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Dear Nancy, Thanks a lot. I think there is something interesting to watch, and it could be done in such a way that language shouldn't be too much of a problem. But I am still wondering whether it would be better to try to pitch the story to BBC World or APTV, for example, rather than spend a lot of money on a VNR. I also thought about YouTube but didn't know what sort of take-up that would get, so it's useful to know. The problem is that a very senior and influential scientist has told the triallists that a VNR is the way to go, so it's going to be difficult to disabuse them of this idea (even though he is not an expert in communications........) I'm going to see them on Thursday so I'll have a better idea of what's possible after that, and may well come back to you Very best wishes Mary Mary Rice Tél: +33 (0)3 21 82 54 44 Fax : +33 (0)3 21 17 31 54 Mobile: +33 (0)6 68 93 06 50 -----Original Message----- From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Nancy Mendoza (SO) Sent: mardi 6 avril 2010 09:06 To: [log in to unmask] Subject: Re: [PSCI-COM] Video News Releases Hi Mary, We have done a bit of this sort of thing... This may sound like a very obvious thing to say, but just as if you were pitching something for TV, you do need to ask yourself 'is there something interesting to watch here?' And if you're not sure, don't do it! We've had some success with short packages of around 3 minutes, which we put on our website and on YouTube and then news outlets have embedded the whole package in their site (either from YouTube code or we provide the file). We usually produce these ourselves using kit that is up to producing ok broadcast quality but not HD. We've got our own kit but you can also hire it. In our experience this works for print outlets who are looking to enrich a web version of a story e.g. http://www.guardian.co.uk/science/2010/feb/03/good-guys-draw-faster-gunfight s and http://news.sciencemag.org/sciencenow/2008/10/10-01.html but it doesn't work for BBC news website or for TV. BBC and other TV news will still want to do their own filming. However, we have occasionally provided b-roll footage for BBC news website and also BBC and ITV local news. They then do their own interview with the scientist and cut in our b-roll. Of course the other reason to do VNR is if you have access to b-roll that a news outlet cannot possibly get e.g. Footage from a microscope or a remote field station... Hope that helps - happy to chat off line. Nancy ---------------------- Nancy Mendoza Senior Media Officer BBSRC Tel: 01793 413355 Mobile: 07785 710 536 Email sent from my BlackBerry ----- Original Message ----- From: psci-com: on public engagement with science <[log in to unmask]> To: [log in to unmask] <[log in to unmask]> Sent: Thu Apr 01 10:27:13 2010 Subject: [PSCI-COM] Video News Releases I will soon begin working on the dissemination of the results of a big international clinical trial with an important, simple health message. The trial co-ordinators are thinking about producing a video news release to ensure that the message gets out as widely as possible. I have doubts about this on grounds of cost, and also because I think that VNRs have a reputation for pushing a particular line without being objective. I wonder how much this influences their use by mainstream TV stations. It will be most important to get the message across in developing countries. I would prefer to try to get someone like BBC World TV to cover it and perhaps put something on You Tube, but I'm not sure whether the audience reached would be the same, better, or worse as that which might be covered by a VNR. Does anyone have views on/experience of VNRs? Thanks in advance Mary Mary Rice ********************************************************************** 1. To suspend yourself from the list, whilst on leave, for example, send an email to mailto:[log in to unmask] with the following message: set psci-com nomail -- [include hyphens] 2. To resume email from the list, send an email to [log in to unmask] with the message: set psci-com mail -- [include hyphens] 3. To leave psci-com, send an email to [log in to unmask] with the message: leave psci-com -- [include hyphens] 4. Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html 5. 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