Thanks Keat,
Itfs on my listen-to list. Did you guys
look into audience response to other podcasts before deciding to podcast or did
you just decide to take the plunge?
I guess therefs less to loose when
podcasting straight talks, because you can easily make info available by
basically uploading the contentcwhereas the commitment involved in producing a
radio-style podcast, as Richard mentions, needs more careful thought because of
the resources needed.
From: psci-com: on
public engagement with science [mailto:[log in to unmask]] On Behalf Of Mun-Keat Looi
Sent: 19 March 2010 15:52
To: [log in to unmask]
Subject: Re: [PSCI-COM] Using
multimedia online for science communication
Related plug:
Wellcome Collection/The Wellcome Trust started podcasting their Packed Lunch
series of science talks a couple of weeks ago:
http://www.wellcomecollection.org/whats-on/events/packed-lunch-podcast.aspx
--
Mun-Keat Looi
Science Writer
Publishing Group
The Wellcome Trust
Telephone: +44 (0)20 7611 7382
Fax: +44 (0)20 7611 8242
Email: [log in to unmask]">[log in to unmask]
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http://www.wellcome.ac.uk
Follow the Wellcome Trust on Twitter: www.twitter.com/wellcometrust
The Wellcome Trust is a charity registered in England, no.
210183. Its sole Trustee is The Wellcome Trust Limited, a company registered in
England,
no. 2711000, whose registered office is 183 Euston Road, London NW1 2BE, UK.
From: Richard
Scrase <[log in to unmask]">[log in to unmask]>
Reply-To: "psci-com: on
public engagement with science" <[log in to unmask]">[log in to unmask]>
Date: Fri, 19 Mar 2010 15:04:59
+0000
To: <[log in to unmask]">[log in to unmask]>
Subject: Re: [PSCI-COM] Using
multimedia online for science communication
Hello,
I looked across the podcasts available on a number of charity web-sites before
pitching to a potential customer recently. There seems to be quite a few
organisations podcasting their premier public talks, e.g. Earthwatch, http://www.earthwatch.org/europe/get_involved/pastevents/habitats/.
I've seen pdf's of power-points put up alongside unedited audio recordings,
e.g. at the 4 degrees and beyond conference - http://www.eci.ox.ac.uk/4degrees/programme.php
. This allowed the conference to be available almost live for people who could
not attend.
Some organisations have professionally produced podcasts, online radio really.
A good example, perhaps the best I've found, is from the RSPB: http://www.rspb.org.uk/podcasts/
Most universities are putting out lectures on itunes, e.g. http://itunes.stanford.edu/ and it might
be worth trawling around here to see some good (and less good) examples.
The sticking point I've found is that producing good quality podcasts takes
time and money. The BBC pays independent production companies about ’8,000 for a 30
minute radio 4 programme.
All in all, I think recording public talks makes sense - the organisation is
already carrying the cost of organising them, but paying for a professional
podcast as RSPB does requires a decent audience size, but then the RSPB does
have a million members!
If you want to podcast yourself contact me directly.
All the best,
Richard
On 19 Mar 2010, at 13:16, Catherine de Lange wrote:
Hello,
Does anybody know of any research into either (or both):
-
The
outcomes/effects/benefits/risks of using multimedia/new media in science
communication?
-
Current trends for
video and audio online generally (not including broadcast channels like
iPlayer).
Ifm looking into what really works and what doesnft when using these different
communication channels to put across factual information. In particular, any
info from charities, or NGOs would be interesting. Ifm sure there must be a lot
of research out there into what works best in different user communities, and
in conveying different types of information. Although Ifve come some way on my
search Ifm sure Ifm missing things!
Ifm more interested in the use of video and audio than social networking sites,
and Ifd be interested to hear about any research, whether thatfs a big report
or a bit of digging around that you might have done before starting an online
video or audio endeavor of your own.
My feeling is that video and audio are great tools to communicate science
online, but they need to be used in the right way. Ifm trying to work out the
right way, and back it up!
Any pointers and suggestions welcome!
Thanks,
Cat
Catherine de Lange
Science Communications Officer
Understanding Animal Research
25 Shaftesbury Avenue
London W1D 7EG
t@ 020 7478@4335@@ f@ 020 7287 2627
e [log in to unmask]">[log in to unmask] <mailto:[log in to unmask]> www.UnderstandingAnimalResearch.org.uk <http://www.understandinganimalresearch.org.uk/>
Richard Scrase
Science Media Production
+ 44 1865 284023
+ 44 7787 794250
www.scrase.eu <http://www.scrase.eu>
www.twitter/rscrase
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