PPRG Marketing Excellence Conference - 25th January 2019
Booking is now open for this event and you can book a place at: https://www.cilip.org.uk/events/EventDetails.aspx?id=1171186&group=201311
You have until the 14th December to take advantage of our early bird discount:
£55 PPRG member
£60 CILIP member
£65 non-member
We can now announce two additional speakers for the event:
Adam Koszary will talk about his latest viral success "chicken in trousers" for the Museum of English Rural Life, taking the Twitter account from 9.7K to 76K followers, with millions of engagements. He will also talk about Galleries, Libraries and Museums institutional approaches to social media and marketing.
Gemma Wood, is Marketing Executive at CILIP. Before this she was with Sue Hill Recruitment and TFPL for 6 years and handled all their marketing and events, doing all the exciting stuff including SEO and website management, social media management and content strategy for the brands’ blogs.
In addition you will be able to hear about all the amazing work that earned our winners their 2018 Marketing Excellence Awards.
The event is taking place at Aston University.
If you have any questions about the event, please do contact [log in to unmask]
We look forward to seeing you there.
Our 2018 Award Winners are:
Silver Award
Plymouth Libraries for “Lunch at the Library”, a summer campaign to engage with disadvantaged children and their families. The judges were impressed by the campaign’s engagement with the community and the high quality promotional materials used.
Bronze Awards
Library Services – University of Birmingham
Birmingham’s entry – “A Hidden Gem – promoting the overlooked site library” showcased their campaign to promote “hidden” study space to their students. The campaign combined traditional marketing techniques with contemporary approaches to impact on their users experience.
Lancashire Teaching Hospitals NHS Foundation Trust Library and Information Service
Lancashire’s “Summer reading journey – escape with a good book” encouraged users to engage with the hospital library via their fiction collection. Great use of resources and well-designed promotional materials marked this campaign for a bronze award.
Social Media Award
RNIB Library’s “World Book Day at RNIB Library” effectively used social media to make the ten World Book Day (WBD) £1 titles available in accessible formats AND to give away a free audio or braille version to every child with a print disability who wanted one. With no budget and limited staff time, the campaign used social media to great effect to exceed its targets.
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