Accident and Emergency is just too complicated a term to make good copy.
Joe Public understands...
Casualty
ER
Paramedic
Joe Public does not understand...
Accident and Emergency
Ambulance Technician
BASICS Doctor
Hence all of the first list make good headlines, and the rest do not even
make the body of the story. This perpetuates the problem.
Reporters understand this better than us.
Robbie Coull
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