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: 'design is an artistic act of exceptional engineering'. everything else really harks back to the original def. used in the 50 and 60s. It has just become missappropriated in the quest to 'sex up' some other wise unintersting careers. 'organisation design' - admin 'brand design' - corporate identity 'viral design' - advertising and so on. best, Glenn --------------------------------------------------------------------------------------------------------- This email (and all attachments) is for the sole use of the intended recipient(s) and may contain privileged and/or proprietary information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply e-mail and destroy all copies of the original message.