*Sustainable peasant and family farm agriculture can feed the world!*

(Rome, October 11, 2010) With the number of hungry people in the world at
almost 1 billion, it is clear that the current food system blatantly fails
in providing healthy and adequate food for all. The recent increase in land
grabbing is an integral part of the dominant corporate agribusiness model
with large-scale industrial monocultures. This system has caused climate
change and allows speculation on food for the benefit of a small minority.

Today the plenary session of the Committee on World Food Security (CFS) of
the United Nations started in Rome. La Via Campesina, the international
peasant movement, wants to take advantage of this occasion to reiterate tha=
t
sustainable peasant and family farm agriculture can feed the world, as
mentioned in our newest publication.

This also means that the solutions reside in changing our food system to a
system within the framework of food sovereignty that has sustaibable family
farming at its centre.

Small food producers are already feeding a huge amount of people, using
smaller plots of land and working in a sustainable way.

More and more actors, such as stated in the IAASTD report recognise that
small-scale sustainable farming is the way to find sustainable solutions to
this terrible violation of the human right to food.

The CFS should put the right to food at the heart of the global food and
agricultural governance and international institutions and governments
should be made accountable regarding their efforts to implement this right.
The points of view of civil society organisations directly affected by the
food crisis should constitute the basis for the development of solutions. L=
a
Via Campesina will be present at the CFS to provide a follow-up to the
discussions and propose real solutions.


Press contacts

Annelies Schorpion: +393393972104 (7th to 15th of October) or +32474847280,
[log in to unmask], [log in to unmask]

Lorenzo Misuraca (Aiab): +393293562461, [log in to unmask]
--=20

*International Operational Secretariat*

*-----------------------------------------------------------------------*

La Via Campesina =96 International Secretariat:

Jln. Mampang Prapatan XIV No. 5 Jakarta Selatan 12790,  Indonesia

Phone : +62-21-7991890, Fax : +62-21-7993426

E-mail: [log in to unmask] ; Website: *
http://www.viacampesina.org* <http://www.viacampesina.org/>

 *
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++=
++
*

*Subscribe to Via Campesina News Updates! (Go to
**www.viacampesina.org*<http://www.viacampesina.org/>
*and subscribe on line)
=A1Suscribe a la lista de informaci=F3n de La V=EDa Campesina! (Suscribe en=
 l=EDnea
en **http://viacampesina.org/main_sp/* <http://viacampesina.org/main_sp/>*)
Inscrivez-vous =E0 la liste d=92information de Via Campesina! (Inscrivez-vo=
us en
ligne sur **http://viacampesina.org/main_fr/*<http://viacampesina.org/main_=
fr/>
*)*

*
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++=
++
*



--=20
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"via-info-en" group.
To post to this group, send email to [log in to unmask]
To unsubscribe from this group, send email to
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oups.com>
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--0016361e7f407d11520492547187
Content-Type: text/html; charset=windows-1252
Content-Transfer-Encoding: quoted-printable

<div class=3D"gmail_quote">---------- Forwarded message ----------<br>From:=
 <b class=3D"gmail_sendername">Viacampesina</b> <span dir=3D"ltr">&lt;<a hr=
ef=3D"mailto:[log in to unmask]">[log in to unmask]</=
a>&gt;</span><br>
Date: Mon, Oct 11, 2010 at 12:13 PM<br>Subject: [via-info-en] Sustainable p=
easant and family farm agriculture can feed the world!<br>To: <a href=3D"ma=
ilto:[log in to unmask]">[log in to unmask]</a><br><br>
<br>
<div text=3D"#000000" bgcolor=3D"#ffffff"><i><b>Press Release - La Via Camp=
esina</b></i><br>
<p style=3D"MARGIN-BOTTOM: 0in"><br></p><big><b>La Via Campesinas message t=
o the CFS:</b></big>=20
<p style=3D"MARGIN-BOTTOM: 0in"><big><b>Sustainable peasant and family farm=
 agriculture can feed the world!</b></big></p>
<p style=3D"MARGIN-BOTTOM: 0in">(Rome, October 11, 2010) With the number of=
 hungry people in the world at almost 1 billion, it is clear that the curre=
nt food system blatantly fails in providing healthy and adequate food for a=
ll. The recent increase in land grabbing is an integral part of the dominan=
t corporate agribusiness model with large-scale industrial monocultures. Th=
is system has caused climate change and allows speculation on food for the =
benefit of a small minority.</p>

<p style=3D"MARGIN-BOTTOM: 0in">Today the plenary session of the Committee =
on World Food Security (CFS) of the United Nations started in Rome. La Via =
Campesina, the international peasant movement, wants to take advantage of t=
his occasion to reiterate that sustainable peasant and family farm agricult=
ure can feed the world, as mentioned in our newest publication. </p>

<p style=3D"MARGIN-BOTTOM: 0in">This also means that the solutions reside i=
n changing our food system to a system within the framework of food soverei=
gnty that has sustaibable family farming at its centre.</p>
<p style=3D"MARGIN-BOTTOM: 0in">Small food producers are already feeding a =
huge amount of people, using smaller plots of land and working in a sustain=
able way. </p>
<p style=3D"MARGIN-BOTTOM: 0in">More and more actors, such as stated in the=
 IAASTD report recognise that small-scale sustainable farming is the way to=
 find sustainable solutions to this terrible violation of the human right t=
o food.</p>

<p style=3D"MARGIN-BOTTOM: 0in">The CFS should put the right to food at the=
 heart of the global food and agricultural governance and international ins=
titutions and governments should be made accountable regarding their effort=
s to implement this right. The points of view of civil society organisation=
s directly affected by the food crisis should constitute the basis for the =
development of solutions. La Via Campesina will be present at the CFS to pr=
ovide a follow-up to the discussions and propose real solutions. </p>

<p style=3D"MARGIN-BOTTOM: 0in"><br></p>
<p style=3D"MARGIN-BOTTOM: 0in">Press contacts</p>
<p style=3D"MARGIN-BOTTOM: 0in">Annelies Schorpion: +393393972104 (7th to 1=
5th of October) or +32474847280, <a href=3D"mailto:[log in to unmask]"=
 target=3D"_blank">[log in to unmask]</a>, <a href=3D"mailto:viacampes=
[log in to unmask]" target=3D"_blank">[log in to unmask]</a></=
p>

<p style=3D"MARGIN-BOTTOM: 0in">Lorenzo Misuraca (Aiab): +393293562461, <a =
href=3D"mailto:[log in to unmask]" target=3D"_blank">[log in to unmask]</a>=
</p>--=20
<div>
<p lang=3D"fr-FR"><font face=3D"Arial Narrow, sans-serif"><b>International =
Operational Secretariat</b></font></p>
<p lang=3D"fr-FR"><font face=3D"Arial Narrow, sans-serif"><b>--------------=
---------------------------------------------------------</b></font></p>
<p lang=3D"fr-FR"><font color=3D"#000000"><font face=3D"Arial Narrow, sans-=
serif"><font size=3D"1">La Via Campesina =96 International Secretariat:</fo=
nt></font></font></p>
<p lang=3D"es-ES"><font color=3D"#000000"><font face=3D"Arial Narrow, sans-=
serif"><font size=3D"1">Jln. Mampang Prapatan XIV No. 5 Jakarta Selatan 127=
90,=A0 Indonesia</font></font></font></p>
<p><font color=3D"#000000"><font size=3D"1"><font face=3D"Arial Narrow, san=
s-serif"><span lang=3D"en-GB">Phone :</span></font> <font face=3D"Arial Nar=
row, sans-serif"><span lang=3D"en-GB">+62-21-7991890, Fax : +62-21-7993426<=
/span></font></font></font></p>

<p><font color=3D"#000000"><font face=3D"Arial Narrow, sans-serif"><font si=
ze=3D"1"><span lang=3D"en-GB">E-mail: <a href=3D"mailto:viacampesina@viacam=
pesina.org" target=3D"_blank">[log in to unmask]</a> ; Website: =
</span></font></font></font><a href=3D"http://www.viacampesina.org/" target=
=3D"_blank"><font color=3D"#000000"><font face=3D"Arial Narrow, sans-serif"=
><font size=3D"1"><span lang=3D"en"><u>http://www.viacampesina.org</u></spa=
n></font></font></font></a></p>

<p>=A0<font color=3D"#339966"><font face=3D"Arial, sans-serif"><font style=
=3D"FONT-SIZE: 8pt" size=3D"1"><span lang=3D"es-ES"><i><b>+++++++++++++++++=
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++</b></i></span>=
</font></font></font></p>

<p><font color=3D"#339966"><font face=3D"Arial, sans-serif"><font style=3D"=
FONT-SIZE: 8pt" size=3D"1"><span lang=3D"es-ES"><i><b>Subscribe to Via Camp=
esina News Updates! (Go to </b></i></span></font></font></font><a href=3D"h=
ttp://www.viacampesina.org/" target=3D"_blank"><font color=3D"#000080"><fon=
t face=3D"Arial, sans-serif"><font style=3D"FONT-SIZE: 8pt" size=3D"1"><spa=
n lang=3D"es-ES"><i><u><b>www.viacampesina.org</b></u></i></span></font></f=
ont></font></a><font color=3D"#339966"> </font><font color=3D"#339966"><fon=
t face=3D"Arial, sans-serif"><font style=3D"FONT-SIZE: 8pt" size=3D"1"><spa=
n lang=3D"es-ES"><i><b>and subscribe on line)<br>
=A1Suscribe a la lista de informaci=F3n de La V=EDa Campesina! (Suscribe en=
 l=EDnea en </b></i></span></font></font></font><a href=3D"http://viacampes=
ina.org/main_sp/" target=3D"_blank"><font color=3D"#000080"><font face=3D"A=
rial, sans-serif"><font style=3D"FONT-SIZE: 8pt" size=3D"1"><span lang=3D"e=
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--0016361e7f407d11520492547187--
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Date:         Tue, 12 Oct 2010 13:55:09 +0100
Reply-To:     Torsten Mark Kowal <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         Torsten Mark Kowal <[log in to unmask]>
Subject:      Monbiot on Crompton's insightful analysis
In-Reply-To:  <[log in to unmask] om>
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Forumers:

I admire George Monbiot's sensitivity to the=20
pulses on analysis and the contours of the=20
ongoing debate about how the human species is=20
faring in dealing with the vast challenges we face.

<http://www.monbiot.com/archives/2010/10/11/the-values-of-everything/>Today=
=20
he has written about the subject that preoccupies=20
many on this list: the why, how and what of=20
personal and social change in societies bound=20
within an environment, both locally and globally,=20
under grave threat, and now in a process of=20
constant change.=20
<http://assets.wwf.org.uk/downloads/common_cause_report.pdf>Tom=20
Crompton=92s report is an innovative and incredibly=20
useful analysis of the social belief structures,=20
which now so complicate any efforts to change=20
individual and social behaviour towards greater sustainability.

We need his kind of depth and insight in order to=20
grasp the scale of the challenge, a kind of=20
Social Sciences IPPC, dedicated to the human,=20
social, ethical, psychological dimensions, that=20
all need to be integrated when facing challenges=20
like biodiversity loss, peak-oil and climate change.

My point here is that I believe that Tom has=20
covered ground that was first tilled by Tim=20
O'Riordan, my professor years back at UEA, when=20
<http://books.google.co.uk/books?id=3D0-GxowMfwlkC&pg=3DPA224&lpg=3DPA224&dq=
=3DO%27riordan+ecocentrism+technocentrism&source=3Dbl&ots=3D4CBO8A_meh&sig=
=3DeStssEnqmFmxhGLtbyXxURFb21o&hl=3Den&ei=3DExm0TOHvD8TIswbMx8itCA&sa=3DX&oi=
=3Dbook_result&ct=3Dresult&resnum=3D3&sqi=3D2&ved=3D0CB4Q6AEw>he=20
proposed (see page 224 of this link; or for the=20
full original 1981 framework, see=20
<http://books.google.co.uk/books?id=3DegGtPctMg8UC&pg=3DPA15&lpg=3DPA15&dq=
=3DO%27riordan+ecocentrism+technocentrism&source=3Dbl&ots=3D1LfOg6NnuI&sig=
=3Ds05iCkqxDmtJLLL2zAPdg_oOOMs&hl=3Den&ei=3DExm0TOHvD8TIswbMx8itCA&sa=3DX&oi=
=3Dbook_result&ct=3Dresult&resnum=3D5&sqi=3D2&ved=3D0CCUQ6AEwBA>page=20
16 of this link) that world views towards the=20
environment could be classed along an axis from=20
<http://en.wikipedia.org/wiki/Ecocentrism>Ecocentrism=20
(eloquently defended as a philosophical position=20
by=20
<http://www.sum.uio.no/pdf/news/2010%20news/Eckersley%20CV-2009.pdf>Robyn=20
Eckersley) to the opposing end of the scale,=20
<http://en.wikipedia.org/wiki/Technocentrism>Technocentrism.

This is a point I have not yet seen clearly made=20
yet.  Attitudes to climate change right along the=20
=93alarmist warmist=94 to =93denialist=94 spectrum,=20
clearly map fully onto the paradigms that=20
O=92Riordan defined back in the 1980s. Yet I can=20
see no reference to O=92Riordan=92s framework in=20
Tom=92s work, a cross-over area of social science=20
research that could pay dividends in additional=20
explanatory mileage, as to why the gulf is quite=20
so deep between one end of the climate change social debate, and the other.

<http://www.linkedin.com/in/tmkowal>My BSc thesis=20
back in 1983 was a description of the gulf in=20
world-views between the activists and thinkers of=20
the=20
<http://www.markshep.com/nonviolence/GT_Chipko.html>Chipko=20
=91tree-hugger=92 movement active in the Uttarkhand=20
Himalayas in the late 1970s. I showed how, right=20
at the outset of what is now called =91community=20
forestry=92, O=92Riordan=92s analytical framework=20
provided great explanatory power for why conflict=20
over forest resources in India arose due to=20
opposing world-views, as typified by the=20
eco-activist=20
<http://en.wikipedia.org/wiki/Sunderlal_Bahuguna>Sunderlal=20
Bahuguna on one extreme, and the Indian Forest=20
Department, still tainted then by colonial=20
attitudes, that had led to progressive=20
encroachment by the State on the rights and=20
privileges of the people to forest resources. I=20
was also able to show how tension between two=20
streams of the Chipko Movement (an ecological=20
world-view, as opposed to an eco-development=20
model) mapped onto O=92Riordan=92s suggested division=20
within ecocentrism between =91deep ecologists=92 and=20
=91self-reliance soft-technologists=92.

Faced by threats, to rephrase Monbiot on=20
Crompton's report, people DO NOT make rational=20
decisions by assessing facts. It is wrong to=20
assume that all that has to be done to persuade=20
people is to lay out the data, and they will then=20
use it to decide which options best support their=20
interests, when a host of psychological=20
experiments demonstrates that it doesn't work like this.

Perhaps injecting further=20
<http://www.aleph.se/Trans/Cultural/Memetics/memecycle.html>psychological=20
insight around=20
<http://en.wikipedia.org/wiki/Memetics>memetics=20
and the=20
<http://www.susanblackmore.co.uk/Chapters/cosmos2008.htm>contagiousness=20
of memes can add even more depth to  analysis of=20
the impacts of the human species within planetary=20
bounds. Avatar as a film, showed dramatically and=20
convincingly our species as a potential invader=20
of any resource-rich Pandora out there, ready for our rape.

See=20
<http://www.ted.com/talks/susan_blackmore_on_memes_and_temes.html>Susan=20
Blackmore=92s TED podcast here, where she draws on=20
her New Scientist=20
<http://www.newscientist.com/article/mg20327191.500-evolutions-third-replica=
tor-genes-memes-and-now-what.html>argument=20
(<http://escoladeredes.ning.com/profiles/blogs/evolutions-third-replicator>r=
eproduced=20
here) that =91memes are  the basis of cultural=20
evolution... what we are now seeing, in a vast=20
technological explosion, is the birth of a third=20
evolutionary process. We are Earth's Pandoran=20
species, yet we are blissfully oblivious to what=20
we have let out of the box. This might sound=20
apocalyptic, but it is how the world looks when=20
we realise that Darwin's principle of evolution=20
by natural selection need not apply just to biology.....=92

As=20
<http://blog.speculist.com/2009/08/how-about-demes.html>noted=20
here, Blackmore asserts that these new digital=20
replicators are driving the emergence of=20
something entirely new... for now humanity and=20
this new entity exist in a symbiotic=20
relationship, but that may not always be the=20
case: Billions of years ago, free-living bacteria=20
are thought to have become incorporated into=20
living cells as energy-providing mitochondria.=20
Both sides benefited from the deal. Perhaps the=20
same is happening to us now. The growing web of=20
machines we let loose needs us to run the power=20
stations, build the factories that make the=20
computers, and repair things when they go wrong -=20
and will do for some time yet. In return we get=20
entertainment, tedious tasks done for us, facts=20
at the click of a mouse and as much communication=20
as we can ask for. It's a deal we are not likely=20
to turn down. Yet this shift to a new replicator=20
may be a dangerous tipping point.

Our ancestors could have killed themselves off=20
with their large brains and dangerous memes, but=20
they pulled through. This time the danger is to=20
the whole planet. Gadgets like phones and PCs are=20
already using 15 per cent of household power and=20
rising; the web is using over 5 per cent of the=20
world's entire power and rising. We blame=20
ourselves for climate change and resource=20
depletion, but perhaps we should blame this new=20
evolutionary process that is greedy, selfish and=20
utterly blind to the consequences of its own=20
expansion. We at least have the advantage that we=20
can understand what is happening. That must be=20
the first step towards working out what, if=20
anything, to do about it.....  These are the=20
=91techno-memes=92 or=20
=91<http://onthehuman.org/2010/08/temes-an-emerging-third-replicator/>temes=
=92=20
recently proposed by Blackmore, taking us and the planet over.

I would further argue is that it is the=20
pre-existing =91technocentrism=92 as the=20
values-system of the individual within their=20
social group, embedded as we are in industrial=20
culture, that predisposes our denial of climate=20
change. Take Jeremy Clarkson of Top Gear, or Ryan=20
Air's, Senator Inhofe or Michael O'Leary. These=20
fully-convinced denialists are infected by a=20
=93<http://en.wikipedia.org/wiki/Memeplex>meme-plex=94=20
that is as virulently integrated into their value=20
system, and as well-defended, as the=20
<http://origin-of-religions.org/revisited.pdf>belief=20
system of a born-again evangelical. This was=20
<http://bigthink.com/ideas/17064>Richard Dawkin=92s=20
original insight, interestingly=20
<http://web.mac.com/tarcaro/Site/Essays_on_Being_Human_files/Of%20Memes.pdf>=
discussed=20
here.

Is it not the case that the main activity of the=20
denialist community is to 'spread the message';=20
via endless repetition in all media of little=20
viral packages of pseudo-arguments, that despite=20
endless rebuttal and refutation, spread and=20
spread, and wiggle themselves into modern consciousness?

An on the opposite side, just a few days ago, we=20
saw how fully a group can embed itself into their=20
shared paradigm. This was glaringly evident in=20
the debacle over 10:10's attempted launch of a=20
viral meme via a blood-splattering video that=20
back-fired spectacularly, confirming as it does,=20
the techno-centrist misconception that=20
ecocentrics or environmentalists hate humans, and=20
are therefore eco-fascists. There is little doubt=20
how widely spread this sad counter-meme will=20
become, by the likes of Fox News, Heartlanders=20
and all friends of the US Senate. See=20
<http://climatesafety.org/no-pressure-an-ill-advised-piece-of-climate-commun=
ication>Climate=20
Safety=92s take on what happened.

But where we really are now I think, as a=20
species, was well-expressed by=20
<http://www.arts.manchester.ac.uk/lti/projects/religionandclimatechange/futu=
reethics/workshop3/workshop3reports/starterpapers/fileuploadmax10mb,166350,e=
n.pdf>Aaran=20
Stibbe=92s contribution to the 3rd Future Ethics=20
Workshop, when he=20
<http://www.arts.manchester.ac.uk/lti/projects/religionandclimatechange/futu=
reethics/workshop3/workshop3reports/filmshorts/>spoke=20
about how apt the=20
<http://www.climate-change-emergency-medical-response.org/state-of-the-clima=
te.html>medical=20
metaphor is for the situation we find ourselves=20
in as a species, where it is this patient=92s, and=20
this planet=92s, =91life=92 that is now at stake.

Oliver Tickell thought hard and long through the=20
issues to conclude that=20
<http://www.kyoto2.org/>Kyoto2 was the logical=20
best option - radical surgery. Quite right, but=20
quite impossible, in the mad scrabble for our=20
energy fix: even now the Canadians, Greenlanders,=20
Norwegians and Russians ready themselves to dive=20
under the ice free Arctic for more of the black stuff.

So we are on a scuppered planet, each one of us a=20
member of a species, watching individually our=20
long-term collective demise. It's happening=20
slowly by the rapid ticking of the biological=20
clock of each of our single lives, yet will=20
certainly blight our children's futures even in=20
these cooler climates, just as it makes any=20
remaining hope for the emancipation of the rest=20
of our species out of poverty an impossibility.=20
The MDGs maybe never were going to be met, and now never will.

For those attending the=20
<http://www.beyondthecouch.org.uk/?unique_name=3Devents&item=3D4&itemoffset=
=3D2>coming=20
weekend=92s event at the Institute of=20
Psychoanalysis, these issues come to the fore.

Kind regards,

Mark Kowal

ClimAdaptAbility - support to livelihoods and=20
management of natural resources under climate change risks
Skype ID: tmkowal Web: www.linkedin.com/in/tmkowal


<http://www.monbiot.com/archives/2010/10/11/the-values-of-everything/>The=20
Values of Everything

October 11, 2010 By George Monbiot.

Progressive causes are failing: here=92s how they could be turned around

So here we are, forming an orderly queue at the=20
slaughterhouse gate. The punishment of the poor=20
for the errors of the rich, the abandonment of=20
universalism, the dismantling of the shelter the=20
state provides: apart from a few small protests,=20
none of this has yet brought us out fighting.

The acceptance of policies which counteract our=20
interests is the pervasive mystery of the 21st=20
Century. In the United States, blue-collar=20
workers angrily demand that they be left without=20
healthcare, and insist that millionaires should=20
pay less tax. In the UK we appear ready to=20
abandon the social progress for which our=20
ancestors risked their lives with barely a mutter=20
of protest. What has happened to us?

The answer, I think, is provided by the most=20
interesting report I have read this year. Common=20
Cause, written by Tom Crompton of the environment=20
group WWF, examines a series of fascinating=20
recent advances in the field of psychology(1). It=20
offers, I believe, a remedy to the blight which=20
now afflicts every good cause from welfare to climate change.

Progressives, he shows, have been suckers for a=20
myth of human cognition he labels the=20
Enlightenment model. This holds that people make=20
rational decisions by assessing facts. All that=20
has to be done to persuade people is to lay out=20
the data: they will then use it to decide which=20
options best support their interests and desires.

A host of psychological experiments demonstrates=20
that it doesn=92t work like this. Instead of=20
performing a rational cost-benefit analysis, we=20
accept information which confirms our identity=20
and values, and reject information that conflicts=20
with them. We mould our thinking around our=20
social identity, protecting it from serious=20
challenge. Confronting people with inconvenient=20
facts is likely only to harden their resistance to change.

Our social identity is shaped by values which=20
psychologists classify as either extrinsic or=20
intrinsic. Extrinsic values concern status and=20
self-advancement. People with a strong set of=20
extrinsic values fixate on how others see them.=20
They cherish financial success, image and fame.=20
Intrinsic values concern relationships with=20
friends, family and community, and=20
self-acceptance. Those who have a strong set of=20
intrinsic values are not dependent on praise or=20
rewards from other people. They have beliefs=20
which transcend their self-interest.

Few people are all-extrinsic or all-intrinsic.=20
Our social identity is formed by a mixture of=20
values. But psychological tests in nearly 70=20
countries show that values cluster together in=20
remarkably consistent patterns. Those who=20
strongly value financial success, for example,=20
have less empathy, stronger manipulative=20
tendencies, a stronger attraction to hierarchy=20
and inequality, stronger prejudices towards=20
strangers and less concern about human rights and=20
the environment. Those who have a strong sense of=20
self-acceptance have more empathy and a greater=20
concern about human rights, social justice and=20
the environment. These values suppress each=20
other: the stronger someone=92s extrinsic=20
aspirations, the weaker his or her intrinsic goals.

We are not born with our values. They are shaped=20
by the social environment. By changing our=20
perception of what is normal and acceptable,=20
politics alters our minds as much as our=20
circumstances. Free, universal health provision,=20
for example, tends to reinforce intrinsic values.=20
Shutting the poor out of healthcare normalises=20
inequality, reinforcing extrinsic values. The=20
sharp rightward shift which began with Margaret=20
Thatcher and persisted under Blair and Brown, all=20
of whose governments emphasised the virtues of=20
competition, the market and financial success,=20
has changed our values. The British Social=20
Attitudes survey, for example, shows a sharp fall=20
over this period in public support for policies=20
which redistribute wealth and opportunity(2).

This shift has been reinforced by advertising and=20
the media. The media=92s fascination with power=20
politics, its rich lists, its catalogues of the=20
100 most powerful, influential, intelligent or=20
beautiful people, its obsessive promotion of=20
celebrity, fashion, fast cars, expensive=20
holidays: all these inculcate extrinsic values.=20
By generating feelings of insecurity and=20
inadequacy - which means reducing self-acceptance=20
- they also suppress intrinsic goals.

Advertisers, who employ large numbers of=20
psychologists, are well aware of this. Crompton=20
quotes Guy Murphy, global planning director for=20
the marketing company JWT. Marketers, Murphy=20
says, =93should see themselves as trying to=20
manipulate culture; being social engineers, not=20
brand managers; manipulating cultural forces, not=20
brand impressions=94(3). The more they foster=20
extrinsic values, the easier it is to sell their products.

Rightwing politicians have also, instinctively,=20
understood the importance of values in changing=20
the political map. Margaret Thatcher famously=20
remarked that =93economics are the method; the=20
object is to change the heart and soul.=94(4)=20
Conservatives in the United States generally=20
avoid debating facts and figures. Instead they=20
frame issues in ways that both appeal to and=20
reinforce extrinsic values. Every year, through=20
mechanisms that are rarely visible and seldom=20
discussed, the space in which progressive ideas=20
can flourish shrinks a little more. The=20
progressive response to this trend has been disastrous.

Instead of confronting the shift in values, we=20
have sought to adapt to it. Once-progressive=20
political parties have tried to appease altered=20
public attitudes: think of all those New Labour=20
appeals to Middle England, which was often just a=20
code for self-interest. In doing so they endorse=20
and legitimise extrinsic values. Many greens and=20
social justice campaigners have also tried to=20
reach people by appealing to self-interest:=20
explaining how, for example, relieving poverty in=20
the developing world will build a market for=20
British products, or suggesting that, by buying a=20
hybrid car, you can impress your friends and=20
enhance your social status. This tactic also=20
strengthens extrinsic values, making future=20
campaigns even less likely to succeed. Green=20
consumerism has been a catastrophic mistake.

Common Cause proposes a simple remedy: that we=20
stop seeking to bury our values and instead=20
explain and champion them. Progressive=20
campaigners, it suggests, should help to foster=20
an understanding of the psychology which informs=20
political change and show how it has been=20
manipulated. They should also come together to=20
challenge forces =96 particularly the advertising=20
industry =96 which make us insecure and selfish.

Ed Miliband appears to understands this need. He=20
told the Labour conference that he =93wants to=20
change our society so that it values community=20
and family, not just work=94 and =93wants to change=20
our foreign policy so that it=92s always based on=20
values, not just alliances =85 We must shed old=20
thinking and stand up for those who believe there=20
is more to life than the bottom line.=94(5) But=20
there=92s a paradox here, which means that we=20
cannot rely on politicians to drive these=20
changes. Those who succeed in politics are, by=20
definition, people who prioritise extrinsic=20
values. Their ambition must supplant peace of=20
mind, family life, friendship - even brotherly love.

So we must lead this shift ourselves. People with=20
strong intrinsic values must cease to be=20
embarrassed by them. We should argue for the=20
policies we want not on the grounds of expediency=20
but on the grounds that they are empathetic and=20
kind; and against others on the grounds that they=20
are selfish and cruel. In asserting our values we=20
become the change we want to see.

www.monbiot.com

References:

1. Tom Crompton, September 2010. Common Cause:=20
The Case for Working with our Cultural Values.
WWF, Oxfam, Friends of the Earth, CPRE, Climate=20
Outreach Information Network.=20
http://assets.wwf.org.uk/downloads/common_cause_report.pdf

2. J. Curtice, 2010. Thermostat or weathervane?=20
Public reactions to spending and redistribution=20
under New Labour, in Park, A et al, S (eds.)=20
British Social Attitudes 2009-2010: the 26th=20
report. Sage, London. Cited by Tom Crompton, above.

3. Guy Murphy, 2005. Influencing the size of your=20
market. Institute of Practitioners in=20
Advertising. Cited by Tom Crompton, above.

4. Margaret Thatcher, 3rd May 198. Interview with=20
The Sunday Times. Cited by Tom Crompton, above.

5.=20
http://www.guardian.co.uk/politics/2010/sep/28/ed-miliband-labour-conference=
-speech
   =20
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<html>
<body>
<b>Forumers:<br><br>
</b>I admire George Monbiot's sensitivity to the pulses on analysis and
the contours of the ongoing debate about how the human species is faring
in dealing with the vast challenges we face. <br><br>
<a href=3D"http://www.monbiot.com/archives/2010/10/11/the-values-of-everythi=
ng/">
Today</a> he has written about the subject that preoccupies many on this
list: the why, how and what of personal and social change in societies
bound within an environment, both locally and globally, under grave
threat, and now in a process of constant change.
<a href=3D"http://assets.wwf.org.uk/downloads/common_cause_report.pdf">Tom
Crompton=92s report</a> is an innovative and incredibly useful analysis of
the social belief structures, which now so complicate any efforts to
change individual and social behaviour towards greater sustainability.
<br><br>
We need his kind of depth and insight in order to grasp the scale of the
challenge, a kind of Social Sciences IPPC, dedicated to the human,
social, ethical, psychological dimensions, that all need to be integrated
when facing challenges like biodiversity loss, peak-oil and climate
change. <br><br>
My point here is that I believe that Tom has covered ground that was
first tilled by Tim O'Riordan, my professor years back at UEA, when
<a href=3D"http://books.google.co.uk/books?id=3D0-GxowMfwlkC&amp;pg=3DPA224&=
amp;lpg=3DPA224&amp;dq=3DO%27riordan+ecocentrism+technocentrism&amp;source=
=3Dbl&amp;ots=3D4CBO8A_meh&amp;sig=3DeStssEnqmFmxhGLtbyXxURFb21o&amp;hl=3Den=
&amp;ei=3DExm0TOHvD8TIswbMx8itCA&amp;sa=3DX&amp;oi=3Dbook_result&amp;ct=3Dre=
sult&amp;resnum=3D3&amp;sqi=3D2&amp;ved=3D0CB4Q6AEw">
he proposed</a> (see page 224 of this link; or for the full original 1981
framework, see
<a href=3D"http://books.google.co.uk/books?id=3DegGtPctMg8UC&amp;pg=3DPA15&a=
mp;lpg=3DPA15&amp;dq=3DO%27riordan+ecocentrism+technocentrism&amp;source=3Db=
l&amp;ots=3D1LfOg6NnuI&amp;sig=3Ds05iCkqxDmtJLLL2zAPdg_oOOMs&amp;hl=3Den&amp=
;ei=3DExm0TOHvD8TIswbMx8itCA&amp;sa=3DX&amp;oi=3Dbook_result&amp;ct=3Dresult=
&amp;resnum=3D5&amp;sqi=3D2&amp;ved=3D0CCUQ6AEwBA">
page 16 of this link</a>) that world views towards the environment could
be classed along an axis from
<a href=3D"http://en.wikipedia.org/wiki/Ecocentrism">Ecocentrism</a>
(eloquently defended as a philosophical position by
<a href=3D"http://www.sum.uio.no/pdf/news/2010%20news/Eckersley%20CV-2009.pd=
f">
Robyn Eckersley</a>) to the opposing end of the scale,
<a href=3D"http://en.wikipedia.org/wiki/Technocentrism">Technocentrism</a>.
<br>
&nbsp;<br>
This is a point I have not yet seen clearly made yet.&nbsp; <u>Attitudes
to climate change right along the =93alarmist warmist=94 to =93denialist=94
spectrum, clearly map fully onto the paradigms that O=92Riordan defined
back in the 1980s</u>. Yet I can see no reference to O=92Riordan=92s
framework in Tom=92s work, a cross-over area of social science research
that could pay dividends in additional explanatory mileage, as to why the
gulf is quite so deep between one end of the climate change social
debate, and the other.<br>
&nbsp;<br>
<a href=3D"http://www.linkedin.com/in/tmkowal">My</a> BSc thesis back in
1983 was a description of the gulf in world-views between the activists
and thinkers of the
<a href=3D"http://www.markshep.com/nonviolence/GT_Chipko.html">Chipko
=91tree-hugger=92 movement</a> active in the Uttarkhand Himalayas in the lat=
e
1970s. I showed how, right at the outset of what is now called =91community
forestry=92, O=92Riordan=92s analytical framework provided great explanatory
power for why conflict over forest resources in India arose due to
opposing world-views, as typified by the eco-activist
<a href=3D"http://en.wikipedia.org/wiki/Sunderlal_Bahuguna">Sunderlal
Bahuguna</a> on one extreme, and the Indian Forest Department, still
tainted then by colonial attitudes, that had led to progressive
encroachment by the State on the rights and privileges of the people to
forest resources. I was also able to show how tension between two streams
of the Chipko Movement (an ecological world-view, as opposed to an
eco-development model) mapped onto O=92Riordan=92s suggested division within
ecocentrism between =91deep ecologists=92 and =91self-reliance
soft-technologists=92. <br>
&nbsp;<br>
Faced by threats, to rephrase Monbiot on Crompton's report, people DO NOT
make rational decisions by assessing facts. <u>It is wrong</u> to assume
that all that has to be done to persuade people is to lay out the data,
and they will then use it to decide which options best support their
interests, when a host of psychological experiments demonstrates that it
doesn't work like this.<br><br>
Perhaps injecting further
<a href=3D"http://www.aleph.se/Trans/Cultural/Memetics/memecycle.html">
psychological insight</a> around
<a href=3D"http://en.wikipedia.org/wiki/Memetics">memetics</a> and the
<a href=3D"http://www.susanblackmore.co.uk/Chapters/cosmos2008.htm">
contagiousness of memes</a> can add even more depth to&nbsp; analysis of
the impacts of the human species within planetary bounds. Avatar as a
film, showed dramatically and convincingly our species as a potential
invader of any resource-rich Pandora out there, ready for our rape.
<br><br>
See
<a href=3D"http://www.ted.com/talks/susan_blackmore_on_memes_and_temes.html"=
>
Susan Blackmore=92s TED podcast</a> here, where she draws on her New
Scientist
<a href=3D"http://www.newscientist.com/article/mg20327191.500-evolutions-thi=
rd-replicator-genes-memes-and-now-what.html">
argument</a>
(<a href=3D"http://escoladeredes.ning.com/profiles/blogs/evolutions-third-re=
plicator">
reproduced here</a>) that =91<i>memes are&nbsp; the basis of cultural
evolution... what we are now seeing, in a vast technological explosion,
is the birth of a third evolutionary process. We are Earth's Pandoran
species, yet we are blissfully oblivious to what we have let out of the
box. This might sound apocalyptic, but it is how the world looks when we
realise that Darwin's principle of evolution by natural selection need
not apply just to biology.....</i>=92 <br><br>
As <a href=3D"http://blog.speculist.com/2009/08/how-about-demes.html">noted
here</a>, Blackmore asserts that these new digital replicators are
driving the emergence of something entirely new... for now humanity and
this new entity exist in a symbiotic relationship, but that may not
always be the case: <i>Billions of years ago, free-living bacteria are
thought to have become incorporated into living cells as energy-providing
mitochondria. Both sides benefited from the deal. Perhaps the same is
happening to us now. The growing web of machines we let loose needs us to
run the power stations, build the factories that make the computers, and
repair things when they go wrong - and will do for some time yet. In
return we get entertainment, tedious tasks done for us, facts at the
click of a mouse and as much communication as we can ask for. It's a deal
we are not likely to turn down. Yet this shift to a new replicator may be
a dangerous tipping point. <br><br>
Our ancestors could have killed themselves off with their large brains
and dangerous memes, but they pulled through. This time the danger is to
the whole planet. Gadgets like phones and PCs are already using 15 per
cent of household power and rising; the web is using over 5 per cent of
the world's entire power and rising. We blame ourselves for climate
change and resource depletion, but perhaps we should blame this new
evolutionary process that is greedy, selfish and utterly blind to the
consequences of its own expansion. We at least have the advantage that we
can understand what is happening. That must be the first step towards
working out what, if anything, to do about it..... </i> These are the
=91techno-memes=92 or
=91<a href=3D"http://onthehuman.org/2010/08/temes-an-emerging-third-replicat=
or/">
temes</a>=92 recently proposed by Blackmore, taking us and the planet over.
<br>
&nbsp;<br>
I would further argue is that it is the pre-existing =91technocentrism=92 as
the values-system of the individual within their social group, embedded
as we are in industrial culture, that predisposes our denial of climate
change. Take Jeremy Clarkson of Top Gear, or Ryan Air's, Senator Inhofe
or Michael O'Leary. These fully-convinced denialists are infected by a
=93<a href=3D"http://en.wikipedia.org/wiki/Memeplex">meme-plex</a>=94 that i=
s
as virulently integrated into their value system, and as well-defended,
as the <a href=3D"http://origin-of-religions.org/revisited.pdf">belief
system of a born-again evangelical</a>. This was
<a href=3D"http://bigthink.com/ideas/17064">Richard Dawkin=92s</a> original
insight, interestingly
<a href=3D"http://web.mac.com/tarcaro/Site/Essays_on_Being_Human_files/Of%20=
Memes.pdf">
discussed here</a>.<br><br>
Is it not the case that the main activity of the denialist community is
to 'spread the message'; via endless repetition in all media of little
viral packages of pseudo-arguments, that despite endless rebuttal and
refutation, spread and spread, and wiggle themselves into modern
consciousness?<br>
&nbsp;<br>
An on the opposite side, just a few days ago, we saw how fully a group
can embed itself into their shared paradigm. This was glaringly evident
in the debacle over 10:10's attempted launch of a viral meme via a
blood-splattering video that back-fired spectacularly, confirming as it
does, the techno-centrist misconception that <i>ecocentrics or
environmentalists hate humans, and are therefore eco-fascists</i>. There
is little doubt how widely spread this sad counter-meme will become, by
the likes of Fox News, Heartlanders and all friends of the US Senate. See
<a href=3D"http://climatesafety.org/no-pressure-an-ill-advised-piece-of-clim=
ate-communication">
Climate Safety=92s</a> take on what happened. <br><br>
But where we really are now I think, as a species, was well-expressed by
<a href=3D"http://www.arts.manchester.ac.uk/lti/projects/religionandclimatec=
hange/futureethics/workshop3/workshop3reports/starterpapers/fileuploadmax10m=
b,166350,en.pdf">
Aaran Stibbe=92s contribution</a> to the 3rd Future Ethics Workshop, when
he
<a href=3D"http://www.arts.manchester.ac.uk/lti/projects/religionandclimatec=
hange/futureethics/workshop3/workshop3reports/filmshorts/">
spoke</a> about how apt the
<a href=3D"http://www.climate-change-emergency-medical-response.org/state-of=
-the-climate.html">
medical metaphor</a> is for the situation we find ourselves in as a
species, where it is this patient=92s, and this planet=92s, =91life=92 that =
is
now at stake.<br>
&nbsp;<br>
Oliver Tickell thought hard and long through the issues to conclude that
<a href=3D"http://www.kyoto2.org/">Kyoto2</a> was the logical best option -
radical surgery. Quite right, but quite impossible, in the mad scrabble
for our energy fix: even now the Canadians, Greenlanders, Norwegians and
Russians ready themselves to dive under the ice free Arctic for more of
the black stuff. <br><br>
So we are on a scuppered planet, each one of us a member of a species,
watching individually our long-term collective demise. It's happening
slowly by the rapid ticking of the biological clock of each of our single
lives, yet will certainly blight our children's futures even in these
cooler climates, just as it makes any remaining hope for the emancipation
of the rest of our species out of poverty an impossibility. The MDGs
maybe never were going to be met, and now never will.&nbsp; <br>
&nbsp;<br>
For those attending the
<a href=3D"http://www.beyondthecouch.org.uk/?unique_name=3Devents&amp;item=
=3D4&amp;itemoffset=3D2">
coming weekend=92s event</a> at the Institute of Psychoanalysis, these
issues come to the fore. <br>
&nbsp;<br>
Kind regards, <br>
&nbsp;<br>
Mark Kowal <br><br>
<font size=3D2 color=3D"#008000"><b>ClimAdaptAbility - support to livelihood=
s
and management of natural resources under climate change risks <br>
</font><font size=3D2>Skype ID:</b>
</font><font size=3D2 color=3D"#0000FF">tmkowal </font><font size=3D2><b>Web=
:
</b></font><a href=3D"http://www.linkedin.com/in/tmkowal" eudora=3D"autourl"=
>
<font size=3D2 color=3D"#0000FF"><u>www.linkedin.com/in/tmkowal</a></u></fon=
t>
<font size=3D2> <br><br>
</font><h3><b>
<a href=3D"http://www.monbiot.com/archives/2010/10/11/the-values-of-everythi=
ng/">
The Values of Everything</a></b></h3>October 11, 2010 By George Monbiot.
<br><br>
<b><u>Progressive causes are failing: here=92s how they could be turned
around<br><br>
</u></b>So here we are, forming an orderly queue at the slaughterhouse
gate. The punishment of the poor for the errors of the rich, the
abandonment of universalism, the dismantling of the shelter the state
provides: apart from a few small protests, none of this has yet brought
us out fighting. <br><br>
The acceptance of policies which counteract our interests is the
pervasive mystery of the 21st Century. In the United States, blue-collar
workers angrily demand that they be left without healthcare, and insist
that millionaires should pay less tax. In the UK we appear ready to
abandon the social progress for which our ancestors risked their lives
with barely a mutter of protest. What has happened to us? <br><br>
The answer, I think, is provided by the most interesting report I have
read this year. Common Cause, written by Tom Crompton of the environment
group WWF, examines a series of fascinating recent advances in the field
of psychology(1). It offers, I believe, a remedy to the blight which now
afflicts every good cause from welfare to climate change. <br><br>
Progressives, he shows, have been suckers for a myth of human cognition
he labels the Enlightenment model. This holds that people make rational
decisions by assessing facts. All that has to be done to persuade people
is to lay out the data: they will then use it to decide which options
best support their interests and desires. <br><br>
A host of psychological experiments demonstrates that it doesn=92t work
like this. Instead of performing a rational cost-benefit analysis, we
accept information which confirms our identity and values, and reject
information that conflicts with them. We mould our thinking around our
social identity, protecting it from serious challenge. Confronting people
with inconvenient facts is likely only to harden their resistance to
change. <br><br>
Our social identity is shaped by values which psychologists classify as
either extrinsic or intrinsic. Extrinsic values concern status and
self-advancement. People with a strong set of extrinsic values fixate on
how others see them. They cherish financial success, image and fame.
Intrinsic values concern relationships with friends, family and
community, and self-acceptance. Those who have a strong set of intrinsic
values are not dependent on praise or rewards from other people. They
have beliefs which transcend their self-interest. <br><br>
Few people are all-extrinsic or all-intrinsic. Our social identity is
formed by a mixture of values. But psychological tests in nearly 70
countries show that values cluster together in remarkably consistent
patterns. Those who strongly value financial success, for example, have
less empathy, stronger manipulative tendencies, a stronger attraction to
hierarchy and inequality, stronger prejudices towards strangers and less
concern about human rights and the environment. Those who have a strong
sense of self-acceptance have more empathy and a greater concern about
human rights, social justice and the environment. These values suppress
each other: the stronger someone=92s extrinsic aspirations, the weaker his
or her intrinsic goals. <br><br>
We are not born with our values. They are shaped by the social
environment. By changing our perception of what is normal and acceptable,
politics alters our minds as much as our circumstances. Free, universal
health provision, for example, tends to reinforce intrinsic values.
Shutting the poor out of healthcare normalises inequality, reinforcing
extrinsic values. The sharp rightward shift which began with Margaret
Thatcher and persisted under Blair and Brown, all of whose governments
emphasised the virtues of competition, the market and financial success,
has changed our values. The British Social Attitudes survey, for example,
shows a sharp fall over this period in public support for policies which
redistribute wealth and opportunity(2). <br><br>
This shift has been reinforced by advertising and the media. The media=92s
fascination with power politics, its rich lists, its catalogues of the
100 most powerful, influential, intelligent or beautiful people, its
obsessive promotion of celebrity, fashion, fast cars, expensive holidays:
all these inculcate extrinsic values. By generating feelings of
insecurity and inadequacy - which means reducing self-acceptance - they
also suppress intrinsic goals. <br><br>
Advertisers, who employ large numbers of psychologists, are well aware of
this. Crompton quotes Guy Murphy, global planning director for the
marketing company JWT. Marketers, Murphy says, =93should see themselves as
trying to manipulate culture; being social engineers, not brand managers;
manipulating cultural forces, not brand impressions=94(3). The more they
foster extrinsic values, the easier it is to sell their products.
<br><br>
Rightwing politicians have also, instinctively, understood the importance
of values in changing the political map. Margaret Thatcher famously
remarked that =93economics are the method; the object is to change the
heart and soul.=94(4) Conservatives in the United States generally avoid
debating facts and figures. Instead they frame issues in ways that both
appeal to and reinforce extrinsic values. Every year, through mechanisms
that are rarely visible and seldom discussed, the space in which
progressive ideas can flourish shrinks a little more. The progressive
response to this trend has been disastrous. <br><br>
Instead of confronting the shift in values, we have sought to adapt to
it. Once-progressive political parties have tried to appease altered
public attitudes: think of all those New Labour appeals to Middle
England, which was often just a code for self-interest. In doing so they
endorse and legitimise extrinsic values. Many greens and social justice
campaigners have also tried to reach people by appealing to
self-interest: explaining how, for example, relieving poverty in the
developing world will build a market for British products, or suggesting
that, by buying a hybrid car, you can impress your friends and enhance
your social status. This tactic also strengthens extrinsic values, making
future campaigns even less likely to succeed. Green consumerism has been
a catastrophic mistake. <br><br>
Common Cause proposes a simple remedy: that we stop seeking to bury our
values and instead explain and champion them. Progressive campaigners, it
suggests, should help to foster an understanding of the psychology which
informs political change and show how it has been manipulated. They
should also come together to challenge forces =96 particularly the
advertising industry =96 which make us insecure and selfish. <br><br>
Ed Miliband appears to understands this need. He told the Labour
conference that he =93wants to change our society so that it values
community and family, not just work=94 and =93wants to change our foreign
policy so that it=92s always based on values, not just alliances =85 We must
shed old thinking and stand up for those who believe there is more to
life than the bottom line.=94(5) But there=92s a paradox here, which means
that we cannot rely on politicians to drive these changes. Those who
succeed in politics are, by definition, people who prioritise extrinsic
values. Their ambition must supplant peace of mind, family life,
friendship - even brotherly love. <br><br>
So we must lead this shift ourselves. People with strong intrinsic values
must cease to be embarrassed by them. We should argue for the policies we
want not on the grounds of expediency but on the grounds that they are
empathetic and kind; and against others on the grounds that they are
selfish and cruel. In asserting our values we become the change we want
to see. <br><br>
<a href=3D"http://www.monbiot.com/" eudora=3D"autourl">www.monbiot.com<br><b=
r>
</a>References: <br><br>
1. Tom Crompton, September 2010. Common Cause: The Case for Working with
our Cultural Values.<br>
WWF, Oxfam, Friends of the Earth, CPRE, Climate Outreach Information
Network.
<a href=3D"http://assets.wwf.org.uk/downloads/common_cause_report.pdf" eudor=
a=3D"autourl">
http://assets.wwf.org.uk/downloads/common_cause_report.pdf<br><br>
</a>2. J. Curtice, 2010. Thermostat or weathervane? Public reactions to
spending and redistribution under New Labour, in Park, A et al, S (eds.)
British Social Attitudes 2009-2010: the 26th report. Sage, London. Cited
by Tom Crompton, above. <br><br>
3. Guy Murphy, 2005. Influencing the size of your market. Institute of
Practitioners in Advertising. Cited by Tom Crompton, above. <br><br>
4. Margaret Thatcher, 3rd May 198. Interview with The Sunday Times. Cited
by Tom Crompton, above. <br><br>
5.
<a=
 href=3D"http://www.guardian.co.uk/politics/2010/sep/28/ed-miliband-labour-c=
onference-speech" eudora=3D"autourl">
http://www.guardian.co.uk/politics/2010/sep/28/ed-miliband-labour-conference=
-speech<br>
</a><font size=3D1>&nbsp;</font> </body>
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Torsten.=0A=0AI agree that unless the psyhological core of the behaviours t=
hat lead to the =0Aproblems we are facing is investigated, clarrifed and re=
ndered in plain speaking =0Alanguage, that the current pre-dominant process=
es of activism and change will =0Afail intheir stated aims, and will be co-=
opted by those who resist facing the =0Atruth, as 'reforms'.=0A=0AI have a =
rather simplistic view of how it has come to pass that the 'civilised' =0Aa=
nd 'industrialised' human being is a threat to all life.=0A=0Ahttp://dwylco=
rneilius.blogspot.com/2010/09/natural-child-understanding-of-how.html=0A=0A=
=0AI would hope to add this view to the deliberations of all those who feel=
 the =0Atrauma that is now widespread, who seek to recover and where possib=
le heal, who =0Aseek to influence behaviour such that it is an emergent exp=
ression of empathy, =0Aconnection, gratitude, respect for life and all her =
processes.=0A=0AFrom that place, with that as the 'heart' fo the matter, ou=
r minds and =0Aintelligence, re-naturalised, may well be the roots solution=
s heretofore =0Aunconsidered.=0A=0A Kindest regards=0A=0A=0ACorneilius=0A=
=0A=0Awww.corneilius.net=0A=0A=0A"do what you love it's your gift to the un=
iverse!"=0A=0A=0Anote : if you do not wish to receive further emails from c=
[log in to unmask] =0Aplease reply with blamk email and "remove me" in t=
he subject field.=0A=0A=0A=0A=0A________________________________=0AFrom: To=
rsten Mark Kowal <[log in to unmask]>=0ATo: [log in to unmask]
=0ASent: Tue, 12 October, 2010 13:55:09=0ASubject: Monbiot on Crompton's in=
sightful analysis=0A=0A Forumers:=0A=0AI admire George Monbiot's sensitivit=
y to the pulses on analysis and the contours =0Aof the ongoing debate about=
 how the human species is faring in dealing with the =0Avast challenges we =
face. =0A=0A=0AToday he has written about the subject that preoccupies many=
 on this list: the =0Awhy, how and what of personal and social change in so=
cieties bound within an =0Aenvironment, both locally and globally, under gr=
ave threat, and now in a process =0Aof constant change. Tom Crompton=E2=80=
=99s report is an innovative and incredibly useful =0Aanalysis of the socia=
l belief structures, which now so complicate any efforts to =0Achange indiv=
idual and social behaviour towards greater sustainability. =0A=0A=0AWe need=
 his kind of depth and insight in order to grasp the scale of the =0Achalle=
nge, a kind of Social Sciences IPPC, dedicated to the human, social, =0Aeth=
ical, psychological dimensions, that all need to be integrated when facing =
=0Achallenges like biodiversity loss, peak-oil and climate change. =0A=0A=
=0AMy point here is that I believe that Tom has covered ground that was fir=
st =0Atilled by Tim O'Riordan, my professor years back at UEA, when he prop=
osed (see =0Apage 224 of this link; or for the full original 1981 framework=
, see page 16 of =0Athis link) that world views towards the environment cou=
ld be classed along an =0Aaxis from Ecocentrism (eloquently defended as a p=
hilosophical position by Robyn =0AEckersley) to the opposing end of the sca=
le, Technocentrism. =0A=0A =0AThis is a point I have not yet seen clearly m=
ade yet.  Attitudes to climate =0Achange right along the =E2=80=9Calarmist =
warmist=E2=80=9D to =E2=80=9Cdenialist=E2=80=9D spectrum, clearly map =0Afu=
lly onto the paradigms that O=E2=80=99Riordan defined back in the 1980s. Ye=
t I can see =0Ano reference to O=E2=80=99Riordan=E2=80=99s framework in Tom=
=E2=80=99s work, a cross-over area of social =0Ascience research that could=
 pay dividends in additional explanatory mileage, as =0Ato why the gulf is =
quite so deep between one end of the climate change social =0Adebate, and t=
he other.=0A =0AMy BSc thesis back in 1983 was a description of the gulf in=
 world-views between =0Athe activists and thinkers of the Chipko =E2=80=98t=
ree-hugger=E2=80=99 movement active in the =0AUttarkhand Himalayas in the l=
ate 1970s. I showed how, right at the outset of =0Awhat is now called =E2=
=80=98community forestry=E2=80=99, O=E2=80=99Riordan=E2=80=99s analytical f=
ramework =0Aprovided great explanatory power for why conflict over forest r=
esources in India =0Aarose due to opposing world-views, as typified by the =
eco-activist Sunderlal =0ABahuguna on one extreme, and the Indian Forest De=
partment, still tainted then by =0Acolonial attitudes, that had led to prog=
ressive encroachment by the State on the =0Arights and privileges of the pe=
ople to forest resources. I was also able to show =0Ahow tension between tw=
o streams of the Chipko Movement (an ecological =0Aworld-view, as opposed t=
o an eco-development model) mapped onto O=E2=80=99Riordan=E2=80=99s =0Asugg=
ested division within ecocentrism between =E2=80=98deep ecologists=E2=80=99=
 and =0A=E2=80=98self-reliance soft-technologists=E2=80=99. =0A=0A =0AFaced=
 by threats, to rephrase Monbiot on Crompton's report, people DO NOT make =
=0Arational decisions by assessing facts. It is wrong to assume that all th=
at has =0Ato be done to persuade people is to lay out the data, and they wi=
ll then use it =0Ato decide which options best support their interests, whe=
n a host of =0Apsychological experiments demonstrates that it doesn't work =
like this.=0A=0APerhaps injecting further psychological insight around meme=
tics and the =0Acontagiousness of memes can add even more depth to  analysi=
s of the impacts of =0Athe human species within planetary bounds. Avatar as=
 a film, showed dramatically =0Aand convincingly our species as a potential=
 invader of any resource-rich Pandora =0Aout there, ready for our rape. =0A=
=0A=0ASee Susan Blackmore=E2=80=99s TED podcast here, where she draws on he=
r New Scientist =0Aargument (reproduced here) that =E2=80=98memes are  the =
basis of cultural evolution... =0Awhat we are now seeing, in a vast technol=
ogical explosion, is the birth of a =0Athird evolutionary process. We are E=
arth's Pandoran species, yet we are =0Ablissfully oblivious to what we have=
 let out of the box. This might sound =0Aapocalyptic, but it is how the wor=
ld looks when we realise that Darwin's =0Aprinciple of evolution by natural=
 selection need not apply just to biology.....=E2=80=99 =0A=0A=0AAs noted h=
ere, Blackmore asserts that these new digital replicators are driving =0Ath=
e emergence of something entirely new... for now humanity and this new enti=
ty =0Aexist in a symbiotic relationship, but that may not always be the cas=
e: Billions =0Aof years ago, free-living bacteria are thought to have becom=
e incorporated into =0Aliving cells as energy-providing mitochondria. Both =
sides benefited from the =0Adeal. Perhaps the same is happening to us now. =
The growing web of machines we =0Alet loose needs us to run the power stati=
ons, build the factories that make the =0Acomputers, and repair things when=
 they go wrong - and will do for some time yet. =0AIn return we get enterta=
inment, tedious tasks done for us, facts at the click of =0Aa mouse and as =
much communication as we can ask for. It's a deal we are not =0Alikely to t=
urn down. Yet this shift to a new replicator may be a dangerous =0Atipping =
point. =0A=0A=0AOur ancestors could have killed themselves off with their l=
arge brains and =0Adangerous memes, but they pulled through. This time the =
danger is to the whole =0Aplanet. Gadgets like phones and PCs are already u=
sing 15 per cent of household =0Apower and rising; the web is using over 5 =
per cent of the world's entire power =0Aand rising. We blame ourselves for =
climate change and resource depletion, but =0Aperhaps we should blame this =
new evolutionary process that is greedy, selfish =0Aand utterly blind to th=
e consequences of its own expansion. We at least have the =0Aadvantage that=
 we can understand what is happening. That must be the first step =0Atoward=
s working out what, if anything, to do about it.....  These are the =0A=E2=
=80=98techno-memes=E2=80=99 or =E2=80=98temes=E2=80=99 recently proposed by=
 Blackmore, taking us and the =0Aplanet over. =0A=0A =0AI would further arg=
ue is that it is the pre-existing =E2=80=98technocentrism=E2=80=99 as the =
=0Avalues-system of the individual within their social group, embedded as w=
e are in =0Aindustrial culture, that predisposes our denial of climate chan=
ge. Take Jeremy =0AClarkson of Top Gear, or Ryan Air's, Senator Inhofe or M=
ichael O'Leary. These =0Afully-convinced denialists are infected by a =E2=
=80=9Cmeme-plex=E2=80=9D that is as virulently =0Aintegrated into their val=
ue system, and as well-defended, as the belief system =0Aof a born-again ev=
angelical. This was Richard Dawkin=E2=80=99s original insight, =0Ainteresti=
ngly discussed here.=0A=0AIs it not the case that the main activity of the =
denialist community is to =0A'spread the message'; via endless repetition i=
n all media of little viral =0Apackages of pseudo-arguments, that despite e=
ndless rebuttal and refutation, =0Aspread and spread, and wiggle themselves=
 into modern consciousness?=0A =0AAn on the opposite side, just a few days =
ago, we saw how fully a group can embed =0Aitself into their shared paradig=
m. This was glaringly evident in the debacle =0Aover 10:10's attempted laun=
ch of a viral meme via a blood-splattering video that =0Aback-fired spectac=
ularly, confirming as it does, the techno-centrist =0Amisconception that ec=
ocentrics or environmentalists hate humans, and are =0Atherefore eco-fascis=
ts. There is little doubt how widely spread this sad =0Acounter-meme will b=
ecome, by the likes of Fox News, Heartlanders and all friends =0Aof the US =
Senate. See Climate Safety=E2=80=99s take on what happened. =0A=0A=0ABut wh=
ere we really are now I think, as a species, was well-expressed by Aaran =
=0AStibbe=E2=80=99s contribution to the 3rd Future Ethics Workshop, when he=
 spoke about how =0Aapt the medical metaphor is for the situation we find o=
urselves in as a species, =0Awhere it is this patient=E2=80=99s, and this p=
lanet=E2=80=99s, =E2=80=98life=E2=80=99 that is now at stake.=0A =0AOliver =
Tickell thought hard and long through the issues to conclude that Kyoto2 =
=0Awas the logical best option - radical surgery. Quite right, but quite =
=0Aimpossible, in the mad scrabble for our energy fix: even now the Canadia=
ns, =0AGreenlanders, Norwegians and Russians ready themselves to dive under=
 the ice =0Afree Arctic for more of the black stuff. =0A=0A=0ASo we are on =
a scuppered planet, each one of us a member of a species, watching =0Aindiv=
idually our long-term collective demise. It's happening slowly by the rapid=
 =0Aticking of the biological clock of each of our single lives, yet will c=
ertainly =0Ablight our children's futures even in these cooler climates, ju=
st as it makes =0Aany remaining hope for the emancipation of the rest of ou=
r species out of =0Apoverty an impossibility. The MDGs maybe never were goi=
ng to be met, and now =0Anever will.  =0A=0A =0AFor those attending the com=
ing weekend=E2=80=99s event at the Institute of =0APsychoanalysis, these is=
sues come to the fore. =0A=0A =0AKind regards, =0A =0AMark Kowal =0A=0AClim=
AdaptAbility - support to livelihoods and management of natural resources =
=0Aunder climate change risks =0A=0ASkype ID: tmkowal Web: www.linkedin.com=
/in/tmkowal =0A=0A=0AThe Values of EverythingOctober 11, 2010 By George Mon=
biot. =0A=0AProgressive causes are failing: here=E2=80=99s how they could b=
e turned around=0A=0ASo here we are, forming an orderly queue at the slaugh=
terhouse gate. The =0Apunishment of the poor for the errors of the rich, th=
e abandonment of =0Auniversalism, the dismantling of the shelter the state =
provides: apart from a =0Afew small protests, none of this has yet brought =
us out fighting. =0A=0A=0AThe acceptance of policies which counteract our i=
nterests is the pervasive =0Amystery of the 21st Century. In the United Sta=
tes, blue-collar workers angrily =0Ademand that they be left without health=
care, and insist that millionaires should =0Apay less tax. In the UK we app=
ear ready to abandon the social progress for which =0Aour ancestors risked =
their lives with barely a mutter of protest. What has =0Ahappened to us? =
=0A=0A=0AThe answer, I think, is provided by the most interesting report I =
have read this =0Ayear. Common Cause, written by Tom Crompton of the enviro=
nment group WWF, =0Aexamines a series of fascinating recent advances in the=
 field of psychology(1). =0AIt offers, I believe, a remedy to the blight wh=
ich now afflicts every good cause =0Afrom welfare to climate change. =0A=0A=
=0AProgressives, he shows, have been suckers for a myth of human cognition =
he =0Alabels the Enlightenment model. This holds that people make rational =
decisions =0Aby assessing facts. All that has to be done to persuade people=
 is to lay out the =0Adata: they will then use it to decide which options b=
est support their interests =0Aand desires. =0A=0A=0AA host of psychologica=
l experiments demonstrates that it doesn=E2=80=99t work like this. =0AInste=
ad of performing a rational cost-benefit analysis, we accept information =
=0Awhich confirms our identity and values, and reject information that conf=
licts =0Awith them. We mould our thinking around our social identity, prote=
cting it from =0Aserious challenge. Confronting people with inconvenient fa=
cts is likely only to =0Aharden their resistance to change. =0A=0A=0AOur so=
cial identity is shaped by values which psychologists classify as either =
=0Aextrinsic or intrinsic. Extrinsic values concern status and self-advance=
ment. =0APeople with a strong set of extrinsic values fixate on how others =
see them. They =0Acherish financial success, image and fame. Intrinsic valu=
es concern =0Arelationships with friends, family and community, and self-ac=
ceptance. Those who =0Ahave a strong set of intrinsic values are not depend=
ent on praise or rewards =0Afrom other people. They have beliefs which tran=
scend their self-interest. =0A=0A=0AFew people are all-extrinsic or all-int=
rinsic. Our social identity is formed by =0Aa mixture of values. But psycho=
logical tests in nearly 70 countries show that =0Avalues cluster together i=
n remarkably consistent patterns. Those who strongly =0Avalue financial suc=
cess, for example, have less empathy, stronger manipulative =0Atendencies, =
a stronger attraction to hierarchy and inequality, stronger =0Aprejudices t=
owards strangers and less concern about human rights and the =0Aenvironment=
. Those who have a strong sense of self-acceptance have more empathy =0Aand=
 a greater concern about human rights, social justice and the environment. =
=0AThese values suppress each other: the stronger someone=E2=80=99s extrins=
ic aspirations, =0Athe weaker his or her intrinsic goals. =0A=0A=0AWe are n=
ot born with our values. They are shaped by the social environment. By =0Ac=
hanging our perception of what is normal and acceptable, politics alters ou=
r =0Aminds as much as our circumstances. Free, universal health provision, =
for =0Aexample, tends to reinforce intrinsic values. Shutting the poor out =
of =0Ahealthcare normalises inequality, reinforcing extrinsic values. The s=
harp =0Arightward shift which began with Margaret Thatcher and persisted un=
der Blair and =0ABrown, all of whose governments emphasised the virtues of =
competition, the =0Amarket and financial success, has changed our values. T=
he British Social =0AAttitudes survey, for example, shows a sharp fall over=
 this period in public =0Asupport for policies which redistribute wealth an=
d opportunity(2). =0A=0A=0AThis shift has been reinforced by advertising an=
d the media. The media=E2=80=99s =0Afascination with power politics, its ri=
ch lists, its catalogues of the 100 most =0Apowerful, influential, intellig=
ent or beautiful people, its obsessive promotion =0Aof celebrity, fashion, =
fast cars, expensive holidays: all these inculcate =0Aextrinsic values. By =
generating feelings of insecurity and inadequacy - which =0Ameans reducing =
self-acceptance - they also suppress intrinsic goals. =0A=0A=0AAdvertisers,=
 who employ large numbers of psychologists, are well aware of this. =0ACrom=
pton quotes Guy Murphy, global planning director for the marketing company =
=0AJWT. Marketers, Murphy says, =E2=80=9Cshould see themselves as trying to=
 manipulate =0Aculture; being social engineers, not brand managers; manipul=
ating cultural =0Aforces, not brand impressions=E2=80=9D(3). The more they =
foster extrinsic values, the =0Aeasier it is to sell their products. =0A=0A=
=0ARightwing politicians have also, instinctively, understood the importanc=
e of =0Avalues in changing the political map. Margaret Thatcher famously re=
marked that =0A=E2=80=9Ceconomics are the method; the object is to change t=
he heart and soul.=E2=80=9D(4) =0AConservatives in the United States genera=
lly avoid debating facts and figures. =0AInstead they frame issues in ways =
that both appeal to and reinforce extrinsic =0Avalues. Every year, through =
mechanisms that are rarely visible and seldom =0Adiscussed, the space in wh=
ich progressive ideas can flourish shrinks a little =0Amore. The progressiv=
e response to this trend has been disastrous. =0A=0A=0AInstead of confronti=
ng the shift in values, we have sought to adapt to it. =0AOnce-progressive =
political parties have tried to appease altered public =0Aattitudes: think =
of all those New Labour appeals to Middle England, which was =0Aoften just =
a code for self-interest. In doing so they endorse and legitimise =0Aextrin=
sic values. Many greens and social justice campaigners have also tried to =
=0Areach people by appealing to self-interest: explaining how, for example,=
 =0Arelieving poverty in the developing world will build a market for Briti=
sh =0Aproducts, or suggesting that, by buying a hybrid car, you can impress=
 your =0Afriends and enhance your social status. This tactic also strengthe=
ns extrinsic =0Avalues, making future campaigns even less likely to succeed=
. Green consumerism =0Ahas been a catastrophic mistake. =0A=0A=0ACommon Cau=
se proposes a simple remedy: that we stop seeking to bury our values =0Aand=
 instead explain and champion them. Progressive campaigners, it suggests, =
=0Ashould help to foster an understanding of the psychology which informs p=
olitical =0Achange and show how it has been manipulated. They should also c=
ome together to =0Achallenge forces =E2=80=93 particularly the advertising =
industry =E2=80=93 which make us =0Ainsecure and selfish. =0A=0A=0AEd Milib=
and appears to understands this need. He told the Labour conference that =
=0Ahe =E2=80=9Cwants to change our society so that it values community and =
family, not just =0Awork=E2=80=9D and =E2=80=9Cwants to change our foreign =
policy so that it=E2=80=99s always based on =0Avalues, not just alliances =
=E2=80=A6 We must shed old thinking and stand up for those =0Awho believe t=
here is more to life than the bottom line.=E2=80=9D(5) But there=E2=80=99s =
a =0Aparadox here, which means that we cannot rely on politicians to drive =
these =0Achanges. Those who succeed in politics are, by definition, people =
who prioritise =0Aextrinsic values. Their ambition must supplant peace of m=
ind, family life, =0Afriendship - even brotherly love. =0A=0A=0ASo we must =
lead this shift ourselves. People with strong intrinsic values must =0Aceas=
e to be embarrassed by them. We should argue for the policies we want not o=
n =0Athe grounds of expediency but on the grounds that they are empathetic =
and kind; =0Aand against others on the grounds that they are selfish and cr=
uel. In asserting =0Aour values we become the change we want to see. =0A=0A=
=0Awww.monbiot.com=0A=0AReferences: =0A=0A1. Tom Crompton, September 2010. =
Common Cause: The Case for Working with our =0ACultural Values.=0AWWF, Oxfa=
m, Friends of the Earth, CPRE, Climate Outreach Information Network. =0Ahtt=
p://assets.wwf.org.uk/downloads/common_cause_report.pdf=0A=0A2. J. Curtice,=
 2010. Thermostat or weathervane? Public reactions to spending and =0Aredis=
tribution under New Labour, in Park, A et al, S (eds.) British Social =0AAt=
titudes 2009-2010: the 26th report. Sage, London. Cited by Tom Crompton, =
=0Aabove. =0A=0A=0A3. Guy Murphy, 2005. Influencing the size of your market=
. Institute of =0APractitioners in Advertising. Cited by Tom Crompton, abov=
e. =0A=0A=0A4. Margaret Thatcher, 3rd May 198. Interview with The Sunday Ti=
mes. Cited by Tom =0ACrompton, above. =0A=0A=0A5. =0Ahttp://www.guardian.co=
.uk/politics/2010/sep/28/ed-miliband-labour-conference-speech=0A=0A=0A     =
 
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<html><head><style type=3D"text/css"><!-- DIV {margin:0px;} --></style></he=
ad><body><div style=3D"font-family:arial,helvetica,sans-serif;font-size:12p=
t">Torsten.<br><br>I agree that unless the psyhological core of the behavio=
urs that lead to the problems we are facing is investigated, clarrifed and =
rendered in plain speaking language, that the current pre-dominant processe=
s of activism and change will fail intheir stated aims, and will be co-opte=
d by those who resist facing the truth, as 'reforms'.<br><br>I have a rathe=
r simplistic view of how it has come to pass that the 'civilised' and 'indu=
strialised' human being is a threat to all life.<br><br><span><a target=3D"=
_blank" href=3D"http://dwylcorneilius.blogspot.com/2010/09/natural-child-un=
derstanding-of-how.html">http://dwylcorneilius.blogspot.com/2010/09/natural=
-child-understanding-of-how.html</a></span><br><br>I would hope to add this=
 view to the deliberations of all those who feel the trauma that is now
 widespread, who seek to recover and where possible heal, who seek to influ=
ence behaviour such that it is an emergent expression of empathy, connectio=
n, gratitude, respect for life and all her processes.<br><br>From that plac=
e, with that as the 'heart' fo the matter, our minds and intelligence, re-n=
aturalised, may well be the roots solutions heretofore unconsidered.<br><di=
v>&nbsp;</div>Kindest regards<br><br><div>Corneilius</div><br><br><div><spa=
n><a target=3D"_blank" href=3D"http://www.corneilius.net">www.corneilius.ne=
t</a></span></div><br><br><div>"do what you love it's your gift to the univ=
erse!"</div><br><br><div>note : if you do not wish to receive further email=
s from [log in to unmask] please reply with blamk email and "remove me"=
 in the subject field.<div><br></div><div style=3D"font-family: arial,helve=
tica,sans-serif; font-size: 12pt;"><br><div style=3D"font-family: times new=
 roman,new york,times,serif; font-size: 12pt;"><font face=3D"Tahoma"
 size=3D"2"><hr size=3D"1"><b><span style=3D"font-weight: bold;">From:</spa=
n></b> Torsten Mark Kowal &lt;[log in to unmask]&gt;<br><b><span style=
=3D"font-weight: bold;">To:</span></b> [log in to unmask]<br><b><s=
pan style=3D"font-weight: bold;">Sent:</span></b> Tue, 12 October, 2010 13:=
55:09<br><b><span style=3D"font-weight: bold;">Subject:</span></b> Monbiot =
on Crompton's insightful analysis<br></font><br><meta http-equiv=3D"x-dns-p=
refetch-control" content=3D"off">=0A=0A<b>Forumers:<br><br>=0A</b>I admire =
George Monbiot's sensitivity to the pulses on analysis and=0Athe contours o=
f the ongoing debate about how the human species is faring=0Ain dealing wit=
h the vast challenges we face. <br><br>=0A<a rel=3D"nofollow" target=3D"_bl=
ank" href=3D"http://www.monbiot.com/archives/2010/10/11/the-values-of-every=
thing/">=0AToday</a> he has written about the subject that preoccupies many=
 on this=0Alist: the why, how and what of personal and social change in soc=
ieties=0Abound within an environment, both locally and globally, under grav=
e=0Athreat, and now in a process of constant change.=0A<a rel=3D"nofollow" =
target=3D"_blank" href=3D"http://assets.wwf.org.uk/downloads/common_cause_r=
eport.pdf">Tom=0ACrompton=E2=80=99s report</a> is an innovative and incredi=
bly useful analysis of=0Athe social belief structures, which now so complic=
ate any efforts to=0Achange individual and social behaviour towards greater=
 sustainability.=0A<br><br>=0AWe need his kind of depth and insight in orde=
r to grasp the scale of the=0Achallenge, a kind of Social Sciences IPPC, de=
dicated to the human,=0Asocial, ethical, psychological dimensions, that all=
 need to be integrated=0Awhen facing challenges like biodiversity loss, pea=
k-oil and climate=0Achange. <br><br>=0AMy point here is that I believe that=
 Tom has covered ground that was=0Afirst tilled by Tim O'Riordan, my profes=
sor years back at UEA, when=0A<a rel=3D"nofollow" target=3D"_blank" href=3D=
"http://books.google.co.uk/books?id=3D0-GxowMfwlkC&amp;pg=3DPA224&amp;lpg=
=3DPA224&amp;dq=3DO%27riordan+ecocentrism+technocentrism&amp;source=3Dbl&am=
p;ots=3D4CBO8A_meh&amp;sig=3DeStssEnqmFmxhGLtbyXxURFb21o&amp;hl=3Den&amp;ei=
=3DExm0TOHvD8TIswbMx8itCA&amp;sa=3DX&amp;oi=3Dbook_result&amp;ct=3Dresult&a=
mp;resnum=3D3&amp;sqi=3D2&amp;ved=3D0CB4Q6AEw">=0Ahe proposed</a> (see page=
 224 of this link; or for the full original 1981=0Aframework, see=0A<a rel=
=3D"nofollow" target=3D"_blank" href=3D"http://books.google.co.uk/books?id=
=3DegGtPctMg8UC&amp;pg=3DPA15&amp;lpg=3DPA15&amp;dq=3DO%27riordan+ecocentri=
sm+technocentrism&amp;source=3Dbl&amp;ots=3D1LfOg6NnuI&amp;sig=3Ds05iCkqxDm=
tJLLL2zAPdg_oOOMs&amp;hl=3Den&amp;ei=3DExm0TOHvD8TIswbMx8itCA&amp;sa=3DX&am=
p;oi=3Dbook_result&amp;ct=3Dresult&amp;resnum=3D5&amp;sqi=3D2&amp;ved=3D0CC=
UQ6AEwBA">=0Apage 16 of this link</a>) that world views towards the environ=
ment could=0Abe classed along an axis from=0A<a rel=3D"nofollow" target=3D"=
_blank" href=3D"http://en.wikipedia.org/wiki/Ecocentrism">Ecocentrism</a>=
=0A(eloquently defended as a philosophical position by=0A<a rel=3D"nofollow=
" target=3D"_blank" href=3D"http://www.sum.uio.no/pdf/news/2010%20news/Ecke=
rsley%20CV-2009.pdf">=0ARobyn Eckersley</a>) to the opposing end of the sca=
le,=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http://en.wikipedia.org=
/wiki/Technocentrism">Technocentrism</a>.=0A<br>=0A&nbsp;<br>=0AThis is a p=
oint I have not yet seen clearly made yet.&nbsp; <u>Attitudes=0Ato climate =
change right along the =E2=80=9Calarmist warmist=E2=80=9D to =E2=80=9Cdenia=
list=E2=80=9D=0Aspectrum, clearly map fully onto the paradigms that O=E2=80=
=99Riordan defined=0Aback in the 1980s</u>. Yet I can see no reference to O=
=E2=80=99Riordan=E2=80=99s=0Aframework in Tom=E2=80=99s work, a cross-over =
area of social science research=0Athat could pay dividends in additional ex=
planatory mileage, as to why the=0Agulf is quite so deep between one end of=
 the climate change social=0Adebate, and the other.<br>=0A&nbsp;<br>=0A<a r=
el=3D"nofollow" target=3D"_blank" href=3D"http://www.linkedin.com/in/tmkowa=
l">My</a> BSc thesis back in=0A1983 was a description of the gulf in world-=
views between the activists=0Aand thinkers of the=0A<a rel=3D"nofollow" tar=
get=3D"_blank" href=3D"http://www.markshep.com/nonviolence/GT_Chipko.html">=
Chipko=0A=E2=80=98tree-hugger=E2=80=99 movement</a> active in the Uttarkhan=
d Himalayas in the late=0A1970s. I showed how, right at the outset of what =
is now called =E2=80=98community=0Aforestry=E2=80=99, O=E2=80=99Riordan=E2=
=80=99s analytical framework provided great explanatory=0Apower for why con=
flict over forest resources in India arose due to=0Aopposing world-views, a=
s typified by the eco-activist=0A<a rel=3D"nofollow" target=3D"_blank" href=
=3D"http://en.wikipedia.org/wiki/Sunderlal_Bahuguna">Sunderlal=0ABahuguna</=
a> on one extreme, and the Indian Forest Department, still=0Atainted then b=
y colonial attitudes, that had led to progressive=0Aencroachment by the Sta=
te on the rights and privileges of the people to=0Aforest resources. I was =
also able to show how tension between two streams=0Aof the Chipko Movement =
(an ecological world-view, as opposed to an=0Aeco-development model) mapped=
 onto O=E2=80=99Riordan=E2=80=99s suggested division within=0Aecocentrism b=
etween =E2=80=98deep ecologists=E2=80=99 and =E2=80=98self-reliance=0Asoft-=
technologists=E2=80=99. <br>=0A&nbsp;<br>=0AFaced by threats, to rephrase M=
onbiot on Crompton's report, people DO NOT=0Amake rational decisions by ass=
essing facts. <u>It is wrong</u> to assume=0Athat all that has to be done t=
o persuade people is to lay out the data,=0Aand they will then use it to de=
cide which options best support their=0Ainterests, when a host of psycholog=
ical experiments demonstrates that it=0Adoesn't work like this.<br><br>=0AP=
erhaps injecting further=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"ht=
tp://www.aleph.se/Trans/Cultural/Memetics/memecycle.html">=0Apsychological =
insight</a> around=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http://e=
n.wikipedia.org/wiki/Memetics">memetics</a> and the=0A<a rel=3D"nofollow" t=
arget=3D"_blank" href=3D"http://www.susanblackmore.co.uk/Chapters/cosmos200=
8.htm">=0Acontagiousness of memes</a> can add even more depth to&nbsp; anal=
ysis of=0Athe impacts of the human species within planetary bounds. Avatar =
as a=0Afilm, showed dramatically and convincingly our species as a potentia=
l=0Ainvader of any resource-rich Pandora out there, ready for our rape.=0A<=
br><br>=0ASee=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http://www.te=
d.com/talks/susan_blackmore_on_memes_and_temes.html">=0ASusan Blackmore=E2=
=80=99s TED podcast</a> here, where she draws on her New=0AScientist=0A<a r=
el=3D"nofollow" target=3D"_blank" href=3D"http://www.newscientist.com/artic=
le/mg20327191.500-evolutions-third-replicator-genes-memes-and-now-what.html=
">=0Aargument</a>=0A(<a rel=3D"nofollow" target=3D"_blank" href=3D"http://e=
scoladeredes.ning.com/profiles/blogs/evolutions-third-replicator">=0Areprod=
uced here</a>) that =E2=80=98<i>memes are&nbsp; the basis of cultural=0Aevo=
lution... what we are now seeing, in a vast technological explosion,=0Ais t=
he birth of a third evolutionary process. We are Earth's Pandoran=0Aspecies=
, yet we are blissfully oblivious to what we have let out of the=0Abox. Thi=
s might sound apocalyptic, but it is how the world looks when we=0Arealise =
that Darwin's principle of evolution by natural selection need=0Anot apply =
just to biology.....</i>=E2=80=99 <br><br>=0AAs <a rel=3D"nofollow" target=
=3D"_blank" href=3D"http://blog.speculist.com/2009/08/how-about-demes.html"=
>noted=0Ahere</a>, Blackmore asserts that these new digital replicators are=
=0Adriving the emergence of something entirely new... for now humanity and=
=0Athis new entity exist in a symbiotic relationship, but that may not=0Aal=
ways be the case: <i>Billions of years ago, free-living bacteria are=0Athou=
ght to have become incorporated into living cells as energy-providing=0Amit=
ochondria. Both sides benefited from the deal. Perhaps the same is=0Ahappen=
ing to us now. The growing web of machines we let loose needs us to=0Arun t=
he power stations, build the factories that make the computers, and=0Arepai=
r things when they go wrong - and will do for some time yet. In=0Areturn we=
 get entertainment, tedious tasks done for us, facts at the=0Aclick of a mo=
use and as much communication as we can ask for. It's a deal=0Awe are not l=
ikely to turn down. Yet this shift to a new replicator may be=0Aa dangerous=
 tipping point. <br><br>=0AOur ancestors could have killed themselves off w=
ith their large brains=0Aand dangerous memes, but they pulled through. This=
 time the danger is to=0Athe whole planet. Gadgets like phones and PCs are =
already using 15 per=0Acent of household power and rising; the web is using=
 over 5 per cent of=0Athe world's entire power and rising. We blame ourselv=
es for climate=0Achange and resource depletion, but perhaps we should blame=
 this new=0Aevolutionary process that is greedy, selfish and utterly blind =
to the=0Aconsequences of its own expansion. We at least have the advantage =
that we=0Acan understand what is happening. That must be the first step tow=
ards=0Aworking out what, if anything, to do about it..... </i> These are th=
e=0A=E2=80=98techno-memes=E2=80=99 or=0A=E2=80=98<a rel=3D"nofollow" target=
=3D"_blank" href=3D"http://onthehuman.org/2010/08/temes-an-emerging-third-r=
eplicator/">=0Atemes</a>=E2=80=99 recently proposed by Blackmore, taking us=
 and the planet over.=0A<br>=0A&nbsp;<br>=0AI would further argue is that i=
t is the pre-existing =E2=80=98technocentrism=E2=80=99 as=0Athe values-syst=
em of the individual within their social group, embedded=0Aas we are in ind=
ustrial culture, that predisposes our denial of climate=0Achange. Take Jere=
my Clarkson of Top Gear, or Ryan Air's, Senator Inhofe=0Aor Michael O'Leary=
. These fully-convinced denialists are infected by a=0A=E2=80=9C<a rel=3D"n=
ofollow" target=3D"_blank" href=3D"http://en.wikipedia.org/wiki/Memeplex">m=
eme-plex</a>=E2=80=9D that is=0Aas virulently integrated into their value s=
ystem, and as well-defended,=0Aas the <a rel=3D"nofollow" target=3D"_blank"=
 href=3D"http://origin-of-religions.org/revisited.pdf">belief=0Asystem of a=
 born-again evangelical</a>. This was=0A<a rel=3D"nofollow" target=3D"_blan=
k" href=3D"http://bigthink.com/ideas/17064">Richard Dawkin=E2=80=99s</a> or=
iginal=0Ainsight, interestingly=0A<a rel=3D"nofollow" target=3D"_blank" hre=
f=3D"http://web.mac.com/tarcaro/Site/Essays_on_Being_Human_files/Of%20Memes=
.pdf">=0Adiscussed here</a>.<br><br>=0AIs it not the case that the main act=
ivity of the denialist community is=0Ato 'spread the message'; via endless =
repetition in all media of little=0Aviral packages of pseudo-arguments, tha=
t despite endless rebuttal and=0Arefutation, spread and spread, and wiggle =
themselves into modern=0Aconsciousness?<br>=0A&nbsp;<br>=0AAn on the opposi=
te side, just a few days ago, we saw how fully a group=0Acan embed itself i=
nto their shared paradigm. This was glaringly evident=0Ain the debacle over=
 10:10's attempted launch of a viral meme via a=0Ablood-splattering video t=
hat back-fired spectacularly, confirming as it=0Adoes, the techno-centrist =
misconception that <i>ecocentrics or=0Aenvironmentalists hate humans, and a=
re therefore eco-fascists</i>. There=0Ais little doubt how widely spread th=
is sad counter-meme will become, by=0Athe likes of Fox News, Heartlanders a=
nd all friends of the US Senate. See=0A<a rel=3D"nofollow" target=3D"_blank=
" href=3D"http://climatesafety.org/no-pressure-an-ill-advised-piece-of-clim=
ate-communication">=0AClimate Safety=E2=80=99s</a> take on what happened. <=
br><br>=0ABut where we really are now I think, as a species, was well-expre=
ssed by=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http://www.arts.man=
chester.ac.uk/lti/projects/religionandclimatechange/futureethics/workshop3/=
workshop3reports/starterpapers/fileuploadmax10mb,166350,en.pdf">=0AAaran St=
ibbe=E2=80=99s contribution</a> to the 3rd Future Ethics Workshop, when=0Ah=
e=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http://www.arts.mancheste=
r.ac.uk/lti/projects/religionandclimatechange/futureethics/workshop3/worksh=
op3reports/filmshorts/">=0Aspoke</a> about how apt the=0A<a rel=3D"nofollow=
" target=3D"_blank" href=3D"http://www.climate-change-emergency-medical-res=
ponse.org/state-of-the-climate.html">=0Amedical metaphor</a> is for the sit=
uation we find ourselves in as a=0Aspecies, where it is this patient=E2=80=
=99s, and this planet=E2=80=99s, =E2=80=98life=E2=80=99 that is=0Anow at st=
ake.<br>=0A&nbsp;<br>=0AOliver Tickell thought hard and long through the is=
sues to conclude that=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http:=
//www.kyoto2.org/">Kyoto2</a> was the logical best option -=0Aradical surge=
ry. Quite right, but quite impossible, in the mad scrabble=0Afor our energy=
 fix: even now the Canadians, Greenlanders, Norwegians and=0ARussians ready=
 themselves to dive under the ice free Arctic for more of=0Athe black stuff=
. <br><br>=0ASo we are on a scuppered planet, each one of us a member of a =
species,=0Awatching individually our long-term collective demise. It's happ=
ening=0Aslowly by the rapid ticking of the biological clock of each of our =
single=0Alives, yet will certainly blight our children's futures even in th=
ese=0Acooler climates, just as it makes any remaining hope for the emancipa=
tion=0Aof the rest of our species out of poverty an impossibility. The MDGs=
=0Amaybe never were going to be met, and now never will.&nbsp; <br>=0A&nbsp=
;<br>=0AFor those attending the=0A<a rel=3D"nofollow" target=3D"_blank" hre=
f=3D"http://www.beyondthecouch.org.uk/?unique_name=3Devents&amp;item=3D4&am=
p;itemoffset=3D2">=0Acoming weekend=E2=80=99s event</a> at the Institute of=
 Psychoanalysis, these=0Aissues come to the fore. <br>=0A&nbsp;<br>=0AKind =
regards, <br>=0A&nbsp;<br>=0AMark Kowal <br><br>=0A<font color=3D"#008000" =
size=3D"2"><b>ClimAdaptAbility - support to livelihoods=0Aand management of=
 natural resources under climate change risks <br>=0A</b></font><b><font si=
ze=3D"2">Skype ID:</font></b>=0A<font size=3D"2"></font><font color=3D"#000=
0ff" size=3D"2">tmkowal </font><font size=3D"2"><b>Web:=0A</b></font><a rel=
=3D"nofollow" target=3D"_blank" href=3D"http://www.linkedin.com/in/tmkowal"=
>=0A<font color=3D"#0000ff" size=3D"2"><u>www.linkedin.com/in/tmkowal</u></=
font></a><font color=3D"#0000ff" size=3D"2"><u></u></font>=0A<font size=3D"=
2"> <br><br>=0A</font><h3><b>=0A<a rel=3D"nofollow" target=3D"_blank" href=
=3D"http://www.monbiot.com/archives/2010/10/11/the-values-of-everything/">=
=0AThe Values of Everything</a></b></h3>October 11, 2010 By George Monbiot.=
=0A<br><br>=0A<b><u>Progressive causes are failing: here=E2=80=99s how they=
 could be turned=0Aaround<br><br>=0A</u></b>So here we are, forming an orde=
rly queue at the slaughterhouse=0Agate. The punishment of the poor for the =
errors of the rich, the=0Aabandonment of universalism, the dismantling of t=
he shelter the state=0Aprovides: apart from a few small protests, none of t=
his has yet brought=0Aus out fighting. <br><br>=0AThe acceptance of policie=
s which counteract our interests is the=0Apervasive mystery of the 21st Cen=
tury. In the United States, blue-collar=0Aworkers angrily demand that they =
be left without healthcare, and insist=0Athat millionaires should pay less =
tax. In the UK we appear ready to=0Aabandon the social progress for which o=
ur ancestors risked their lives=0Awith barely a mutter of protest. What has=
 happened to us? <br><br>=0AThe answer, I think, is provided by the most in=
teresting report I have=0Aread this year. Common Cause, written by Tom Crom=
pton of the environment=0Agroup WWF, examines a series of fascinating recen=
t advances in the field=0Aof psychology(1). It offers, I believe, a remedy =
to the blight which now=0Aafflicts every good cause from welfare to climate=
 change. <br><br>=0AProgressives, he shows, have been suckers for a myth of=
 human cognition=0Ahe labels the Enlightenment model. This holds that peopl=
e make rational=0Adecisions by assessing facts. All that has to be done to =
persuade people=0Ais to lay out the data: they will then use it to decide w=
hich options=0Abest support their interests and desires. <br><br>=0AA host =
of psychological experiments demonstrates that it doesn=E2=80=99t work=0Ali=
ke this. Instead of performing a rational cost-benefit analysis, we=0Aaccep=
t information which confirms our identity and values, and reject=0Ainformat=
ion that conflicts with them. We mould our thinking around our=0Asocial ide=
ntity, protecting it from serious challenge. Confronting people=0Awith inco=
nvenient facts is likely only to harden their resistance to=0Achange. <br><=
br>=0AOur social identity is shaped by values which psychologists classify =
as=0Aeither extrinsic or intrinsic. Extrinsic values concern status and=0As=
elf-advancement. People with a strong set of extrinsic values fixate on=0Ah=
ow others see them. They cherish financial success, image and fame.=0AIntri=
nsic values concern relationships with friends, family and=0Acommunity, and=
 self-acceptance. Those who have a strong set of intrinsic=0Avalues are not=
 dependent on praise or rewards from other people. They=0Ahave beliefs whic=
h transcend their self-interest. <br><br>=0AFew people are all-extrinsic or=
 all-intrinsic. Our social identity is=0Aformed by a mixture of values. But=
 psychological tests in nearly 70=0Acountries show that values cluster toge=
ther in remarkably consistent=0Apatterns. Those who strongly value financia=
l success, for example, have=0Aless empathy, stronger manipulative tendenci=
es, a stronger attraction to=0Ahierarchy and inequality, stronger prejudice=
s towards strangers and less=0Aconcern about human rights and the environme=
nt. Those who have a strong=0Asense of self-acceptance have more empathy an=
d a greater concern about=0Ahuman rights, social justice and the environmen=
t. These values suppress=0Aeach other: the stronger someone=E2=80=99s extri=
nsic aspirations, the weaker his=0Aor her intrinsic goals. <br><br>=0AWe ar=
e not born with our values. They are shaped by the social=0Aenvironment. By=
 changing our perception of what is normal and acceptable,=0Apolitics alter=
s our minds as much as our circumstances. Free, universal=0Ahealth provisio=
n, for example, tends to reinforce intrinsic values.=0AShutting the poor ou=
t of healthcare normalises inequality, reinforcing=0Aextrinsic values. The =
sharp rightward shift which began with Margaret=0AThatcher and persisted un=
der Blair and Brown, all of whose governments=0Aemphasised the virtues of c=
ompetition, the market and financial success,=0Ahas changed our values. The=
 British Social Attitudes survey, for example,=0Ashows a sharp fall over th=
is period in public support for policies which=0Aredistribute wealth and op=
portunity(2). <br><br>=0AThis shift has been reinforced by advertising and =
the media. The media=E2=80=99s=0Afascination with power politics, its rich =
lists, its catalogues of the=0A100 most powerful, influential, intelligent =
or beautiful people, its=0Aobsessive promotion of celebrity, fashion, fast =
cars, expensive holidays:=0Aall these inculcate extrinsic values. By genera=
ting feelings of=0Ainsecurity and inadequacy - which means reducing self-ac=
ceptance - they=0Aalso suppress intrinsic goals. <br><br>=0AAdvertisers, wh=
o employ large numbers of psychologists, are well aware of=0Athis. Crompton=
 quotes Guy Murphy, global planning director for the=0Amarketing company JW=
T. Marketers, Murphy says, =E2=80=9Cshould see themselves as=0Atrying to ma=
nipulate culture; being social engineers, not brand managers;=0Amanipulatin=
g cultural forces, not brand impressions=E2=80=9D(3). The more they=0Afoste=
r extrinsic values, the easier it is to sell their products.=0A<br><br>=0AR=
ightwing politicians have also, instinctively, understood the importance=0A=
of values in changing the political map. Margaret Thatcher famously=0Aremar=
ked that =E2=80=9Ceconomics are the method; the object is to change the=0Ah=
eart and soul.=E2=80=9D(4) Conservatives in the United States generally avo=
id=0Adebating facts and figures. Instead they frame issues in ways that bot=
h=0Aappeal to and reinforce extrinsic values. Every year, through mechanism=
s=0Athat are rarely visible and seldom discussed, the space in which=0Aprog=
ressive ideas can flourish shrinks a little more. The progressive=0Arespons=
e to this trend has been disastrous. <br><br>=0AInstead of confronting the =
shift in values, we have sought to adapt to=0Ait. Once-progressive politica=
l parties have tried to appease altered=0Apublic attitudes: think of all th=
ose New Labour appeals to Middle=0AEngland, which was often just a code for=
 self-interest. In doing so they=0Aendorse and legitimise extrinsic values.=
 Many greens and social justice=0Acampaigners have also tried to reach peop=
le by appealing to=0Aself-interest: explaining how, for example, relieving =
poverty in the=0Adeveloping world will build a market for British products,=
 or suggesting=0Athat, by buying a hybrid car, you can impress your friends=
 and enhance=0Ayour social status. This tactic also strengthens extrinsic v=
alues, making=0Afuture campaigns even less likely to succeed. Green consume=
rism has been=0Aa catastrophic mistake. <br><br>=0ACommon Cause proposes a =
simple remedy: that we stop seeking to bury our=0Avalues and instead explai=
n and champion them. Progressive campaigners, it=0Asuggests, should help to=
 foster an understanding of the psychology which=0Ainforms political change=
 and show how it has been manipulated. They=0Ashould also come together to =
challenge forces =E2=80=93 particularly the=0Aadvertising industry =E2=80=
=93 which make us insecure and selfish. <br><br>=0AEd Miliband appears to u=
nderstands this need. He told the Labour=0Aconference that he =E2=80=9Cwant=
s to change our society so that it values=0Acommunity and family, not just =
work=E2=80=9D and =E2=80=9Cwants to change our foreign=0Apolicy so that it=
=E2=80=99s always based on values, not just alliances =E2=80=A6 We must=0As=
hed old thinking and stand up for those who believe there is more to=0Alife=
 than the bottom line.=E2=80=9D(5) But there=E2=80=99s a paradox here, whic=
h means=0Athat we cannot rely on politicians to drive these changes. Those =
who=0Asucceed in politics are, by definition, people who prioritise extrins=
ic=0Avalues. Their ambition must supplant peace of mind, family life,=0Afri=
endship - even brotherly love. <br><br>=0ASo we must lead this shift oursel=
ves. People with strong intrinsic values=0Amust cease to be embarrassed by =
them. We should argue for the policies we=0Awant not on the grounds of expe=
diency but on the grounds that they are=0Aempathetic and kind; and against =
others on the grounds that they are=0Aselfish and cruel. In asserting our v=
alues we become the change we want=0Ato see. <br><br>=0A<a rel=3D"nofollow"=
 target=3D"_blank" href=3D"http://www.monbiot.com/">www.monbiot.com<br><br>=
=0A</a>References: <br><br>=0A1. Tom Crompton, September 2010. Common Cause=
: The Case for Working with=0Aour Cultural Values.<br>=0AWWF, Oxfam, Friend=
s of the Earth, CPRE, Climate Outreach Information=0ANetwork.=0A<a rel=3D"n=
ofollow" target=3D"_blank" href=3D"http://assets.wwf.org.uk/downloads/commo=
n_cause_report.pdf">=0Ahttp://assets.wwf.org.uk/downloads/common_cause_repo=
rt.pdf<br><br>=0A</a>2. J. Curtice, 2010. Thermostat or weathervane? Public=
 reactions to=0Aspending and redistribution under New Labour, in Park, A et=
 al, S (eds.)=0ABritish Social Attitudes 2009-2010: the 26th report. Sage, =
London. Cited=0Aby Tom Crompton, above. <br><br>=0A3. Guy Murphy, 2005. Inf=
luencing the size of your market. Institute of=0APractitioners in Advertisi=
ng. Cited by Tom Crompton, above. <br><br>=0A4. Margaret Thatcher, 3rd May =
198. Interview with The Sunday Times. Cited=0Aby Tom Crompton, above. <br><=
br>=0A5.=0A<a rel=3D"nofollow" target=3D"_blank" href=3D"http://www.guardia=
n.co.uk/politics/2010/sep/28/ed-miliband-labour-conference-speech">=0Ahttp:=
//www.guardian.co.uk/politics/2010/sep/28/ed-miliband-labour-conference-spe=
ech<br>=0A</a><font size=3D"1">&nbsp;</font> <meta http-equiv=3D"x-dns-pref=
etch-control" content=3D"on"></div></div></div>=0A</div><br>=0A=0A=0A=0A   =
   </body></html>
--0-1179490077-1286895080=:49926--
=========================================================================
Date:         Wed, 13 Oct 2010 17:58:38 +0100
Reply-To:     George Marshall <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         George Marshall <[log in to unmask]>
Subject:      Mann: Get the anti-science bent out of politics
Comments: To: "Peter (phone coop)" <[log in to unmask]>
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Get the anti-science bent out of politics

		

By Michael E. Mann

Friday, October 8, 2010 

As a scientist, I shouldn't have a stake in the upcoming midterm elections,
but unfortunately, it seems that I -- and indeed all my fellow climate
scientists -- do. 

Rep. Darrell Issa <http://www.whorunsgov.com/Profiles/Darrell_Issa>
(R-Calif.) has threatened that, if he becomes chairman of the House
Committee on Oversight and Government Reform, he will launch what would be a
hostile investigation of climate science. The focus would be on e-mails
<http://www.washingtonpost.com/wp-dyn/content/article/2009/11/20/AR200911200
4093.html>  stolen from scientists at the University of East Anglia in
Britain last fall that climate-change deniers have falsely claimed
demonstrate wrongdoing by scientists, including me. Rep. James
<http://www.whorunsgov.com/Profiles/F._James_Sensenbrenner_Jr.>
Sensenbrenner (R-Wis.) may do the same if he takes over a committee on
climate change and energy security. 

My employer, Penn
<http://www.washingtonpost.com/wp-dyn/content/article/2010/07/12/AR201007120
4178.html>  State University, exonerated me after a thorough investigation
of my e-mails in the East Anglia archive. Five independent investigations in
Britain and the United States, and a thorough recent review by the
Environmental Protection Agency, also have cleared the scientists of
accusations of impropriety. 

Nonetheless, Virginia
<http://www.whorunsgov.com/Profiles/Kenneth_T._Cuccinelli>  Attorney General
Ken Cuccinelli is investigating my previous employer, the University of
Virginia, based on the stolen e-mails. A judge rejected his initial
subpoena, finding that Cuccinelli had failed to provide objective evidence
of wrongdoing. Undeterred, Cuccinelli
<http://www.washingtonpost.com/wp-dyn/content/article/2010/10/04/AR201010040
6825.html>  appealed the decision to the Virginia Supreme Court and this
week issued a new civil subpoena. 

What could Issa, Sensenbrenner and Cuccinelli possibly think they might
uncover now, a year after the e-mails were published? 

The truth is that they don't expect to uncover anything. Instead, they want
to continue a 20-year assault on climate research, questioning basic science
and promoting doubt where there is none. 

Cuccinelli, in fact, rests his case largely on discredited claims that Rep.
Joe Barton <http://www.whorunsgov.com/Profiles/Joe_L._Barton>  (R-Tex.) made
during hearings in 2005 at which he attacked me and my fellow researchers.
Then-Rep. Sherwood Boehlert (R-N.Y.) had the courage and character to
challenge Barton's attacks. We need more political leaders like him today. 

We have lived through the pseudo-science that questioned the link between
smoking cigarettes and lung cancer, and the false claims questioning the
science of acid rain and the hole in the ozone layer. The same dynamics and
many of the same players are still hard at work, questioning the reality of
climate change. 

The basic physics and chemistry of how carbon dioxide and other
human-produced greenhouse gases trap heat in the lower atmosphere have been
understood for nearly two centuries. Overloading the atmosphere with carbon
dioxide from burning fossil fuels is heating the planet, shrinking the
Arctic ice cap, melting glaciers and raising sea levels. It is leading to
more widespread drought, more frequent heat waves and more powerful
hurricanes. Even without my work, or that of the entire sub-field of
studying past climates, scientists are in broad agreement on the reality of
these changes and their near-certain link to human activity. 

Burying our heads in the sand would leave future generations at the mercy of
potentially dangerous changes in our climate. The only sure way to mitigate
these threats is to reduce global greenhouse gas emissions dramatically over
the next few decades. But even if we don't reduce emissions, the reality of
adapting to climate change will require responses from government at all
levels. 

Challenges to policy proposals for how to deal with this problem should be
welcome -- indeed, a good-faith debate is essential for wise public
policymaking. 

But the attacks against the science must stop. They are not good-faith
questioning of scientific research. They are anti-science. 

How can I assure young researchers in climate science that if they make a
breakthrough in our understanding about how human activity is altering our
climate that they, too, will not be dragged through a show trial at a
congressional hearing? 

America has led the world in science for decades. It has benefited our
culture, our economy and our understanding of the world. 

My fellow scientists and I must be ready to stand up to blatant abuse from
politicians who seek to mislead and distract the public. They are hurting
American science. And their failure to accept the reality of climate change
will hurt our children and grandchildren, too. 

Michael E. Mann, the author of "Dire Predictions: Understanding Global
Warming," is a professor in the meteorology department at Penn State
University and director of the Penn State Earth System Science Center. 


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<h1 style=3D'margin-bottom:7.5pt'>Get the anti-science bent out of =
politics<o:p></o:p></h1>

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<p class=3DMsoNormal><span style=3D'font-size:10.0pt'>By Michael E. =
Mann<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:10.0pt'>Friday, October 8, =
2010 </span><span
style=3D'font-size:12.0pt'><o:p></o:p></span></p>

<p>As a scientist, I shouldn't have a stake in the upcoming midterm =
elections,
but unfortunately, it seems that I -- and indeed all my fellow climate
scientists -- do. <o:p></o:p></p>

<p><a href=3D"http://www.whorunsgov.com/Profiles/Darrell_Issa">Rep. =
Darrell Issa</a>
(R-Calif.) has threatened that, if he becomes chairman of the House =
Committee
on Oversight and Government Reform, he will launch what would be a =
hostile
investigation of climate science. The focus would be on <a
href=3D"http://www.washingtonpost.com/wp-dyn/content/article/2009/11/20/A=
R2009112004093.html">e-mails
stolen from scientists at the University of East Anglia</a> in Britain =
last
fall that climate-change deniers have falsely claimed demonstrate =
wrongdoing by
scientists, including me. <a
href=3D"http://www.whorunsgov.com/Profiles/F._James_Sensenbrenner_Jr.">Re=
p. James
Sensenbrenner</a> (R-Wis.) may do the same if he takes over a committee =
on
climate change and energy security. <o:p></o:p></p>

<p>My employer, <a
href=3D"http://www.washingtonpost.com/wp-dyn/content/article/2010/07/12/A=
R2010071204178.html">Penn
State University, exonerated me</a> after a thorough investigation of my
e-mails in the East Anglia archive. Five independent investigations in =
Britain
and the United States, and a thorough recent review by the Environmental
Protection Agency, also have cleared the scientists of accusations of
impropriety. <o:p></o:p></p>

<p>Nonetheless, <a
href=3D"http://www.whorunsgov.com/Profiles/Kenneth_T._Cuccinelli">Virgini=
a
Attorney General Ken Cuccinelli</a> is investigating my previous =
employer, the
University of Virginia, based on the stolen e-mails. A judge rejected =
his
initial subpoena, finding that Cuccinelli had failed to provide =
objective
evidence of wrongdoing. Undeterred, <a
href=3D"http://www.washingtonpost.com/wp-dyn/content/article/2010/10/04/A=
R2010100406825.html">Cuccinelli
appealed the decision to the Virginia Supreme Court</a> and this week =
issued a
new civil subpoena. <o:p></o:p></p>

<p>What could Issa, Sensenbrenner and Cuccinelli possibly think they =
might
uncover now, a year after the e-mails were published? <o:p></o:p></p>

<p>The truth is that they don't expect to uncover anything. Instead, =
they want
to continue a 20-year assault on climate research, questioning basic =
science
and promoting doubt where there is none. <o:p></o:p></p>

<p>Cuccinelli, in fact, rests his case largely on discredited claims =
that <a
href=3D"http://www.whorunsgov.com/Profiles/Joe_L._Barton">Rep. Joe =
Barton
(R-Tex.)</a> made during hearings in 2005 at which he attacked me and my =
fellow
researchers. Then-Rep. Sherwood Boehlert (R-N.Y.) had the courage and =
character
to challenge Barton's attacks. We need more political leaders like him =
today. <o:p></o:p></p>

<p>We have lived through the pseudo-science that questioned the link =
between
smoking cigarettes and lung cancer, and the false claims questioning the
science of acid rain and the hole in the ozone layer. The same dynamics =
and
many of the same players are still hard at work, questioning the reality =
of
climate change. <o:p></o:p></p>

<p>The basic physics and chemistry of how carbon dioxide and other
human-produced greenhouse gases trap heat in the lower atmosphere have =
been
understood for nearly two centuries. Overloading the atmosphere with =
carbon
dioxide from burning fossil fuels is heating the planet, shrinking the =
Arctic
ice cap, melting glaciers and raising sea levels. It is leading to more
widespread drought, more frequent heat waves and more powerful =
hurricanes. Even
without my work, or that of the entire sub-field of studying past =
climates,
scientists are in broad agreement on the reality of these changes and =
their
near-certain link to human activity. <o:p></o:p></p>

<p>Burying our heads in the sand would leave future generations at the =
mercy of
potentially dangerous changes in our climate. The only sure way to =
mitigate
these threats is to reduce global greenhouse gas emissions dramatically =
over
the next few decades. But even if we don't reduce emissions, the reality =
of adapting
to climate change will require responses from government at all levels. =
<o:p></o:p></p>

<p>Challenges to policy proposals for how to deal with this problem =
should be
welcome -- indeed, a good-faith debate is essential for wise public
policymaking. <o:p></o:p></p>

<p>But the attacks against the science must stop. They are not =
good-faith
questioning of scientific research. They are anti-science. =
<o:p></o:p></p>

<p>How can I assure young researchers in climate science that if they =
make a
breakthrough in our understanding about how human activity is altering =
our
climate that they, too, will not be dragged through a show trial at a
congressional hearing? <o:p></o:p></p>

<p>America has led the world in science for decades. It has benefited =
our
culture, our economy and our understanding of the world. <o:p></o:p></p>

<p>My fellow scientists and I must be ready to stand up to blatant abuse =
from
politicians who seek to mislead and distract the public. They are =
hurting
American science. And their failure to accept the reality of climate =
change
will hurt our children and grandchildren, too. <o:p></o:p></p>

<p><i>Michael E. Mann, the author of &quot;Dire Predictions: =
Understanding
Global Warming,&quot; is a professor in the meteorology department at =
Penn
State University and director of the Penn State Earth System Science =
Center.</i>
<o:p></o:p></p>

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Date:         Thu, 14 Oct 2010 04:15:00 +0100
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Subject:      Seeds of doubt flourish as climate debate hots up
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http://simpleclimate.wordpress.com/2010/10/13/seeds-of-doubt-flourish-as-climate-debate-hots-up/


    Seeds of doubt flourish as climate debate hots up

October 13, 2010 --- andyextance
George Mason University's Edward Maibach 
<http://simpleclimate.files.wordpress.com/2010/10/maibach2.jpg>

George Mason University's Edward Maibach


Edward Maibach 
<http://www.climatechangecommunication.org/edward_maibach.cfm>, director 
of George Mason University's Center for Climate Change Communication, 
thinks that much of the US has the wrong idea on climate change. While a 
large majority think that global warming is happening, he points out 
that they are too uncertain about the underlying evidence.

"The majority of the American public, our TV weathercasters, 
<http://simpleclimate.wordpress.com/2010/10/13/2010/10/02/i-dont-care-what-the-weatherman-says-when-the-weatherman-puts-politics-ahead-of-science/> 
and our TV news directors 
<http://www.climatechangecommunication.org/images/files/TV_News_Directors_&_Climate%20Change%281%29.PDF> 
have all reached an erroneous conclusion suggested by industries with a 
vested interest in the status quo," Maibach told /Simple Climate/. 
"Namely, the majority believe that there is considerable disagreement 
among scientists about whether or not global warming is happening. A 
number of studies have shown that over 95 percent 
<http://simpleclimate.wordpress.com/2010/10/13/2010/06/26/saturday-round-up-dispelling-doubt-and-repairing-reefs/>of 
the leading experts on climate science -- active climate science 
researchers -- have concluded that global warming -- an increase in the 
global mean temperature relative to a pre-industrial era baseline -- is 
real and that it is largely human-caused."

Maibach's "4C" centre published its third survey 
<http://www.climatechangecommunication.org/images/files/Six_Americas_June_2010%281%29.pdf> 
of US public opinion on climate change in June and July, conducted 
jointly with Yale University  to get over 1000 people's outlook. It 
found that twelve out of every twenty people surveyed think that global 
warming is happening, compared to just four out of twenty that don't. By 
contrast only seven out of twenty thought scientists agreed that it is 
happening, while nine out of twenty thought that there was a lot of 
disagreement.

*Political influence*

Although most of the people asked do think that global warming is 
happening, the June results are still lower than the first 4C survey 
conducted in November 2008, when fourteen out of twenty fell into this 
group. However, it is a slight improvement from the second 4C survey, 
conducted in January, 
<http://simpleclimate.wordpress.com/2010/10/13/2010/01/30/saturday-roundup-breathing-space-on-co2-cuts#mason> 
which found that just 11 of of 20 thought climate change is happening. 
Some of this is due to internal US politics, which Maibach explains has 
"a very large impact, for better and worse".

"Over the long-term, I believe that a growing proportion of the American 
public will come to understand that climate change is real, 
human-caused, and a serious threat to people here and elsewhere," said 
Maibach. "That said, at present, the issue is being defined largely in 
political terms, and there is growing pressure on political 
conservatives not to accept the conclusions of the climate scientists."

The level of concern of respondents to the survey carried out by Edward 
Maibach and colleagues. The "disengaged" group "don't know" whether 
climate change is happening or not, while those to the right of the 
chart think it isn't and those to the left of the chart think it is. 
Credit: George Mason University/Yale University 
<http://simpleclimate.files.wordpress.com/2010/10/sixamericas.jpg>

The level of concern of respondents to the survey carried out by Edward 
Maibach and colleagues. The "disengaged" group "don't know" whether 
climate change is happening or not, while those to the right of the 
chart think it isn't and those to the left of the chart think it is. 
Credit: George Mason University/Yale University

*Weathering the doubt*

However, Maibach notes 
<http://journals.ametsoc.org/doi/pdf/10.1175/2010BAMS3094.1>, there are 
people that the public are more likely to trust than their political 
leaders on climate change. One such group is weather forecasters. "In 
the US, the public feels the weathercasters are a credible source of 
information about global warming, and unlike any other professionals or 
organizations that are seen as credible, weathercasters have an 
opportunity to speak to the public frequently," he said. "In other 
words, they have both access to the public and the trust of the public."

Yet, when investigating 
<http://simpleclimate.wordpress.com/2010/10/13/2010/10/02/i-dont-care-what-the-weatherman-says-when-the-weatherman-puts-politics-ahead-of-science/> 
their response to last November's "Climategate 
<http://simpleclimate.wordpress.com/2010/10/13/2010/01/12/what-the-leaked-%E2%80%9Cclimategate%E2%80%9D-emails-meant/>" 
scandal, Maibach found that weathercasters were more influenced by 
political beliefs than he thought they would be. "I had assumed that: 
(a) more credentialed weathercasters have more training in science, 
meteorology specifically; (b) weathercasters with more scientific 
training will be more likely to assess the issue through a scientific 
lens, rather than through a political lens; and (c) given that the vast 
majority of climate scientists have reached the same conclusion about 
climate change more credentialed weathercasters would be more likely to 
reach the same conclusion [as the climate scientists] than less 
credentialed weathercasters," he explained. "At least one of my 
assumptions was clearly wrong."

So, rather than relying on other groups to explain their work for them, 
Maibach calls on researchers to work harder on clearing up any 
misunderstandings on global warming. "Climate scientists -- and those of 
us who are working with them to share what they know with the broader 
public -- need to do a better job of clarifying critical facts for the 
public," he said. "It doesn't serve society's long-term interests to 
deny problems that are real. Hopefully, we can get beyond having 
unhelpful debates about what science has already shown to be real, and 
instead focus our passionate debates on what we choose to do about the 
problem."



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<a class="moz-txt-link-freetext" href="http://simpleclimate.wordpress.com/2010/10/13/seeds-of-doubt-flourish-as-climate-debate-hots-up/">http://simpleclimate.wordpress.com/2010/10/13/seeds-of-doubt-flourish-as-climate-debate-hots-up/</a><br>
    <h2>Seeds of doubt flourish as climate debate hots&nbsp;up</h2>
    <span class="submitted">October 13, 2010 &#8212; andyextance </span>
    <div class="wp-caption alignright" style="width: 209px;"><a
        href="http://simpleclimate.files.wordpress.com/2010/10/maibach2.jpg"><img
          class="size-medium wp-image-1149" title="George Mason
          University's Edward Maibach"
          src="cid:[log in to unmask]" alt="George
          Mason University's Edward Maibach" width="199" height="300"></a>
      <p class="wp-caption-text">George Mason University's Edward
        Maibach</p>
    </div>
    <br>
    <a
      href="http://www.climatechangecommunication.org/edward_maibach.cfm">Edward
      Maibach</a>, director of George Mason University&#8217;s Center for
    Climate Change Communication, thinks that much of the US has the
    wrong idea on climate change. While a large majority think that
    global warming is happening, he points out that they are too
    uncertain about the underlying evidence.
    <p>&#8220;The majority of the American public, our <a
href="http://simpleclimate.wordpress.com/2010/10/13/2010/10/02/i-dont-care-what-the-weatherman-says-when-the-weatherman-puts-politics-ahead-of-science/">TV
        weathercasters,</a> and our <a
href="http://www.climatechangecommunication.org/images/files/TV_News_Directors_&amp;_Climate%20Change%281%29.PDF">TV
        news directors</a> have all reached an erroneous conclusion
      suggested by industries with a vested interest in the status quo,&#8221;
      Maibach told <em>Simple Climate</em>. &#8220;Namely, the majority
      believe that there is considerable disagreement among scientists
      about whether or not global warming is happening. A number of
      studies have shown that <a
href="http://simpleclimate.wordpress.com/2010/10/13/2010/06/26/saturday-round-up-dispelling-doubt-and-repairing-reefs/">over
        95 percent </a>of the leading experts on climate science &#8211;
      active climate science researchers &#8211; have concluded that global
      warming &#8211; an increase in the global mean temperature relative to a
      pre-industrial era baseline &#8211; is real and that it is largely
      human-caused.&#8221;</p>
    <p>Maibach&#8217;s &#8220;4C&#8221; centre published its <a
href="http://www.climatechangecommunication.org/images/files/Six_Americas_June_2010%281%29.pdf">third
        survey</a> of US public opinion on climate change in June and
      July, conducted jointly with Yale University&nbsp; to get over 1000
      people&#8217;s outlook. It found that twelve out of every twenty people
      surveyed think that global warming is happening, compared to just
      four out of twenty that don&#8217;t. By contrast only seven out of
      twenty thought scientists agreed that it is happening, while nine
      out of twenty thought that there was a lot of disagreement.<span
        id="more-1146"></span></p>
    <p><strong>Political influence</strong></p>
    <p>Although most of the people asked do think that global warming is
      happening, the June results are still lower than the first 4C
      survey conducted in November 2008, when fourteen out of twenty
      fell into this group. However, it is a slight improvement from the
      second 4C survey, conducted in <a
href="http://simpleclimate.wordpress.com/2010/10/13/2010/01/30/saturday-roundup-breathing-space-on-co2-cuts#mason">January,</a>
      which found that just 11 of of 20 thought climate change is
      happening. Some of this is due to internal US politics, which
      Maibach explains has &#8220;a very large impact, for better and worse&#8221;.</p>
    <p>&#8220;Over the long-term, I believe that a growing proportion of the
      American public will come to understand that climate change is
      real, human-caused, and a serious threat to people here and
      elsewhere,&#8221; said Maibach. &#8220;That said, at present, the issue is
      being defined largely in political terms, and there is growing
      pressure on political conservatives not to accept the conclusions
      of the climate scientists.&#8221;</p>
    <p>&nbsp;</p>
    <div class="wp-caption aligncenter" style="width: 448px;"><a
        href="http://simpleclimate.files.wordpress.com/2010/10/sixamericas.jpg"><img
          class="size-large wp-image-1147 " title="The level of concern
          of respondents to the survey carried out by Edward Maibach and
          colleagues. The &quot;disengaged&quot; group &quot;don't
          know&quot; whether climate change is happening or not, while
          those to the right of the chart think it isn't and those to
          the left of the chart think it is. Credit: George Mason
          University/Yale University"
          src="cid:[log in to unmask]" alt="The level
          of concern of respondents to the survey carried out by Edward
          Maibach and colleagues. The &quot;disengaged&quot; group
          &quot;don't know&quot; whether climate change is happening or
          not, while those to the right of the chart think it isn't and
          those to the left of the chart think it is. Credit: George
          Mason University/Yale University" width="438" height="270"></a>
      <p class="wp-caption-text">The level of concern of respondents to
        the survey carried out by Edward Maibach and colleagues. The
        "disengaged" group "don't know" whether climate change is
        happening or not, while those to the right of the chart think it
        isn't and those to the left of the chart think it is. Credit:
        George Mason University/Yale University</p>
    </div>
    <p>&nbsp;</p>
    <p><strong>Weathering the doubt</strong></p>
    <p>However, Maibach <a
        href="http://journals.ametsoc.org/doi/pdf/10.1175/2010BAMS3094.1">notes</a>,
      there are people that the public are more likely to trust than
      their political leaders on climate change. One such group is
      weather forecasters. &#8220;In the US, the public feels the
      weathercasters are a credible source of information about global
      warming, and unlike any other professionals or organizations that
      are seen as credible, weathercasters have an opportunity to speak
      to the public frequently,&#8221; he said. &#8220;In other words, they have
      both access to the public and the trust of the public.&#8221;</p>
    <p>Yet, when <a
href="http://simpleclimate.wordpress.com/2010/10/13/2010/10/02/i-dont-care-what-the-weatherman-says-when-the-weatherman-puts-politics-ahead-of-science/">investigating</a>
      their response to last November&#8217;s &#8220;<a
href="http://simpleclimate.wordpress.com/2010/10/13/2010/01/12/what-the-leaked-%E2%80%9Cclimategate%E2%80%9D-emails-meant/">Climategate</a>&#8221;
      scandal, Maibach found that weathercasters were more influenced by
      political beliefs than he thought they would be. &#8220;I had assumed
      that: (a) more credentialed weathercasters have more training in
      science, meteorology specifically; (b) weathercasters with more
      scientific training will be more likely to assess the issue
      through a scientific lens, rather than through a political lens;
      and (c) given that the vast majority of climate scientists have
      reached the same conclusion about climate change more credentialed
      weathercasters would be more likely to reach the same conclusion
      [as the climate scientists] than less credentialed
      weathercasters,&#8221; he explained. &#8220;At least one of my assumptions was
      clearly wrong.&#8221;</p>
    <p>So, rather than relying on other groups to explain their work for
      them, Maibach calls on researchers to work harder on clearing up
      any misunderstandings on global warming. &#8220;Climate scientists &#8211; and
      those of us who are working with them to share what they know with
      the broader public &#8211; need to do a better job of clarifying
      critical facts for the public,&#8221; he said. &#8220;It doesn&#8217;t serve
      society&#8217;s long-term interests to deny problems that are real.
      Hopefully, we can get beyond having unhelpful debates about what
      science has already shown to be real, and instead focus our
      passionate debates on what we choose to do about the problem.&#8221;
    </p>
    <br>
  </body>
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--------------030405000107080307000808--

--------------040808000509030302000704--
=========================================================================
Date:         Thu, 14 Oct 2010 09:43:18 +0100
Reply-To:     harriet wood <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         harriet wood <[log in to unmask]>
Subject:      Re: Seeds of doubt flourish as climate debate hots up
              =?ISO-8859-1?Q?=AB_?=Simple Climate
In-Reply-To:  <[log in to unmask]>
MIME-Version: 1.0
Content-Type: text/plain; charset=windows-1252
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Message-ID:  <[log in to unmask]>

worrying. But we should not encourage these polls, we don't ask people
if they think the earth is flat or the moon is made out of green
cheese. There's a serious underlying psychobabble trend that what you
believe comes true, which may work for individual self esteem but will
not stop the weather

Harriet

On 14 October 2010 04:15, Chris Keene <[log in to unmask]> wrote:
>
> http://simpleclimate.wordpress.com/2010/10/13/seeds-of-doubt-flourish-as-=
climate-debate-hots-up/
>
> Seeds of doubt flourish as climate debate hots=A0up
>
> October 13, 2010 =97 andyextance
>
> George Mason University's Edward Maibach
>
> Edward Maibach, director of George Mason University=92s Center for Climat=
e Change Communication, thinks that much of the US has the wrong idea on cl=
imate change. While a large majority think that global warming is happening=
, he points out that they are too uncertain about the underlying evidence.
>
> =93The majority of the American public, our TV weathercasters, and our TV=
 news directors have all reached an erroneous conclusion suggested by indus=
tries with a vested interest in the status quo,=94 Maibach told Simple Clim=
ate. =93Namely, the majority believe that there is considerable disagreemen=
t among scientists about whether or not global warming is happening. A numb=
er of studies have shown that over 95 percent of the leading experts on cli=
mate science =96 active climate science researchers =96 have concluded that=
 global warming =96 an increase in the global mean temperature relative to =
a pre-industrial era baseline =96 is real and that it is largely human-caus=
ed.=94
>
> Maibach=92s =934C=94 centre published its third survey of US public opini=
on on climate change in June and July, conducted jointly with Yale Universi=
ty=A0 to get over 1000 people=92s outlook. It found that twelve out of ever=
y twenty people surveyed think that global warming is happening, compared t=
o just four out of twenty that don=92t. By contrast only seven out of twent=
y thought scientists agreed that it is happening, while nine out of twenty =
thought that there was a lot of disagreement.
>
> Political influence
>
> Although most of the people asked do think that global warming is happeni=
ng, the June results are still lower than the first 4C survey conducted in =
November 2008, when fourteen out of twenty fell into this group. However, i=
t is a slight improvement from the second 4C survey, conducted in January, =
which found that just 11 of of 20 thought climate change is happening. Some=
 of this is due to internal US politics, which Maibach explains has =93a ve=
ry large impact, for better and worse=94.
>
> =93Over the long-term, I believe that a growing proportion of the America=
n public will come to understand that climate change is real, human-caused,=
 and a serious threat to people here and elsewhere,=94 said Maibach. =93Tha=
t said, at present, the issue is being defined largely in political terms, =
and there is growing pressure on political conservatives not to accept the =
conclusions of the climate scientists.=94
>
>
>
> The level of concern of respondents to the survey carried out by Edward M=
aibach and colleagues. The "disengaged" group "don't know" whether climate =
change is happening or not, while those to the right of the chart think it =
isn't and those to the left of the chart think it is. Credit: George Mason =
University/Yale University
>
>
>
> Weathering the doubt
>
> However, Maibach notes, there are people that the public are more likely =
to trust than their political leaders on climate change. One such group is =
weather forecasters. =93In the US, the public feels the weathercasters are =
a credible source of information about global warming, and unlike any other=
 professionals or organizations that are seen as credible, weathercasters h=
ave an opportunity to speak to the public frequently,=94 he said. =93In oth=
er words, they have both access to the public and the trust of the public.=
=94
>
> Yet, when investigating their response to last November=92s =93Climategat=
e=94 scandal, Maibach found that weathercasters were more influenced by pol=
itical beliefs than he thought they would be. =93I had assumed that: (a) mo=
re credentialed weathercasters have more training in science, meteorology s=
pecifically; (b) weathercasters with more scientific training will be more =
likely to assess the issue through a scientific lens, rather than through a=
 political lens; and (c) given that the vast majority of climate scientists=
 have reached the same conclusion about climate change more credentialed we=
athercasters would be more likely to reach the same conclusion [as the clim=
ate scientists] than less credentialed weathercasters,=94 he explained. =93=
At least one of my assumptions was clearly wrong.=94
>
> So, rather than relying on other groups to explain their work for them, M=
aibach calls on researchers to work harder on clearing up any misunderstand=
ings on global warming. =93Climate scientists =96 and those of us who are w=
orking with them to share what they know with the broader public =96 need t=
o do a better job of clarifying critical facts for the public,=94 he said. =
=93It doesn=92t serve society=92s long-term interests to deny problems that=
 are real. Hopefully, we can get beyond having unhelpful debates about what=
 science has already shown to be real, and instead focus our passionate deb=
ates on what we choose to do about the problem.=94
=========================================================================
Date:         Fri, 15 Oct 2010 19:16:07 +0100
Reply-To:     George Marshall <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         George Marshall <[log in to unmask]>
Subject:      MOTHS, GREENS AND CORPORATE NEON
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http://climatedenial.org/2010/10/15/up-in-lights/


UP IN LIGHTS <http://climatedenial.org/2010/10/15/up-in-lights/> 


George Marshall @ 6:49 pm Edit This
<http://climatedenial.org/wp/wp-admin/post.php?post=310&action=edit> 

When campaign organisations put their climate change messages up in lights
alongside commercial neon advertising the result is a bizarre dissonance
that does nothing for their message but says a lot more about our collective
confusion and denial.

Last week 10:10, the global campaign to reduce emissions by 10% this year,
proudly announced that its name was up among the bright lights in Piccadilly
Circus. The tweet promoting the sign said "in amongst it all, you really can
see the glimmers of a movement building".

Piccadilly Lights <http://vimeo.com/15751857>  from Londonlime
<http://vimeo.com/user2010561>  on Vimeo <http://vimeo.com> .

Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really is
there, alternating with a gambling website and engulfed by the vastly
greater signs of TDK, Sanyo and Sony.

Piccadilly Circus is not just a fancy illuminated sign, it is, and has
always been, a totem pole of corporate advertising. To place a climate
change message there implies that there is no conflict of interest between
action on climate change and the growth economics of globalised
corporations. Even if you accept this - and personally I don't - is it not
bizarre nonetheless to publicise a climate change campaign that has urged
people to turn their televisions off standby and unplug their mobile phone
charger on a flashing sign alongside the world's largest electronics
corporations? It would be like the National Cycle Network putting its logo
on the side of Fernando Alonso's Ferrari.

Much as I respect what 10:10 has achieved, I have come to expect their
communications to be, shall we say, eccentric. 2 weeks ago they
enthusiastically launched a promo movie that showed dissenters being blown
apart with high explosive. See
<http://climatedenial.org/2010/10/04/1010-no-pressure-splatter-ad-so-how-cou
ld-it-have-been-better/>  my last post.. But I do expect more coherence from
the World Wide Fund for Nature and its large and experienced communications
team.  However the WWF is just as excited by the thought of being up in
lights. In March this year it persuaded its partners Coca Cola to give over
its prime Piccadilly Circus spot for an advert for its Earth Hour - a global
call for people to turn out their lights in solidarity with the climate
crisis.

Hold it there for a moment - an environmental organisation, teamed up with a
global soft drinks manufacturer (reknowned for its dubious expansion tactics
and links with obesity), takes out a huge illuminated sign to encourage
people to save energy and turn off their lights.



WWF's justification was that the sign would go out at 8.30 pm as part of the
Earth Hour. If you turn a blind eye to the extremely mixed messaging you can
also conveniently ignore the fact that it did not actually go off at all,
but went a kind of bright grey colour like a laptop screen on the blink.Link
<http://www.youtube.com/watch?v=JRXJ5PRz880&NR=1> . 

It seems that environmentalists, like moths, are so dazzled by the bright
lights that they lose all sense of where they are and what they are trying
to say. And if Piccadilly Circus, a rather mediocre display, is so
attractive to campaigners, Times Square drives us nuts.

In 2008 the Climate Group chose the middle of Times Square for the launch of
its Together campaign- once again, a programme aimed at persuading people to
adopt small changes in energy saving behaviour. The launch was a strange
affair of celebrities, laptop information screens and potted plants- and
above them all a huge LED sign with a pulsing orange circle logo. Link, go
to June 2008 tab and click on <http://www.togethercampaign.com/>  'launch
video' 

Earth Day 2009 was launched when an illuminated 'Earth Ball' (sponsored by
Philips Electrics) was dropped
<http://www.causecast.org/events/178-earth-ball-to-drop-for-earth-day-celebr
ation-in-times-square.>  in Times Square. They came back for their 40th
anniversary this year with
<http://timessquarenyc.org/about_us/documents/edny_ed40_release_04_12_10.pdf
> "personal greetings from renowned leaders of the environmental movement"
aired on screens around the square.

And even the admirable and usually right-on-message Bill McKibben, the
founder of the grassroots 350.org movement, chose to launch the 2009 Climate
Day of Action there under their huge illuminated arrow logo. Could anyone
actually guess what the Blue Arrow or the Earth Ball or the Yellow Circle
were advertising? Mobile phones? Soft drinks? Trainers? They all seem to
mulch down to pretty much the same in the bold coloured big graphiced sans
serif logo world.

It is not hard to see why environmental groups are so excited about having
their name in lights. They clearly love the idea of being a player among the
other global brands and having a foothold in an iconic and exciting
location. Green groups are painfully aware of their stereotype as judgmental
backward looking puritans, so they willingly embrace any image that portrays
them as cool, exciting, forward looking and part of the modern consumer
world. And, to be fair, when we are all trying so damned hard to get people
engaged, can we really blame anyone who sees a chance to get some attention?

But my concern is not so much about the medium as the way that the adjacency
of messages urging activist action and consumerist inaction contributes to
our collective denial. Such jarring juxtapositions are now so common that we
take them for granted. A dire scientific report on the impacts of flying
will appear in a newspaper adjacent to a full page advert for cheap flights,
or a website will have a banner for a competition to win a tropical holiday
above a climate change report on the burning of the Amazon.

People would immediately observe, and probably protest, such associations
around other topics where they already have a strong moral compass. Just
imagine the complaints if fast food companies ran adverts in the middle of a
documentary on childhood obesity. And on very sensitive topics people notice
even minor and accidental associations. I recall a complaint against a
Polaroid advert during a commercial break in the 1980's mini-series
Holocaust -it appeared, entirely by coincidence, just after SS officers have
been flicking through photos of concentration camps.

Advertisers (and the advertising departments in the media) usually invest a
lot of attention to make sure that adverts are put alongside copy and
visuals that do not challenge their brand and put it in the most flattering
context. In the case of climate change they clearly see no contradictions.
If they think about it at all, and I doubt that they do, they probably
reckon that the appeal of their product can overcome any adjacent warning
about climate change. I suspect that they are right and that the climate
message is subtly and subconsciously weakened in the mind of the viewer as a
result (a postulate that I freely offer for a tasty social science research
topic).

But surely, one would think, environmental campaigners would be alert to
such conflicts and would actively avoid any contamination of their message.
Most green groups have policies against taking funding from oil and aviation
companies for exactly this reason. Some of the largest mainstream green
groups work with corporations that contribute to climate change but usually
do so under carefully controlled conditions where the partnership is well
defined and the corporation is not allowed free reign to promote itself.

But all that falls apart in the glorious hypnotic world of flashing NEON.

Really, for me, the test is this:  when someone looks at this footage in
2100, amidst the  chaos of a dangerously overheated world, what will he or
she make of it ? Will it seem like a valiant attempt to engage people? Or
will it seem disturbing and  incoherent?

 

ANY COMMENTS PLEASE POST ON www.CLIMATEDENIAL.ORG

 

George Marshall,

Director of Projects,

Climate Outreach Information Network

[log in to unmask]

 

Direct Telephone (Wales) 01686 411 080

Mobile 0781 724 1889

Skype: climategeorge

 

Main COIN Office

01865 403 334

www.coinet.org.uk

 

The Climate Outreach and Information Network is a charitable trust formed in
2004 to directly engage the public about climate change, COIN inspires
lasting changes in attitudes and behaviours through the use of innovative
action learning methods and by assisting people to communicate their own
messages to their peers. Charity registration number  1123315

 


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<h3>http://climatedenial.org/2010/10/15/up-in-lights/<o:p></o:p></h3>

<h3><a href=3D"http://climatedenial.org/2010/10/15/up-in-lights/"
title=3D"Permanent Link: UP IN LIGHTS">UP IN LIGHTS</a><o:p></o:p></h3>

<p class=3DMsoNormal>George Marshall @ 6:49 pm <a
href=3D"http://climatedenial.org/wp/wp-admin/post.php?post=3D310&amp;acti=
on=3Dedit"
title=3D"Edit Post">Edit This</a><o:p></o:p></p>

<p><strong>When campaign organisations put their climate change messages =
up in
lights alongside commercial neon advertising the result is a bizarre =
dissonance
that does nothing for their message but says a lot more about our =
collective
confusion and denial.</strong><o:p></o:p></p>

<p>Last week 10:10, the global campaign to reduce emissions by 10% this =
year,
proudly announced that its name was up among the bright lights in =
Piccadilly
Circus. The tweet promoting the sign said &#8220;in amongst it all, you =
really
can see the glimmers of a movement building&#8221;.<o:p></o:p></p>

<p><a href=3D"http://vimeo.com/15751857">Piccadilly Lights</a> from <a
href=3D"http://vimeo.com/user2010561">Londonlime</a> on <a =
href=3D"http://vimeo.com">Vimeo</a>.<o:p></o:p></p>

<p>Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really =
is
there, alternating with a gambling website and engulfed by the vastly =
greater
signs of TDK, Sanyo and Sony.<o:p></o:p></p>

<p>Piccadilly Circus is not just a fancy illuminated sign, it is, and =
has
always been, a totem pole of corporate advertising. To place a climate =
change
message there implies that there is no conflict of interest between =
action on
climate change and the growth economics of globalised corporations. Even =
if you
accept this &#8211; and personally I don&#8217;t &#8211; is it not =
bizarre
nonetheless to publicise a climate change campaign that has urged people =
to
turn their televisions off standby and unplug their mobile phone charger =
on a
flashing sign alongside the world&#8217;s largest electronics =
corporations? It
would be like the National Cycle Network putting its logo on the side of
Fernando Alonso&#8217;s Ferrari.<o:p></o:p></p>

<p>Much as I respect what 10:10 has achieved, I have come to expect =
their
communications to be, shall we say, eccentric. 2 weeks ago they
enthusiastically launched a promo movie that showed dissenters being =
blown
apart with high explosive. <a
href=3D"http://climatedenial.org/2010/10/04/1010-no-pressure-splatter-ad-=
so-how-could-it-have-been-better/">See
my last post.. </a>But I do expect more coherence from the World Wide =
Fund for
Nature and its large and experienced communications team.&nbsp; However =
the WWF
is just as excited by the thought of being up in lights. In March this =
year it
persuaded its partners Coca Cola to give over its prime Piccadilly =
Circus spot
for an advert for its Earth Hour &#8211; a global call for people to =
turn out
their lights in solidarity with the climate crisis.<o:p></o:p></p>

<p>Hold it there for a moment &#8211; an environmental organisation, =
teamed up
with a global soft drinks manufacturer (reknowned for its dubious =
expansion
tactics and links with obesity), takes out a huge illuminated sign to =
encourage
people to save energy and turn off their lights.<br>
<br>
<o:p></o:p></p>

<p>WWF&#8217;s justification was that the sign would go out at 8.30 pm =
as part
of the Earth Hour. If you turn a blind eye to the extremely mixed =
messaging you
can also conveniently ignore the fact that it did not actually go off at =
all,
but went a kind of bright grey colour like a laptop screen on the =
blink.<a
href=3D"http://www.youtube.com/watch?v=3DJRXJ5PRz880&amp;NR=3D1">Link&#82=
30; </a><o:p></o:p></p>

<p>It seems that environmentalists, like moths, are so dazzled by the =
bright
lights that they lose all sense of where they are and what they are =
trying to
say. And if Piccadilly Circus, a rather mediocre display, is so =
attractive to
campaigners, Times Square drives us nuts.<o:p></o:p></p>

<p>In 2008 the Climate Group chose the middle of Times Square for the =
launch of
its Together campaign- once again, a programme aimed at persuading =
people to
adopt small changes in energy saving behaviour. The launch was a strange =
affair
of celebrities, laptop information screens and potted plants- and above =
them
all a huge LED sign with a pulsing orange circle logo. <a
href=3D"http://www.togethercampaign.com/">Link, go to June 2008 tab and =
click on
&#8216;launch video&#8217; </a><o:p></o:p></p>

<p>Earth Day 2009 was launched when an illuminated &#8216;Earth =
Ball&#8217;
(sponsored by Philips Electrics) was <a
href=3D"http://www.causecast.org/events/178-earth-ball-to-drop-for-earth-=
day-celebration-in-times-square.">dropped
in Times Square</a>. They came back for their 40th anniversary this year =
with <a
href=3D"http://timessquarenyc.org/about_us/documents/edny_ed40_release_04=
_12_10.pdf">&#8220;personal
greetings from renowned leaders of the environmental movement&#8221;</a> =
aired
on screens around the square.<o:p></o:p></p>

<p>And even the admirable and usually right-on-message Bill McKibben, =
the
founder of the grassroots 350.org movement, chose to launch the 2009 =
Climate Day
of Action there under their huge illuminated arrow logo. Could anyone =
actually
guess what the Blue Arrow or the Earth Ball or the Yellow Circle were
advertising? Mobile phones? Soft drinks? Trainers? They all seem to =
mulch down
to pretty much the same in the bold coloured big graphiced sans serif =
logo
world.<o:p></o:p></p>

<p>It is not hard to see why environmental groups are so excited about =
having
their name in lights. They clearly love the idea of being a player among =
the
other global brands and having a foothold in an iconic and exciting =
location.
Green groups are painfully aware of their stereotype as judgmental =
backward
looking puritans, so they willingly embrace any image that portrays them =
as
cool, exciting, forward looking and part of the modern consumer world. =
And, to
be fair, when we are all trying so damned hard to get people engaged, =
can we
really blame anyone who sees a chance to get some =
attention?<o:p></o:p></p>

<p>But my concern is not so much about the medium as the way that the =
adjacency
of messages urging activist action and consumerist inaction contributes =
to our
collective denial. Such jarring juxtapositions are now so common that we =
take
them for granted. A dire scientific report on the impacts of flying will =
appear
in a newspaper adjacent to a full page advert for cheap flights, or a =
website
will have a banner for a competition to win a tropical holiday above a =
climate
change report on the burning of the Amazon.<o:p></o:p></p>

<p>People would immediately observe, and probably protest, such =
associations
around other topics where they already have a strong moral compass. Just
imagine the complaints if fast food companies ran adverts in the middle =
of a
documentary on childhood obesity. And on very sensitive topics people =
notice
even minor and accidental associations. I recall a complaint against a =
Polaroid
advert during a commercial break in the 1980&#8217;s mini-series =
Holocaust
&#8211;it appeared, entirely by coincidence, just after SS officers have =
been
flicking through photos of concentration camps.<o:p></o:p></p>

<p>Advertisers (and the advertising departments in the media) usually =
invest a
lot of attention to make sure that adverts are put alongside copy and =
visuals
that do not challenge their brand and put it in the most flattering =
context. In
the case of climate change they clearly see no contradictions. If they =
think
about it at all, and I doubt that they do, they probably reckon that the =
appeal
of their product can overcome any adjacent warning about climate change. =
I
suspect that they are right and that the climate message is subtly and
subconsciously weakened in the mind of the viewer as a result (a =
postulate that
I freely offer for a tasty social science research =
topic).<o:p></o:p></p>

<p>But surely, one would think, environmental campaigners would be alert =
to
such conflicts and would actively avoid any contamination of their =
message.
Most green groups have policies against taking funding from oil and =
aviation
companies for exactly this reason. Some of the largest mainstream green =
groups
work with corporations that contribute to climate change but usually do =
so
under carefully controlled conditions where the partnership is well =
defined and
the corporation is not allowed free reign to promote =
itself.<o:p></o:p></p>

<p>But all that falls apart in the glorious hypnotic world of flashing =
NEON.<o:p></o:p></p>

<p>Really, for me, the test is this:&nbsp; when someone looks at this =
footage
in 2100, amidst the&nbsp; chaos of a dangerously overheated world, what =
will he
or she make of it ? Will it seem like a valiant attempt to engage =
people? Or
will it seem disturbing and&nbsp; incoherent?<o:p></o:p></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>ANY COMMENTS
PLEASE POST ON www.CLIMATEDENIAL.ORG<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-family:"Arial","sans-serif"'>George
Marshall,<o:p></o:p></span></b></p>

<p class=3DMsoNormal><b><span =
style=3D'font-family:"Arial","sans-serif"'>Director
of Projects,<o:p></o:p></span></b></p>

<p class=3DMsoNormal><b><span =
style=3D'font-family:"Arial","sans-serif"'>Climate
Outreach Information Network<o:p></o:p></span></b></p>

<p class=3DMsoNormal><b><span =
style=3D'font-family:"Arial","sans-serif"'>[log in to unmask]<o:p></o:p=
></span></b></p>

<p class=3DMsoNormal><b><span =
style=3D'font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></b></=
p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>Direct
Telephone (Wales) 01686 411 080<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>Mobile 0781
724 1889<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>Skype:
climategeorge<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>Main COIN
Office<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>01865 403 =
334<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-family:"Arial","sans-serif"'>www.coinet.org.uk<o:p></o:p></=
span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-family:"Arial","sans-serif"'><o:p>&nbsp;</o:p></span></b></=
p>

<p class=3DMsoNormal><i><span =
style=3D'font-size:9.0pt;font-family:"Arial","sans-serif"'>The
Climate Outreach and Information Network is a charitable trust formed in =
2004
to directly engage the public about climate change, COIN inspires =
lasting
changes in attitudes and behaviours through the use of innovative action
learning methods and by assisting people to communicate their own =
messages to
their peers. Charity registration number&nbsp; </span></i><i><span =
style=3D'font-size:
9.0pt;font-family:"Arial","sans-serif"'>1123315</span></i><span
style=3D'font-size:9.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></s=
pan></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

</div>

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=========================================================================
Date:         Fri, 15 Oct 2010 21:05:27 +0100
Reply-To:     "Barker, Tom" <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         "Barker, Tom" <[log in to unmask]>
Subject:      Re: MOTHS, GREENS AND CORPORATE NEON
Comments: To: George Marshall <[log in to unmask]>
In-Reply-To:  <[log in to unmask]>
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If someone looks at it, George, all will not have been lost.

Your point is valid but we must also ask, "Who is going to notice the deep =
green family living within their allotted carbon footprint, growing their o=
wn and not engaging with the urban bulk of society?"

I like the idea of everybody being sustainable and reducing their impact to=
 zero net emissions, and I don't have a car or fly for that very reason, bu=
t i would not begrudge Ban Ki-Moon, Rajendra Pachauri or James Hansen flyin=
g if they are trying to convince the greater numbers to move towards sustai=
nability.  The whole world it seems is playing sport with their computer, l=
ovingly stroking their i-Phone and living it up in cities. How are we going=
 to get them to even notice us?

Tom
________________________________
From: Discussion list for the Crisis Forum [[log in to unmask]] On=
 Behalf Of George Marshall [[log in to unmask]]
Sent: 15 October 2010 19:16
To: [log in to unmask]
Subject: MOTHS, GREENS AND CORPORATE NEON

http://climatedenial.org/2010/10/15/up-in-lights/
UP IN LIGHTS<http://climatedenial.org/2010/10/15/up-in-lights/>
George Marshall @ 6:49 pm Edit This<http://climatedenial.org/wp/wp-admin/po=
st.php?post=3D310&action=3Dedit>

When campaign organisations put their climate change messages up in lights =
alongside commercial neon advertising the result is a bizarre dissonance th=
at does nothing for their message but says a lot more about our collective =
confusion and denial.

Last week 10:10, the global campaign to reduce emissions by 10% this year, =
proudly announced that its name was up among the bright lights in Piccadill=
y Circus. The tweet promoting the sign said =93in amongst it all, you reall=
y can see the glimmers of a movement building=94.

Piccadilly Lights<http://vimeo.com/15751857> from Londonlime<http://vimeo.c=
om/user2010561> on Vimeo<http://vimeo.com>.

Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really is th=
ere, alternating with a gambling website and engulfed by the vastly greater=
 signs of TDK, Sanyo and Sony.

Piccadilly Circus is not just a fancy illuminated sign, it is, and has alwa=
ys been, a totem pole of corporate advertising. To place a climate change m=
essage there implies that there is no conflict of interest between action o=
n climate change and the growth economics of globalised corporations. Even =
if you accept this =96 and personally I don=92t =96 is it not bizarre nonet=
heless to publicise a climate change campaign that has urged people to turn=
 their televisions off standby and unplug their mobile phone charger on a f=
lashing sign alongside the world=92s largest electronics corporations? It w=
ould be like the National Cycle Network putting its logo on the side of Fer=
nando Alonso=92s Ferrari.

Much as I respect what 10:10 has achieved, I have come to expect their comm=
unications to be, shall we say, eccentric. 2 weeks ago they enthusiasticall=
y launched a promo movie that showed dissenters being blown apart with high=
 explosive. See my last post.. <http://climatedenial.org/2010/10/04/1010-no=
-pressure-splatter-ad-so-how-could-it-have-been-better/> But I do expect mo=
re coherence from the World Wide Fund for Nature and its large and experien=
ced communications team.  However the WWF is just as excited by the thought=
 of being up in lights. In March this year it persuaded its partners Coca C=
ola to give over its prime Piccadilly Circus spot for an advert for its Ear=
th Hour =96 a global call for people to turn out their lights in solidarity=
 with the climate crisis.

Hold it there for a moment =96 an environmental organisation, teamed up wit=
h a global soft drinks manufacturer (reknowned for its dubious expansion ta=
ctics and links with obesity), takes out a huge illuminated sign to encoura=
ge people to save energy and turn off their lights.


WWF=92s justification was that the sign would go out at 8.30 pm as part of =
the Earth Hour. If you turn a blind eye to the extremely mixed messaging yo=
u can also conveniently ignore the fact that it did not actually go off at =
all, but went a kind of bright grey colour like a laptop screen on the blin=
k.Link=85 <http://www.youtube.com/watch?v=3DJRXJ5PRz880&NR=3D1>

It seems that environmentalists, like moths, are so dazzled by the bright l=
ights that they lose all sense of where they are and what they are trying t=
o say. And if Piccadilly Circus, a rather mediocre display, is so attractiv=
e to campaigners, Times Square drives us nuts.

In 2008 the Climate Group chose the middle of Times Square for the launch o=
f its Together campaign- once again, a programme aimed at persuading people=
 to adopt small changes in energy saving behaviour. The launch was a strang=
e affair of celebrities, laptop information screens and potted plants- and =
above them all a huge LED sign with a pulsing orange circle logo. Link, go =
to June 2008 tab and click on =91launch video=92 <http://www.togethercampai=
gn.com/>

Earth Day 2009 was launched when an illuminated =91Earth Ball=92 (sponsored=
 by Philips Electrics) was dropped in Times Square<http://www.causecast.org=
/events/178-earth-ball-to-drop-for-earth-day-celebration-in-times-square.>.=
 They came back for their 40th anniversary this year with =93personal greet=
ings from renowned leaders of the environmental movement=94<http://timessqu=
arenyc.org/about_us/documents/edny_ed40_release_04_12_10.pdf> aired on scre=
ens around the square.

And even the admirable and usually right-on-message Bill McKibben, the foun=
der of the grassroots 350.org movement, chose to launch the 2009 Climate Da=
y of Action there under their huge illuminated arrow logo. Could anyone act=
ually guess what the Blue Arrow or the Earth Ball or the Yellow Circle were=
 advertising? Mobile phones? Soft drinks? Trainers? They all seem to mulch =
down to pretty much the same in the bold coloured big graphiced sans serif =
logo world.

It is not hard to see why environmental groups are so excited about having =
their name in lights. They clearly love the idea of being a player among th=
e other global brands and having a foothold in an iconic and exciting locat=
ion. Green groups are painfully aware of their stereotype as judgmental bac=
kward looking puritans, so they willingly embrace any image that portrays t=
hem as cool, exciting, forward looking and part of the modern consumer worl=
d. And, to be fair, when we are all trying so damned hard to get people eng=
aged, can we really blame anyone who sees a chance to get some attention?

But my concern is not so much about the medium as the way that the adjacenc=
y of messages urging activist action and consumerist inaction contributes t=
o our collective denial. Such jarring juxtapositions are now so common that=
 we take them for granted. A dire scientific report on the impacts of flyin=
g will appear in a newspaper adjacent to a full page advert for cheap fligh=
ts, or a website will have a banner for a competition to win a tropical hol=
iday above a climate change report on the burning of the Amazon.

People would immediately observe, and probably protest, such associations a=
round other topics where they already have a strong moral compass. Just ima=
gine the complaints if fast food companies ran adverts in the middle of a d=
ocumentary on childhood obesity. And on very sensitive topics people notice=
 even minor and accidental associations. I recall a complaint against a Pol=
aroid advert during a commercial break in the 1980=92s mini-series Holocaus=
t =96it appeared, entirely by coincidence, just after SS officers have been=
 flicking through photos of concentration camps.

Advertisers (and the advertising departments in the media) usually invest a=
 lot of attention to make sure that adverts are put alongside copy and visu=
als that do not challenge their brand and put it in the most flattering con=
text. In the case of climate change they clearly see no contradictions. If =
they think about it at all, and I doubt that they do, they probably reckon =
that the appeal of their product can overcome any adjacent warning about cl=
imate change. I suspect that they are right and that the climate message is=
 subtly and subconsciously weakened in the mind of the viewer as a result (=
a postulate that I freely offer for a tasty social science research topic).

But surely, one would think, environmental campaigners would be alert to su=
ch conflicts and would actively avoid any contamination of their message. M=
ost green groups have policies against taking funding from oil and aviation=
 companies for exactly this reason. Some of the largest mainstream green gr=
oups work with corporations that contribute to climate change but usually d=
o so under carefully controlled conditions where the partnership is well de=
fined and the corporation is not allowed free reign to promote itself.

But all that falls apart in the glorious hypnotic world of flashing NEON.

Really, for me, the test is this:  when someone looks at this footage in 21=
00, amidst the  chaos of a dangerously overheated world, what will he or sh=
e make of it ? Will it seem like a valiant attempt to engage people? Or wil=
l it seem disturbing and  incoherent?

ANY COMMENTS PLEASE POST ON www.CLIMATEDENIAL.ORG

George Marshall,
Director of Projects,
Climate Outreach Information Network
[log in to unmask]

Direct Telephone (Wales) 01686 411 080
Mobile 0781 724 1889
Skype: climategeorge

Main COIN Office
01865 403 334
www.coinet.org.uk

The Climate Outreach and Information Network is a charitable trust formed i=
n 2004 to directly engage the public about climate change, COIN inspires la=
sting changes in attitudes and behaviours through the use of innovative act=
ion learning methods and by assisting people to communicate their own messa=
ges to their peers. Charity registration number  1123315


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<body lang=3D"EN-GB" link=3D"blue" vlink=3D"purple" ocsi=3D"x">
<div dir=3D"ltr"><font color=3D"#000000" size=3D"2" face=3D"Tahoma">If some=
one looks at it, George, all will not have been lost.</font></div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma"></font>&nbsp;</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">Your point is valid but w=
e must also ask, &quot;Who is going to notice the deep green family living =
within their allotted carbon footprint, growing their own and not engaging =
with&nbsp;the urban bulk&nbsp;of society?&quot;</font></div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma"></font>&nbsp;</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">I like the idea of everyb=
ody being sustainable and reducing their impact to zero net emissions, and =
I don't have a car or fly for that very reason, but i would not&nbsp;begrud=
ge Ban Ki-Moon, Rajendra Pachauri or James
 Hansen flying if they are trying to convince the greater numbers to move t=
owards sustainability.&nbsp; The whole world it seems is playing sport with=
 their computer, lovingly stroking their i-Phone and living it up in cities=
. How are we going to get them to even
 notice us?</font></div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma"></font>&nbsp;</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">Tom</font></div>
<div style=3D"DIRECTION: ltr" id=3D"divRpF491887">
<hr tabindex=3D"-1">
<font size=3D"2" face=3D"Tahoma"><b>From:</b> Discussion list for the Crisi=
s Forum [[log in to unmask]] On Behalf Of George Marshall [george@=
COINET.ORG.UK]<br>
<b>Sent:</b> 15 October 2010 19:16<br>
<b>To:</b> [log in to unmask]<br>
<b>Subject:</b> MOTHS, GREENS AND CORPORATE NEON<br>
</font><br>
</div>
<div></div>
<div>
<div class=3D"WordSection1">
<h3>http://climatedenial.org/2010/10/15/up-in-lights/</h3>
<h3><a title=3D"Permanent Link: UP IN LIGHTS" href=3D"http://climatedenial.=
org/2010/10/15/up-in-lights/" target=3D"_blank">UP IN LIGHTS</a></h3>
<p class=3D"MsoNormal">George Marshall @ 6:49 pm <a title=3D"Edit Post" hre=
f=3D"http://climatedenial.org/wp/wp-admin/post.php?post=3D310&amp;action=3D=
edit" target=3D"_blank">
Edit This</a></p>
<p><strong>When campaign organisations put their climate change messages up=
 in lights alongside commercial neon advertising the result is a bizarre di=
ssonance that does nothing for their message but says a lot more about our =
collective confusion and denial.</strong></p>
<p>Last week 10:10, the global campaign to reduce emissions by 10% this yea=
r, proudly announced that its name was up among the bright lights in Piccad=
illy Circus. The tweet promoting the sign said =93in amongst it all, you re=
ally can see the glimmers of a movement
 building=94.</p>
<p><a href=3D"http://vimeo.com/15751857" target=3D"_blank">Piccadilly Light=
s</a> from
<a href=3D"http://vimeo.com/user2010561" target=3D"_blank">Londonlime</a> o=
n <a href=3D"http://vimeo.com" target=3D"_blank">
Vimeo</a>.</p>
<p>Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really is=
 there, alternating with a gambling website and engulfed by the vastly grea=
ter signs of TDK, Sanyo and Sony.</p>
<p>Piccadilly Circus is not just a fancy illuminated sign, it is, and has a=
lways been, a totem pole of corporate advertising. To place a climate chang=
e message there implies that there is no conflict of interest between actio=
n on climate change and the growth
 economics of globalised corporations. Even if you accept this =96 and pers=
onally I don=92t =96 is it not bizarre nonetheless to publicise a climate c=
hange campaign that has urged people to turn their televisions off standby =
and unplug their mobile phone charger
 on a flashing sign alongside the world=92s largest electronics corporation=
s? It would be like the National Cycle Network putting its logo on the side=
 of Fernando Alonso=92s Ferrari.</p>
<p>Much as I respect what 10:10 has achieved, I have come to expect their c=
ommunications to be, shall we say, eccentric. 2 weeks ago they enthusiastic=
ally launched a promo movie that showed dissenters being blown apart with h=
igh explosive.
<a href=3D"http://climatedenial.org/2010/10/04/1010-no-pressure-splatter-ad=
-so-how-could-it-have-been-better/" target=3D"_blank">
See my last post.. </a>But I do expect more coherence from the World Wide F=
und for Nature and its large and experienced communications team.&nbsp; How=
ever the WWF is just as excited by the thought of being up in lights. In Ma=
rch this year it persuaded its partners
 Coca Cola to give over its prime Piccadilly Circus spot for an advert for =
its Earth Hour =96 a global call for people to turn out their lights in sol=
idarity with the climate crisis.</p>
<p>Hold it there for a moment =96 an environmental organisation, teamed up =
with a global soft drinks manufacturer (reknowned for its dubious expansion=
 tactics and links with obesity), takes out a huge illuminated sign to enco=
urage people to save energy and turn
 off their lights.<br>
<br>
</p>
<p>WWF=92s justification was that the sign would go out at 8.30 pm as part =
of the Earth Hour. If you turn a blind eye to the extremely mixed messaging=
 you can also conveniently ignore the fact that it did not actually go off =
at all, but went a kind of bright
 grey colour like a laptop screen on the blink.<a href=3D"http://www.youtub=
e.com/watch?v=3DJRXJ5PRz880&amp;NR=3D1" target=3D"_blank">Link=85
</a></p>
<p>It seems that environmentalists, like moths, are so dazzled by the brigh=
t lights that they lose all sense of where they are and what they are tryin=
g to say. And if Piccadilly Circus, a rather mediocre display, is so attrac=
tive to campaigners, Times Square
 drives us nuts.</p>
<p>In 2008 the Climate Group chose the middle of Times Square for the launc=
h of its Together campaign- once again, a programme aimed at persuading peo=
ple to adopt small changes in energy saving behaviour. The launch was a str=
ange affair of celebrities, laptop
 information screens and potted plants- and above them all a huge LED sign =
with a pulsing orange circle logo.
<a href=3D"http://www.togethercampaign.com/" target=3D"_blank">Link, go to =
June 2008 tab and click on =91launch video=92
</a></p>
<p>Earth Day 2009 was launched when an illuminated =91Earth Ball=92 (sponso=
red by Philips Electrics) was
<a href=3D"http://www.causecast.org/events/178-earth-ball-to-drop-for-earth=
-day-celebration-in-times-square." target=3D"_blank">
dropped in Times Square</a>. They came back for their 40th anniversary this=
 year with
<a href=3D"http://timessquarenyc.org/about_us/documents/edny_ed40_release_0=
4_12_10.pdf" target=3D"_blank">
=93personal greetings from renowned leaders of the environmental movement=
=94</a> aired on screens around the square.</p>
<p>And even the admirable and usually right-on-message Bill McKibben, the f=
ounder of the grassroots 350.org movement, chose to launch the 2009 Climate=
 Day of Action there under their huge illuminated arrow logo. Could anyone =
actually guess what the Blue Arrow
 or the Earth Ball or the Yellow Circle were advertising? Mobile phones? So=
ft drinks? Trainers? They all seem to mulch down to pretty much the same in=
 the bold coloured big graphiced sans serif logo world.</p>
<p>It is not hard to see why environmental groups are so excited about havi=
ng their name in lights. They clearly love the idea of being a player among=
 the other global brands and having a foothold in an iconic and exciting lo=
cation. Green groups are painfully
 aware of their stereotype as judgmental backward looking puritans, so they=
 willingly embrace any image that portrays them as cool, exciting, forward =
looking and part of the modern consumer world. And, to be fair, when we are=
 all trying so damned hard to get
 people engaged, can we really blame anyone who sees a chance to get some a=
ttention?</p>
<p>But my concern is not so much about the medium as the way that the adjac=
ency of messages urging activist action and consumerist inaction contribute=
s to our collective denial. Such jarring juxtapositions are now so common t=
hat we take them for granted. A
 dire scientific report on the impacts of flying will appear in a newspaper=
 adjacent to a full page advert for cheap flights, or a website will have a=
 banner for a competition to win a tropical holiday above a climate change =
report on the burning of the Amazon.</p>
<p>People would immediately observe, and probably protest, such association=
s around other topics where they already have a strong moral compass. Just =
imagine the complaints if fast food companies ran adverts in the middle of =
a documentary on childhood obesity.
 And on very sensitive topics people notice even minor and accidental assoc=
iations. I recall a complaint against a Polaroid advert during a commercial=
 break in the 1980=92s mini-series Holocaust =96it appeared, entirely by co=
incidence, just after SS officers have
 been flicking through photos of concentration camps.</p>
<p>Advertisers (and the advertising departments in the media) usually inves=
t a lot of attention to make sure that adverts are put alongside copy and v=
isuals that do not challenge their brand and put it in the most flattering =
context. In the case of climate
 change they clearly see no contradictions. If they think about it at all, =
and I doubt that they do, they probably reckon that the appeal of their pro=
duct can overcome any adjacent warning about climate change. I suspect that=
 they are right and that the climate
 message is subtly and subconsciously weakened in the mind of the viewer as=
 a result (a postulate that I freely offer for a tasty social science resea=
rch topic).</p>
<p>But surely, one would think, environmental campaigners would be alert to=
 such conflicts and would actively avoid any contamination of their message=
. Most green groups have policies against taking funding from oil and aviat=
ion companies for exactly this reason.
 Some of the largest mainstream green groups work with corporations that co=
ntribute to climate change but usually do so under carefully controlled con=
ditions where the partnership is well defined and the corporation is not al=
lowed free reign to promote itself.</p>
<p>But all that falls apart in the glorious hypnotic world of flashing NEON=
.</p>
<p>Really, for me, the test is this:&nbsp; when someone looks at this foota=
ge in 2100, amidst the&nbsp; chaos of a dangerously overheated world, what =
will he or she make of it ? Will it seem like a valiant attempt to engage p=
eople? Or will it seem disturbing and&nbsp; incoherent?</p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"></=
span>&nbsp;</p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">AN=
Y COMMENTS PLEASE POST ON www.CLIMATEDENIAL.ORG</span></p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"></=
span>&nbsp;</p>
<p class=3D"MsoNormal"><b><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"=
>George Marshall,</span></b></p>
<p class=3D"MsoNormal"><b><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"=
>Director of Projects,</span></b></p>
<p class=3D"MsoNormal"><b><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"=
>Climate Outreach Information Network</span></b></p>
<p class=3D"MsoNormal"><b><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"=
>[log in to unmask]</span></b></p>
<p class=3D"MsoNormal"><b><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"=
></span></b>&nbsp;</p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">Di=
rect Telephone (Wales) 01686 411 080</span></p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">Mo=
bile 0781 724 1889</span></p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">Sk=
ype: climategeorge</span></p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"></=
span>&nbsp;</p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">Ma=
in COIN Office</span></p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">01=
865 403 334</span></p>
<p class=3D"MsoNormal"><span style=3D"FONT-FAMILY: 'Arial','sans-serif'">ww=
w.coinet.org.uk</span></p>
<p class=3D"MsoNormal"><b><span style=3D"FONT-FAMILY: 'Arial','sans-serif'"=
></span></b>&nbsp;</p>
<p class=3D"MsoNormal"><i><span style=3D"FONT-FAMILY: 'Arial','sans-serif';=
 FONT-SIZE: 9pt">The Climate Outreach and Information Network is a charitab=
le trust formed in 2004 to directly engage the public about climate change,=
 COIN inspires lasting changes in attitudes
 and behaviours through the use of innovative action learning methods and b=
y assisting people to communicate their own messages to their peers. Charit=
y registration number&nbsp;
</span></i><i><span style=3D"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: =
9pt">1123315</span></i><span style=3D"FONT-FAMILY: 'Arial','sans-serif'; FO=
NT-SIZE: 9pt"></span></p>
<p class=3D"MsoNormal">&nbsp;</p>
</div>
</div>
</body>
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--_000_0A8232F259906249B459674B788C6FE16F5561EC19STAFFMBX2liva_--
=========================================================================
Date:         Sat, 16 Oct 2010 10:42:13 +0100
Reply-To:     Brian Orr <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         Brian Orr <[log in to unmask]>
Subject:      Re: MOTHS, GREENS AND CORPORATE NEON
Comments: To: "Barker, Tom" <[log in to unmask]>
In-Reply-To:  <[log in to unmask]>
Content-Type: multipart/alternative; boundary=Apple-Mail-1--322711213
Mime-Version: 1.0 (Apple Message framework v936)
Message-ID:  <[log in to unmask]>

--Apple-Mail-1--322711213
Content-Type: text/plain;
	charset=WINDOWS-1252;
	format=flowed;
	delsp=yes
Content-Transfer-Encoding: quoted-printable

Tom,

"How are we going to get them to even notice us?"

As fundamental question as one could pose re: the challenge of climate =20=

change.

Who are the 'we' and the 'them'?

If it was the CEO and his advertising advisers and their consumers the =20=

question would
be one they address every week. Answer: shout more loudly or subtlety =20=

or both. And
the basic technique would be either tapping into the fundamentals of =20
the human psyche -
status, sex, mother-love, gratification, fear. And in the process =20
build up a raft of values that
aid the selling of the product. "Because you're worth it!"

Unfortunately the only one we can clearly play on is 'fear'. And that =20=

can clearly become a turn-off.

But we do have a form of 'gratification' to sell, even though it's =20
clearly going to be up-hill all the way.
It's the form of gratification we call 'altruism'. I'm inclined to =20
think it should be placed above 'fear'
in our limited armoury.

Brian Orr

On 15 Oct 2010, at 21:05, Barker, Tom wrote:

> If someone looks at it, George, all will not have been lost.
>
> Your point is valid but we must also ask, "Who is going to notice =20
> the deep green family living within their allotted carbon footprint, =20=

> growing their own and not engaging with the urban bulk of society?"
>
> I like the idea of everybody being sustainable and reducing their =20
> impact to zero net emissions, and I don't have a car or fly for that =20=

> very reason, but i would not begrudge Ban Ki-Moon, Rajendra Pachauri =20=

> or James Hansen flying if they are trying to convince the greater =20
> numbers to move towards sustainability.  The whole world it seems is =20=

> playing sport with their computer, lovingly stroking their i-Phone =20
> and living it up in cities. How are we going to get them to even =20
> notice us?
>
> Tom
> From: Discussion list for the Crisis Forum =
[[log in to unmask]
> ] On Behalf Of George Marshall [[log in to unmask]]
> Sent: 15 October 2010 19:16
> To: [log in to unmask]
> Subject: MOTHS, GREENS AND CORPORATE NEON
>
> http://climatedenial.org/2010/10/15/up-in-lights/
>
> UP IN LIGHTS
>
> George Marshall @ 6:49 pm Edit This
> When campaign organisations put their climate change messages up in =20=

> lights alongside commercial neon advertising the result is a bizarre =20=

> dissonance that does nothing for their message but says a lot more =20
> about our collective confusion and denial.
> Last week 10:10, the global campaign to reduce emissions by 10% this =20=

> year, proudly announced that its name was up among the bright lights =20=

> in Piccadilly Circus. The tweet promoting the sign said =93in amongst =20=

> it all, you really can see the glimmers of a movement building=94.
> Piccadilly Lights from Londonlime on Vimeo.
> Glimmers indeed. Watch carefully or you may miss it- yes 10:10 =20
> really is there, alternating with a gambling website and engulfed by =20=

> the vastly greater signs of TDK, Sanyo and Sony.
> Piccadilly Circus is not just a fancy illuminated sign, it is, and =20
> has always been, a totem pole of corporate advertising. To place a =20
> climate change message there implies that there is no conflict of =20
> interest between action on climate change and the growth economics =20
> of globalised corporations. Even if you accept this =96 and personally =
=20
> I don=92t =96 is it not bizarre nonetheless to publicise a climate =20
> change campaign that has urged people to turn their televisions off =20=

> standby and unplug their mobile phone charger on a flashing sign =20
> alongside the world=92s largest electronics corporations? It would be =20=

> like the National Cycle Network putting its logo on the side of =20
> Fernando Alonso=92s Ferrari.
> Much as I respect what 10:10 has achieved, I have come to expect =20
> their communications to be, shall we say, eccentric. 2 weeks ago =20
> they enthusiastically launched a promo movie that showed dissenters =20=

> being blown apart with high explosive. See my last post.. But I do =20
> expect more coherence from the World Wide Fund for Nature and its =20
> large and experienced communications team.  However the WWF is just =20=

> as excited by the thought of being up in lights. In March this year =20=

> it persuaded its partners Coca Cola to give over its prime =20
> Piccadilly Circus spot for an advert for its Earth Hour =96 a global =20=

> call for people to turn out their lights in solidarity with the =20
> climate crisis.
> Hold it there for a moment =96 an environmental organisation, teamed =20=

> up with a global soft drinks manufacturer (reknowned for its dubious =20=

> expansion tactics and links with obesity), takes out a huge =20
> illuminated sign to encourage people to save energy and turn off =20
> their lights.
>
> WWF=92s justification was that the sign would go out at 8.30 pm as =20
> part of the Earth Hour. If you turn a blind eye to the extremely =20
> mixed messaging you can also conveniently ignore the fact that it =20
> did not actually go off at all, but went a kind of bright grey =20
> colour like a laptop screen on the blink.Link=85
> It seems that environmentalists, like moths, are so dazzled by the =20
> bright lights that they lose all sense of where they are and what =20
> they are trying to say. And if Piccadilly Circus, a rather mediocre =20=

> display, is so attractive to campaigners, Times Square drives us nuts.
> In 2008 the Climate Group chose the middle of Times Square for the =20
> launch of its Together campaign- once again, a programme aimed at =20
> persuading people to adopt small changes in energy saving behaviour. =20=

> The launch was a strange affair of celebrities, laptop information =20
> screens and potted plants- and above them all a huge LED sign with a =20=

> pulsing orange circle logo. Link, go to June 2008 tab and click on =20
> =91launch video=92
> Earth Day 2009 was launched when an illuminated =91Earth =20
> Ball=92 (sponsored by Philips Electrics) was dropped in Times Square. =20=

> They came back for their 40th anniversary this year with=93personal =20=

> greetings from renowned leaders of the environmental movement=94 aired =
=20
> on screens around the square.
> And even the admirable and usually right-on-message Bill McKibben, =20
> the founder of the grassroots 350.org movement, chose to launch the =20=

> 2009 Climate Day of Action there under their huge illuminated arrow =20=

> logo. Could anyone actually guess what the Blue Arrow or the Earth =20
> Ball or the Yellow Circle were advertising? Mobile phones? Soft =20
> drinks? Trainers? They all seem to mulch down to pretty much the =20
> same in the bold coloured big graphiced sans serif logo world.
> It is not hard to see why environmental groups are so excited about =20=

> having their name in lights. They clearly love the idea of being a =20
> player among the other global brands and having a foothold in an =20
> iconic and exciting location. Green groups are painfully aware of =20
> their stereotype as judgmental backward looking puritans, so they =20
> willingly embrace any image that portrays them as cool, exciting, =20
> forward looking and part of the modern consumer world. And, to be =20
> fair, when we are all trying so damned hard to get people engaged, =20
> can we really blame anyone who sees a chance to get some attention?
> But my concern is not so much about the medium as the way that the =20
> adjacency of messages urging activist action and consumerist =20
> inaction contributes to our collective denial. Such jarring =20
> juxtapositions are now so common that we take them for granted. A =20
> dire scientific report on the impacts of flying will appear in a =20
> newspaper adjacent to a full page advert for cheap flights, or a =20
> website will have a banner for a competition to win a tropical =20
> holiday above a climate change report on the burning of the Amazon.
> People would immediately observe, and probably protest, such =20
> associations around other topics where they already have a strong =20
> moral compass. Just imagine the complaints if fast food companies =20
> ran adverts in the middle of a documentary on childhood obesity. And =20=

> on very sensitive topics people notice even minor and accidental =20
> associations. I recall a complaint against a Polaroid advert during =20=

> a commercial break in the 1980=92s mini-series Holocaust =96it =
appeared, =20
> entirely by coincidence, just after SS officers have been flicking =20
> through photos of concentration camps.
> Advertisers (and the advertising departments in the media) usually =20
> invest a lot of attention to make sure that adverts are put =20
> alongside copy and visuals that do not challenge their brand and put =20=

> it in the most flattering context. In the case of climate change =20
> they clearly see no contradictions. If they think about it at all, =20
> and I doubt that they do, they probably reckon that the appeal of =20
> their product can overcome any adjacent warning about climate =20
> change. I suspect that they are right and that the climate message =20
> is subtly and subconsciously weakened in the mind of the viewer as a =20=

> result (a postulate that I freely offer for a tasty social science =20
> research topic).
> But surely, one would think, environmental campaigners would be =20
> alert to such conflicts and would actively avoid any contamination =20
> of their message. Most green groups have policies against taking =20
> funding from oil and aviation companies for exactly this reason. =20
> Some of the largest mainstream green groups work with corporations =20
> that contribute to climate change but usually do so under carefully =20=

> controlled conditions where the partnership is well defined and the =20=

> corporation is not allowed free reign to promote itself.
> But all that falls apart in the glorious hypnotic world of flashing =20=

> NEON.
> Really, for me, the test is this:  when someone looks at this =20
> footage in 2100, amidst the  chaos of a dangerously overheated =20
> world, what will he or she make of it ? Will it seem like a valiant =20=

> attempt to engage people? Or will it seem disturbing and  incoherent?
>
> ANY COMMENTS PLEASE POST ON www.CLIMATEDENIAL.ORG
>
> George Marshall,
> Director of Projects,
> Climate Outreach Information Network
> [log in to unmask]
>
> Direct Telephone (Wales) 01686 411 080
> Mobile 0781 724 1889
> Skype: climategeorge
>
> Main COIN Office
> 01865 403 334
> www.coinet.org.uk
>
> The Climate Outreach and Information Network is a charitable trust =20
> formed in 2004 to directly engage the public about climate change, =20
> COIN inspires lasting changes in attitudes and behaviours through =20
> the use of innovative action learning methods and by assisting =20
> people to communicate their own messages to their peers. Charity =20
> registration number  1123315
>


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<html><body style=3D"word-wrap: break-word; -webkit-nbsp-mode: space; =
-webkit-line-break: after-white-space; ">Tom,<div><br></div><div>"How =
are we going to get them to even notice us?"</div><div><br></div><div>As =
fundamental question as one could pose re: the challenge of climate =
change.</div><div><br></div><div>Who are the 'we' and the =
'them'?</div><div><br></div><div>If it was the CEO and his advertising =
advisers and their consumers the question would</div><div>be one they =
address every week. Answer: shout more loudly or subtlety or both. =
And</div><div>the basic technique would be either tapping into the =
fundamentals of the human psyche -&nbsp;</div><div>status, sex, =
mother-love, gratification, fear. And in the process build up a raft of =
values that</div><div>aid the selling of the product. "Because you're =
worth it!"</div><div><br></div><div>Unfortunately the only one we can =
clearly play on is 'fear'. And that can clearly become a =
turn-off.</div><div><br></div><div>But we do have a form of =
'gratification' to sell, even though it's clearly going to be up-hill =
all the way.</div><div>It's the form of gratification we call =
'altruism'. I'm inclined to think it should be placed above =
'fear'&nbsp;</div><div>in our limited =
armoury.</div><div><br></div><div>Brian =
Orr</div><div><br></div><div><div><div>On 15 Oct 2010, at 21:05, Barker, =
Tom wrote:</div><br class=3D"Apple-interchange-newline"><blockquote =
type=3D"cite"><span class=3D"Apple-style-span" style=3D"border-collapse: =
separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: =
normal; font-variant: normal; font-weight: normal; letter-spacing: =
normal; line-height: normal; orphans: 2; text-align: auto; text-indent: =
0px; text-transform: none; white-space: normal; widows: 2; word-spacing: =
0px; -webkit-border-horizontal-spacing: 0px; =
-webkit-border-vertical-spacing: 0px; =
-webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: =
auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div =
lang=3D"EN-GB" link=3D"blue" vlink=3D"purple" ocsi=3D"x"><div =
dir=3D"ltr"><font color=3D"#000000" size=3D"2" face=3D"Tahoma">If =
someone looks at it, George, all will not have been =
lost.</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma"></font>&nbsp;</div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">Your point is valid but we must also ask, "Who is going =
to notice the deep green family living within their allotted carbon =
footprint, growing their own and not engaging with&nbsp;the urban =
bulk&nbsp;of society?"</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma"></font>&nbsp;</div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">I like the idea of everybody being sustainable and =
reducing their impact to zero net emissions, and I don't have a car or =
fly for that very reason, but i would not&nbsp;begrudge Ban Ki-Moon, =
Rajendra Pachauri or James Hansen flying if they are trying to convince =
the greater numbers to move towards sustainability.&nbsp; The whole =
world it seems is playing sport with their computer, lovingly stroking =
their i-Phone and living it up in cities. How are we going to get them =
to even notice us?</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma"></font>&nbsp;</div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">Tom</font></div><div id=3D"divRpF491887" =
style=3D"direction: ltr; "><hr tabindex=3D"-1"><font size=3D"2" =
face=3D"Tahoma"><b>From:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>Discussion list for the =
Crisis Forum [<a href=3D"mailto:[log in to unmask]" =
style=3D"color: blue; text-decoration: underline; =
">[log in to unmask]</a>] On Behalf Of George Marshall [<a =
href=3D"mailto:[log in to unmask]" style=3D"color: blue; =
text-decoration: underline; =
">[log in to unmask]</a>]<br><b>Sent:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>15 October 2010 =
19:16<br><b>To:</b><span class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"mailto:[log in to unmask]" style=3D"color: blue; =
text-decoration: underline; =
">[log in to unmask]</a><br><b>Subject:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>MOTHS, GREENS AND CORPORATE =
NEON<br></font><br></div><div></div><div><div class=3D"WordSection1"><h3 =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 13.5pt; font-weight: bold; margin-right: 0cm; "><a =
href=3D"http://climatedenial.org/2010/10/15/up-in-lights/" style=3D"color:=
 blue; text-decoration: underline; =
">http://climatedenial.org/2010/10/15/up-in-lights/</a></h3><h3 =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 13.5pt; font-weight: bold; margin-right: 0cm; "><a =
title=3D"Permanent Link: UP IN LIGHTS" =
href=3D"http://climatedenial.org/2010/10/15/up-in-lights/" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; ">UP =
IN LIGHTS</a></h3><div style=3D"font-family: Calibri, sans-serif; =
margin-left: 0cm; font-size: 11pt; margin-right: 0cm; margin-top: 0cm; =
margin-bottom: 0pt; ">George Marshall @ 6:49 pm<span =
class=3D"Apple-converted-space">&nbsp;</span><a title=3D"Edit Post" =
href=3D"http://climatedenial.org/wp/wp-admin/post.php?post=3D310&amp;actio=
n=3Dedit" target=3D"_blank" style=3D"color: blue; text-decoration: =
underline; ">Edit This</a></div><div style=3D"font-family: 'Times New =
Roman', serif; margin-left: 0cm; font-size: 12pt; margin-right: 0cm; =
margin-top: 0px; margin-bottom: 0px; "><strong>When campaign =
organisations put their climate change messages up in lights alongside =
commercial neon advertising the result is a bizarre dissonance that does =
nothing for their message but says a lot more about our collective =
confusion and denial.</strong></div><div style=3D"font-family: 'Times =
New Roman', serif; margin-left: 0cm; font-size: 12pt; margin-right: 0cm; =
margin-top: 0px; margin-bottom: 0px; ">Last week 10:10, the global =
campaign to reduce emissions by 10% this year, proudly announced that =
its name was up among the bright lights in Piccadilly Circus. The tweet =
promoting the sign said =93in amongst it all, you really can see the =
glimmers of a movement building=94.</div><div style=3D"font-family: =
'Times New Roman', serif; margin-left: 0cm; font-size: 12pt; =
margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; "><a =
href=3D"http://vimeo.com/15751857" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; ">Piccadilly Lights</a><span =
class=3D"Apple-converted-space">&nbsp;</span>from<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://vimeo.com/user2010561" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; ">Londonlime</a><span =
class=3D"Apple-converted-space">&nbsp;</span>on<span =
class=3D"Apple-converted-space">&nbsp;</span><a href=3D"http://vimeo.com" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; =
">Vimeo</a>.</div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">Glimmers indeed. Watch carefully or you may miss =
it- yes 10:10 really is there, alternating with a gambling website and =
engulfed by the vastly greater signs of TDK, Sanyo and Sony.</div><div =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 12pt; margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; =
">Piccadilly Circus is not just a fancy illuminated sign, it is, and has =
always been, a totem pole of corporate advertising. To place a climate =
change message there implies that there is no conflict of interest =
between action on climate change and the growth economics of globalised =
corporations. Even if you accept this =96 and personally I don=92t =96 =
is it not bizarre nonetheless to publicise a climate change campaign =
that has urged people to turn their televisions off standby and unplug =
their mobile phone charger on a flashing sign alongside the world=92s =
largest electronics corporations? It would be like the National Cycle =
Network putting its logo on the side of Fernando Alonso=92s =
Ferrari.</div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">Much as I respect what 10:10 has achieved, I have =
come to expect their communications to be, shall we say, eccentric. 2 =
weeks ago they enthusiastically launched a promo movie that showed =
dissenters being blown apart with high explosive.<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://climatedenial.org/2010/10/04/1010-no-pressure-splatter-ad-s=
o-how-could-it-have-been-better/" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; ">See my last post..<span =
class=3D"Apple-converted-space">&nbsp;</span></a>But I do expect more =
coherence from the World Wide Fund for Nature and its large and =
experienced communications team.&nbsp; However the WWF is just as =
excited by the thought of being up in lights. In March this year it =
persuaded its partners Coca Cola to give over its prime Piccadilly =
Circus spot for an advert for its Earth Hour =96 a global call for =
people to turn out their lights in solidarity with the climate =
crisis.</div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">Hold it there for a moment =96 an environmental =
organisation, teamed up with a global soft drinks manufacturer =
(reknowned for its dubious expansion tactics and links with obesity), =
takes out a huge illuminated sign to encourage people to save energy and =
turn off their lights.<br><br></div><div style=3D"font-family: 'Times =
New Roman', serif; margin-left: 0cm; font-size: 12pt; margin-right: 0cm; =
margin-top: 0px; margin-bottom: 0px; ">WWF=92s justification was that =
the sign would go out at 8.30 pm as part of the Earth Hour. If you turn =
a blind eye to the extremely mixed messaging you can also conveniently =
ignore the fact that it did not actually go off at all, but went a kind =
of bright grey colour like a laptop screen on the blink.<a =
href=3D"http://www.youtube.com/watch?v=3DJRXJ5PRz880&amp;NR=3D1" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; =
">Link=85</a></div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">It seems that environmentalists, like moths, are =
so dazzled by the bright lights that they lose all sense of where they =
are and what they are trying to say. And if Piccadilly Circus, a rather =
mediocre display, is so attractive to campaigners, Times Square drives =
us nuts.</div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">In 2008 the Climate Group chose the middle of =
Times Square for the launch of its Together campaign- once again, a =
programme aimed at persuading people to adopt small changes in energy =
saving behaviour. The launch was a strange affair of celebrities, laptop =
information screens and potted plants- and above them all a huge LED =
sign with a pulsing orange circle logo.<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://www.togethercampaign.com/" target=3D"_blank" =
style=3D"color: blue; text-decoration: underline; ">Link, go to June =
2008 tab and click on =91launch video=92</a></div><div =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 12pt; margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; =
">Earth Day 2009 was launched when an illuminated =91Earth Ball=92 =
(sponsored by Philips Electrics) was<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://www.causecast.org/events/178-earth-ball-to-drop-for-earth-d=
ay-celebration-in-times-square." target=3D"_blank" style=3D"color: blue; =
text-decoration: underline; ">dropped in Times Square</a>. They came =
back for their 40th anniversary this year with<a =
href=3D"http://timessquarenyc.org/about_us/documents/edny_ed40_release_04_=
12_10.pdf" target=3D"_blank" style=3D"color: blue; text-decoration: =
underline; ">=93personal greetings from renowned leaders of the =
environmental movement=94</a><span =
class=3D"Apple-converted-space">&nbsp;</span>aired on screens around the =
square.</div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">And even the admirable and usually =
right-on-message Bill McKibben, the founder of the grassroots 350.org =
movement, chose to launch the 2009 Climate Day of Action there under =
their huge illuminated arrow logo. Could anyone actually guess what the =
Blue Arrow or the Earth Ball or the Yellow Circle were advertising? =
Mobile phones? Soft drinks? Trainers? They all seem to mulch down to =
pretty much the same in the bold coloured big graphiced sans serif logo =
world.</div><div style=3D"font-family: 'Times New Roman', serif; =
margin-left: 0cm; font-size: 12pt; margin-right: 0cm; margin-top: 0px; =
margin-bottom: 0px; ">It is not hard to see why environmental groups are =
so excited about having their name in lights. They clearly love the idea =
of being a player among the other global brands and having a foothold in =
an iconic and exciting location. Green groups are painfully aware of =
their stereotype as judgmental backward looking puritans, so they =
willingly embrace any image that portrays them as cool, exciting, =
forward looking and part of the modern consumer world. And, to be fair, =
when we are all trying so damned hard to get people engaged, can we =
really blame anyone who sees a chance to get some attention?</div><div =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 12pt; margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; =
">But my concern is not so much about the medium as the way that the =
adjacency of messages urging activist action and consumerist inaction =
contributes to our collective denial. Such jarring juxtapositions are =
now so common that we take them for granted. A dire scientific report on =
the impacts of flying will appear in a newspaper adjacent to a full page =
advert for cheap flights, or a website will have a banner for a =
competition to win a tropical holiday above a climate change report on =
the burning of the Amazon.</div><div style=3D"font-family: 'Times New =
Roman', serif; margin-left: 0cm; font-size: 12pt; margin-right: 0cm; =
margin-top: 0px; margin-bottom: 0px; ">People would immediately observe, =
and probably protest, such associations around other topics where they =
already have a strong moral compass. Just imagine the complaints if fast =
food companies ran adverts in the middle of a documentary on childhood =
obesity. And on very sensitive topics people notice even minor and =
accidental associations. I recall a complaint against a Polaroid advert =
during a commercial break in the 1980=92s mini-series Holocaust =96it =
appeared, entirely by coincidence, just after SS officers have been =
flicking through photos of concentration camps.</div><div =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 12pt; margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; =
">Advertisers (and the advertising departments in the media) usually =
invest a lot of attention to make sure that adverts are put alongside =
copy and visuals that do not challenge their brand and put it in the =
most flattering context. In the case of climate change they clearly see =
no contradictions. If they think about it at all, and I doubt that they =
do, they probably reckon that the appeal of their product can overcome =
any adjacent warning about climate change. I suspect that they are right =
and that the climate message is subtly and subconsciously weakened in =
the mind of the viewer as a result (a postulate that I freely offer for =
a tasty social science research topic).</div><div style=3D"font-family: =
'Times New Roman', serif; margin-left: 0cm; font-size: 12pt; =
margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; ">But surely, =
one would think, environmental campaigners would be alert to such =
conflicts and would actively avoid any contamination of their message. =
Most green groups have policies against taking funding from oil and =
aviation companies for exactly this reason. Some of the largest =
mainstream green groups work with corporations that contribute to =
climate change but usually do so under carefully controlled conditions =
where the partnership is well defined and the corporation is not allowed =
free reign to promote itself.</div><div style=3D"font-family: 'Times New =
Roman', serif; margin-left: 0cm; font-size: 12pt; margin-right: 0cm; =
margin-top: 0px; margin-bottom: 0px; ">But all that falls apart in the =
glorious hypnotic world of flashing NEON.</div><div style=3D"font-family: =
'Times New Roman', serif; margin-left: 0cm; font-size: 12pt; =
margin-right: 0cm; margin-top: 0px; margin-bottom: 0px; ">Really, for =
me, the test is this:&nbsp; when someone looks at this footage in 2100, =
amidst the&nbsp; chaos of a dangerously overheated world, what will he =
or she make of it ? Will it seem like a valiant attempt to engage =
people? Or will it seem disturbing and&nbsp; incoherent?</div><p =
class=3D"MsoNormal" style=3D"font-family: Calibri, sans-serif; =
margin-left: 0cm; font-size: 11pt; margin-right: 0cm; margin-top: 0cm; =
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">George Marshall,</span></b></div><div style=3D"font-family: Calibri, =
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style=3D"font-family: Calibri, sans-serif; margin-left: 0cm; font-size: =
11pt; margin-right: 0cm; margin-top: 0cm; margin-bottom: 0pt; "><b><span =
style=3D"font-family: Arial, sans-serif; ">Climate Outreach Information =
Network</span></b></div><div style=3D"font-family: Calibri, sans-serif; =
margin-left: 0cm; font-size: 11pt; margin-right: 0cm; margin-top: 0cm; =
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"><a href=3D"mailto:[log in to unmask]" style=3D"color: blue; =
text-decoration: underline; =
">[log in to unmask]</a></span></b></div><div style=3D"font-family: =
Calibri, sans-serif; margin-left: 0cm; font-size: 11pt; margin-right: =
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080</span></div><div style=3D"font-family: Calibri, sans-serif; =
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--Apple-Mail-1--322711213--
=========================================================================
Date:         Sat, 16 Oct 2010 11:29:05 +0100
Reply-To:     harriet wood <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         harriet wood <[log in to unmask]>
Subject:      Re: MOTHS, GREENS AND CORPORATE NEON
In-Reply-To:  <[log in to unmask]>
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Content-Type: text/plain; charset=windows-1252
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Ah, I have a whole green advertising campaign in my head based on the
slogan "because you're not worth it". (actually it started ages ago
with a heap of sweet dead red eyed bunny rabbits)

Harriet

On 16 October 2010 10:42, Brian Orr <[log in to unmask]> wrote:
> Tom,
> "How are we going to get them to even notice us?"
> As fundamental question as one could pose re: the challenge of climate
> change.
> Who are the 'we' and the 'them'?
> If it was the CEO and his advertising advisers and their consumers the
> question would
> be one they address every week. Answer: shout more loudly or subtlety or
> both. And
> the basic technique would be either tapping into the fundamentals of the
> human psyche -
> status, sex, mother-love, gratification, fear. And in the process build u=
p a
> raft of values that
> aid the selling of the product. "Because you're worth it!"
> Unfortunately the only one we can clearly play on is 'fear'. And that can
> clearly become a turn-off.
> But we do have a form of 'gratification' to sell, even though it's clearl=
y
> going to be up-hill all the way.
> It's the form of gratification we call 'altruism'. I'm inclined to think =
it
> should be placed above 'fear'
> in our limited armoury.
> Brian Orr
> On 15 Oct 2010, at 21:05, Barker, Tom wrote:
>
> If someone looks at it, George, all will not have been lost.
>
> Your point is valid but we must also ask, "Who is going to notice the dee=
p
> green family living within their allotted carbon footprint, growing their
> own and not engaging with=A0the urban bulk=A0of society?"
>
> I like the idea of everybody being sustainable and reducing their impact =
to
> zero net emissions, and I don't have a car or fly for that very reason, b=
ut
> i would not=A0begrudge Ban Ki-Moon, Rajendra Pachauri or James Hansen fly=
ing
> if they are trying to convince the greater numbers to move towards
> sustainability.=A0 The whole world it seems is playing sport with their
> computer, lovingly stroking their i-Phone and living it up in cities. How
> are we going to get them to even notice us?
>
> Tom
> ________________________________
> From:=A0Discussion list for the Crisis Forum [[log in to unmask]
] On
> Behalf Of George Marshall [[log in to unmask]]
> Sent:=A015 October 2010 19:16
> To:[log in to unmask]
> Subject:=A0MOTHS, GREENS AND CORPORATE NEON
>
> http://climatedenial.org/2010/10/15/up-in-lights/
>
> UP IN LIGHTS
>
> George Marshall @ 6:49 pm=A0Edit This
> When campaign organisations put their climate change messages up in light=
s
> alongside commercial neon advertising the result is a bizarre dissonance
> that does nothing for their message but says a lot more about our collect=
ive
> confusion and denial.
> Last week 10:10, the global campaign to reduce emissions by 10% this year=
,
> proudly announced that its name was up among the bright lights in Piccadi=
lly
> Circus. The tweet promoting the sign said =93in amongst it all, you reall=
y can
> see the glimmers of a movement building=94.
> Piccadilly Lights=A0from=A0Londonlime=A0on=A0Vimeo.
> Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really is
> there, alternating with a gambling website and engulfed by the vastly
> greater signs of TDK, Sanyo and Sony.
> Piccadilly Circus is not just a fancy illuminated sign, it is, and has
> always been, a totem pole of corporate advertising. To place a climate
> change message there implies that there is no conflict of interest betwee=
n
> action on climate change and the growth economics of globalised
> corporations. Even if you accept this =96 and personally I don=92t =96 is=
 it not
> bizarre nonetheless to publicise a climate change campaign that has urged
> people to turn their televisions off standby and unplug their mobile phon=
e
> charger on a flashing sign alongside the world=92s largest electronics
> corporations? It would be like the National Cycle Network putting its log=
o
> on the side of Fernando Alonso=92s Ferrari.
> Much as I respect what 10:10 has achieved, I have come to expect their
> communications to be, shall we say, eccentric. 2 weeks ago they
> enthusiastically launched a promo movie that showed dissenters being blow=
n
> apart with high explosive.=A0See my last post..=A0But I do expect more co=
herence
> from the World Wide Fund for Nature and its large and experienced
> communications team.=A0 However the WWF is just as excited by the thought=
 of
> being up in lights. In March this year it persuaded its partners Coca Col=
a
> to give over its prime Piccadilly Circus spot for an advert for its Earth
> Hour =96 a global call for people to turn out their lights in solidarity =
with
> the climate crisis.
> Hold it there for a moment =96 an environmental organisation, teamed up w=
ith a
> global soft drinks manufacturer (reknowned for its dubious expansion tact=
ics
> and links with obesity), takes out a huge illuminated sign to encourage
> people to save energy and turn off their lights.
>
> WWF=92s justification was that the sign would go out at 8.30 pm as part o=
f the
> Earth Hour. If you turn a blind eye to the extremely mixed messaging you =
can
> also conveniently ignore the fact that it did not actually go off at all,
> but went a kind of bright grey colour like a laptop screen on the
> blink.Link=85
> It seems that environmentalists, like moths, are so dazzled by the bright
> lights that they lose all sense of where they are and what they are tryin=
g
> to say. And if Piccadilly Circus, a rather mediocre display, is so
> attractive to campaigners, Times Square drives us nuts.
> In 2008 the Climate Group chose the middle of Times Square for the launch=
 of
> its Together campaign- once again, a programme aimed at persuading people=
 to
> adopt small changes in energy saving behaviour. The launch was a strange
> affair of celebrities, laptop information screens and potted plants- and
> above them all a huge LED sign with a pulsing orange circle logo.=A0Link,=
 go
> to June 2008 tab and click on =91launch video=92
> Earth Day 2009 was launched when an illuminated =91Earth Ball=92 (sponsor=
ed by
> Philips Electrics) was=A0dropped in Times Square. They came back for thei=
r
> 40th anniversary this year with=93personal greetings from renowned leader=
s of
> the environmental movement=94=A0aired on screens around the square.
> And even the admirable and usually right-on-message Bill McKibben, the
> founder of the grassroots 350.org movement, chose to launch the 2009 Clim=
ate
> Day of Action there under their huge illuminated arrow logo. Could anyone
> actually guess what the Blue Arrow or the Earth Ball or the Yellow Circle
> were advertising? Mobile phones? Soft drinks? Trainers? They all seem to
> mulch down to pretty much the same in the bold coloured big graphiced san=
s
> serif logo world.
> It is not hard to see why environmental groups are so excited about havin=
g
> their name in lights. They clearly love the idea of being a player among =
the
> other global brands and having a foothold in an iconic and exciting
> location. Green groups are painfully aware of their stereotype as judgmen=
tal
> backward looking puritans, so they willingly embrace any image that portr=
ays
> them as cool, exciting, forward looking and part of the modern consumer
> world. And, to be fair, when we are all trying so damned hard to get peop=
le
> engaged, can we really blame anyone who sees a chance to get some attenti=
on?
> But my concern is not so much about the medium as the way that the adjace=
ncy
> of messages urging activist action and consumerist inaction contributes t=
o
> our collective denial. Such jarring juxtapositions are now so common that=
 we
> take them for granted. A dire scientific report on the impacts of flying
> will appear in a newspaper adjacent to a full page advert for cheap fligh=
ts,
> or a website will have a banner for a competition to win a tropical holid=
ay
> above a climate change report on the burning of the Amazon.
> People would immediately observe, and probably protest, such associations
> around other topics where they already have a strong moral compass. Just
> imagine the complaints if fast food companies ran adverts in the middle o=
f a
> documentary on childhood obesity. And on very sensitive topics people not=
ice
> even minor and accidental associations. I recall a complaint against a
> Polaroid advert during a commercial break in the 1980=92s mini-series
> Holocaust =96it appeared, entirely by coincidence, just after SS officers=
 have
> been flicking through photos of concentration camps.
> Advertisers (and the advertising departments in the media) usually invest=
 a
> lot of attention to make sure that adverts are put alongside copy and
> visuals that do not challenge their brand and put it in the most flatteri=
ng
> context. In the case of climate change they clearly see no contradictions=
.
> If they think about it at all, and I doubt that they do, they probably
> reckon that the appeal of their product can overcome any adjacent warning
> about climate change. I suspect that they are right and that the climate
> message is subtly and subconsciously weakened in the mind of the viewer a=
s a
> result (a postulate that I freely offer for a tasty social science resear=
ch
> topic).
> But surely, one would think, environmental campaigners would be alert to
> such conflicts and would actively avoid any contamination of their messag=
e.
> Most green groups have policies against taking funding from oil and aviat=
ion
> companies for exactly this reason. Some of the largest mainstream green
> groups work with corporations that contribute to climate change but usual=
ly
> do so under carefully controlled conditions where the partnership is well
> defined and the corporation is not allowed free reign to promote itself.
> But all that falls apart in the glorious hypnotic world of flashing NEON.
> Really, for me, the test is this:=A0 when someone looks at this footage i=
n
> 2100, amidst the=A0 chaos of a dangerously overheated world, what will he=
 or
> she make of it ? Will it seem like a valiant attempt to engage people? Or
> will it seem disturbing and=A0 incoherent?
>
>
>
> ANY COMMENTS PLEASE POST ON=A0www.CLIMATEDENIAL.ORG
>
>
>
> George Marshall,
> Director of Projects,
> Climate Outreach Information Network
> [log in to unmask]
>
> Direct Telephone (Wales) 01686 411 080
> Mobile 0781 724 1889
> Skype: climategeorge
>
>
>
> Main COIN Office
> 01865 403 334
> www.coinet.org.uk
>
> The Climate Outreach and Information Network is a charitable trust formed=
 in
> 2004 to directly engage the public about climate change, COIN inspires
> lasting changes in attitudes and behaviours through the use of innovative
> action learning methods and by assisting people to communicate their own
> messages to their peers. Charity registration number=A0=A01123315
>
>
>
=========================================================================
Date:         Sun, 17 Oct 2010 08:46:10 +0100
Reply-To:     "Barker, Tom" <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         "Barker, Tom" <[log in to unmask]>
Subject:      Re: MOTHS, GREENS AND CORPORATE NEON
Comments: To: Brian Orr <[log in to unmask]>
In-Reply-To:  <[log in to unmask]>
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Content-Transfer-Encoding: quoted-printable

Yes, of course. I place altruism above fear myself, and I assume that you d=
o (but I place action before either), but if we are waiting for altruism to=
 save us, we will wait until the end of or lives without noticing any chang=
e. Speak to ordinary people (by which I mean those not immediately concerne=
d with or knowledgable about environmental matters) about altruism, and the=
y will say, 'you do it then'.  If you have chosen altruism to save species =
and society, I wish you the best of luck; it is a noble motive. Just don't =
expect to get anywhere. We evolved as 'me first' species and, indeed, indiv=
iduals. It is in our genes, and no amount of persuasion is going to change =
that.
t
________________________________
From: Brian Orr [[log in to unmask]]
Sent: 16 October 2010 10:42
To: Barker, Tom
Cc: [log in to unmask]
Subject: Re: MOTHS, GREENS AND CORPORATE NEON

Tom,

"How are we going to get them to even notice us?"

As fundamental question as one could pose re: the challenge of climate chan=
ge.

Who are the 'we' and the 'them'?

If it was the CEO and his advertising advisers and their consumers the ques=
tion would
be one they address every week. Answer: shout more loudly or subtlety or bo=
th. And
the basic technique would be either tapping into the fundamentals of the hu=
man psyche -
status, sex, mother-love, gratification, fear. And in the process build up =
a raft of values that
aid the selling of the product. "Because you're worth it!"

Unfortunately the only one we can clearly play on is 'fear'. And that can c=
learly become a turn-off.

But we do have a form of 'gratification' to sell, even though it's clearly =
going to be up-hill all the way.
It's the form of gratification we call 'altruism'. I'm inclined to think it=
 should be placed above 'fear'
in our limited armoury.

Brian Orr

On 15 Oct 2010, at 21:05, Barker, Tom wrote:

If someone looks at it, George, all will not have been lost.

Your point is valid but we must also ask, "Who is going to notice the deep =
green family living within their allotted carbon footprint, growing their o=
wn and not engaging with the urban bulk of society?"

I like the idea of everybody being sustainable and reducing their impact to=
 zero net emissions, and I don't have a car or fly for that very reason, bu=
t i would not begrudge Ban Ki-Moon, Rajendra Pachauri or James Hansen flyin=
g if they are trying to convince the greater numbers to move towards sustai=
nability.  The whole world it seems is playing sport with their computer, l=
ovingly stroking their i-Phone and living it up in cities. How are we going=
 to get them to even notice us?

Tom
________________________________
From: Discussion list for the Crisis Forum [[log in to unmask]<mai=
lto:[log in to unmask]>] On Behalf Of George Marshall [george@COIN=
ET.ORG.UK<mailto:[log in to unmask]>]
Sent: 15 October 2010 19:16
To: [log in to unmask]<mailto:[log in to unmask]>
Subject: MOTHS, GREENS AND CORPORATE NEON

http://climatedenial.org/2010/10/15/up-in-lights/
UP IN LIGHTS<http://climatedenial.org/2010/10/15/up-in-lights/>
George Marshall @ 6:49 pm Edit This<http://climatedenial.org/wp/wp-admin/po=
st.php?post=3D310&action=3Dedit>
When campaign organisations put their climate change messages up in lights =
alongside commercial neon advertising the result is a bizarre dissonance th=
at does nothing for their message but says a lot more about our collective =
confusion and denial.
Last week 10:10, the global campaign to reduce emissions by 10% this year, =
proudly announced that its name was up among the bright lights in Piccadill=
y Circus. The tweet promoting the sign said =93in amongst it all, you reall=
y can see the glimmers of a movement building=94.
Piccadilly Lights<http://vimeo.com/15751857> from Londonlime<http://vimeo.c=
om/user2010561> on Vimeo<http://vimeo.com>.
Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really is th=
ere, alternating with a gambling website and engulfed by the vastly greater=
 signs of TDK, Sanyo and Sony.
Piccadilly Circus is not just a fancy illuminated sign, it is, and has alwa=
ys been, a totem pole of corporate advertising. To place a climate change m=
essage there implies that there is no conflict of interest between action o=
n climate change and the growth economics of globalised corporations. Even =
if you accept this =96 and personally I don=92t =96 is it not bizarre nonet=
heless to publicise a climate change campaign that has urged people to turn=
 their televisions off standby and unplug their mobile phone charger on a f=
lashing sign alongside the world=92s largest electronics corporations? It w=
ould be like the National Cycle Network putting its logo on the side of Fer=
nando Alonso=92s Ferrari.
Much as I respect what 10:10 has achieved, I have come to expect their comm=
unications to be, shall we say, eccentric. 2 weeks ago they enthusiasticall=
y launched a promo movie that showed dissenters being blown apart with high=
 explosive. See my last post.. <http://climatedenial.org/2010/10/04/1010-no=
-pressure-splatter-ad-so-how-could-it-have-been-better/> But I do expect mo=
re coherence from the World Wide Fund for Nature and its large and experien=
ced communications team.  However the WWF is just as excited by the thought=
 of being up in lights. In March this year it persuaded its partners Coca C=
ola to give over its prime Piccadilly Circus spot for an advert for its Ear=
th Hour =96 a global call for people to turn out their lights in solidarity=
 with the climate crisis.
Hold it there for a moment =96 an environmental organisation, teamed up wit=
h a global soft drinks manufacturer (reknowned for its dubious expansion ta=
ctics and links with obesity), takes out a huge illuminated sign to encoura=
ge people to save energy and turn off their lights.

WWF=92s justification was that the sign would go out at 8.30 pm as part of =
the Earth Hour. If you turn a blind eye to the extremely mixed messaging yo=
u can also conveniently ignore the fact that it did not actually go off at =
all, but went a kind of bright grey colour like a laptop screen on the blin=
k.Link=85<http://www.youtube.com/watch?v=3DJRXJ5PRz880&NR=3D1>
It seems that environmentalists, like moths, are so dazzled by the bright l=
ights that they lose all sense of where they are and what they are trying t=
o say. And if Piccadilly Circus, a rather mediocre display, is so attractiv=
e to campaigners, Times Square drives us nuts.
In 2008 the Climate Group chose the middle of Times Square for the launch o=
f its Together campaign- once again, a programme aimed at persuading people=
 to adopt small changes in energy saving behaviour. The launch was a strang=
e affair of celebrities, laptop information screens and potted plants- and =
above them all a huge LED sign with a pulsing orange circle logo. Link, go =
to June 2008 tab and click on =91launch video=92<http://www.togethercampaig=
n.com/>
Earth Day 2009 was launched when an illuminated =91Earth Ball=92 (sponsored=
 by Philips Electrics) was dropped in Times Square<http://www.causecast.org=
/events/178-earth-ball-to-drop-for-earth-day-celebration-in-times-square.>.=
 They came back for their 40th anniversary this year with=93personal greeti=
ngs from renowned leaders of the environmental movement=94<http://timessqua=
renyc.org/about_us/documents/edny_ed40_release_04_12_10.pdf> aired on scree=
ns around the square.
And even the admirable and usually right-on-message Bill McKibben, the foun=
der of the grassroots 350.org movement, chose to launch the 2009 Climate Da=
y of Action there under their huge illuminated arrow logo. Could anyone act=
ually guess what the Blue Arrow or the Earth Ball or the Yellow Circle were=
 advertising? Mobile phones? Soft drinks? Trainers? They all seem to mulch =
down to pretty much the same in the bold coloured big graphiced sans serif =
logo world.
It is not hard to see why environmental groups are so excited about having =
their name in lights. They clearly love the idea of being a player among th=
e other global brands and having a foothold in an iconic and exciting locat=
ion. Green groups are painfully aware of their stereotype as judgmental bac=
kward looking puritans, so they willingly embrace any image that portrays t=
hem as cool, exciting, forward looking and part of the modern consumer worl=
d. And, to be fair, when we are all trying so damned hard to get people eng=
aged, can we really blame anyone who sees a chance to get some attention?
But my concern is not so much about the medium as the way that the adjacenc=
y of messages urging activist action and consumerist inaction contributes t=
o our collective denial. Such jarring juxtapositions are now so common that=
 we take them for granted. A dire scientific report on the impacts of flyin=
g will appear in a newspaper adjacent to a full page advert for cheap fligh=
ts, or a website will have a banner for a competition to win a tropical hol=
iday above a climate change report on the burning of the Amazon.
People would immediately observe, and probably protest, such associations a=
round other topics where they already have a strong moral compass. Just ima=
gine the complaints if fast food companies ran adverts in the middle of a d=
ocumentary on childhood obesity. And on very sensitive topics people notice=
 even minor and accidental associations. I recall a complaint against a Pol=
aroid advert during a commercial break in the 1980=92s mini-series Holocaus=
t =96it appeared, entirely by coincidence, just after SS officers have been=
 flicking through photos of concentration camps.
Advertisers (and the advertising departments in the media) usually invest a=
 lot of attention to make sure that adverts are put alongside copy and visu=
als that do not challenge their brand and put it in the most flattering con=
text. In the case of climate change they clearly see no contradictions. If =
they think about it at all, and I doubt that they do, they probably reckon =
that the appeal of their product can overcome any adjacent warning about cl=
imate change. I suspect that they are right and that the climate message is=
 subtly and subconsciously weakened in the mind of the viewer as a result (=
a postulate that I freely offer for a tasty social science research topic).
But surely, one would think, environmental campaigners would be alert to su=
ch conflicts and would actively avoid any contamination of their message. M=
ost green groups have policies against taking funding from oil and aviation=
 companies for exactly this reason. Some of the largest mainstream green gr=
oups work with corporations that contribute to climate change but usually d=
o so under carefully controlled conditions where the partnership is well de=
fined and the corporation is not allowed free reign to promote itself.
But all that falls apart in the glorious hypnotic world of flashing NEON.
Really, for me, the test is this:  when someone looks at this footage in 21=
00, amidst the  chaos of a dangerously overheated world, what will he or sh=
e make of it ? Will it seem like a valiant attempt to engage people? Or wil=
l it seem disturbing and  incoherent?

ANY COMMENTS PLEASE POST ON www.CLIMATEDENIAL.ORG<http://www.CLIMATEDENIAL.=
ORG>

George Marshall,
Director of Projects,
Climate Outreach Information Network
[log in to unmask]<mailto:[log in to unmask]>

Direct Telephone (Wales) 01686 411 080
Mobile 0781 724 1889
Skype: climategeorge

Main COIN Office
01865 403 334
www.coinet.org.uk<http://www.coinet.org.uk>

The Climate Outreach and Information Network is a charitable trust formed i=
n 2004 to directly engage the public about climate change, COIN inspires la=
sting changes in attitudes and behaviours through the use of innovative act=
ion learning methods and by assisting people to communicate their own messa=
ges to their peers. Charity registration number  1123315



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<div dir=3D"ltr"><font color=3D"#000000" size=3D"2" face=3D"Tahoma">Yes, of=
 course. I place altruism above fear myself, and I assume that you do (but =
I place action before either),&nbsp;but if we are waiting for altruism to s=
ave us, we will wait until the end of or lives
 without noticing any change. Speak to ordinary people (by which I mean tho=
se not immediately concerned with or knowledgable about environmental matte=
rs) about altruism, and they will say, 'you do it then'.&nbsp; If you have =
chosen altruism to save species and society,
 I wish you the best of luck; it is a noble motive. Just don't expect to ge=
t anywhere. We evolved as 'me first' species and, indeed, individuals. It i=
s in our genes, and no amount of persuasion is going to change that.</font>=
</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">t</font></div>
<div style=3D"DIRECTION: ltr" id=3D"divRpF356964">
<hr tabindex=3D"-1">
<font size=3D"2" face=3D"Tahoma"><b>From:</b> Brian Orr [[log in to unmask]
o.uk]<br>
<b>Sent:</b> 16 October 2010 10:42<br>
<b>To:</b> Barker, Tom<br>
<b>Cc:</b> [log in to unmask]<br>
<b>Subject:</b> Re: MOTHS, GREENS AND CORPORATE NEON<br>
</font><br>
</div>
<div></div>
<div>Tom,
<div><br>
</div>
<div>&quot;How are we going to get them to even notice us?&quot;</div>
<div><br>
</div>
<div>As fundamental question as one could pose re: the challenge of climate=
 change.</div>
<div><br>
</div>
<div>Who are the 'we' and the 'them'?</div>
<div><br>
</div>
<div>If it was the CEO and his advertising advisers and their consumers the=
 question would</div>
<div>be one they address every week. Answer: shout more loudly or subtlety =
or both. And</div>
<div>the basic technique would be either tapping into the fundamentals of t=
he human psyche -&nbsp;</div>
<div>status, sex, mother-love, gratification, fear. And in the process buil=
d up a raft of values that</div>
<div>aid the selling of the product. &quot;Because you're worth it!&quot;</=
div>
<div><br>
</div>
<div>Unfortunately the only one we can clearly play on is 'fear'. And that =
can clearly become a turn-off.</div>
<div><br>
</div>
<div>But we do have a form of 'gratification' to sell, even though it's cle=
arly going to be up-hill all the way.</div>
<div>It's the form of gratification we call 'altruism'. I'm inclined to thi=
nk it should be placed above 'fear'&nbsp;</div>
<div>in our limited armoury.</div>
<div><br>
</div>
<div>Brian Orr</div>
<div><br>
</div>
<div>
<div>
<div>On 15 Oct 2010, at 21:05, Barker, Tom wrote:</div>
<br class=3D"Apple-interchange-newline">
<blockquote type=3D"cite"><span class=3D"Apple-style-span">
<div lang=3D"EN-GB">
<div dir=3D"ltr"><font color=3D"#000000" size=3D"2" face=3D"Tahoma">If some=
one looks at it, George, all will not have been lost.</font></div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma"></font>&nbsp;</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">Your point is valid but w=
e must also ask, &quot;Who is going to notice the deep green family living =
within their allotted carbon footprint, growing their own and not engaging =
with&nbsp;the urban bulk&nbsp;of society?&quot;</font></div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma"></font>&nbsp;</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">I like the idea of everyb=
ody being sustainable and reducing their impact to zero net emissions, and =
I don't have a car or fly for that very reason, but i would not&nbsp;begrud=
ge Ban Ki-Moon, Rajendra Pachauri or James
 Hansen flying if they are trying to convince the greater numbers to move t=
owards sustainability.&nbsp; The whole world it seems is playing sport with=
 their computer, lovingly stroking their i-Phone and living it up in cities=
. How are we going to get them to even
 notice us?</font></div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma"></font>&nbsp;</div>
<div dir=3D"ltr"><font size=3D"2" face=3D"tahoma">Tom</font></div>
<div style=3D"DIRECTION: ltr" id=3D"divRpF491887">
<hr tabindex=3D"-1">
<font size=3D"2" face=3D"Tahoma"><b>From:</b><span class=3D"Apple-converted=
-space">&nbsp;</span>Discussion list for the Crisis Forum [<a style=3D"COLO=
R: blue; TEXT-DECORATION: underline" href=3D"mailto:[log in to unmask]
C.UK">[log in to unmask]</a>] On Behalf
 Of George Marshall [<a style=3D"COLOR: blue; TEXT-DECORATION: underline" h=
ref=3D"mailto:[log in to unmask]">[log in to unmask]</a>]<br>
<b>Sent:</b><span class=3D"Apple-converted-space">&nbsp;</span>15 October 2=
010 19:16<br>
<b>To:</b><span class=3D"Apple-converted-space">&nbsp;</span><a style=3D"CO=
LOR: blue; TEXT-DECORATION: underline" href=3D"mailto:CRISIS-FORUM@JISCMAIL=
.AC.UK">[log in to unmask]</a><br>
<b>Subject:</b><span class=3D"Apple-converted-space">&nbsp;</span>MOTHS, GR=
EENS AND CORPORATE NEON<br>
</font><br>
</div>
<div></div>
<div>
<div class=3D"WordSection1">
<h3 style=3D"FONT-FAMILY: 'Times New Roman',serif; MARGIN-LEFT: 0cm; FONT-S=
IZE: 13.5pt; FONT-WEIGHT: bold; MARGIN-RIGHT: 0cm">
<a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http://climate=
denial.org/2010/10/15/up-in-lights/" target=3D"_blank">http://climatedenial=
.org/2010/10/15/up-in-lights/</a></h3>
<h3 style=3D"FONT-FAMILY: 'Times New Roman',serif; MARGIN-LEFT: 0cm; FONT-S=
IZE: 13.5pt; FONT-WEIGHT: bold; MARGIN-RIGHT: 0cm">
<a style=3D"COLOR: blue; TEXT-DECORATION: underline" title=3D"Permanent Lin=
k: UP IN LIGHTS" href=3D"http://climatedenial.org/2010/10/15/up-in-lights/"=
 target=3D"_blank">UP IN LIGHTS</a></h3>
<div style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SI=
ZE: 11pt">
George Marshall @ 6:49 pm<span class=3D"Apple-converted-space">&nbsp;</span=
><a style=3D"COLOR: blue; TEXT-DECORATION: underline" title=3D"Edit Post" h=
ref=3D"http://climatedenial.org/wp/wp-admin/post.php?post=3D310&amp;action=
=3Dedit" target=3D"_blank">Edit This</a></div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
<strong>When campaign organisations put their climate change messages up in=
 lights alongside commercial neon advertising the result is a bizarre disso=
nance that does nothing for their message but says a lot more about our col=
lective confusion and denial.</strong></div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Last week 10:10, the global campaign to reduce emissions by 10% this year, =
proudly announced that its name was up among the bright lights in Piccadill=
y Circus. The tweet promoting the sign said =93in amongst it all, you reall=
y can see the glimmers of a movement
 building=94.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
<a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http://vimeo.c=
om/15751857" target=3D"_blank">Piccadilly Lights</a><span class=3D"Apple-co=
nverted-space">&nbsp;</span>from<span class=3D"Apple-converted-space">&nbsp=
;</span><a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http:/=
/vimeo.com/user2010561" target=3D"_blank">Londonlime</a><span class=3D"Appl=
e-converted-space">&nbsp;</span>on<span class=3D"Apple-converted-space">&nb=
sp;</span><a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http=
://vimeo.com" target=3D"_blank">Vimeo</a>.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Glimmers indeed. Watch carefully or you may miss it- yes 10:10 really is th=
ere, alternating with a gambling website and engulfed by the vastly greater=
 signs of TDK, Sanyo and Sony.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Piccadilly Circus is not just a fancy illuminated sign, it is, and has alwa=
ys been, a totem pole of corporate advertising. To place a climate change m=
essage there implies that there is no conflict of interest between action o=
n climate change and the growth
 economics of globalised corporations. Even if you accept this =96 and pers=
onally I don=92t =96 is it not bizarre nonetheless to publicise a climate c=
hange campaign that has urged people to turn their televisions off standby =
and unplug their mobile phone charger
 on a flashing sign alongside the world=92s largest electronics corporation=
s? It would be like the National Cycle Network putting its logo on the side=
 of Fernando Alonso=92s Ferrari.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Much as I respect what 10:10 has achieved, I have come to expect their comm=
unications to be, shall we say, eccentric. 2 weeks ago they enthusiasticall=
y launched a promo movie that showed dissenters being blown apart with high=
 explosive.<span class=3D"Apple-converted-space">&nbsp;</span><a style=3D"C=
OLOR: blue; TEXT-DECORATION: underline" href=3D"http://climatedenial.org/20=
10/10/04/1010-no-pressure-splatter-ad-so-how-could-it-have-been-better/" ta=
rget=3D"_blank">See
 my last post..<span class=3D"Apple-converted-space">&nbsp;</span></a>But I=
 do expect more coherence from the World Wide Fund for Nature and its large=
 and experienced communications team.&nbsp; However the WWF is just as exci=
ted by the thought of being up in lights. In
 March this year it persuaded its partners Coca Cola to give over its prime=
 Piccadilly Circus spot for an advert for its Earth Hour =96 a global call =
for people to turn out their lights in solidarity with the climate crisis.<=
/div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Hold it there for a moment =96 an environmental organisation, teamed up wit=
h a global soft drinks manufacturer (reknowned for its dubious expansion ta=
ctics and links with obesity), takes out a huge illuminated sign to encoura=
ge people to save energy and turn
 off their lights.<br>
<br>
</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
WWF=92s justification was that the sign would go out at 8.30 pm as part of =
the Earth Hour. If you turn a blind eye to the extremely mixed messaging yo=
u can also conveniently ignore the fact that it did not actually go off at =
all, but went a kind of bright grey
 colour like a laptop screen on the blink.<a style=3D"COLOR: blue; TEXT-DEC=
ORATION: underline" href=3D"http://www.youtube.com/watch?v=3DJRXJ5PRz880&am=
p;NR=3D1" target=3D"_blank">Link=85</a></div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
It seems that environmentalists, like moths, are so dazzled by the bright l=
ights that they lose all sense of where they are and what they are trying t=
o say. And if Piccadilly Circus, a rather mediocre display, is so attractiv=
e to campaigners, Times Square drives
 us nuts.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
In 2008 the Climate Group chose the middle of Times Square for the launch o=
f its Together campaign- once again, a programme aimed at persuading people=
 to adopt small changes in energy saving behaviour. The launch was a strang=
e affair of celebrities, laptop
 information screens and potted plants- and above them all a huge LED sign =
with a pulsing orange circle logo.<span class=3D"Apple-converted-space">&nb=
sp;</span><a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http=
://www.togethercampaign.com/" target=3D"_blank">Link,
 go to June 2008 tab and click on =91launch video=92</a></div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Earth Day 2009 was launched when an illuminated =91Earth Ball=92 (sponsored=
 by Philips Electrics) was<span class=3D"Apple-converted-space">&nbsp;</spa=
n><a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http://www.c=
ausecast.org/events/178-earth-ball-to-drop-for-earth-day-celebration-in-tim=
es-square." target=3D"_blank">dropped
 in Times Square</a>. They came back for their 40th anniversary this year w=
ith<a style=3D"COLOR: blue; TEXT-DECORATION: underline" href=3D"http://time=
ssquarenyc.org/about_us/documents/edny_ed40_release_04_12_10.pdf" target=3D=
"_blank">=93personal greetings from renowned
 leaders of the environmental movement=94</a><span class=3D"Apple-converted=
-space">&nbsp;</span>aired on screens around the square.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
And even the admirable and usually right-on-message Bill McKibben, the foun=
der of the grassroots 350.org movement, chose to launch the 2009 Climate Da=
y of Action there under their huge illuminated arrow logo. Could anyone act=
ually guess what the Blue Arrow
 or the Earth Ball or the Yellow Circle were advertising? Mobile phones? So=
ft drinks? Trainers? They all seem to mulch down to pretty much the same in=
 the bold coloured big graphiced sans serif logo world.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
It is not hard to see why environmental groups are so excited about having =
their name in lights. They clearly love the idea of being a player among th=
e other global brands and having a foothold in an iconic and exciting locat=
ion. Green groups are painfully
 aware of their stereotype as judgmental backward looking puritans, so they=
 willingly embrace any image that portrays them as cool, exciting, forward =
looking and part of the modern consumer world. And, to be fair, when we are=
 all trying so damned hard to get
 people engaged, can we really blame anyone who sees a chance to get some a=
ttention?</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
But my concern is not so much about the medium as the way that the adjacenc=
y of messages urging activist action and consumerist inaction contributes t=
o our collective denial. Such jarring juxtapositions are now so common that=
 we take them for granted. A dire
 scientific report on the impacts of flying will appear in a newspaper adja=
cent to a full page advert for cheap flights, or a website will have a bann=
er for a competition to win a tropical holiday above a climate change repor=
t on the burning of the Amazon.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
People would immediately observe, and probably protest, such associations a=
round other topics where they already have a strong moral compass. Just ima=
gine the complaints if fast food companies ran adverts in the middle of a d=
ocumentary on childhood obesity.
 And on very sensitive topics people notice even minor and accidental assoc=
iations. I recall a complaint against a Polaroid advert during a commercial=
 break in the 1980=92s mini-series Holocaust =96it appeared, entirely by co=
incidence, just after SS officers have
 been flicking through photos of concentration camps.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Advertisers (and the advertising departments in the media) usually invest a=
 lot of attention to make sure that adverts are put alongside copy and visu=
als that do not challenge their brand and put it in the most flattering con=
text. In the case of climate change
 they clearly see no contradictions. If they think about it at all, and I d=
oubt that they do, they probably reckon that the appeal of their product ca=
n overcome any adjacent warning about climate change. I suspect that they a=
re right and that the climate message
 is subtly and subconsciously weakened in the mind of the viewer as a resul=
t (a postulate that I freely offer for a tasty social science research topi=
c).</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
But surely, one would think, environmental campaigners would be alert to su=
ch conflicts and would actively avoid any contamination of their message. M=
ost green groups have policies against taking funding from oil and aviation=
 companies for exactly this reason.
 Some of the largest mainstream green groups work with corporations that co=
ntribute to climate change but usually do so under carefully controlled con=
ditions where the partnership is well defined and the corporation is not al=
lowed free reign to promote itself.</div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
But all that falls apart in the glorious hypnotic world of flashing NEON.</=
div>
<div style=3D"MARGIN: 0px 0cm; FONT-FAMILY: 'Times New Roman',serif; FONT-S=
IZE: 12pt">
Really, for me, the test is this:&nbsp; when someone looks at this footage =
in 2100, amidst the&nbsp; chaos of a dangerously overheated world, what wil=
l he or she make of it ? Will it seem like a valiant attempt to engage peop=
le? Or will it seem disturbing and&nbsp; incoherent?</div>
<p style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SIZE=
: 11pt" class=3D"MsoNormal">
<span style=3D"FONT-FAMILY: Arial,sans-serif"></span>&nbsp;</p>
<div style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SI=
ZE: 11pt">
<span style=3D"FONT-FAMILY: Arial,sans-serif">ANY COMMENTS PLEASE POST ON<s=
pan class=3D"Apple-converted-space">&nbsp;</span><a style=3D"COLOR: blue; T=
EXT-DECORATION: underline" href=3D"http://www.CLIMATEDENIAL.ORG" target=3D"=
_blank">www.CLIMATEDENIAL.ORG</a></span></div>
<p style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SIZE=
: 11pt" class=3D"MsoNormal">
<span style=3D"FONT-FAMILY: Arial,sans-serif"></span>&nbsp;</p>
<div style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SI=
ZE: 11pt">
<b><span style=3D"FONT-FAMILY: Arial,sans-serif">George Marshall,</span></b=
></div>
<div style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SI=
ZE: 11pt">
<b><span style=3D"FONT-FAMILY: Arial,sans-serif">Director of Projects,</spa=
n></b></div>
<div style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SI=
ZE: 11pt">
<b><span style=3D"FONT-FAMILY: Arial,sans-serif">Climate Outreach Informati=
on Network</span></b></div>
<div style=3D"MARGIN: 0cm 0cm 0pt; FONT-FAMILY: Calibri,sans-serif; FONT-SI=
ZE: 11pt">
<b><span style=3D"FONT-FAMILY: Arial,sans-serif"><a style=3D"COLOR: blue; T=
EXT-DECORATION: underline" href=3D"mailto:[log in to unmask]">george@coin=
et.org.uk</a></span></b></div>
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<b><span style=3D"FONT-FAMILY: Arial,sans-serif"></span></b>&nbsp;</div>
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<span style=3D"FONT-FAMILY: Arial,sans-serif">Direct Telephone (Wales) 0168=
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ZE: 11pt">
<i><span style=3D"FONT-FAMILY: Arial,sans-serif; FONT-SIZE: 9pt">The Climat=
e Outreach and Information Network is a charitable trust formed in 2004 to =
directly engage the public about climate change, COIN inspires lasting chan=
ges in attitudes and behaviours through
 the use of innovative action learning methods and by assisting people to c=
ommunicate their own messages to their peers. Charity registration number&n=
bsp;<span class=3D"Apple-converted-space">&nbsp;</span></span></i><i><span =
style=3D"FONT-FAMILY: Arial,sans-serif; FONT-SIZE: 9pt">1123315</span></i><=
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Date:         Sun, 17 Oct 2010 10:31:42 +0100
Reply-To:     Brian Orr <[log in to unmask]>
Sender:       Discussion list for the Crisis Forum <[log in to unmask]>
From:         Brian Orr <[log in to unmask]>
Subject:      Re: MOTHS, GREENS AND CORPORATE NEON
Comments: To: "Barker, Tom" <[log in to unmask]>
In-Reply-To:  <[log in to unmask]>
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Sorry Tom, I have to disagree. Obviously actions speak louder than =20
words but why take action if you have no motivation?

The name of the game as I see it is changing hearts and minds. It's =20
what the advertisers spend their time doing.

No, we're not a 'me first' species: look at the solitary great apes, =20
the orang-utan and the gibbon - clinging on for survival in the rain-=20
forests: or even the gorilla - arch Tories - family first, family =20
second and then family. Even they still hang around tremulously in the =20=

forests.

Compare with the chimpanzees or even the baboons, much more successful =20=

because they act as tribes in the face of outward pressures.

The most puny great ape of them all, homo sapiens, became lord of all, =20=

not just because of our superior brain but because we developed the =20
instincts to act tribally when push came to shove.

Individualism versus tribalism, that's what it's all about. And the =20
tribalists have got to win even though those who appeal to =20
individualism are currently well ahead of the game.

Brian

On 17 Oct 2010, at 08:46, Barker, Tom wrote:

> Yes, of course. I place altruism above fear myself, and I assume =20
> that you do (but I place action before either), but if we are =20
> waiting for altruism to save us, we will wait until the end of or =20
> lives without noticing any change. Speak to ordinary people (by =20
> which I mean those not immediately concerned with or knowledgable =20
> about environmental matters) about altruism, and they will say, 'you =20=

> do it then'.  If you have chosen altruism to save species and =20
> society, I wish you the best of luck; it is a noble motive. Just =20
> don't expect to get anywhere. We evolved as 'me first' species and, =20=

> indeed, individuals. It is in our genes, and no amount of persuasion =20=

> is going to change that.
> t
> From: Brian Orr [[log in to unmask]]
> Sent: 16 October 2010 10:42
> To: Barker, Tom
> Cc: [log in to unmask]
> Subject: Re: MOTHS, GREENS AND CORPORATE NEON
>
> Tom,
>
> "How are we going to get them to even notice us?"
>
> As fundamental question as one could pose re: the challenge of =20
> climate change.
>
> Who are the 'we' and the 'them'?
>
> If it was the CEO and his advertising advisers and their consumers =20
> the question would
> be one they address every week. Answer: shout more loudly or =20
> subtlety or both. And
> the basic technique would be either tapping into the fundamentals of =20=

> the human psyche -
> status, sex, mother-love, gratification, fear. And in the process =20
> build up a raft of values that
> aid the selling of the product. "Because you're worth it!"
>
> Unfortunately the only one we can clearly play on is 'fear'. And =20
> that can clearly become a turn-off.
>
> But we do have a form of 'gratification' to sell, even though it's =20
> clearly going to be up-hill all the way.
> It's the form of gratification we call 'altruism'. I'm inclined to =20
> think it should be placed above 'fear'
> in our limited armoury.
>
> Brian Orr
>
> On 15 Oct 2010, at 21:05, Barker, Tom wrote:
>
>> If someone looks at it, George, all will not have been lost.
>>
>> Your point is valid but we must also ask, "Who is going to notice =20
>> the deep green family living within their allotted carbon =20
>> footprint, growing their own and not engaging with the urban bulk =20
>> of society?"
>>
>> I like the idea of everybody being sustainable and reducing their =20
>> impact to zero net emissions, and I don't have a car or fly for =20
>> that very reason, but i would not begrudge Ban Ki-Moon, Rajendra =20
>> Pachauri or James Hansen flying if they are trying to convince the =20=

>> greater numbers to move towards sustainability.  The whole world it =20=

>> seems is playing sport with their computer, lovingly stroking their =20=

>> i-Phone and living it up in cities. How are we going to get them to =20=

>> even notice us?
>>
>> Tom
>> From: Discussion list for the Crisis Forum =
[[log in to unmask]
>> ] On Behalf Of George Marshall [[log in to unmask]]
>> Sent: 15 October 2010 19:16
>> To: [log in to unmask]
>> Subject: MOTHS, GREENS AND CORPORATE NEON
>>
>> http://climatedenial.org/2010/10/15/up-in-lights/
>>
>> UP IN LIGHTS
>>
>> George Marshall @ 6:49 pm Edit This
>> When campaign organisations put their climate change messages up in =20=

>> lights alongside commercial neon advertising the result is a =20
>> bizarre dissonance that does nothing for their message but says a =20
>> lot more about our collective confusion and denial.
>> Last week 10:10, the global campaign to reduce emissions by 10% =20
>> this year, proudly announced that its name was up among the bright =20=

>> lights in Piccadilly Circus. The tweet promoting the sign said =93in =20=

>> amongst it all, you really can see the glimmers of a movement =20
>> building=94.
>> Piccadilly Lights from Londonlime on Vimeo.
>> Glimmers indeed. Watch carefully or you may miss it- yes 10:10 =20
>> really is there, alternating with a gambling website and engulfed =20
>> by the vastly greater signs of TDK, Sanyo and Sony.
>> Piccadilly Circus is not just a fancy illuminated sign, it is, and =20=

>> has always been, a totem pole of corporate advertising. To place a =20=

>> climate change message there implies that there is no conflict of =20
>> interest between action on climate change and the growth economics =20=

>> of globalised corporations. Even if you accept this =96 and =20
>> personally I don=92t =96 is it not bizarre nonetheless to publicise a =
=20
>> climate change campaign that has urged people to turn their =20
>> televisions off standby and unplug their mobile phone charger on a =20=

>> flashing sign alongside the world=92s largest electronics =20
>> corporations? It would be like the National Cycle Network putting =20
>> its logo on the side of Fernando Alonso=92s Ferrari.
>> Much as I respect what 10:10 has achieved, I have come to expect =20
>> their communications to be, shall we say, eccentric. 2 weeks ago =20
>> they enthusiastically launched a promo movie that showed dissenters =20=

>> being blown apart with high explosive. See my last post.. But I do =20=

>> expect more coherence from the World Wide Fund for Nature and its =20
>> large and experienced communications team.  However the WWF is just =20=

>> as excited by the thought of being up in lights. In March this year =20=

>> it persuaded its partners Coca Cola to give over its prime =20
>> Piccadilly Circus spot for an advert for its Earth Hour =96 a global =20=

>> call for people to turn out their lights in solidarity with the =20
>> climate crisis.
>> Hold it there for a moment =96 an environmental organisation, teamed =20=

>> up with a global soft drinks manufacturer (reknowned for its =20
>> dubious expansion tactics and links with obesity), takes out a huge =20=

>> illuminated sign to encourage people to save energy and turn off =20
>> their lights.
>>
>> WWF=92s justification was that the sign would go out at 8.30 pm as =20=

>> part of the Earth Hour. If you turn a blind eye to the extremely =20
>> mixed messaging you can also conveniently ignore the fact that it =20
>> did not actually go off at all, but went a kind of bright grey =20
>> colour like a laptop screen on the blink.Link=85
>> It seems that environmentalists, like moths, are so dazzled by the =20=

>> bright lights that they lose all sense of where they are and what =20
>> they are trying to say. And if Piccadilly Circus, a rather mediocre =20=

>> display, is so attractive to campaigners, Times Square drives us =20
>> nuts.
>> In 2008 the Climate Group chose the middle of Times Square for the =20=

>> launch of its Together campaign- once again, a programme aimed at =20
>> persuading people to adopt small changes in energy saving =20
>> behaviour. The launch was a strange affair of celebrities, laptop =20
>> information screens and potted plants- and above them all a huge =20
>> LED sign with a pulsing orange circle logo. Link, go to June 2008 =20
>> tab and click on =91launch video=92
>> Earth Day 2009 was launched when an illuminated =91Earth =20
>> Ball=92 (sponsored by Philips Electrics) was dropped in Times Square. =
=20
>> They came back for their 40th anniversary this year with=93personal =20=

>> greetings from renowned leaders of the environmental movement=94 =20
>> aired on screens around the square.
>> And even the admirable and usually right-on-message Bill McKibben, =20=

>> the founder of the grassroots 350.org movement, chose to launch the =20=

>> 2009 Climate Day of Action there under their huge illuminated arrow =20=

>> logo. Could anyone actually guess what the Blue Arrow or the Earth =20=

>> Ball or the Yellow Circle were advertising? Mobile phones? Soft =20
>> drinks? Trainers? They all seem to mulch down to pretty much the =20
>> same in the bold coloured big graphiced sans serif logo world.
>> It is not hard to see why environmental groups are so excited about =20=

>> having their name in lights. They clearly love the idea of being a =20=

>> player among the other global brands and having a foothold in an =20
>> iconic and exciting location. Green groups are painfully aware of =20
>> their stereotype as judgmental backward looking puritans, so they =20
>> willingly embrace any image that portrays them as cool, exciting, =20
>> forward looking and part of the modern consumer world. And, to be =20
>> fair, when we are all trying so damned hard to get people engaged, =20=

>> can we really blame anyone who sees a chance to get some attention?
>> But my concern is not so much about the medium as the way that the =20=

>> adjacency of messages urging activist action and consumerist =20
>> inaction contributes to our collective denial. Such jarring =20
>> juxtapositions are now so common that we take them for granted. A =20
>> dire scientific report on the impacts of flying will appear in a =20
>> newspaper adjacent to a full page advert for cheap flights, or a =20
>> website will have a banner for a competition to win a tropical =20
>> holiday above a climate change report on the burning of the Amazon.
>> People would immediately observe, and probably protest, such =20
>> associations around other topics where they already have a strong =20
>> moral compass. Just imagine the complaints if fast food companies =20
>> ran adverts in the middle of a documentary on childhood obesity. =20
>> And on very sensitive topics people notice even minor and =20
>> accidental associations. I recall a complaint against a Polaroid =20
>> advert during a commercial break in the 1980=92s mini-series =20
>> Holocaust =96it appeared, entirely by coincidence, just after SS =20
>> officers have been flicking through photos of concentration camps.
>> Advertisers (and the advertising departments in the media) usually =20=

>> invest a lot of attention to make sure that adverts are put =20
>> alongside copy and visuals that do not challenge their brand and =20
>> put it in the most flattering context. In the case of climate =20
>> change they clearly see no contradictions. If they think about it =20
>> at all, and I doubt that they do, they probably reckon that the =20
>> appeal of their product can overcome any adjacent warning about =20
>> climate change. I suspect that they are right and that the climate =20=

>> message is subtly and subconsciously weakened in the mind of the =20
>> viewer as a result (a postulate that I freely offer for a tasty =20
>> social science research topic).
>> But surely, one would think, environmental campaigners would be =20
>> alert to such conflicts and would actively avoid any contamination =20=

>> of their message. Most green groups have policies against taking =20
>> funding from oil and aviation companies for exactly this reason. =20
>> Some of the largest mainstream green groups work with corporations =20=

>> that contribute to climate change but usually do so under carefully =20=

>> controlled conditions where the partnership is well defined and the =20=

>> corporation is not allowed free reign to promote itself.
>> But all that falls apart in the glorious hypnotic world of flashing =20=

>> NEON.
>> Really, for me, the test is this:  when someone looks at this =20
>> footage in 2100, amidst the  chaos of a dangerously overheated =20
>> world, what will he or she make of it ? Will it seem like a valiant =20=

>> attempt to engage people? Or will it seem disturbing and  incoherent?
>>
>> ANY COMMENTS PLEASE POST ON www.CLIMATEDENIAL.ORG
>>
>> George Marshall,
>> Director of Projects,
>> Climate Outreach Information Network
>> [log in to unmask]
>>
>> Direct Telephone (Wales) 01686 411 080
>> Mobile 0781 724 1889
>> Skype: climategeorge
>>
>> Main COIN Office
>> 01865 403 334
>> www.coinet.org.uk
>>
>> The Climate Outreach and Information Network is a charitable trust =20=

>> formed in 2004 to directly engage the public about climate change, =20=

>> COIN inspires lasting changes in attitudes and behaviours through =20
>> the use of innovative action learning methods and by assisting =20
>> people to communicate their own messages to their peers. Charity =20
>> registration number  1123315
>>
>
>


--Apple-Mail-1--236942654
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	charset=WINDOWS-1252
Content-Transfer-Encoding: quoted-printable

<html><body style=3D"word-wrap: break-word; -webkit-nbsp-mode: space; =
-webkit-line-break: after-white-space; ">Sorry Tom, I have to disagree. =
Obviously actions speak louder than words but why take action if you =
have no motivation?<div><br></div><div>The name of the game as I see it =
is changing hearts and minds. It's what the advertisers spend their time =
doing.</div><div><br></div><div>No, we're not a 'me first' species: look =
at the solitary great apes, the orang-utan and the gibbon - clinging on =
for survival in the rain-forests: or even the gorilla - arch Tories - =
family first, family second and then family. Even they still hang around =
tremulously in the forests.</div><div><br></div><div>Compare with the =
chimpanzees or even the baboons, much more successful because they act =
as tribes in the face of outward pressures.</div><div><br></div><div>The =
most puny great ape of them all, homo sapiens, became lord of all, not =
just because of our superior brain but because we developed the =
instincts to act tribally when push came to =
shove.</div><div><br></div><div>Individualism versus tribalism, that's =
what it's all about. And the tribalists have got to win even though =
those who appeal to individualism are currently well ahead of the =
game.</div><div><br></div><div>Brian</div><div><br><div><div>On 17 Oct =
2010, at 08:46, Barker, Tom wrote:</div><br =
class=3D"Apple-interchange-newline"><blockquote type=3D"cite"><span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; color: =
rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: =
normal; font-weight: normal; letter-spacing: normal; line-height: =
normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: =
none; white-space: normal; widows: 2; word-spacing: 0px; =
-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: =
0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: =
auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div =
ocsi=3D"x"><div dir=3D"ltr"><font color=3D"#000000" size=3D"2" =
face=3D"Tahoma">Yes, of course. I place altruism above fear myself, and =
I assume that you do (but I place action before either),&nbsp;but if we =
are waiting for altruism to save us, we will wait until the end of or =
lives without noticing any change. Speak to ordinary people (by which I =
mean those not immediately concerned with or knowledgable about =
environmental matters) about altruism, and they will say, 'you do it =
then'.&nbsp; If you have chosen altruism to save species and society, I =
wish you the best of luck; it is a noble motive. Just don't expect to =
get anywhere. We evolved as 'me first' species and, indeed, individuals. =
It is in our genes, and no amount of persuasion is going to change =
that.</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">t</font></div><div id=3D"divRpF356964" style=3D"direction:=
 ltr; "><hr tabindex=3D"-1"><font size=3D"2" =
face=3D"Tahoma"><b>From:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>Brian Orr [<a =
href=3D"mailto:[log in to unmask]">[log in to unmask]</a>]<br><b>S=
ent:</b><span class=3D"Apple-converted-space">&nbsp;</span>16 October =
2010 10:42<br><b>To:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>Barker, =
Tom<br><b>Cc:</b><span class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"mailto:[log in to unmask]">[log in to unmask]</a=
><br><b>Subject:</b><span class=3D"Apple-converted-space">&nbsp;</span>Re:=
 MOTHS, GREENS AND CORPORATE =
NEON<br></font><br></div><div></div><div>Tom,<div><br></div><div>"How =
are we going to get them to even notice us?"</div><div><br></div><div>As =
fundamental question as one could pose re: the challenge of climate =
change.</div><div><br></div><div>Who are the 'we' and the =
'them'?</div><div><br></div><div>If it was the CEO and his advertising =
advisers and their consumers the question would</div><div>be one they =
address every week. Answer: shout more loudly or subtlety or both. =
And</div><div>the basic technique would be either tapping into the =
fundamentals of the human psyche -&nbsp;</div><div>status, sex, =
mother-love, gratification, fear. And in the process build up a raft of =
values that</div><div>aid the selling of the product. "Because you're =
worth it!"</div><div><br></div><div>Unfortunately the only one we can =
clearly play on is 'fear'. And that can clearly become a =
turn-off.</div><div><br></div><div>But we do have a form of =
'gratification' to sell, even though it's clearly going to be up-hill =
all the way.</div><div>It's the form of gratification we call =
'altruism'. I'm inclined to think it should be placed above =
'fear'&nbsp;</div><div>in our limited =
armoury.</div><div><br></div><div>Brian =
Orr</div><div><br></div><div><div><div>On 15 Oct 2010, at 21:05, Barker, =
Tom wrote:</div><br class=3D"Apple-interchange-newline"><blockquote =
type=3D"cite"><span class=3D"Apple-style-span"><div lang=3D"EN-GB"><div =
dir=3D"ltr"><font color=3D"#000000" size=3D"2" face=3D"Tahoma">If =
someone looks at it, George, all will not have been =
lost.</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma"></font>&nbsp;</div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">Your point is valid but we must also ask, "Who is going =
to notice the deep green family living within their allotted carbon =
footprint, growing their own and not engaging with&nbsp;the urban =
bulk&nbsp;of society?"</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma"></font>&nbsp;</div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">I like the idea of everybody being sustainable and =
reducing their impact to zero net emissions, and I don't have a car or =
fly for that very reason, but i would not&nbsp;begrudge Ban Ki-Moon, =
Rajendra Pachauri or James Hansen flying if they are trying to convince =
the greater numbers to move towards sustainability.&nbsp; The whole =
world it seems is playing sport with their computer, lovingly stroking =
their i-Phone and living it up in cities. How are we going to get them =
to even notice us?</font></div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma"></font>&nbsp;</div><div dir=3D"ltr"><font size=3D"2" =
face=3D"tahoma">Tom</font></div><div id=3D"divRpF491887" =
style=3D"direction: ltr; "><hr tabindex=3D"-1"><font size=3D"2" =
face=3D"Tahoma"><b>From:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>Discussion list for the =
Crisis Forum [<a href=3D"mailto:[log in to unmask]" =
style=3D"color: blue; text-decoration: underline; =
">[log in to unmask]</a>] On Behalf Of George Marshall [<a =
href=3D"mailto:[log in to unmask]" style=3D"color: blue; =
text-decoration: underline; =
">[log in to unmask]</a>]<br><b>Sent:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>15 October 2010 =
19:16<br><b>To:</b><span class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"mailto:[log in to unmask]" style=3D"color: blue; =
text-decoration: underline; =
">[log in to unmask]</a><br><b>Subject:</b><span =
class=3D"Apple-converted-space">&nbsp;</span>MOTHS, GREENS AND CORPORATE =
NEON<br></font><br></div><div></div><div><div class=3D"WordSection1"><h3 =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 13.5pt; font-weight: bold; margin-right: 0cm; "><a =
href=3D"http://climatedenial.org/2010/10/15/up-in-lights/" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; =
">http://climatedenial.org/2010/10/15/up-in-lights/</a></h3><h3 =
style=3D"font-family: 'Times New Roman', serif; margin-left: 0cm; =
font-size: 13.5pt; font-weight: bold; margin-right: 0cm; "><a =
title=3D"Permanent Link: UP IN LIGHTS" =
href=3D"http://climatedenial.org/2010/10/15/up-in-lights/" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; ">UP =
IN LIGHTS</a></h3><div style=3D"margin-top: 0cm; margin-right: 0cm; =
margin-bottom: 0pt; margin-left: 0cm; font-family: Calibri, sans-serif; =
font-size: 11pt; ">George Marshall @ 6:49 pm<span =
class=3D"Apple-converted-space">&nbsp;</span><a title=3D"Edit Post" =
href=3D"http://climatedenial.org/wp/wp-admin/post.php?post=3D310&amp;actio=
n=3Dedit" target=3D"_blank" style=3D"color: blue; text-decoration: =
underline; ">Edit This</a></div><div style=3D"margin-top: 0px; =
margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; font-family: =
'Times New Roman', serif; font-size: 12pt; "><strong>When campaign =
organisations put their climate change messages up in lights alongside =
commercial neon advertising the result is a bizarre dissonance that does =
nothing for their message but says a lot more about our collective =
confusion and denial.</strong></div><div style=3D"margin-top: 0px; =
margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; font-family: =
'Times New Roman', serif; font-size: 12pt; ">Last week 10:10, the global =
campaign to reduce emissions by 10% this year, proudly announced that =
its name was up among the bright lights in Piccadilly Circus. The tweet =
promoting the sign said =93in amongst it all, you really can see the =
glimmers of a movement building=94.</div><div style=3D"margin-top: 0px; =
margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; font-family: =
'Times New Roman', serif; font-size: 12pt; "><a =
href=3D"http://vimeo.com/15751857" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; ">Piccadilly Lights</a><span =
class=3D"Apple-converted-space">&nbsp;</span>from<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://vimeo.com/user2010561" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; ">Londonlime</a><span =
class=3D"Apple-converted-space">&nbsp;</span>on<span =
class=3D"Apple-converted-space">&nbsp;</span><a href=3D"http://vimeo.com" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; =
">Vimeo</a>.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">Glimmers indeed. Watch carefully or you may =
miss it- yes 10:10 really is there, alternating with a gambling website =
and engulfed by the vastly greater signs of TDK, Sanyo and =
Sony.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">Piccadilly Circus is not just a fancy =
illuminated sign, it is, and has always been, a totem pole of corporate =
advertising. To place a climate change message there implies that there =
is no conflict of interest between action on climate change and the =
growth economics of globalised corporations. Even if you accept this =96 =
and personally I don=92t =96 is it not bizarre nonetheless to publicise =
a climate change campaign that has urged people to turn their =
televisions off standby and unplug their mobile phone charger on a =
flashing sign alongside the world=92s largest electronics corporations? =
It would be like the National Cycle Network putting its logo on the side =
of Fernando Alonso=92s Ferrari.</div><div style=3D"margin-top: 0px; =
margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; font-family: =
'Times New Roman', serif; font-size: 12pt; ">Much as I respect what =
10:10 has achieved, I have come to expect their communications to be, =
shall we say, eccentric. 2 weeks ago they enthusiastically launched a =
promo movie that showed dissenters being blown apart with high =
explosive.<span class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://climatedenial.org/2010/10/04/1010-no-pressure-splatter-ad-s=
o-how-could-it-have-been-better/" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; ">See my last post..<span =
class=3D"Apple-converted-space">&nbsp;</span></a>But I do expect more =
coherence from the World Wide Fund for Nature and its large and =
experienced communications team.&nbsp; However the WWF is just as =
excited by the thought of being up in lights. In March this year it =
persuaded its partners Coca Cola to give over its prime Piccadilly =
Circus spot for an advert for its Earth Hour =96 a global call for =
people to turn out their lights in solidarity with the climate =
crisis.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">Hold it there for a moment =96 an =
environmental organisation, teamed up with a global soft drinks =
manufacturer (reknowned for its dubious expansion tactics and links with =
obesity), takes out a huge illuminated sign to encourage people to save =
energy and turn off their lights.<br><br></div><div style=3D"margin-top: =
0px; margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; =
font-family: 'Times New Roman', serif; font-size: 12pt; ">WWF=92s =
justification was that the sign would go out at 8.30 pm as part of the =
Earth Hour. If you turn a blind eye to the extremely mixed messaging you =
can also conveniently ignore the fact that it did not actually go off at =
all, but went a kind of bright grey colour like a laptop screen on the =
blink.<a href=3D"http://www.youtube.com/watch?v=3DJRXJ5PRz880&amp;NR=3D1" =
target=3D"_blank" style=3D"color: blue; text-decoration: underline; =
">Link=85</a></div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">It seems that environmentalists, like moths, =
are so dazzled by the bright lights that they lose all sense of where =
they are and what they are trying to say. And if Piccadilly Circus, a =
rather mediocre display, is so attractive to campaigners, Times Square =
drives us nuts.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">In 2008 the Climate Group chose the middle of =
Times Square for the launch of its Together campaign- once again, a =
programme aimed at persuading people to adopt small changes in energy =
saving behaviour. The launch was a strange affair of celebrities, laptop =
information screens and potted plants- and above them all a huge LED =
sign with a pulsing orange circle logo.<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://www.togethercampaign.com/" target=3D"_blank" =
style=3D"color: blue; text-decoration: underline; ">Link, go to June =
2008 tab and click on =91launch video=92</a></div><div =
style=3D"margin-top: 0px; margin-right: 0cm; margin-bottom: 0px; =
margin-left: 0cm; font-family: 'Times New Roman', serif; font-size: =
12pt; ">Earth Day 2009 was launched when an illuminated =91Earth Ball=92 =
(sponsored by Philips Electrics) was<span =
class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://www.causecast.org/events/178-earth-ball-to-drop-for-earth-d=
ay-celebration-in-times-square." target=3D"_blank" style=3D"color: blue; =
text-decoration: underline; ">dropped in Times Square</a>. They came =
back for their 40th anniversary this year with<a =
href=3D"http://timessquarenyc.org/about_us/documents/edny_ed40_release_04_=
12_10.pdf" target=3D"_blank" style=3D"color: blue; text-decoration: =
underline; ">=93personal greetings from renowned leaders of the =
environmental movement=94</a><span =
class=3D"Apple-converted-space">&nbsp;</span>aired on screens around the =
square.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">And even the admirable and usually =
right-on-message Bill McKibben, the founder of the grassroots 350.org =
movement, chose to launch the 2009 Climate Day of Action there under =
their huge illuminated arrow logo. Could anyone actually guess what the =
Blue Arrow or the Earth Ball or the Yellow Circle were advertising? =
Mobile phones? Soft drinks? Trainers? They all seem to mulch down to =
pretty much the same in the bold coloured big graphiced sans serif logo =
world.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">It is not hard to see why environmental groups =
are so excited about having their name in lights. They clearly love the =
idea of being a player among the other global brands and having a =
foothold in an iconic and exciting location. Green groups are painfully =
aware of their stereotype as judgmental backward looking puritans, so =
they willingly embrace any image that portrays them as cool, exciting, =
forward looking and part of the modern consumer world. And, to be fair, =
when we are all trying so damned hard to get people engaged, can we =
really blame anyone who sees a chance to get some attention?</div><div =
style=3D"margin-top: 0px; margin-right: 0cm; margin-bottom: 0px; =
margin-left: 0cm; font-family: 'Times New Roman', serif; font-size: =
12pt; ">But my concern is not so much about the medium as the way that =
the adjacency of messages urging activist action and consumerist =
inaction contributes to our collective denial. Such jarring =
juxtapositions are now so common that we take them for granted. A dire =
scientific report on the impacts of flying will appear in a newspaper =
adjacent to a full page advert for cheap flights, or a website will have =
a banner for a competition to win a tropical holiday above a climate =
change report on the burning of the Amazon.</div><div style=3D"margin-top:=
 0px; margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; =
font-family: 'Times New Roman', serif; font-size: 12pt; ">People would =
immediately observe, and probably protest, such associations around =
other topics where they already have a strong moral compass. Just =
imagine the complaints if fast food companies ran adverts in the middle =
of a documentary on childhood obesity. And on very sensitive topics =
people notice even minor and accidental associations. I recall a =
complaint against a Polaroid advert during a commercial break in the =
1980=92s mini-series Holocaust =96it appeared, entirely by coincidence, =
just after SS officers have been flicking through photos of =
concentration camps.</div><div style=3D"margin-top: 0px; margin-right: =
0cm; margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New =
Roman', serif; font-size: 12pt; ">Advertisers (and the advertising =
departments in the media) usually invest a lot of attention to make sure =
that adverts are put alongside copy and visuals that do not challenge =
their brand and put it in the most flattering context. In the case of =
climate change they clearly see no contradictions. If they think about =
it at all, and I doubt that they do, they probably reckon that the =
appeal of their product can overcome any adjacent warning about climate =
change. I suspect that they are right and that the climate message is =
subtly and subconsciously weakened in the mind of the viewer as a result =
(a postulate that I freely offer for a tasty social science research =
topic).</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">But surely, one would think, environmental =
campaigners would be alert to such conflicts and would actively avoid =
any contamination of their message. Most green groups have policies =
against taking funding from oil and aviation companies for exactly this =
reason. Some of the largest mainstream green groups work with =
corporations that contribute to climate change but usually do so under =
carefully controlled conditions where the partnership is well defined =
and the corporation is not allowed free reign to promote =
itself.</div><div style=3D"margin-top: 0px; margin-right: 0cm; =
margin-bottom: 0px; margin-left: 0cm; font-family: 'Times New Roman', =
serif; font-size: 12pt; ">But all that falls apart in the glorious =
hypnotic world of flashing NEON.</div><div style=3D"margin-top: 0px; =
margin-right: 0cm; margin-bottom: 0px; margin-left: 0cm; font-family: =
'Times New Roman', serif; font-size: 12pt; ">Really, for me, the test is =
this:&nbsp; when someone looks at this footage in 2100, amidst the&nbsp; =
chaos of a dangerously overheated world, what will he or she make of it =
? Will it seem like a valiant attempt to engage people? Or will it seem =
disturbing and&nbsp; incoherent?</div><p class=3D"MsoNormal" =
style=3D"margin-top: 0cm; margin-bottom: 0pt; margin-right: 0cm; =
margin-left: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; =
"><span style=3D"font-family: Arial, sans-serif; "></span>&nbsp;</p><div =
style=3D"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0pt; =
margin-left: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; =
"><span style=3D"font-family: Arial, sans-serif; ">ANY COMMENTS PLEASE =
POST ON<span class=3D"Apple-converted-space">&nbsp;</span><a =
href=3D"http://www.CLIMATEDENIAL.ORG" target=3D"_blank" style=3D"color: =
blue; text-decoration: underline; =
">www.CLIMATEDENIAL.ORG</a></span></div><p class=3D"MsoNormal" =
style=3D"margin-top: 0cm; margin-bottom: 0pt; margin-right: 0cm; =
margin-left: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; =
"><span style=3D"font-family: Arial, sans-serif; "></span>&nbsp;</p><div =
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margin-left: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; =
"><b><span style=3D"font-family: Arial, sans-serif; ">George =
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0cm; margin-bottom: 0pt; margin-left: 0cm; font-family: Calibri, =
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margin-left: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; =
"><b><span style=3D"font-family: Arial, sans-serif; ">Climate Outreach =
Information Network</span></b></div><div style=3D"margin-top: 0cm; =
margin-right: 0cm; margin-bottom: 0pt; margin-left: 0cm; font-family: =
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"><span style=3D"font-family: Arial, sans-serif; ">Direct Telephone =
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margin-left: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; =
"><span style=3D"font-family: Arial, sans-serif; ">Main COIN =
Office</span></div><div style=3D"margin-top: 0cm; margin-right: 0cm; =
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Date:         Sun, 17 Oct 2010 15:25:09 +0100
Reply-To:     Corluminous <[log in to unmask]>
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From:         Corluminous <