Dear Industrial Ecology members,


Please join us for  a free, interactive Earthcast on how a systems approach to resource productivity could help us meet 80% by 2050 emissions targets.


Earthscan will host this free earthcast’ on 24th June 2010 at 17:00 UK time (GMT + 1) 12:00 (EDT), 9:00 (PDT).


Economic Growth and Resource Productivity

A model for combining economic growth with reduced environmental pressures 


·         Hear about a ‘whole system approach’ to resource productivity that can deliver significant improvements across resource-intensive sectors

·         Hear examples of such improvements in a range of energy and water intensive sectors


Click here to register for this free online event.

Thursday 24 June 2010

17:00 (UK time – GMT +1), 12:00 (EDT), 9:00 (PDT)


Humanity has the economic means, technological know-how, and global communication networks we need to tackle large-scale global environmental problems now, argue the speakers of Earthscan’s next earthcast.


This earthcast will present a model for combining economic growth with reduced environmental pressures and discuss evidence from each of the major resource intensive sectors (including transport, building, cement, steel and agriculture) where significant resource productivity improvements are available.


Who is it for?

This Earthcast is aimed at policy makers, researchers, economists, engineers, business leaders, educators as well as those involved in improving resource productivity in energy and water intensive sectors.


The Speakers

Karlson 'Charlie' Hargroves is a co-founder and Director of The Natural Edge Project (TNEP). In 2005 Charlie spent 12 months on secondment as the CEO of Natural Capitalism Inc, USA, with Hunter Lovins, and is an Associate Member of the Club of Rome. Charlie and the TNEP team have developed a number of internationally renowned books on sustainable development, including their award-winning flagship title The Natural Advantage of Nations: Business Opportunities, Innovation and Governance in the 21st Century (Earthscan 2005).


Cheryl Desha is the Deputy Director of The Natural Edge Project (TNEP), and a Lecturer in the School of Engineering at Griffith University, Australia. In 2005 Cheryl was selected as the Engineers Australia Young Professional Engineer of the Year and participated in the Australian Prime Ministers 2020 Summit. Working with the TNEP team Cheryl has co-authored a number of books, online textbooks and education materials, focusing on raising awareness and capacity building for sustainable development across the built environment professions. 


The Earthcast will present the findings of a number of recent books co-authored by the speakers:

- Factor Five: Transforming the Global Economy through 80% Improvements in Resource Productivity, developed with leading sustainable development expert Ernst von Weizsäcker

- Whole System Design: An Integrated Approach to Sustainable Engineering which outlines a series of design elements with detailed worked examples

- Cents and Sustainability: Securing Our common Future through Decoupling Economic Growth from Environmental Pressures, with forewords from Dr Gro Brundtland and Prof. R.K. Pachauri.


20% DISCOUNT: Type EARTHCAST in the voucher code box when you order any book from


For more information, and to view archived versions of previous Earthcasts, please visit



Alice Haworth-Booth

Marketing Assistant



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