Dear Colleagues,

We would like to announce the imminent publication of:

GREEN LOGIC
Ecopreneurship, Theory and Ethics

Robert Isaak

Paperback ISBN 1 874719 12 8	Published price £16.95	216 x 138 mm
Publication 23rd November, 1998
144 pp.

ECONOMIC ACTIVITY imposes increasing costs on the global environment.
The lack of progress being made in environmental management is often not
as much a question of economics, technology or even of interest, as it
is of perception, assumptions and how one approaches problems. Green
Logic seeks to highlight the key questions regarding entrepreneurship
and sustainability in terms of motivation, government intervention and
ethics.

	Written by the highly regarded author of Managing World Economic
Change, this important and accessible new book aims to examine how
ÔGreen LogicÕ works, how it differs from other logics and how green
thinking can be targeted in order to create environmentally responsible
businesses in an era of rapid change. Key questions addressed in depth
include:

¥	What are the minimal ethical principles to guide environmental living
and working?

¥	What motives and obstacles characterize ecopreneurship?

¥	What principles of creativity and entrepreneurship can be used as
tools?

	In short, what does it really take to motivate entrepreneurs to design
and start up green businesses? 

	Green Logic is suitable for both business and academic audiences and
significantly pushes forward the debate on environmental responsibility.

About the Author

		Robert Isaak received his BA at Stanford University and PhD at New
York University. He has authored nine books, the most recent being
Managing World Economic Change (PrenticeÐHall, 1995, third edition
forthcoming). In addition to consulting for firms such as Siemens,
Technicon and Prudential Intercultural, he has taught at a number of
universities, including Johns Hopkins University, Heidelberg University,
New York University, The New School for Social Research and Pace
University of New York, where he presently is a full-time Professor of
Management and International Business. He undertook the research for
this book while on a Fulbright Senior Grant at the Alfred Weber
Institute at the University of Heidelberg where he taught ÔEcological
Theory, Competitiveness and Environmentally Oriented EntrepreneurshipÕ.


Table of Contents

Introduction
Globalization and Ecopreneurship
A. Global Trends
B. Obstacles to Coping with Global Trends
C. Proposed Solutions for Europe
D. From Clash of Cultures towards Universal Sustainability

Chapter 1
Entrepreneurship, Creativity and Ecodesign
A. The Logic of the Entrepreneur
	1. The Entrepreneur as Creative Free-Rider
	2. The Logic of Collective Action
	3. Entrepreneurship across Cultures
B. The Logic of Perception
	1. De BonoÕs Theorum
	2. Flowscapes: How they Work
C. The Logic of Creative Green Design
	1. Steps to Creative Green Design
	2. System-Transforming Illustrations
		* The Body Shop
		* Ben and JerryÕs
		* Spinnrad
		* The Honey Bee Network

Chapter 2
Eco-Theories and Government Regulation
A. Walden and the Land Ethic
B. Deep Ecology and Speciesism
	The Logic of Animal Liberation
C. Ecological Humanism
	Modern, all too Modern
D. Free-Market Environmentalism
E. Social Market Environmentalism
	Green Dots and the Dual System
F. Sometimes Small is Beautiful
G. Win-Win: Factors Four to Ten
H. Eco-Development Phases

Chapter 3
The Limits of EMAS (co-authored with Alexander Keck)
A. Introduction
B. Methodology
C. ÔEcopreneurshipÕ
D. The Progress and Deficiencies of EMAS
E. EMAS is a process of legitimizing the system; ecopreneurship is a
transformation of the system
F. Results and Recommendations

Chapter 4
Ethics
Tractatus Logico-Ecologicus

Chapter 5
What is to be Done?

Bibliography


To order or to request an academic inspection or review copy of

Green Logic: Ecopreneurship, Theory and Ethics

at the pre-publication price of £15.00	
(This price is inclusive of delivery to UK customers. Overseas customers
please add 15% of the total value of your order for Air Mail
Postage/Packing)

please contact:


-- 
Sue Pearson
Greenleaf Publishing, 
Broom Hall, 
8-10 Broomhall Road, 
Sheffield S10 2DR, 
UK
Tel: +44 114 2663789
Fax: +44 114 2679403

http://www.greenleaf-publishing.com


North American customers, please order from Kumarian Press, Inc., 14
Oakwood Avenue, West Hartford, CT 06119-2127, USA.
Tel: +1 (860) 233-5895; Fax: +1 (860) 233-6072; E-mail: [log in to unmask]


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