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PRODUCING AND EDITING NEWSLETTERS 3 July 2007, London Newsletters are an invaluable tool when it comes to exchanging ideas, marketing services, and raising the profile of an organisation. This course is designed to help you make your newsletter an effective tool for marketing and communication. BENEFITS OF ATTENDING The day will provide participants with an opportunity to evaluate their current newsletter and to discover new approaches and practical ideas that can be put into effect immediately. BY THE END OF THE EVENT PARTICIPANTS WILL HAVE: · discovered what makes a successful newsletter · examined how to produce a newsletter that is appropriate and appealing to their target audience · considered the image and identity of their newsletter · identified how to acquire, analyse and prioritise the content of their newsletter · discovered how to write or recognise interesting and exciting features · learnt how their newsletter can help meet their organisational objectives · used design to enhance the impact of their newsletter and encourage reading WHO SHOULD ATTEND? The day is aimed at anyone involved in producing a newsletter or similar publication. COURSE LEADER: CHRIS WELLS Chris lectures on a range of topics including copywriting, editing newsletters, producing effective literature and preparing fundraising strategies and sponsorship proposals. He has worked extensively within the voluntary, public and commercial sectors. PROGRAMME 9.15 Registration and coffee 9.45 Welcome and introduction 9.55 A newsletter that appeals to your audience Analysing your audience, reader research, establishing an identity to your newsletter that is appealing and appropriate Using snail mail or email 11.15 Coffee 11.30 Content: 1 Headline types and body copy types, writing tips, editorial survival skills 12.45 Lunch 1.30 Content: 2 Acquiring, analysing and prioritising content, leads and writing interesting articles, getting good writers (without paying), closing articles 3.00 Tea 3.15 Design features Graphic emphasis devices, captions and photographs, desktop publishing, pros and cons of e-newsletters 4.15 The role of the newsletter Marketing, fundraising, awareness and more 4.45 A word about printing 5.00 Close FEES: CILIP personal members: £160 plus VAT £188.00 CILIP institutional members: £195 plus VAT £229.13 Non members: £225 plus VAT £264.38 CILIP unwaged members: £25 plus VAT £29.38 HOW TO BOOK: TO MAKE A CONFIRMED BOOKING: Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE TO PROVISIONALLY BOOK A PLACE: To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/producingeditingnewsletter.htm (Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.) BOOKING FORM: I would like to book a confirmed place on PRODUCING AND EDITING NEWSLETTERS, 3 July 2007, London Title: ____________ First name: _________________ Surname: ____________________________________ Job title: ____________________________________ Organisation: ________________________________ Address: ____________________________________ Town:________________ Postcode:______________ Email address: ________________________________ Tel___________________ Fax: __________________ Are you a CILIP member? YES __ NO __ Personal* __ Institutional __ Student** __ Unwaged __ * If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate. ** The Student rate applies to personal payers only - but not if organisations are paying the fee CILIP membership no: __________________________ Dietary/special requirements (sensory or physical) ___________________________________________ PAYMENT OF FEE: Option 1: __ Please send an invoice (Your payment will be due within 30 days of the invoice date). Please give invoice name and address if different from above: Invoice Name________________________________________ Invoice Address_______________________________________ _____________________________________Postcode_________ Option 2: __ I will be sending a cheque (payable to CILIP) for £_______________ Please tick here if you require a receipt: __ Option 3: __ Please debit £_________ to my credit card Credit card details: Name of cardholder:_______________________ Card no: __________________________________ Security code: _ _ _ Address the card is registered to _____________________________________________________________________ _____________________________________________________________________ Expiry date: _________________________________ Signature: ___________________________________ PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due. CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides. CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available. CILIP, The Chartered Institute of Library & Information Professionals Registered Charity no. 313014 Message sent by: Cara Watson Events Assistant, Training & Development CILIP 7 Ridgmount Street London WC1E 7AE Telephone: 020 7255 0560 Fax: 020 7255 0561 Email: [log in to unmask] Visit our web pages at: www.cilip.org.uk/training