*** Forwarded by Alison McNab <[log in to unmask]> ***
---------- Forwarded message ----------
Date: Fri, 30 Oct 1998 18:14:53 -0800
From: Jakob Nielsen <[log in to unmask]>
To: [log in to unmask]
Subject: Alertbox: Failure of corporate websites
The Alertbox for November 1 is now online at
http://www.useit.com/alertbox/981101.html
Yahoo has great usability and huge traffic because it embraces the
characteristics of the Internet medium: minimalist design and many
structured links. But Yahoo may not scale to keep up with the growth of
the net. In particular, Yahoo needs much better search and a quality
rating scheme. Many companies want to build a "mini-Yahoo" for their
intranets: they should learn from the strengths of the real Yahoo and
avoid its mistakes.
--
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