The article to which our attention was drawn is a slight piece of opinion journalism, published in a business magazine. It is a '5-minute read', as the magazine editors themselves tag it, for busy business people. It is not an academic article and it does not connect with issues of PhD studies and related research in design. It should be regarded as of no significance to this discussion list. It touches in a personalised, simplistic way on major issues of the complex relationships between society, technology and design, but those are issues that have extensive, long-standing academic, political and other histories and backgrounds that deserve to be treated more seriously than they are, and can possibly be, on this list. The article does not offer new insights. The discussion aound it here is another case of the Emperor's New Clothes. By all means give it a 5-minute read - and then hit Delete.
Nigel Cross
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