[Correction to the message sent yesterday, the conference is on the 19th January]
Come to the PPRG's annual Marketing Excellence Conference to hear from our amazing 2017 Award Winners and also take part in a digital marketing workshop.
Date: 19th January 2018 9.30am – 4pm
Location: Aston University, Birmingham
Cost:
Early Bird rate £50 + VAT (Available until 14th December)
Full cost £75 + VAT
You don’t have to be a PPRG member to attend – everyone is welcome!
To book a place: https://www.cilip.org.uk/events/EventDetails.aspx?id=1030509&group=201311
The digital marketing morning workshop will be an opportunity to hear about and try out several tools as well as consider how these can be embedded into your overall marketing strategy.
In the afternoon, you will hear from our award winners:
Silver award winner Hampshire Libraries, on their Promoting EMagazines campaign. The objective was to re-position the library service in the eyes of non-users as well as increase usage.
Presenter Julie Morshead
Bronze award winner Shropshire Libraries, on their Picture This campaign. A creative innovative arts programme in libraries across Shropshire for young people aged 11-14 years.
Presenter Annabel Gittins
Bronze award winner Staffordshire Library and Arts Service, on their 'J.R.R. Tolkien in Staffordshire' touring Exhibition. This involved developing a HLF bid, touring and promotional plan plus working with a voluntary organisation.
Presenter Scott Whitehouse
Bronze award winner University of York Library, on their UoYTips: Marketing the library to new users campaign. This changed induction into a marketing campaign, rather than merely an orientation exercise.
Presenter Ned Potter
Social Media award winner Islington Library and Heritage Services, on their #islington50s campaign. Its aim to draw awareness of the wide range of offers available from Islington Libraries, to suit residents of all ages and interests.
Presenter Tony Brown
PPRG - The Publicity and PR group of CILIP: The Library and information association
The PPRG reserves the right to make amendments to the programme and speakers
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