Apologies for cross posting
How to Grow your Business in China - Editorial Strategy
Thursday 20 September 2018
#alpspchina
China offers huge potential as a market for international publishers. In this first webinar of our series of three, our panel of speakers (below) will be conveying critical information for academic publishers who want to grow their business in China. We address what the editorial and publishing requirements and issues are for international publishers and share experiences of this in practice.
Chair: Paul Evans, Director, Nature China, Springer Nature
Mingfang Lu, General Manager, Enago (Crimson International)
Dr Guanqun Song, Editorial Development Manager, RSC
Qin Higley, Acquisition Editor, Asian Studies, BRILL
Lyndsey Dixon, Regional Journals Director, Taylor & Francis
Register for this webinar at: https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Editorial-strategy/58426
There are two further webinars where publishers will be sharing their understanding of the specific regulations and cultural differences that will impact on a successful strategy to access this market with regard to:
How to Grow your Business in China: Marketing and social media on 25 October - https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Marketing-strategy/58431
How to Grow your Business in China: Sales and distribution 29 November - https://www.alpsp.org/Events/How-to-Grow-your-Business-in-China-Sales/58432
ALPSP MEMBERS! Book all three webinars and receive the third at half price
Another brilliant webinar you may be interested in:
Brand Building the Scholarly Author
Thursday 18 October 2018
#alpspauthor
A great option for anyone working alongside academic authors, this webinar shares how to inform and educate authors in creating their own 'author brand' in the online community and highlights the positive benefits this can have for publishers.
Register for this webinar at: https://www.alpsp.org/Webinars/Brand-Building-the-Scholarly-Author/56883
Can't make the date?
If you're unable to join a live webinar or missed one you can still register to receive the recording to view at a time to suit you.
For further details please contact: [log in to unmask]<mailto:[log in to unmask]>
Diane French
Learned Publisher Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
E: [log in to unmask] T: +44 (0)1827 709188
W: www.alpsp.org Follow us on Twitter: @alpsp
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