> One of the problems these days - raised in the original
comments on
> BMacS's back jacket blurb - is when this leads to
straightforward
> mislabeling in order to push the product, which is as
wrong-headed for
> books as it is for beans. Bad marketing, in fact.
I'm not sure it's bad marketing: in that, there are
afficianado channels and then other channels to market
in. I think of film. The poster, the trailer, doesn't
bespeak the film, makes it look glossier, or more like
the current genre: I think, as I sit there watching it,
wanting to recommend it to others; but what got me
in there to see it, then reframe it? How am I above
the collaquialism which I have used to get me to
the referent?
Ira
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