 |
 |
In a message dated 10/16/2000 9:23:02 AM Pacific Daylight Time, Rob Curedale writes: << In a message dated 10/15/2000 11:57:02 PM Pacific Daylight Time, [log in to unmask] writes: << From the exterior, the Cube is a pure product of what used to be called industrial design. Even its abstract, geometrical shape harks back to the Bauhaus-influenced products displayed in the Good Design shows organized in the 50's by the Museum of Modern Art. The innards, easily removed by means of a handle, represent the increasing miniaturization of information-age technology. The Cube's inner and outer enclosures symbolize an interface between the old and new economies. >> I saw the cube as harking back to Mario Bellini's slightly brutal architectural style of the mid 70's. This article seems high on hype and misunderstands the meaning of industrial design to consumers by confusing product design with art. This has been a common mistake for journalists. It is true that products have not captured the public attention so much since the days of Sottsass Valentine typewriter and the phschedelic circular space age primary colored television sets when industrial design was as hyper cool as Fellini movies. This was incidentally the climate which influenced me to study design. The field got taken over by the brown suited rationalists by the mid 1970s. Hooray for Apple and industrial design. Rob Curedale >>