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Subject:

Library branding session in ICTVC7

From:

Giannis Tsakonas <[log in to unmask]>

Reply-To:

Giannis Tsakonas <[log in to unmask]>

Date:

Tue, 11 Sep 2018 12:26:42 +0300

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (94 lines)

* apologies for cross-postings *

Challenging Library Branding
A special session in the 7th International Conference on Typography & 
Visual Communication (ICTVC)
Patras, Greece, 19-21 June 2019

INTRO: Experts claim that branding is more than the sum of its parts, 
being -among others- the establishment of an identity, the visual and 
aesthetic representation, the marketing priorities and the audience 
solicitation, the reflection of cultural characteristics and so on. But 
branding libraries is a difficult task, as certain constituents are 
missing from this equation. Libraries are organizations that operate in 
an environment where competition coexists with cooperation, value is 
hard to be assessed, serving communities can be idiosyncratic, and 
balancing between serving, conserving and progressing is a very 
stretching exercise.
In this special session of the 7th ICTVC we are seeking for intriguing 
cases of library branding development and application. Papers are 
invited to take into consideration the changes in the sociopolitical, 
economic and cultural environment, the advances in library spaces and 
the symbiosis of physical and digital, as well as the impact of new 
technologies on their library branding research.

WHO: This session is primarily addressed to library and design 
professionals who have worked the last four years on studying, 
developing and applying library branding cases. If you cannot decide if 
this session is for you, please email the coordinator Giannis Tsakonas 
at [log in to unmask]

WHAT: Papers submitted to the ICTVC scientific committee should describe 
work that has neither been previously published nor is under review by 
another conference. Proposals for individual speakers should be for 
30-minute presentations and must include the following:
1. Title
2. Speaker(s') names
3. Abstract (300 words)
4. Speaker biography (100 words)
5. Contact information
Submission of proposals for this session will be streamlined as the rest 
submissions through EasyChair, a comprehensive conference paper 
management system, which can be found at 
https://easychair.org/conferences/?conf=7thictvc2019. Please add 
[Library Branding Session] as keyword when submitting.

Deadline for submissions: 31 October 2018.

SELECTION CRITERIA: The evaluation criteria include: relevance of the 
topic to the conference theme, quality and clarity of the abstract, 
originality and timeliness of the topic.

NOTIFICATION OF ACCEPTANCE: The Scientific Committee will respond no 
later than 20 February 2019.

SPEAKER BENEFITS: Each main speaker will be registered to attend the 
conference at no cost; in case of several authors, a reduced fee (50%) 
will be available. In accepting a proposal, ICTVC does not make any 
financial commitment to the speaker, such as paying a fee or reimbursing 
travel expenses.

SPEAKER OBLIGATIONS: As part of their obligations, speakers are required 
to provide a suitable abstract of their presentation, including images 
as appropriate that might be printed in a volume that will be 
distributed to all participants. All content will be provided with a 
CC-BY license.

MORE ABOUT ICTVC: The 7th ICTVC will take place from 19 to 21 June 2019 
in Patras, Greece. The conference will be organised by the Institute for 
the Study of Typography & Visual Communication in collaboration with the 
Library & Information Centre of the University of Patras and will be 
supported by academic and professional organisations. A series of 
workshops will precede the conference and a range of exhibitions will 
frame and enrich the main event. Since its inception in 2002, ICTVC has 
been established as one of the most prominent international events in 
its field. Supporting open, meaningful dialogue, the conference attracts 
people from many different countries and disciplines who share a passion 
for research, education, and practice in relation to typography and 
visual communication.
ICTVC’s thematic areas are informed by its previous events, and 
formulated in response to the sociopolitical, economic and cultural 
environment. It places this discourse in the context of the impact of 
new technologies on research, theory, history, education and practice in 
typography, printing, publishing, and other visual communication 
disciplines.
The 7th ICTVC 2019 theme is "Challenging design paths". We will examine 
the value of design for visual communication and provoke participants to 
challenge current assumptions.

You may find more about ICTVC at http://ictvc.org/2019/.

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