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PHD-DESIGN  May 2018

PHD-DESIGN May 2018

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Subject:

Brand Design Conference — EXTENDED CALL FOR PAPERS — 22 MAY

From:

Catarina Lélis <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Mon, 7 May 2018 14:09:52 +0000

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Dear colleagues, 
 
The organising committee for the 1st INTERNATIONAL BRAND DESIGN CONFERENCE is extending the call for papers for 2 more weeks. 
 
== New deadline now is 22 MAY!! == 
 
Please pass on to other colleagues.  
Thanks! 
 
Catarina Lelis, PhD, MA, BA (Hons) 
Senior Lecturer in Branding and Innovation  
Course Leader: MA Advertising, Branding and Communication and MA Luxury Design, Innovation and Brand Management 
London School of Film, Media and Design 
University of West London 
St Mary's Road, Ealing W5 5RF 
Tel: 0208 231 2366 
Email: [log in to unmask] 
 
___________________________________________________ 
 
Brand Design Conference 2018 
www.branddesign2018.net 
21 and 22 September 2018 
London, UK 
 
 
Extended submission deadline — 22 May, 2018 
Acceptance notification — 25 June, 2018 
Early bird registration deadline — 6 July, 2018  
Conference dates — 21 & 22 Sept, 2018 
 
 
The aim of this design-led conference is to establish a new forum for brand research and discussion, putting Design (both as a process and a humanist approach) at its core as one of the most relevant disciplines of branding itself. It is expected that inter and transdisciplinary aspects of design-led branding methods, approaches and experiences can be discussed. 
The conference seeks mainly to focus on the vital and underrepresented role of Design theories and practices in Branding, unveiling Design’s potential to create brands and the wider impact of Design in Branding. 
It will address the role of Design in brand-oriented innovation processes, the emerging forms of brand design practice, and the possible links between design researchers and practitioners to learn from each other, creating better opportunities for emerging designers. 
 
 
The conference committee encourages the submission of extended abstracts within (but not limited to) the following topics: 
 
Human: 
— Brand democratization 
— Designing brands for diversity and behaviour change 
— Creativity processes and choices 
— Human- or planet-centred brands 
— Circular Brand Design 
— Literacies, skill and competences of brand designers 
— Designers' responsibilities 
— Learning through brands; learning through designing 
— Smart brands 
— Recent graduates and industry gap 
 
Programme 
— Designed brands: formality and metrics 
— Domain of meaning and mentifacts 
— Methodological advancements of brand design 
— Brand design innovation 
— Designing brand experiences 
— Intersections of brands and policies 
— Cultural relevance of brands 
— The Golden Circle of Brand design 
 
Technology 
— Brands and gamification 
— Privacy, trustability and loyalty 
— Brands geolocalisation and augmented reality 
— Internet of Things, ubiquitous and wearable brands 
— Artificially intelligent branding 
— Brand design techniques dissemination 
— Big brand data literacy/creativity 
— Brand materiality and tangibility 
 
 
Outputs 
A book of abstracts will be distributed at the conference and the major output will be either an edited book or a special issue in a design academic journal (negotiations are being made with international publishing houses), with a selection of relevant and practical contributions and with the authoritative views and shares of our keynote speakers to be published in 2019. 
 
About the venue 
London, at the University of West London, in Ealing, London, an easy to reach area by public transport, well served by both Piccadilly and Central lines of London Underground. 
Our 2-day conference will be part of the London Design Festival. This is also the time of the London Design Biennale and the Open House London weekend. 
 
 
Submission guidelines 
Authors are invited to submit original and unpublished papers or extended abstracts, which are not under review in any other conference or journal. All Research Papers submissions will be peer reviewed by the program committee based on their originality, contribution to the main field of Brand Design, methodological soundness, and clarity of exposition. Workshops proposals will also be accepted. 
 
Submissions (extended abstracts or workshops’ proposals) must be written in English and must follow the instructions in the template available in the conference website www.branddesign2018.net 
 
Submissions must be sent to [log in to unmask] 
For general enquiries please use [log in to unmask] 
 
 
Organised by Brand Design Research, London School of Film, Media and Design, University of West London 
 
 
 
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