I agree that the RSPB have made a valiant effort. However, I did
correspond with them one one point: it is not clear from the wording of
their communication whether ticking 'no' to future contact by mail would
prevent them from sending the membership magazine - which is clearly
marketing (according to the ICO definition), as it contains
advertisements and a considerable amount of promotion of RSPB's work.
The RSPB response was that a member would continue to receive the
magazine (and membership renewal invitations) even if they ticked 'no'.
I have always felt that a membership magazine should be counted as a
membership benefit, not as "marketing", regardless of how much
"marketing" it contains, and the RSPB has clearly taken that line, but
it would be useful if the ICO could revisit the whole question of what
counts as marketing and come up with a more nuanced definition.
The RSPB case also illustrates how difficult it is to come up with
wording that describes "marketing" without use of the term itself.
Best wishes,
Paul
Paul Ticher
22 Stoughton Drive North, Leicester LE5 5UB
0116 273 8191
On 01/11/2017 09:16, Gudge, Teresa wrote:
> Morning All
>
> The RSPB say YES campaign https://ww2.rspb.org.uk/yes
> Has received positive comments here and in other places - are there more examples like this please ? I'm searching and only coming up with privacy policies rather than re-permissioning examples.
>
> Grateful for any responses
>
> Teresa
>
> Teresa Gudge
> Information Security & Data Protection Manager ISEB DP, CISM
> Information Records Management
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