Dear All, At the risk of incurring Ken's ire at conflating a couple of topics (;-)), may I suggest that to the 'design canon' suggestions along with Adam Smith's Wealth of Nations we add The Theory of Moral Sentiment? Several years ago a friend suggested that to read the one (Wealth of Nations) without the other (Theory of Moral Sentiment) was at the root of much of our problems today. I recently questioned a collegue's inclusion of ethics in a meta-theory of design; after some consideration of the world (too much of which I take for granted), I realised he was quite correct and to be applauded for stating the necessary. Design without ethics is shortsighted at best and sheer profiteering at worst. The more talent a designer has, the more responsibility a designer has to design ethically? It may sound harsh, but I'm pretty sure it's true. Regards, Ellen Young School of Design Curtin University of Technology Perth, Western Australia %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%