Dear colleagues,
DON’T FORGET TO BOOK ‘Marketing online resources for librarians’ – a UKSG one-day seminar
When: Tues 31st October 2017
Where: King’s Fund, London
Who is this for: those working in libraries at all levels, particularly electronic resource librarians, subject specialists, research librarians and those managing (online) repositories and open access resources
Cost: UKSG members: £222.00, Non-members: £282.00 inc lunch and VAT
Need to market your library resources, but not sure where to start? This introductory course will give you the essential knowledge and skills to be able to construct a marketing plan, fit for immediate use.
Speakers include: Manisha Bolina, Business Development Manager, Publishers Communications Group; Laura Horton, Marketing Director, Taylor & Francis Group and Lorraine Ellery Matthews, Publishing Consultant, Ellery Matthews Consulting
What you will gain:
- the basic principles of marketing and the theory that supports it
- an understanding of the format of a marketing plan: objectives, campaign plan, reporting and evaluation
- a marketing plan for immediate use
Full programme and more details http://bit.ly/2xObQDE
Please circulate to colleagues for whom this course will be of interest.
*With apologies for cross- posting*
With regards
Maria
Maria Campbell
Digital Communications Associate, UKSG
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