JiscMail Logo
Email discussion lists for the UK Education and Research communities

Help for PHD-DESIGN Archives


PHD-DESIGN Archives

PHD-DESIGN Archives


PHD-DESIGN@JISCMAIL.AC.UK


View:

Message:

[

First

|

Previous

|

Next

|

Last

]

By Topic:

[

First

|

Previous

|

Next

|

Last

]

By Author:

[

First

|

Previous

|

Next

|

Last

]

Font:

Proportional Font

LISTSERV Archives

LISTSERV Archives

PHD-DESIGN Home

PHD-DESIGN Home

PHD-DESIGN  May 2018

PHD-DESIGN May 2018

Options

Subscribe or Unsubscribe

Subscribe or Unsubscribe

Log In

Log In

Get Password

Get Password

Subject:

Re: Gibson and perception

From:

Terence Love <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Thu, 17 May 2018 18:24:05 +0800

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (105 lines)

Hi Richard,

Thanks for your summary.

You misunderstand me. Your reinterpretation (see snip below> is the OPPOSITE
of what I was trying to say.

The aesthetics of a design is still a  property of the *output* (the
design). The problems of seeing design activity and outcomes in that limited
way  and the need to change from that perspective is what I was writing
about.

I was suggesting that instead it is necessary to centralise design theory on
the broader *outcomes* resulting from use of the design in the world.

To use David's (Sless) work as an example. If I assess whether a document, a
form for applying for disability benefit say,  can be read more easily or
communicates more accurately, that is an OUPUT-based  focus on the
properties of the designed object. 

If instead, I focus on the scale and type of changes over time in the lives
of persons with a disability, or even of changes to society more broadly,
that result from the document, then this becomes a focus on the OUTCOMES
resulting from that design.

Another example, which I've posited before, is the design of a replacement
book cover. An OUTPUT-based analysis is on its aesthetics and whether the
client was happy. An OUTCOME-based analysis is whether it sold the
additional numbers of books that was intended. 

A difference between them is that an OUTCOME-based approach enables
meaningful contracts for achieving purpose. In these cases,  the designer
can be financially responsible (like other professionals)  for achieving
specific outcomes for designs. 

Additionally, this OUTCOMES-based approach is a basis for  designing to
achieve  specific social, environmental and ethical targets.

However, an OUTCOMES-based approach  requires different sorts of design
theories and different kinds of design research - especially as any actual
specific design is itself of less relevance.

To those who say this can't be done, many design fields from Advertising to
Service Design are already doing it to some extent. People in Operations
Design have been doing it for decades

An example. We have yet to develop research and theories that guide design
activity such that we could easily address the problem of designing a way to
get passengers on a plane 30% faster  and more pleasurably than at present
and in such a way that as a result costs are cut by 5% ad prices increased
by 1% with no loss of passenger numbers.  

If you imagine, you could as part of this, use some outputs of Visual
Design. However, measuring the designs (the *output*) in terms of their
aesthetics properties,  is not a particularly big bit of the picture in
working out what is best to achieve the *outcomes*. More important is design
theory that can predict exactly what needs to be done to achieve the
prescribed *outcomes*. 

In many  areas of design the above kinds of design theory and research are
still missing. They offer an opening for many many  really interesting PhD
projects. 

Affordances (Norman and Gibson) offer one starting point....

Best wishes,
Terry

==
Dr Terence Love 
CEO
Design Out Crime & CPTED Centre
Perth, Western Australia
[log in to unmask] 
www.designoutcrime.org 
+61 (0)4 3497 5848
==
ORCID 0000-0002-2436-7566



<snip>

"Terrence Love provided a few nice references and the predictive gap. I will
address the last paragraph: " To focus on *outcomes* requires, however,  the
development of design theories that can predict outcomes. So far, these
kinds of theories are mostly missing in almost all design fields. They are
not difficult to develop. Rather, developing them has been overlooked. The
problem has been an obsession with designed outputs, rather than the
consequences for the world of those designed outputs."

Me: I will interpret the last phrase "consequences for the world" in
relation to aesthetics, as how the designed object is seen. Gibson seems not
to be able to make predictions which are what Jane and Jake Designer need
(and my students). From my limited reading of Gibson, there seems to be no
point where I see an idea that means if you do X then you might expect Y to
happen (apart from the affordances issue). Even then, I think the
affordances point owes more to Don Normanīs work than Gibson.


-----------------------------------------------------------------
PhD-Design mailing list  <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------

Top of Message | Previous Page | Permalink

JiscMail Tools


RSS Feeds and Sharing


Advanced Options


Archives

October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
2006
2005
2004
2003
2002
2001
2000
1999
1998


JiscMail is a Jisc service.

View our service policies at https://www.jiscmail.ac.uk/policyandsecurity/ and Jisc's privacy policy at https://www.jisc.ac.uk/website/privacy-notice

Secured by F-Secure Anti-Virus CataList Email List Search Powered by the LISTSERV Email List Manager