Subject guide to the Internet: company information
27 January, London
The World Wide Web is an impressive source of company information. Modern
companies are increasingly viewing a Web presence as an important part of
their marketing activities. At the same time, a significant number of
publishers of company information are also taking the opportunity to use the
Web as another distribution channel alongside traditional online and print.
Which sources are most authoritative? Most up to date? Easiest to sue? or
most complete? Such questions are important to the busy information
professional who has the responsibility to provide an efficient and
effective information service. The workshop will address such questions and
participants will be encouraged to discuss the sources and add their own
favourites where appropriate.
By the end of the workshop delegates will:
* be aware of the key Internet resources for company information
* have searched in key sites through a 'hands on' case study approach
* discussed the range and quality of the sources
Who will benefit from attending?
This workshop will be of interest to all those responsible for answering
company information enquiries in libraries or other information units.
Basic keyboarding skills are required and you will need to have some
experience of using the Internet.
This workshop will be very practical, based around seven personal computers,
2 participants per terminal. In order to ensure that there is significant
opportunity to search sources, the number of participants will be restricted
to 14.
Programme
10.00 Registration & coffee
10.30 Welcome & introduction
10.40 Company information on the Internet: the range
11.00 UK company information on the Internet
11.45 Case study: practical
12.45 Discussion of case study
1.00 Lunch
2.00 Non-UK company information on the Internet
2.45 Case study: practical
3.45 Discussion of case study
4.00 Conclusions on company information on the Internet
4.15 Close
Workshop Leader
Terry Kendrick, Information Now Ltd, has been an information and marketing
planning consultant since 1987. He is also a Chartered librarian and a
regular Internet user. He has undertaken marketing projects in sixteen
different countries for over fifty large organisations.
Fees
LA Personal members £160 plus VAT (£28.00) £188.00
LA Institutional members £194.00 plus VAT (£33.95) £227.95
Non members £224.00 plus VAT (£39.20) £263.20
LA Student/Unwaged members £25.00 plus VAT (£4.37) £29.37
How to book
To make a confirmed booking, simply complete and return the booking form
below and return by fax to Professional Development on 020 7255 0561.
Alternatively, to make a provisional booking please call us on 020 7255
0560.
bookingform
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Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE or fax us on 020 7255 0561.
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