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Chivalry dictates that we take that one no further, I think! Duncan _____ From: Economics, business, and related subjects [mailto:[log in to unmask]] On Behalf Of Pam Craven Sent: 12 June 2004 18:38 To: [log in to unmask] Subject: Re: From the Times 100 HI Duncan In my younger days there was no BiC either it was the old cut throat and leather belt! But then I am ancient! Of course I did not use it but my dad did he was a barber so he used it at work also. Pam In a message dated 12/06/2004 08:54:39 GMT Standard Time, [log in to unmask] writes: Dear All, Following on from Richard and Melanie's resources thread, I thought you might be interested in seeing or being reminded of the Times 100 series of resources. They just announced the following (yesterday, Friday) and I'm sure those awfully nice people at the Times 100 won't mind the extra publicity. The case study highlighted below concerns BiC, as in pens and razors (although they call them shavers these days . in my day a shaver was electric wasn't it? Can any other wrinklies support my ageing and fading memory?). Honour the past ... invent the future As a result of carefully reading the Case Study, students should be able to:understand the importance of customer focus, innovation and brand development * explain the link between rationalisation and economies of scale * explain the meaning and value of market segmentation. To view the case study online click below: http://www.thetimes100.co.uk/case_study.php?cID=52 <http://www.graphicmail.com/sendlink.asp?HitID=1086968430000&SiteID=3211&Ema ilID=2733051&Link=http://www.thetimes100.co.uk/case_study.php?cID=52&csID=10 3> &csID=103 Or alternatively to download a pdf file click below: http://www.thetimes100.co.uk/downloads/bic/bic_9_full.pdf <http://www.graphicmail.com/sendlink.asp?HitID=1086968430000&SiteID=3211&Ema ilID=2733051&Link=http://www.thetimes100.co.uk/downloads/bic/bic_9_full.pdf> On a discussion list (not this one) fairly recently some smart Alek asked why the Times 100 is called that when it was only supporting 27 cases: my response would be why does Heinz still promote itself as Heinz 57 when it has thousands of products now? ie it's branding, marketing, association, old habits die hard, what people want to read . and so on. Another refreshing and stimulating comment from yours truly! Duncan Williamson