Dear All,
Following on from Richard and Melanie’s resources thread, I thought
you might be interested in seeing or being reminded of the Times 100 series of
resources. They just announced the following (yesterday, Friday) and I’m sure
those awfully nice people at the Times 100 won’t mind the extra publicity.
The case study highlighted below concerns BiC, as in pens and razors
(although they call them shavers these days … in my day a shaver was electric
wasn’t it? Can any other wrinklies support my ageing and fading memory?).
Honour the past ...
invent the future
As a result of carefully reading the Case
Study, students should be able to:understand the importance of customer focus,
innovation and brand development
- explain
the link between rationalisation and economies of scale
- explain
the meaning and value of market segmentation.
To view the case study online click
below:
http://www.thetimes100.co.uk/case_study.php?cID=52&csID=103
Or alternatively
to download a pdf file click below:
http://www.thetimes100.co.uk/downloads/bic/bic_9_full.pdf
On a discussion list (not this one) fairly recently some smart Alek
asked why the Times 100 is called that when it was only supporting 27 cases: my
response would be why does Heinz still promote itself as Heinz 57 when it has
thousands of products now? ie it’s branding, marketing, association, old habits
die hard, what people want to read … and so on.
Another refreshing and stimulating comment from yours truly!
Duncan Williamson
