At 12:36 1.8.1999 -0400, Daniel Arriagada wrote:
>i'm doing a researh about "The Econometric studies in the Marketing Area".
>
>And i would like to ask for your help, because it's been so hard to find
>information that could help me to do my investigation. What i need?
>
> - I need to explain how we can use the econometric in the marketing's
studies.
> - I need to do a research about how marketing authors use the econometric in
> then studies.
A good starting point is
J. Eliashberg and G.L. Lilien (eds.), Marketing. Handbooks in Operations
Research and Management Science Vol. 5. xiv+895 pages, North-Holland 1993.
ISBN 0-444-88957-4.
It contains review articles on many subjects in which an econometric
approach is viable, such as new product sales forecasting, modeling the
effects of marketing efforts on sales, etc.
Ilkka.
Ilkka Karanta, senior research scientist
Mail address: Pl 1201, VTT Information Technology, 02044 VTT, Finland
Street address: Tekniikantie 4 B, 02150 Espoo, Finland
+358-9-456 4509, fax +358-9-456 6027, mobile +358-40-514 7589
mailto:[log in to unmask], http://www.vtt.fi/tte/staff/kai/
Kaivo katsoo aasia. Aasi katsoo kaivoa. Vaikeinta on soittaa
rei'ittämätöntä huilua. (zen-buddhistista kansanviisautta)
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