"Understanding Public Relations: Theory, Culture and Society" (2018 - Sage)
Lee Edwards
This new book by LSE's Lee Edwards argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts.
Encouraging a deeper and more critical understanding of its influence on society, Edwards:
- Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
- Considers how public relations frames vital discussions of race, gender, class and ethics
- Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
Direct link to online store: https://uk.sagepub.com/en-gb/eur/understanding-public-relations/book244957
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Dr Lee Edwards is Associate Professor in the Department of Media and Communications at the London School of Economics and Political Science (LSE).
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Order online and get 25% off!
To claim your 25% discount simply visit sagepub.co.uk, add this book to the basket, and enter the following discount code UKMED25 at the checkout.
This cannot be used in conjunction with another offer.
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In the news: Lee Edwards gave an interview to LSE News about her new book, where she discussed how public relations impacts upon contemporary society and why this calls for the study of PR to expand beyond the business and management disciplines. More here>>
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Book launch: Sage Publishing will be hosting a book launch for Understanding Public Relations at the 68th Annual ICA Conference in Prague, where books will be available for €20 (while stocks last). On Friday 25 May at 12.30pm at the Sage Stand.
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Reviews:
"Understanding Public Relations pushes the genre of the public relations text into new territory. Lee Edwards looks beyond organisational boundaries to vividly illustrate and explore the public relations occupation as a social and cultural practice." Øyvind Ihlen, University of Oslo
"A must-read for any serious PR student or scholar, Edwards’ socio-cultural approach presents an important and timely challenge to the dominance of functionalism in the field of public relations." Dennis Mumby, The University of North Carolina at Chapel Hill
"Edwards thinks deeply about the world we live in, delivering thoughtful, accessible prose on PR’s role in society. Ideal for PR students, scholars and practitioners." Clea Bourne, Goldsmiths, University of London
"Lee Edwards’ important book offers a crucial and unique perspective on public relations by emphasizing society and culture as a sense-making context for PR. With chapters exploring the dynamics of public relations within cultural contexts of race, class, feminism, political economy and ethics, Edwards rightly insists we think about the power relations that authorize contemporary forms of promotion." Sarah Banet-Weiser, Annenberg School for Communication and Journalism, University of Southern California
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