Hi Monica,
I agree with Mauricio that you might want to look at the literature on Behavioural Economics if you are looking for
- insights into what keeps people from making good choices for themselves and why (even when they have all the information)
- and studies that measure the uptake of behaviours after interventions
The studies in the literature below are for the most part RCT (so quite robust), but, as suggested by Mauricio, they test the effect of very controlled variations in the design for example adding pictures or changes in the phrasing of call to action. So might not be directly transferable to your research but can inform about different ways to approach your problem.
******
Behavioural Insights Team. (2014). EAST Four simple ways to apply behavioural insights. Retrieved from http://www.behaviouralinsights.co.uk/sites/default/files/BIT Publication EAST_FA_WEB.pdf
Halpern, D. (2015). Inside the nudge unit. London: Penguin Books.
Service, O., & Gallagher, R. (2017). Think small. The surprisingly simple ways to reach goals. London: Michael OMara Books.
Best wishes,
***********
Josefina Bravo
PhD candidate
Department of Typography and Graphic Communication
University of Reading
________________________________
From: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]> on behalf of Mónica Santos <[log in to unmask]>
Sent: 19 December 2018 22:28:39
To: [log in to unmask]
Subject: Re: Health Information acceptance
Dear Karel, Colleen, Mauricio, Natalie and David,
Thank you very much for your insights.
I'm working on how design can improve health literacy through cocreation
and human centered design. But the more we dig more complicated becames..
People need to be informed, have knowledge to make better decisions but
often people avoid information, and it happens for several reasons -
because it chalenges their beliefs, may require behavior change or create
unpleasant emotions. Beyond all this we have the factores that Karel talks
about that influence that acceptance of the information and engaging with
it or not.
I believe that listening to people is a first step to know what people
wants or needs, and of course I'm not a believer that there is a solution
to these complex problems such health literacy. The goal is try to create
ways to make people care, to improve reading, understanding and
interpretation of the information. Of course somtimes the feeling is thatīs
a drop in the ocean...
Colleen, your examples are very good. I come to believe that if there is a
way to help people make better choices is through information, but as your
example state, itīs not enough to say "eat vegetables, they are good for
your health" or "stop eating meat if you care about climate" when itīs
not clear the way to do things or if it looks like a impossible task,
people have the tendency to ignore. The probablity to avoid information in
this cases is high. Perhaps telling people how to do it or doing it with
them.
As Mauricio said the problem also starts when health material is designed
by no-designers and without "listening" to the audience. When we don't "get
on people's shoes" we only make assumptions, we really donīt know what
people need or want.
The intention is to create a method of improving the effect of existing
health information documents, and not to create new ones. Information with
which peope identify and donīt feel threaten by.
Thanks and Happy Christmas!!
Monica ,
Em seg, 17 de dez de 2018 ās 22:34, [log in to unmask] <
[log in to unmask]> escreveu:
> Hi Monica,
>
> You might find some insight into this by looking at our work on standards
> in communication and information design. In our executive summary for this
> page, we say in a popup:
>
> People are smart.
>
> If organisations produce rubbish, people put it in the rubbish bin.
>
> https://communication.org.au/standards-getting-attention/
>
>
> David
> --
>
>
>
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Mónica Silva Santos
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